Huayu Zhihao

Chapter 1081 Super IP
Time goes back to March 2014, 3. On this day, the long-awaited drama "Love Apartment 1" by countless netizens finally revealed its true colors, and it was officially launched on the stars and premiered simultaneously on the Internet.

"After 556 days of waiting, the fourth season is finally here!"

"I finally found the feeling of competing with my parents for the remote control again!"

""Love Apartment 4" is finally here, this is a sitcom belonging to our post-80s generation!"

……

5 years and 4 seasons of "Love Apartment" has made "Love Apartment" a youthful memory of countless netizens born in the 80s and 90s, and it has also become one of the most popular super IPs among young people.

After the director released the first trailer on December 2013, 12, countless love fans immediately climaxed, and they were looking forward to the broadcast of the fourth season.

"Love Apartment" has become a super IP, which is not only reflected in the heated discussions and expectations of countless netizens, but more intuitively is the revenue capability of "Love Apartment 4".

The four major TVs, including Anhui Province, Hei Province, Tomato and Hubei Province, invested 100 million yuan each, for a total of 400 million yuan per episode, and won the satellite TV premiere rights of "Love Apartment".

This price directly surpassed the price record of 380 million per episode created by "Let's Get Married" last year.

At the same time, the online broadcasting rights also set a new price record. Kiwi won the online broadcasting rights of "Love Apartment 400" at a price of 4 million yuan per episode.

At this time, the average online copyright of TV dramas in the mainland is 150 million per episode.

That is to say, the TV station and network broadcast rights of "Love Apartment 4" sold 800 million yuan per episode, totaling 1.92 million yuan.

This is because "Love Apartment 4" is a sitcom, and there are only 24 episodes in total, otherwise the price would be even more terrifying.

You know, in the first season of "Love Apartment", the online broadcasting rights were only sold for 2 yuan. When waiting for "Love Apartment 3", the satellite TV plus network has reached 466 million per episode.

Now it has reached 800 million per episode!
As for why the right to broadcast online is not Haotian's own tease, that's because "Love Apartment 4" was sold when it was preparing to start shooting.

At that time, in 2012, the producer Syndicate belonged to Ke Dun, and Ke Dun had not been acquired by Haotian Film and Television at that time.

"Love Apartment 4" has been highly anticipated by fans, and with such an astonishing price, the media and even the entire industry have been paying attention.

However, the performance of "Love Apartment 4" is worthy of the buyer who paid a sky-high price.

On the first day of its premiere, Anhui Satellite TV won the super high ratings of 48% in CSM1.297 City, and directly reached the top ratings champion of the same period.

At the same time, Tomato Satellite TV, Hubei Satellite TV and Heibei Satellite TV scored 48%, 0.799% and 0.627% of the audience ratings of CSM0.59 City respectively.

In other words, "Love Apartment 4" won an astonishing 3.313% of the ratings on the first day of its premiere.

At the same time, "Love Apartment 4" directly reached 1.2 million views on the first day of Kiwi's broadcast!

Breaking the first-day broadcast record of domestic TV dramas on the Internet, breaking the record of 1 million at the fastest!
This is just the beginning. The 4 episodes of "Love Apartment 24" were aired on four satellite TVs for 12 days in total.

And in these 12 days, Anhui Satellite TV has always occupied the No. [-] position in the ratings at the same time, and no TV series can shake its championship for even one day.

At the same time, the first episode of "Love Apartment 4" has a total of 17.2 billion broadcasts on the Internet, making it the "No. 1 drama in history" with an average daily broadcast volume of nearly [-] million.

It also set a new record for the fastest online broadcast of a TV series in the Mainland to exceed 10 billion.

In addition to PPS (which was merged into Kiwi after the acquisition by Qiandu), "Love Apartment 4" has been played 25 billion times on the entire network!

Created a record for the highest number of online broadcasts in the first episode of mainland TV!

In addition to being far ahead in terms of satellite TV and Internet broadcasts, "Love Apartment 4" has been ranked No. 2014 in the TV drama list of the thousand-degree search list during its premiere, and it is also the first TV drama with a search index breaking 400 million in [-].

Behind the winning ratings and click-through rate is the explosive income of buyers of "Love Apartment 4".

"Love Apartment 4" attracted more than 7000 million yuan in advertising for the exclusive broadcast platform Kiwi, breaking the marketing record of online dramas in one fell swoop.

Apart from the series, "Love Apartment" has derivative products such as official books, mobile games, and Taobao stores of the same name.

