Huayu Zhihao

Chapter 141 Dameitang Starts School

Seeing that Chen Hao wanted to schedule the release of "Saw" on Halloween, the two of Davis nodded in agreement. This was already in their plan.

"The second point is that Halloween is on October 10st, and now it's only August 31th, do you see if there are any film festivals you can participate in between these two months, it can be used as a pre-publicity, and the effect will be better if you can win awards. " Chen Hao said.

Davis nodded. Obviously, he had seen Chen Hao's "Comet" and "Moon" distribution strategies in mainland China, "We will arrange this."

"That's good, you are more professional in the others, you have decided." Chen Hao said immediately.

Next, Chen Hao mainly listened from the sidelines. In fact, the current American film promotion method is the same as that of later generations in China, but the current mainland economy, Internet and entertainment industries have not yet exploded and cannot meet the conditions.

After the distribution plan was finalized, Chen Hao privately asked Davis about the specific income of the American film producers.

In the market defined by Hollywood, there are only two kinds, domestic and foreign!
In China, not only the United States, but also Canada, the so-called North American market.

Foreign countries, of course, are markets other than North America.

In the North American market, Hollywood has three models for sharing accounts.

The first one is the same fixed ratio as Huaxia.

The second is that the theater will pay a fee to the producer to buy out the film, and then all the box office of the film will belong to the theater.

The third is the most popular account sharing model in Hollywood, that is, step-by-step account sharing.

Unlike Huaxia, in North America, film companies are very strong!

90% of a film's box office during its premiere week belongs to the film company, and the theater chain's income mainly comes from the sales of popcorn and drinks.

But in the weeks following a film's release, theaters' share of revenue will increase.

Generally speaking, during the fourth week of a film’s release, the producer’s revenue will gradually drop to about 50%, and the theater’s revenue share will rise to 48%.

The weekly distribution ratio is different, which is a ladder distribution rule in North America.

Therefore, film companies all hope that their films can win the first prize in the premiere week to maximize profits.

They have greatly increased the number of film schedules, allowing more audiences to enter the theater. For a typical large-scale production, the film schedule for its premiere week will generally reach 4000.

On the contrary, theaters hope that movies can be shown for a long time, so that they can increase their bills and revenue in the next few weeks, which is why North American films can be released for so long.

But later, with the economic crisis and other reasons, a large number of theaters closed down, causing the theaters to no longer compromise blindly, and the proportion of account sharing began to increase.

But generally speaking, if a movie has a high box office, the proportion of profits shared by the movie company is often higher than that of the theater.For example, for a movie that grosses $3 million, studios can get as much as 60 percent of the revenue.

But for some films with poor box office results, theaters must also protect their own profits.For example, for a movie that only grossed $1000 million at the box office, the studio only gets 45 percent of the revenue.

Of course, the most important thing is to see if the movie is a big hit. For example, before the release of "Star Wars 8", Disney agreed with the theaters to keep 65% of the box office revenue.

There is also the Marvel Universe superhero series of big storm movies, and Disney's share of the bill must be equally high.

This is just the first step in the Hollywood distribution pipeline.

The second step is the home theater market, that is, DVD sales, which often exceed the box office.

The distributor will share 20% of the proceeds with the filmmakers, but within this 20%, the distributor will also deduct distribution expenses, usually 30% for domestic distribution in the United States and 40% for foreign distribution.So in the end, only 12%-14% can be divided into.

The third step is premium channels, such as HBO, Showtime, Cinemax and other movie channels.These paid channels will charge a license fee based on a percentage of box office revenue, such as 50% of the box office.

Now, most of the owners of these paid channels are the Big Six, and the Big Six owning these paid channels is equivalent to owning a new "theater circuit" besides the theater chain.

The fourth step is ordinary TV channels. The biggest difference from the former is that the profit model of paid channels is payment without advertisements, while ordinary TV channels have advertisements.

The publisher also charges a license fee from them, and then shares it with the film producer.

In addition, channels such as airplanes, hotels, hospitals, schools, universities, prisons, libraries, etc. generally charge a fixed fee, or charge according to the number of views.

The last is the authorized development of derivative products, and the publisher will also share with the film side in proportion.

This is the root of Hollywood's power. It covers the world, and its multi-level and all-round distribution channels can bring continuous dividends to film producers.

The power of this dividend system makes other countries daunted.

I remember that Zou Zhaolong said in the interview that he participated in "The Matrix" and then got a dividend, and until 2020, this dividend will still be paid every year.

Even after his death, this dividend can be inherited by his children.

This extremely powerful profit protection mechanism has benefited everyone in Hollywood, so it is no wonder that Hollywood can sweep the world.

As for the foreign market, China is quite special. Currently, Hollywood movies can only get 13% of the box office share in the mainland.

In other countries or regions, the box office split is generally based on 35% for the producer, 17% for the distributor, and 48% for the exhibitor!

After hearing about the Hollywood movie account sharing model, Chen Hao had to sigh with emotion that it is indeed too difficult for China to catch up with Hollywood.

However, Hollywood has developed for more than a hundred years to be like this, and the young Chinese film industry will obviously not necessarily be bad in the future.

……

After finalizing the distribution plan of "Chain Saw", Chen Hao chose to return to China.

Anyway, Davis and Columbia are responsible for the distribution, so Chen Hao doesn’t have to worry, what he wants now is to return to China as soon as possible.

Because the time will soon be September 9st, the various colleges and universities in China will start school, and Dameitang will soon come to the imperial capital.

As an enthusiastic citizen of the imperial capital, Chen Hao has already made an appointment with Dameitang to take her around the imperial capital and send her to school!

Therefore, Chen Hao hurriedly returned to the Imperial Capital of China.

However, Dameitang will come over on August 8, and Chen Hao still has two days to spare.

After returning home and talking to his parents, Chen Hao came to the company.

The company is also busy, because the company's advertising copywriting and planning business has been retained, and it will also accept some advertisements.

However, the recent highlight is Haotian Film and Television's pioneering work "Golden Branch Desire".

In order to be able to make this TV series as good as possible, the company has done a lot of work, and now this TV series has just started.

Chen Hao called Xing Aina, and Xing Aina said that the production crew was running well, and the three women not only did not fight, but worked hard, as if they wanted to compete.

In addition, Xing Aina told Chen Hao that she has already made an appointment with Qidian Chinese.com and will negotiate for a shareholding on September 9st.

When Chen Hao heard the words, he directly asked her to move the date back, he was busy on September 9st!
Time flies, and soon came August 8th.

Chen Hao arrived at the airport according to the agreed time, and after waiting for a while, he couldn't help laughing.

I saw a beautiful woman with a tall figure, a sweet smile, and sky-high legs!
(End of this chapter)