Huayu Zhihao

Chapter 1028 Haotian Special Effects Need Actions

The frequent actions of Haotian Film and Television, Haotian Music and Haotian City have aroused the infinite attention and reverie of the mainland media and the industry, and made everyone associate with Chen Hao's net worth.

If Haotian Film and Television and Haotian Tongcheng are really successful in listing, then Chen Hao's net worth will surely usher in another surge.

Having already become the richest man in the mainland last year, Chen Hao is likely to continue to be the richest man in the mainland.

However, Haotian and Chen Hao did not become the only focus of all media reports.

"Qiandu acquired the PPS video business and merged with Kiwi!" -- Pain Technology
"Qiandu spent a huge sum of US$3.7 million to acquire PPS!" --- Reported by Sohu Entertainment
"Qiandu acquired PPS and merged into Kiwifruit, the video industry is burning money!"--Netease Entertainment
……

Qiandu suddenly spent US$3.7 million to acquire PPS and merged with Kiwi, which greatly increased Kiwi's competitiveness in the video industry.

Kiwi Video was established relatively late. When it was established, it received a total investment of US$5000 million from Qiandu and Providence Capital. Qiandu holds 53.05% of Kiwifruit and is already the largest shareholder.

In November 2012 last year, Qiandu acquired the kiwifruit shares held by Providence Capital and became the single largest shareholder of kiwifruit.

Because kiwi fruit is of great strategic significance to Qiandu!

With the popularity of video portals such as Tudou, Youku, Kiwi, and Pain, the video content market has gradually taken shape, so video portals have become a new outlet.

In the past, video search could only be searched by title keywords, but video content search can directly lead the results to a certain episode in a certain second during video playback.

In addition to video++, there are domestic platforms such as raccoon search that compete with it. It can be said that whoever controls the entrance of content search has the right to speak. As a veteran search engine, Qiandu naturally does not want to be left behind.

Therefore, online video is a vertical field with great potential for Qiandu. Qiandu not only seamlessly integrates Kiwifruit content into search and mobile services, but also strengthens its mobile video field through Kiwifruit competitiveness.

In the past two years, 56.com has been acquired by Renren, Fengxing.com has also been strategically injected by BesTV, and now PPS has been acquired and merged into Kiwifruit, which shows that the integration of the video industry is intensifying.

Coupled with the establishment of Tongxun Video, it is clear that the video field in the mainland has entered a period of money-burning war.

"Mr. Yang, did you see Qiandu's movements?" Chen Hao asked.

Yang Weidong heard the words and said, "I see, Qiandu is doing a lot this time, and Kiwifruit will also become our big enemy."

In the field of mainland video before, Tudou, Youku and Ku6 were the top camps in the industry.

But later, Shengda couldn't bear Ku6's long-term losses, so he raised his machete and slashed at Ku6's sales team. As a result, Hao Zhizhong, then vice president of Ku6, fiercely resisted.

Hao Zhizhong led the sales team to conduct a protracted public opinion war with Shengda.

In the end, the executives of Ku6's start-up team left one after another, and Ku6 became a company that lost its soul.

At this time, Ku6’s revenue was only 6% of Tudou’s in the same period, and Youku’s 21% in the same period.

The market value of Ku6 is 0.70 million U.S. dollars, which is far lower than Tudou’s 40 billion U.S. dollars, and not as good as Youku’s 16.72 billion U.S. dollars.

Then came the establishment and rise of Kiwi and Tongxun. Now in the mainland video industry, Tudou, Youku, Tongxun, Kiwi and Leshi have become the top camps in the industry.

Now that Kiwi has acquired the video business of PPS, it is naturally even more powerful.

"How is Tudou.com recently?" Chen Hao asked.

In fact, Chen Hao wanted to privatize Tudou.com, which is a stage in the future development of mainland video sites.

This was the case with Youku Tudou and Kiwifruit in the previous life.

In this way, the high-quality service content of the group can be better combined with the video website, and it is also convenient for the company to establish and improve its own ecological industry chain.

In addition, this move will be liked by domestic stockholders, giving domestic stockholders the opportunity to invest in video websites, which can be said to kill two birds with one stone.

It's just that the market value of Tudou.com is as high as 40 billion U.S. dollars, while Haotian Network only holds 51.352% of the shares. It needs nearly 20 billion U.S. dollars in capital to be privatized, which is not a small difficulty.

"Tudou.com is developing very smoothly, and its market value has reached a record high." Yang Weidong said with a smile, "By the way, Mr. Chen, we now have a plan to merge with Youku.com, and the two will become one!"

Chen Hao raised his brows when he heard the words, but he still came.

In the previous life, Tudou and Youku also merged, but Youku took the initiative, because Youku was the first video website listed in the mainland, and its market value far exceeded Tudou.

After the merger, Youku also holds 71.25% of the shares, and Tudou holds 28.75% of the shares.

Now it's the other way around.

"If we can win Youku, then our advantage will be great!" Chen Hao laughed.

