Huayu Zhihao

Chapter 1030 "I Am a Singer" VS "The Voice of China 2"

""Obstetrician" premiered on Shandong Satellite TV, and the ratings of CSM50 cities reached 0.984%!" --- Sohu Entertainment Report
""Obstetrician" premiered on Imperial Satellite TV, and the ratings of CSM50 cities reached 0.59%!"--Tencent Entertainment
""Obstetrician" was jointly premiered on Lu Provincial Satellite TV and Imperial Capital Satellite TV, and ranked No. 3 and No. 7 in the ratings at the same time!" --- New Wolf Entertainment
……

《产科医生》在2013年6月30日于鲁省卫视和帝都卫视联合首播，开播分别拿下了CSM50城0.984%和0.59%的收视，分列同时段收视率排行榜的第3和第7！

On the second day after its broadcast, "Obstetrician" reached the top with 0.862% ratings, and won the national ratings champion. On July 2013, 7, it soared to 3%, officially breaking 1.118, with a market share as high as 1%.

From then until the finale, it has always been the best in the ratings list, occupying the first place in the ratings!
The reason why "Obstetrician" focuses on the delivery room is mainly because it is the place where life emerges and at the same time it is also the place where mothers suffer.

In the play, there are elderly women who persist in giving birth despite the spread of the disease; there are poor couples who wake up in time, give up money transactions, and keep their children by their side.

There are many stories about mothers suffering from AIDS who resist all opinions and leave the only hope for their deceased husbands and themselves. These stories are quite common in reality.

Previous "medical dramas" showed more conflicts of human nature through things such as doctors and patients falling in love, family members looking for mistresses, etc., while "Obstetrician" focused on the personality group portraits of professional doctors.

He Jing, portrayed by Zhang Jiani, is weak on the outside, but stubborn and assertive on the inside; Xiao Cheng, the obstetrician director played by Wang Yaoqing, is honest and open, but also vulnerable to outsiders.

In addition, the coddled and willful young trainee doctor, the wily chief doctor, etc. also fit the scene setting.

At the same time, "Obstetrician" also bravely touched some acute social issues involving the medical industry, such as misdiagnosis, medical malpractice, bribery in medical procurement, office politics and high-level power struggles, etc.

Although it cannot touch its root in essence, it still explores the difficult problem of getting along with patients and doctors in the form of expression that TV dramas can do.

It is also because it is so close to the real life of the public, and the performance problems are mostly common problems when the public seeks medical treatment, so it can resonate with everyone and achieve excellent ratings!

The popularity of "Obstetrician" has also led to a surge in the popularity of the leading actors, and the biggest profit is naturally the female advocate Jiani.

Previously, Zhang Jiani played a supporting role in many popular dramas of Haotian Film and Television, and gained a certain popularity. This is her first time to play the leading role in a TV drama.

Although it may not be as good as Xiaoying in "Legend of Lu Zhen", Zhang Jiani's current popularity is enough to secure her place in the forefront of the second-tier among the many new-generation Xiaohuadans!

Little Red depends on praise, Big Red depends on fate!
With Yaya gradually fading out of the screen, if Zhang Jiani can seize the resources provided by Yaya, she may not be able to become a popular actress!
……

While "Obstetrician" was on the air, the time entered July.

On the first Friday of July, the popular summer variety show "I Am a Singer" has finally come to a shocking conclusion after nearly 7 months!
In the end, the Yuquan Group successfully won the title of "King of Songs" with "Running" and "To All People Who Know My Name". Lin Zhixuan and Huang Qishan ranked second and third respectively!

The 3-hour live TV broadcast not only broke the record for the live broadcast duration of a reality show in the history of TV, but also the wonderful singer competition made the whole city empty. The focus of everyone's attention was only one key word - "I Am a Singer" ".

Therefore, "I Am a Singer", which has been popular for nearly three months, once again achieved good ratings in the last issue of "Battle of the King of Singers".

The 13th episode of "I Am a Singer" finals "Battle of the King of Songs" national network ratings 2.38%, market share 8.33%, CSM45 city network ratings 4.34%, market share 12.36%, both networks are the first in the country at the same time. !

It is particularly worth mentioning that the finals of "I Am a Singer" broke through 4% in the prime time ratings, and the highest peak of the program even reached 25%.

In addition, the finals of "I Am a Singer" successfully boosted Shonan Satellite TV's all-day ratings, and Shonan Satellite TV once again ranked first in the country in all-day ratings that day, which was three times that of a certain provincial satellite TV that ranked second.

