Huayu Zhihao

Chapter 236
北美周末票房排行榜（2003年10月31日-2003年11月2日）：

No. 1, "Chain Saw 2", released for 3 days, Sony Columbia, with a weekend box office of 3050 million US dollars, a cumulative box office of 3050 million US dollars, and 3500 theaters;
No. 2, "Scream 3", released for 10 days, Dimension Films, with a weekend box office of 2210 million US dollars, a cumulative box office of 7862 million US dollars, and 4000 theaters;
No. 3, "Legend of Bear Brother", released for 3 days, Disney, with a weekend box office of 1850 million US dollars, a cumulative box office of 1850 million US dollars, and 3600 theaters;
No. 4, "The Texas Chainsaw Massacre", released for 17 days, Dark Star Films, with a weekend box office of 1090 million US dollars, a cumulative box office of 6631 million US dollars, and 3200 theaters;
No. 5, "True Waves", released for 10 days, Sony Columbia, with a weekend box office of 850 million US dollars, a cumulative box office of 2543 million US dollars, and 3400 theaters;
……

Last week's North American weekend box office market was still dominated by sequel movies.

The small-cost suspense thriller "Chain Saw" that shined throughout Halloween last year is coming again this year.

Relying on the good reputation of the first part of the series, "Saw 2" successfully topped the weekend box office rankings with a box office record of 3050 million US dollars in the first weekend!
Choosing to release on Halloween is undoubtedly a smart choice for the "Chain Saw" series. It really feels good to watch "Chain Saw" in line with the festive atmosphere.

In addition, the first part of the series attracted many fans, which gave "Chain Saw 2" a good audience base and was able to win this weekend's box office champion.

Moreover, the weekend box office of 3050 million US dollars far exceeded the 1830 million US dollars in the first weekend of the series, and it should not be a problem to break the first total box office of 5515 million US dollars!

This small-budget horror film with a production cost of only 350 million US dollars is bound to make a fortune for Liangtianchi Pictures!
What is certain is that the third part of the "Saw" series must have been planned!
Ranked No. 2 on the list is "Scary Movie 3", which combines several popular blockbusters that have created box office sensations in the past two years, including "American version of Midnight Ring", "Signs of the Sky", "Small Island", "The Matrix 2" and so on have been turned into hilarious versions, and even Michael Jackson also made a cameo appearance in the film.

After winning a record-breaking $4970 million at the box office last week, it closed at $3 million in three days this weekend, and eventually lost to the newly released "Chain Saw 2210", dropping one place in the ranking.

Disney's new animated film "Bear Bear" ranked third with a box office income of 1850 million US dollars.

……

"The second installment in the 'Saw' series continues to be a dark horse, beating 'Scream 3' to top the weekend box office charts!" - Los Angeles Times

"Chen's prophecy comes true, Saw 2 beats Scream 3 to No. [-]!" -- The New Yorker

"Sequel movie triumph, Saw 2 tops weekend box office after Scream 3!" --Chicago Tribune

"A model of low-budget horror films! "Chain Saw 350" with a cost of only 2 million US dollars won the No.1 weekend box office rankings!"--"Seattle Times"

……

The successful summit of "Saw 2" ushered in heated discussions in the North American media.

The production cost was only 350 million US dollars, and the box office reached 3050 million in the first weekend. If the decline is well controlled, it is not impossible to break [-] million!
The key is to look at the return on investment ratio of this series. The investment in "Chain Saw 1" was only 120 million US dollars, and the North American box office was 5515 million US dollars, with a return on investment of 4500%.

The cost of "Chain Saw 2" is 350 million US dollars, and the North American box office is conservatively estimated at 8000 million US dollars, so the return on investment ratio is also 2285%.

There is no doubt that the "Chain Saw" series has become one of the models of low-cost and high-grossing. If this series can continue to be filmed, it is not impossible to become the most profitable low-cost thriller.

As the producer, Liangtianchi Pictures will definitely make a lot of money.

Wen Ziren is undoubtedly the happiest of the box office success of "Saw 2".

Obviously, through this film, he not only kept his career as a director, but also proved his ability and became a famous director in Hollywood.

The fly in the ointment is that the film critics are full of cynicism to "Chain Saw 2", and its blind bloodthirsty is the most criticized.

The "E! Online" review is typical: "This saw is missing a lot of teeth."

On the contrary, fans who love horror movies enjoyed watching it very much and spoke highly of the movie, which is also the reason for the high box office of "Chain Saw 2".

Wen Ziren could only shake his head and stop thinking about it. Anyway, as long as the box office is high, everything is not that important.

Moreover, Chen Hao has long said that he wants to make "Saw" a long-lived series, and what he wants now is the script of "Saw 3"!
At the same time, Chen Hao has already come to Weta Digital to follow up the post-production special effects of "The Ninth District".

According to Weta Digital's forecast, "District 11" should be fully completed by the end of November.

While the production of "The Ninth District" was still going on in the later stage, the promotion of the movie had already started.

Sony Columbia put up promotional posters of "District [-]" on buses and subway stations in many major cities in North America.

A huge spaceship hovers over Los Angeles, and an alien prawn is outlined in a red circle!
At the bottom of the poster is the name of the movie "The Ninth District", as well as the director, starring and other personnel information.

In addition, Columbia has also posted "Aliens are forbidden to enter" signs on elevators, buildings, shopping malls, etc. in the city, which has attracted the attention of many people.

What's more interesting is that even the toilets were not spared, and many slogans with red circles and crosses "Forbid aliens to go to the toilet" were posted.

Toilet advertisements like this are not popular in the market now, but human beings need to go to the bathroom, and the bathroom is a very quiet and boring environment without distractions.

When a person wants to solve their physiological needs, they will inevitably see this advertisement, and at this time their attention is distracted, no matter what advertisement will attract their attention.

Some psychologists also pointed out that when human beings are in a state of boredom, their minds are the weakest and most vulnerable to temptation. This toilet advertisement will leave a deep impression on them, which is conducive to the formation of final consumption.

More importantly, such a good way of advertising is very cheap!

Of course, in addition to this, Chen Hao, Downey and other main creators were arranged a lot of promotional activities.

And the most indispensable propaganda position in North America is undoubtedly the numerous talk shows!
When Chen Hao started to promote "The Ninth District", a week passed quickly, and the box office of "Chain Saw 2" in the second week was freshly released!

(End of this chapter)