"That's right, Director Chen!" Yang Weidong said, "Tudou and Youku are now the top two companies in the industry. If the merger is successful, then the gap with Tongxun and Kiwifruit will be further widened."

"I wish you success!" Chen Hao nodded.

After putting down the phone, Chen Hao fell into deep thought. For video site competition, Chen Hao didn't think it was so simple.

In the future, the three pillars will stand together, pain news and kiwi fruit will not be so easy to deal with.

More than a week later, Chen Hao has been staring at the post-production of "Interstellar" by Haotian Special Effects recently.

"Haotian special effects have improved rapidly in the past two years." Chen Hao couldn't help but nodded while looking at the special effects in front of him.

"If we invest so much every year, if we still haven't made any progress, then we're in vain!" Chang Hongsong said with a smile, "However, there is still a gap between the top special effects companies in North America.

Thanks to you, the company has made rapid progress in terms of sci-fi space special effects, but there is still a gap between the top western companies in terms of hair, water and fire special effects. "

"Hair?" Chen Hao frowned slightly when he heard this, "didn't you succeed in stealing your teacher when you were filming "Rise of the Planet of the Apes"?"

"Hey, it's a bit short." Chang Hongsong laughed.

"Then what are your plans?" Chen Hao asked.

"If you want to make up for the shortcomings immediately, the best way is to acquire a top western special effects company." Chang Hongsong said.

"That's not cheap!" Chen Hao said, "At least they are all in the hundreds of millions, or even billions of dollars."

"Not really, there is a very good opportunity in front of me." Chang Hongsong said with a chuckle.

"Say it, don't keep it up!" Chen Hao laughed when he saw this.

"Chen Dong, your good buddy Li Ming, did you know that his pony Feiteng acquired the digital domain before?" Chang Hongsong asked.

"Hmm!" Chen Hao nodded upon hearing the words, "Why, something went wrong in the digital domain?"

Digital Realm is a famous Hollywood special effects production company established in 1993 by three people including film director James Cameron. It has the industry's top CG technology research and development capabilities and holds 7 Oscar awards.

However, like most special effects companies, Digital Realm did whatever it takes for technology, and ended up losing money.

In 2012, the company filed for bankruptcy protection due to liquidity problems.

And it was Pony Feiteng, who was famous at the time, who finally threw an olive branch into the digital field.

2012年9月，小马飞腾联手印度媒体巨头“信实媒体”以3020万美元的总价，分别购入数字领域70%和30%股权。

"That's right." Chang Hongsong said, "After Pony Feiteng acquired the digital field, it hoped that special effects technology could enhance its business capabilities and scope at the beginning, but the cost of special effects business is high, coupled with the domestic film market's application level of special effects technology Low.

Therefore, the digital field has been in a state of loss. In desperation, Pony Feiteng planned to resell it. "

Chen Hao nodded after hearing this. The low level of application does not mean that there are few places where special effects are used in domestic films. On the contrary, as the box office of mainland films continues to rise.

Hollywood blockbusters and Chen Hao's sci-fi blockbusters often hit the box office, so there are not many big investment movies every year.

However, sometimes 3D special effects technology and film content cannot be naturally integrated, and the market response is not as expected. In addition, there is a dominant special effects company, Haotian, which makes it impossible to expand the business in the digital field, resulting in losses.

However, Chen Hao thinks it might be more than that, special effects are still very promising, as can be seen from the fact that the mainland film market has maintained the number one position in the world for many years.

And now many Hollywood movie special effects will be packaged to mainland special effects companies to do, so the future is still great.

However, there are no new rumors that Pony Feiteng plans to go public. Under the current IPO environment is still not optimistic, Pony Feiteng chose to sell the loss-making digital field, which may be a strategic adjustment to clear the way for its listing.

According to the latest IPO queuing list published on the website of the China Securities Regulatory Commission, seven cultural companies, including Crystal Stone, Golden Coast, Lafeng Media, Shanghai Siwei, Dongyang Qingyu, Xuandong Media, and Datang Brilliant, have terminated their review.

However, Pony Feiteng couldn't even "squeeze into" the queuing list, so how could Pony Feiteng not be "anxious"!
"Okay, buy it if you like it!" Chen Hao nodded and said, "Anyway, you should not be short of money."

"Hehehe...that's it!" Chang Hongsong smiled and nodded.

Chen Hao stayed in Haotian Special Effects for a while, and then returned to his office.

Then Chen Hao saw a piece of news: "Ma Yun once again reduced her Huayi stock by a huge amount!"

There are quite a few media reports, and it seems to be the hot spot in these two days.

However, this is not the first time that Ma Yun has reduced his holdings of Huayi stocks. He has made a lot of money by investing in Huayi.

After Huayi was transformed into a joint-stock company in 08, Ma Yun held 13.09% of the shares and was the largest shareholder other than Da Wang and Xiao Wang.