At the same time, "I Am a Singer" leads the way in terms of network attention and media attention.

When the show started live at 7:30, the search volume rankings on Weibo have been dominated by "I am a singer" for a long time. After Yuquan won the championship, the topic of I am a singer Yuquan won the championship with a high data of 53284370. No. [-] on the list of hot topics on Weibo.

Deng Chao, who helped Yuquan win the championship, directly became the number one celebrity on the celebrity search list because of his eye-catching performance!
The total topic of the microblog "I am a singer" on the night of the king of singers has exceeded 1 million times. The thousand-degree index search for "I am a singer" shows that the user attention and media attention have reached 120 million and 4000 million respectively, both of which are currently First!

The high enthusiasm even caused Weibo to crash twice.

The influence of the program even radiated to the domestic and overseas, because there are 7 singers from Taiwan in the top 4, the influence of "I am a singer" even flew across the Taiwan Strait and spread to the Taiwan area.

On the night of the King of Singers, several TV media in the Baodao area sent reporters to the scene. At this moment, the evening news of each news station in Baodao is live broadcasting in a variety of ways such as small window + insert + marquee.

In the past, this was only the case when local stations focused on CCTV's Spring Festival Gala, but now Taiwan's various TV stations are reporting on programs from Shonan Satellite TV.

In addition, Dongsen's ace commentary program "Crucial Moment" actually gave way to "I Am a Singer" last night and suspended its broadcast, even when it was broadcast on the Avenue of Stars, this situation did not happen.

Also, the advertising revenue of "I Am a Singer" has been soaring all the way, exceeding 15 every 60 seconds in the finals.

On the night of the finals of "I Am a Singer", without any additional resources, the total advertising revenue exceeded RMB 5000 million, and the highest price for a 15-second single spot advertisement reached RMB 63.

What is even more dramatic is that the price was actually from Changjiang Media Company, a subsidiary of Ebei Radio and Television, and the purpose was to recommend a new program "My Huaxia Star" on Ebei Satellite TV.

Shonan Satellite TV was also the first person to attract its peers to pay advertising fees for itself.

"I Am a Singer" final "Battle of the King of Singers" CSM45 city network ratings broke 4%, the program average ratings of CSM45 city 2.361%.

This ratings result is naturally extremely impressive, making countless colleagues envy and hate, but Shonan Satellite TV still has some regrets.

Because the ratings of the finals of "The Voice of China" on Jiangsu and Zhejiang Satellite TV reached 6.101% last year, and the average ratings of the program broke 4%, which is better than "I Am a Singer"!
Shonan Satellite TV has failed in this regard as a program that competes with "The Voice of China".

But Shonan Satellite TV, which owns "I Am a Singer", must also be amused. After all, "I Am a Singer" has a high ratings, and it is also the most popular at the moment. It has a strong ability to attract money, and it has created a resounding sign .

And this signboard can be used for at least many years. Shonan Satellite TV has another gold-lettered signboard. Let's have fun!

In addition, Haotian Production is naturally also one of the biggest winners. After "Happy Girls" and "The Voice of China", Haotian Production is definitely the top variety show production company in the Mainland. none of them!

At the same time, Haotian Production can also participate in advertising revenue sharing. With "The Voice of China" and "I Am a Singer", its ability to attract money absolutely surpasses all other production companies, which can be called the ceiling of the industry!
Kugou of Haotian Music has also benefited. The songs of each issue of "I Am a Singer" are exclusively launched on Kugou. The number of paid downloads is the first in the industry!

The popularity of "I Am a Singer" has made Kugou more popular and more competitive.

……

The King of Singer's Night of "I Am a Singer" made countless fans and audiences marvel at the excitement and enjoyment, but there were also many regrets.

After all, a wonderful variety show is the spiritual food of countless fans, and it is also a sharp tool for killing time at night and in leisure time.

After feeling good, it seems that even the long torment and painful waiting time seems to have become beautiful.

However, fans and fans do not need to worry, because in the next week, Jiangsu and Zhejiang Satellite TV's "The Voice of China Season [-]" will officially hit!
"The Second Season of The Voice of China" is about to hit on Friday!" --- Reported by Sohu Entertainment
"Wang Feng and Zhang Huimei have joined, and partners Tian Zhen and Yu Chengqing will bring "The Voice of China Season [-]"!"--New Wolf Entertainment
"The second season of The Voice of China is coming. Jiangsu and Zhejiang Satellite TV will meet you at 21:10 on Friday night!" --- Netease Entertainment
"The Second Season of The Voice of China" took over from "I Am a Singer", who is the king of the music talent show?"--Qiandu Entertainment
"The Second Season of The Voice of China" VS "I Am a Singer"! Haotian Production is the biggest winner!" --- Pain News Entertainment
……

The average ratings of "The Voice of China" broke 4 last year, and the shocking ratings of the finals broke 6. It seems that it is still in sight. At that time, the phenomenon-level popularity swept the entire summer of last year.

