Huayu Zhihao

Chapter 208 The Dismal Movie Market

Early the next morning, Chen Hao woke up and smiled at Da Meitang who was still sleeping soundly.

She couldn't put it down and played with Dameitang's pair of beautiful legs against the sky. They were straight, white and smooth. They were really playing with their legs!

Finally retracting his hand, Chen Hao kissed Da Meitang's red lips lightly before getting out of bed.

After washing up, Chen Hao went out to buy some breakfast and came back, then turned on the computer to search for news.

SARS is still an unavoidable topic at this time, and it has greatly affected all aspects of the country, including the film market, which naturally cannot stay out of it!
In fact, before the "SARS" epidemic broke out in 2003, the road to marketization of Chinese films was at a critical stage of starting, and it was originally showing a high-spirited momentum.

In particular, with "Hero" released at the end of last year sweeping the film market and the box office hit of "Harry Potter 2", the total box office of the film market in the first two months of this year increased by about 13.4% year-on-year.

This made Huaying and relevant departments very happy. The reform has seen results not long after it was implemented, which shows that the reform of the theater system is undoubtedly correct.

But all these good things were hit hard by the sudden outbreak of SARS.

Since March, the box office of movies released in the mainland has suffered setbacks, even worse than last year, and the overall market has also continued to decline, which makes relevant departments and the industry worried.

And in April, the blockbuster "Lord of the Rings 4" introduced by Hollywood, which was expected to give a shot in the arm to the sluggish mainland film market, officially landed in major theaters.

It's a pity that compared with last year's "Lord of the Rings 1", the box office of "The Lord of the Rings 2" in the same period this year is not even half of it.

Such a result immediately poured cold water on the relevant departments who wanted to use Hollywood blockbusters to boost the film market, and the industry was also gloomy.

And when the major companies saw the box office failure of "Lord of the Rings 2", the films that were scheduled to be released in the first half of the year, including "Finding Nemo", "The Matrix 2", "The Matrix 3" and "Terminator 3", etc. The file is adjusted, and all are ready to be released in the second half of the year.

Affected by this, in the second half of the year, the mainland film market gathered more than 8% of the imported blockbusters this year, and other domestic films naturally followed suit.

Undoubtedly, the film market in the second half of 2003 will become very crowded and miserable, and Chen Hao's "Taken" cannot stay out of it.

"What are you looking at?" Dameitang suddenly wrapped her arms around Chen Hao's neck and said delicately.

"Watching the news!" Chen Hao smiled as he kissed Dameitang's hand.

Dameitang leaned closer to Chen Hao's ear and blew, "What's so interesting about the news? Is there anyone who reads it?"

Chen Hao couldn't help turning his head when he heard the words, and then met Da Mei Tang's beautiful eyes that seemed to be dripping water, so he turned around and hugged the beauty.

I don't know how long it took, the stomachs of Chen Hao and Da Mei Tang were growling with hunger, Chen Hao could only get up and heat up the breakfast, then served it on the bed, and the two began to eat together.

"Ah..." Dameitang opened her rosy mouth, wanting Chen Hao to feed her.

Chen Hao smiled and picked up a deep-fried dough stick and put it into Dameitang's small mouth, "Is it delicious?"

Dameitang tasted it with his tongue, and nodded in satisfaction, "It's delicious!"

Afterwards, Chen Hao fed Dameitang some milk, but it turned out that there was too much, and the corners of Dameitang's mouth were stained.

I saw Dameitang's pink and tender tongue lightly licked it, and then swallowed it all into the stomach, and said with a coquettish smile, "Milk is nutritious, don't waste it!"

Looking at it, Chen Hao directly embraced Da Meitang's waist, and kissed the red lips.

By the time the two finished their breakfast, it was already noon.

Chen Hao received an email from Davis about the new week's box office results of "Taken".

In the last week that just ended, "Taken" achieved a box office score of 1584 million U.S. dollars, and the total box office has exceeded 9000 million U.S. dollars, and is heading towards [-] million U.S. dollars.

Dameitang exclaimed after seeing it from behind, "It's already 9000 million US dollars? It's really amazing!"

Chen Hao laughed and said, "I'm amazing, haven't you tried it just now?"

Da Mei Tang raised her brows when she heard the words, "Is it great? It's just so-so!"

Chen Hao raised his brows when he heard the words, turned around and pressed Da Mei Tang, "Are you okay?"

Dameitang smiled and said, "Is it just normal?"

Chen Hao didn't say much after hearing this, and directly blocked Dameitang's red lips, and insisted on letting her see it well today, the Chen family sticks to it!

When Chen Hao and Damei Tang got bored, Chen Xiangang also officially completed the merger of the three cinemas.

Haotian Cinemas was established!
Not long after the reform of the theater chain system was implemented in Mainland China, the first case of merger of theater chains appeared, which soon became the focus of media reports.

"Dongfang, Yangzi, and Daguangming Cinemas merged into Haotian Cinemas!" --- Sohu Entertainment Report
"Three in one, Haotian, the largest theater chain company in East China, was formally established!" --- Netease Entertainment
"The film market is sluggish, and theater chains are struggling to survive. Merger will be the best choice!" --- Netease Entertainment
……

The news of the establishment of Haotian Cinemas was actually quite sudden. No one expected that such a heavy news would come when the mainland film market was hit hard by the epidemic.

Not long after the reform of the theater chain system was implemented in the mainland, it remains to be proved whether it can promote the recovery of the film market. However, it was unexpected that the largest theater company in East China would appear at this time.

Everyone is still worrying about the future, but you have merged. Does this mean that you have confidence in the mainland film market?

In any case, Chen Xiangang was full of confidence when he was interviewed, and further demonstrated the ambition of Haotian Cinemas.

No confidence, otherwise he, Chen Xiangang, would have to leave.

Of course, such a high-profile is also to attract other theaters to join Haotian, and further increase the distribution capacity of Haotian Cinemas.

No matter what the evaluation of the outside world is, the relevant departments are very happy to hear the news, which is a spring breeze for the bleak film market in the mainland.

It shows that the future of the mainland film market is still bright, otherwise, who would spend so much effort to fiddle with it!

Haotian Cinemas has indeed received the desired effect. Under the name of the largest cinema in East China, it is also because the movie market is indeed too idle now.

There are many theaters in Jiangsu, Shanghai, Anhui, and Lu provinces who want to join Haotian Cinemas, and some even want to sell the theaters. After all, the movie market is bleak now, and many people can no longer hold on.

Chen Xiangang was naturally overjoyed about this, which was in Haotian's plan, and Chen Hao didn't just give 7500 million acquisition funds.

Instead, 1 million yuan was directly given, and the remaining 2500 million yuan will be used for theater renovation, new construction, and expansion.

(End of this chapter)