Since Huayi went public in 2010, this is the third time Ma Yun has reduced its holdings, and made profits of 9012 million, 1.77 million and 9364.94 million, totaling 3.6 million yuan.

And the money Ma Yun invested before and after was 689.24 million RMB!

Investing in Huayi really made Ma Yun a fortune!

……

At the same time, the third film "The Hangover 3" released by Liang Tianchi Films this year has officially landed in major theaters in North America.

North American weekend box office list (2013.6.21-2013.6.23):
No. 1, "Monsters University", with a weekend box office of 8200 million US dollars, Disney, with a cumulative box office of 8200 million US dollars and 4004 theaters;
No. 2, "Doomsday War", weekend box office of 6600 million US dollars, Paramount, cumulative box office of 6600 million US dollars, 3607 theaters;
No. 3, "The Hangover 3", with a weekend box office of 4241 million U.S. dollars, a measure of the sky, with a cumulative box office of 5420 million U.S. dollars and 3555 theaters;
……

In 2013, the North American summer competition has entered a fierce stage. Almost every new movie released every week will push back the hegemony of the previous week without any suspense. As a result, the box office take-off time of many Hollywood blockbusters is basically compressed within 7 to 10 days. Inside, the pressure is quite enormous.

However, such fierce competition has also led to a blowout of the overall box office. Last week, the total box office in North America was close to 2.3 million US dollars, a 44% increase from the total box office of the same week last year.

Last week, the North American film market ushered in Pixar's blockbuster "Monsters University," an extremely well-produced animated film that serves as a prequel to 2001's "Monsters, Inc."

After the film was released in North America, it received a lot of applause. The box office broke through 8200 million U.S. dollars in its opening weekend.

This achievement has also become the No.3 highest-grossing film in Pixar's history, following "Toy Story 1.1" ($2 million).

The disaster blockbuster "Doomsday" starring superstar Brad Pitt earned $6600 million, ranking second at the box office.

The film has gone through a very long production cycle, and even reshoots were carried out, but the film still received support from the critics after its release. According to Rotten Tomatoes, the North American film critics' favorable rate reached 68%, which is not easy.

This week's runner-up is "The Hangover 3", the last chapter of the "Hangover Trilogy". Liang Tianchi has arranged for the 3555 "Fifth Film History R-rated Movies' Fifth Opening Scale" for the slut trio!
前四名分别是《宿醉2》的3615、《守望者》的3611、《黑客帝国2》的3603和《蛇患航班》的3555家！
The film also made an outstanding debut with a box office of more than 11931 US dollars ($4241), and won [-] million US dollars in three days on the weekend!
Since the film premiered on Thursday, the box office has accumulated to 5420 million as of this weekend.

"The Hangover 3" lost to "Monsters University" and "Doomsday War" ranked third this week, and its 4241 million openings also became the 13th place in the list of film openings that have not reached the top in film history.

At the same time, it is also the second place on the list of Las Vegas-themed films (the first is "The Hangover 1").

This achievement looks good, but in reality it is not.

对比于系列前两作，《宿醉3》毫无悬念地成为垫底（《宿醉1》4497万开画、《宿醉2》8594万开画）。

The root of attracting investment for the "Hangover" series lies in the unscrupulous stream of consciousness, plus the brainless funny that is so crazy that it foams at the mouth and drools.

It is this kind of "fight it out" attitude of playing cheap and desperate, which earned the high box office of 2.77 million and 2.54 million US dollars for the first two films!

After the release of the second part, the critics of "copying the first part without new ideas" were everywhere, the director learned from the pain and prepared to change the story mode and style, seeking a modern suspenseful and funny slanted line.

It is a pity that the audience does not buy it now, and the box office trend that has been falling all the way proves the market attitude. If the drop is too large next week, it is very likely that the 2 million gold will not be guaranteed.

"The Hangover" received only 31 points in the media review, 21% freshness in Rotten Tomatoes, 34 people voted for Fresh Tomatoes, and 130 voted for Rotten Tomatoes; even though a new script was created in order not to repeat the "past story", but Still can't escape the raging saliva.

"Looks like it's really time to say goodbye, I really can't find any reason to continue watching!"

"It is said that the main signature of the entire "Hangover" series is heavy mouth + humor, but now "The Hangover 3" is heavy mouthed and humorless!"

"A film that is positioned as an R-rated comedy has almost no jokes, but instead exaggerates the suspenseful atmosphere!? Director, what are you doing here?"

"If the so-called innovation is to change the style, and the so-called not to follow the old path is inexplicable, well, you win the director!"

"Those young people who come here for crazy spoofs will be extremely disappointed, and even ordinary viewers will feel that there is a lack of jokes. The whole film is a brightly colored balloon, and some of the laughing gas has disappeared invisibly!"

……

There is no doubt that "The Hangover 3" has been widely criticized, let alone surpassing the North American box office of 2 million US dollars like the first two works, I am afraid that 1.5 million is a problem.

It's time to say goodbye to this series!

(End of this chapter)