"Commercial Value" reported after interviewing the screenwriter that in 2013 alone, "Love Apartment" peripheral products such as "Apology Dog", Jimmy's hand-painted comics, and cartoon-version mobile power banks have sold more than 2.3 million times on Taobao.

After "Love Apartment 4" hit the air, the director and screenwriter opened a love apartment online store on Taobao. According to the daily plot, they sell the costumes, props, toys and bedding that appeared in the drama that day.

And the specialty store can generate a turnover of 1000 million to 2000 million RMB every day!

Such astonishing ratings, on-demand volume and popularity, as well as the crazy output of economic benefits, reflect the degree of thirst for super IP in the entire industry, it is simply hungry, and even hungry!
However, while "Love Apartment 4" created astonishing statistics, many media and netizens also questioned the plot of the series.

The biggest controversy lies in two aspects, one is too many advertisements, and the other is the original sin of plagiarism.

There are too many advertisements, which is dubbed by netizens as "playing episodes in advertisements".

As for plagiarism, it is because many American dramas such as "How I Met Your Mother", "Friends", and "The Big Bang Theory" in "Love Apartment 4" were mentioned in the film and played clips.

The design of Chen Hao's "Inception" even appeared in the film.

But even so, there are still countless diehard fans shouting, "Hurry up and shoot the fifth season!"

Because "Love Apartment 4" did not give a finale, many people want to draw a perfect end to their youth.

The screenwriter and director's response to this is that "Love 5" will have it, but it is not certain when and in what form it will appear.

In this regard, it has aroused the speculation of many netizens.

Chen Hao did know that "Love 5" went through many bounced tickets, and then appeared in the form of the big movie "Love Apartment".

It was the big bad movie that had a pre-sale of 1.5 million, a target of 20 billion, and a final stop of 5.5 million. It was dubbed "The Cemetery of Love" by everyone.

……

Just when "Love Apartment 4" showed the value of super IP to the fullest, Mr. Wu from Yuewen found Chen Hao.

"Mr. Wu, what can I do for you?" Chen Hao asked.

"That's right. The company has always wanted to create a big IP, especially the entire IP industry chain." Mr. Wu said, "For example, the previous "Wulin Biography" and "Zhu Xian"."

Chen Hao nodded after hearing this. These two IPs are indeed the focus of the group. Novels, comics, animations, games, TV dramas, movies, peripherals, product licensing, etc. have all been released.

The income is naturally also very considerable.

"These two IPs are relatively successful, but they are still far from what we expected." Mr. Wu shook his head.

"And then!" Chen Hao said with interest.

"Then, we sat together and discussed why we didn't achieve the effect we imagined, and more importantly, how to achieve it." Mr. Wu said.

"Then you have thought of it?" Chen Hao's heart moved when he heard this, and he started to laugh.

"We have carefully studied the various forms of IP and the impact of various forms, and found that no matter whether it is novels, comics, animation or TV series, they all have their own limitations.

They can bring fans, but fans are often limited to one or two fields, and it is difficult to convert to other fields. In short, it is difficult to spread IP to the public across the country at once.

However, there is one form that does. "President Wu laughed.

"Movie?" Chen Hao frowned.

"That's right, Mr. Chen, you are too powerful, you can guess right." Mr. Wu smiled.

Chen Hao chuckled lightly when he heard the words, "Okay, let's continue."

"Movies are undoubtedly the most influential and widely radiating form of all forms." Mr. Wu said, "Especially the kind that has attracted widespread attention once it is announced, and the box office exploded after it was released, and even became the annual box office champion. That influence is absolutely explosive."

Chen Hao smiled, this is to hit his own head.

"Did you really do the research, or was it inspired by others?" Chen Hao asked with a smile.

Mr. Wu also laughed when he heard it, "It's mainly because of the research, and of course I got a little bit of inspiration."

No need to ask, Mr. Wu must have been inspired by Happy Twist's invitation to Chen Hao to direct "Charlotte Annoyance".

Both belong to Haotian, and they are all under the same leader, Chen Hao. There is no reason why you can invite them, but I can't.

The key is that Chen Hao is the number one commercial director recognized nationwide, and there is no more suitable director than him.

And they are all from my own family, so there is no need to use them for nothing.

Mr. Wu saw that Chen Hao did not object clearly, so he continued, "We are going to start with your movie. After getting off to a good start, this IP will become a popular IP, and then TV series, mobile games, comics, animations, novels , products, authorization and so on.

