Huayu Zhihao

Chapter 230 Holiday File

With the end of the SARS epidemic, the film market in the mainland is no longer as bleak as it was in March-June.

In July, "The Matrix 7" and "Finding Nemo" hit the box office, taking in RMB 2 million and RMB 4300 million respectively, showing some hot scenes in summer vacation.

But in August, "Green Tea" starring Jiang Wen and Zhao Yanzi hit the market, and the box office of domestic films still did not improve.

而《霹雳娇娃2》成功破1500万, 《飞龙再生》和《终结者3》分别拿下2500万，以及2800万票房！
After entering September, the martial arts masterpiece "Heroes of Heaven and Earth" invested by Columbia was the first to be released, and the box office performed well. It won nearly 9 million yuan in the box office throughout September.

This box office performance is very good, temporarily ranking third in the mainland's 2003 annual box office list, second only to the two Hollywood blockbusters "Harry Potter 2" and "The Matrix 2".

But compared to "Hero", the gap is too big. Columbia is obviously going to lose money, and Davis is probably going to be depressed!
Then only two days later, "Infernal Affairs 2" was released, and then hit the street. Without the king of Liu Dehua, the box office was only 700 million!
On September 9, "X-Men 19" was released. Compared with the North American scene, the box office was as high as 2 million US dollars. After coming to the mainland, it was obviously not acclimatized. By the end of the month, the box office was only 2.14 million!
After that, "Taken" is the most threatening, and "Big Man with Great Wisdom" starring Liu Dehua and Zhang Baizhi will be released on September 9!
In the three days of the first weekend, "Big Man with Great Wisdom" won nearly 700 million box office!
Seeing the results of the first week, the film crew was obviously a little disappointed. The box office of this movie exceeded 1000 million Hong Kong dollars in the first week of Xiangjiang.

I thought that with Liu Dehua's blessing, it should be able to hit the box office of 2000 million in the mainland, but now it seems that things are backfired!

However, this result made Haotian Film and Television happy. It seems that "Big Man with Great Wisdom" should not pose much threat to "Taken".

And "Taken" was a hit at the box office in North America and around the world, and Chen Hao returned to the mainland film market after 17 months.

Fans' expectations for "Taken" have exploded!

The time finally came to September 9th, and the premiere of "Taken" was held in the newly built studio in Columbia, the imperial capital!
Many stars, including Gong Huang, Liam Neeson and Downey, came to the premiere, Davis, Director Tang, Zhang Zhao and Yu Dong also came to support.

The host was still Liu Yiwei. When Chen Hao took the stage with the main creators, there was immediate applause, accompanied by shouts of "Chen Hao is awesome!"

The scene suddenly burst into laughter, only Downey and Liam Neeson were a little confused.

It can be seen that Chen Hao's achievements in North America have given him a group of die-hard fans in China!
Everyone chatted about some behind-the-scenes tidbits on the stage, and soon the movie was released in everyone's anticipation!

When the screen was turned on, there was chaos in the picture, and it was impossible to see anything clearly.

Suddenly a man descended from the sky holding a scorching sun, bringing light to the earth.

Wherever he passed, everything revived, and the spring blossomed, bringing a piece of vitality.

Until the light shines all over the land, the image of the man holding tomorrow gradually turns into a "hao" character!

Then three big characters descended from the sky, forming "Haotian Film and Television"!
This is the opening animation made by Haotian Special Effects for Haotian Film and Television!
According to Chang Hongsong, the image of this man was taken from Chen Hao. As for the date, well, it should be the date!
Immediately afterwards, there was another title title of Columbia's classic Statue of Liberty and the logo of another investor, Huaying.

Immediately, the movie officially begins!
The plot of "Hurricane Rescue" is very simple. It is the story of the old secret agent father who went to the meeting alone, blocked and killed gods and Buddhas all the way, and finally succeeded in rescuing his kidnapped baby daughter.

The plot is corny, but old wine can hold new wine!
"Taken" runs through the film's highly tense suspense, fiery life-and-death struggles, intense high-speed car chases, high-tech tracking and anti-espionage technology are the biggest highlights.

At the same time, the move is fatal, and the action style of pursuing a one-hit kill also makes many people's eyes shine!
Although the first half of the heartwarming plot is slightly delayed, the second half is full of high energy and has been in a tense and exciting climax, so that fans have no time to rest and can't stop!
After the movie is over, the audience is still enjoying the aftertaste of the movie!
After Chen Hao took the stage, everyone applauded enthusiastically and actively interacted with Chen Hao.

When the game was over, Davis found Chen Hao.

"When will "District [-]" be fully produced?" Davis asked.

Chen Hao thought for a while and said, "I finished the post-production, plus the time for special effects production, the fastest it will be completed is the end of November!"

Davis nodded when he heard the words, "How about letting "District 12" be released on Christmas in December?"

The box office of "Heaven and Earth Heroes" was just over 4000 million, which disappointed Davis. After all, with "Hero"'s 2.48 million example ahead, there was some hope, but the box office gap was too big.

This also made Davis figure out a truth. The current box office in mainland China has a ceiling, and there are only three directors who want to touch this ceiling.

Of course, Chen Hao, who has great potential, is also quite hopeful to join this rank.

However, compared with its box office performance in North America, the box office in the Mainland seems to be a bit insignificant.

However, Chen Hao does have the potential to become a major director of mainland commercial films, so it is better to hold on to Chen Hao!
Chen Hao nodded when he heard the words. The Christmas film is actually a holiday film in the North American film market.

This period, because there are Christmas, Thanksgiving and New Year's Day, is called a holiday period, from the first weekend of November to the weekend that crosses New Year's Day is a holiday period.

Because there are many holidays in this period, there are naturally relatively more blockbuster movies, mainly family movies based on comedies, but because it is not as continuous as the summer vacation, it is not as popular as the summer vacation.

This schedule has two very obvious features.

One is the long line.

If it is common to say that the first weekend of the summer file is 2000 million, and it is very common to get 5000 million in the end, this schedule, the first weekend is 2000 million, and the final 8000 million is quite common.

The reason for the long-term is precisely because there are many holidays, and the weekend films of each holiday can maintain a small decline. As a result, the weekend decline is quite eye-catching.

In the summer file, a weekend drop of less than 40% is already very significant, while a weekend drop of less than 30% in holiday files is quite common.

The second is the gathering of excellent works of the year and low-cost literary and artistic works.

The Oscar rule is that films must be released by the end of December each year.So in order to maintain the momentum, the films will be piled up until the end of the year.

Then here is the question of why the competition for the Oscar is discussed. In addition to the honor of the film and the distributor, the competition for the Oscar is not only an artistic pursuit, but also a commercial means.

To put it in an inaccurate way of quantifying it, an Oscar nomination can boost the box office by about 3000 million U.S. dollars, and winning an Oscar can at least boost the box office to 5000 million U.S. dollars.

For some small literary films that are difficult to sell, the Oscar is not only an honor, but also a lot of commercial profits.

Global facilitation is not taken into account here.For example, the fate of "Slumdog Millionaire" was originally released directly on DVD, but after the successful bid for the Olympic Games, it was exchanged for a huge success at the global box office.

Therefore, major film companies will launch various public relations activities during this schedule, box office momentum, media strategy, judge strategy, film festival outpost battle, etc.

(End of this chapter)