The amazing mode of "blind selection" still has a lot of freshness and is still very attractive to the audience.

The emergence of "grassroots counterattack" and "master among the people" has allowed countless audiences to enjoy the audio-visual feast, and it has also made countless audiences become Bole, looking down on all the players from the perspective of God.

The unscrupulous competition of the four mentors for the trainees is full of jokes, and there are good stories about Huaxia, so the audience and fans' expectations for "The Voice of China Season [-]" can be said to be over the top.

Now it is even more because of the shockingly concluded "I Am a Singer" as a comparison, so whether it is the media or the audience, they are eager to see "The Voice of China Season [-]"!
The media, in particular, are constantly hyping up the hype, constantly comparing "I Am a Singer" and "The Voice of China 2" and ranking them.

I can't wait for Shonan Satellite TV and Jiangsu and Zhejiang Satellite TV to play their heads!
Netizens also divided into three camps, arguing endlessly with each other.

Qinglian Earth: After "I Am a Singer", "The Voice of China 2" is coming again, it's so cool!

China Entertainment Reporter: I think "The Voice of China" is better, I still look forward to the grassroots counterattack, and the four directors are fighting each other, which is the most interesting!

I am 1875: "I Am a Singer" is more professional, and every capital is above the standard. Although the results were announced, it was boring, but it was also quite interesting.

Fax. : I also stand on "The Voice of China", because it can always bring more surprises.

Idlers in the Alley: Obviously the singing standard of "I Am a Singer" is higher!
……

"The Voice of China 2" has already attracted the attention and heated discussions of countless media, viewers and fans before it was broadcast, which made Jiangsu and Zhejiang Satellite TV and Haotian Production happy.

Judging from the current momentum of "The Voice of China 2", it will definitely get brilliant ratings again.

Then, in the anticipation of countless media and audiences, Friday, July 2013, 7 officially arrived, and "The Voice of China 12" officially premiered on Jiangsu and Zhejiang Satellite TV!
""The Voice of China 2" started broadcasting and its ratings reached 46% in CSM3.516 City, setting off another frenzy of ratings!" --- Reported by Sohu Entertainment
""The Voice of China 2" started broadcasting with 3.516% ratings, ranking first in the ratings list!"-- Netease Entertainment
""The Voice of China 2" is overwhelmed with "I Am a Singer"!" --- New Wolf Entertainment
……

"The Voice of China Season [-]" alternately combines two new and two old mentors, which not only ensures the brand of the first season, but also adds some fresh elements. The addition of Wang Feng makes "The Voice" more rock and roll .

At the same time, the show is dominated by professional players, because the players' special professional and characteristic singing skills form the overall focus of the talent show.

The "Voice of China" in the second season is obviously more professional and focused because of its reliance on these players.

It is to choose a good voice, whether it is grassroots or professional, at least the standard is the standard of a good voice.

Instead of wandering into the mentor, story, modeling, etc., and thus blur the core of the human voice.

Therefore, countless viewers and fans were very excited after watching it, and it is still a familiar recipe and a familiar taste!

And "The Voice of China 2" also continued the crazy performance of the first season. It scored 46% of the ratings in CSM3.516 City on the first day of broadcasting, but the ratings at the beginning of the broadcast completely broke the highest ratings of a single episode of "I Am a Singer"!
Looking at it now, "I Am a Singer" and "The Voice of China 2" are simply not the same level of programs, they are not the same at all.

Although "I Am a Singer" has performed very well, "The Voice of China 2" is obviously even more popular!
And this is not the limit of "The Voice of China 2". In the second issue, its ratings directly broke 4, and then continued to rise steadily. When it reached the fifth issue, it directly broke 5, perfectly replicating last year's ratings miracle , constantly creating ratings myths,
In fact, when the ratings broke 4, the media stopped comparing the ratings of "The Voice of China 2" and "I Am a Singer", after all, it was a bit worse.

Shonan Satellite TV couldn't help but smile wryly, and let go of the comparison, and could only think that at least they still have "I Am a Singer", and other companies don't even have this!

(End of this chapter)