Let this IP instantly capture everyone's attention and completely turn it into a super IP.

This requires our multiple companies to work together, and then everyone can benefit together. "

Chen Hao nodded after hearing this. Happy Twist is to expand its business territory and prepare for listing.

Yuewen's intention is to create a super IP, and of course it also has the intention of preparing for the listing.

Both belong to Haotian, especially Yuewen is also an original IP production base, which is the core of Chen Hao's future business layout.

Moreover, Chen Hao has already filmed "Charlotte's Annoyance" for Happy Twist, so there is no reason not to help Yuewen.

The palms of the hands and the backs of the hands are full of flesh, so one cannot favor one over the other.

"Okay, what is the IP you chose?" Chen Hao asked.

When Mr. Wu heard that Chen Hao agreed, he couldn't help clapping his hands excitedly, "That's great, Mr. Chen, you agreed."

"Can I not agree?" Chen Hao shook his head and smiled.

"Then our plan to build a super IP is half successful." Mr. Wu said excitedly, "By the way, the IP we selected is called "Ghost Blowing Lantern"!"

Chen Hao nodded when he heard the name. "Ghost Blowing the Lantern" can indeed be regarded as one of the super IPs in the future. There are works emerging from various channels, and all of them have achieved good results.

Especially in terms of film and television dramas, Chen Hao doesn't know how many versions of Hu Bayi he has seen.

However, this life is different from the previous life. The copyright of "Ghost Blowing Out the Lantern" was not sold by the author in a daze. As a result, even I couldn't continue writing "Ghost Blowing Out the Lantern". It is illegal to use the words "Ghost Blowing Out the Lantern" .

In this life, there will be no countless versions of "Ghost Blowing the Lantern", and there will not be so many versions of Hu Bayi and itching in the acupoints.

"Okay, I'll take a look at "Ghost Blowing the Lantern" soon." Chen Hao said, "At the same time, you should also contact the company's screenwriting department and ask them to write a script for me to read."

"Okay, Mr. Chen." Mr. Wu bowed his head again and again.

"When is the best time to release a movie?" Chen Hao asked.

Since we are going to create a super IP, it is natural to bombard it together. Movies, TV dramas, mobile games, comics, animations, etc. cannot be separated for too long.

It would be best if after the movie was released, taking advantage of the popularity, other channels would swarm up and surround all the people of the country, leaving an indelible memory for the people of the country.

"In fact, many of us are already preparing, but considering the problem of filming, we think it's best for the film to be released next year." Mr. Wu said.

"Okay, I see." Chen Hao nodded and said, "Go and arrange other things."

"Okay then, I'll go and notify the screenwriting department first, Mr. Chen, you are busy." Mr. Wu got up while talking.

Chen Hao nodded, and then fell into deep thought. "Ghost Blowing Out the Lantern" had better be released next year, so he had to start filming next year at the latest.

If you want to be more prepared, you have to finish filming this year.

Just as Chen Hao was thinking, his cell phone rang suddenly. He picked it up and saw that it was Smart's international call.

"Hi, Smart." Chen Hao said.

"Chen, let me tell you something." Smart said.

"Speak, I'm listening." Chen Hao said.

"Warner contacted us and wanted to take back the film and television copyrights of Wonder Woman, Aquaman and Shazam." Smart said.

Chen Hao raised his brows when he heard this. Warner definitely wants to create its own DC movie universe, following the example of the Marvel superhero movie universe.

And there is a Justice League in the DC movie universe. There is no doubt that this is an excellent template for copying homework like Marvel's Avengers.

And in this Justice League, whether it is the Big Three, the Big Five, or the Big Seven, Wonder Woman is the core figure that cannot be bypassed.

Generally speaking, everyone refers to Superman, Batman, and Wonder Woman as the "Big Three", and after adding Green Lantern and The Flash, they are called the "Big Five".

After adding Neptune and Martian Manhunter (or Cyborg), they are called the "Big Seven", and they are also the seven core members of the Justice League.

At this time, both Wonder Woman and Neptune are in the hands of Tianchi Films. This is what Chen Hao wanted to come when he cooperated with Warner in a few years ago.

At that time, let alone the DC movie universe, even "Iron Man" hadn't come out yet, let alone the Marvel superhero movie universe, so Warner agreed, and it was only given with conditions.

So now, if Warner wants to build the Justice League, it must not avoid Tianchi Pictures.

(End of this chapter)