Huayu Zhihao

Chapter 250 Finalized February

Chen Hao replied a text message to Gao Yuanyuan, made an appointment to meet at a time and place, and made a small request by the way.

Afterwards, Chen Hao relaxed and took a rest, and read the news on the Internet.

In January 2004, the mainland film market was not like so many blockbuster films in the later generations who gathered together and were released in turn.

At this time, there is no Spring Festival stalls in the mainland, but they are generally included in the Lunar New Year stalls.

At the same time, whether it is economic factors or entertainment needs, everyone has not yet developed the habit of going to theaters to watch movies during the Chinese New Year.

Therefore, in January, which is approaching the end of the new year, the schedule is still relatively cold, and there are no heavyweight movies released.

Therefore, the current film market is still dominated by "Mobile" and "Infernal Affairs 12", which were released at the end of December last year.

"Infernal Affairs 3", starring Liu Dehua, Li Ming, Liang Chaowei, and Chen Daoming, changed the sluggishness of the second part of the series, and the box office has exceeded 3200 million yuan.

At the same time, "Mobile" has been released for 4 weeks, and the cumulative box office has surpassed "Taken"'s 4500 million yuan, and is making an impact on "Harry Potter 2"'s 5222 million yuan.

Judging from the current box office trend, and there is no big competition, "Mobile" is likely to surpass "Harry Potter 2" and become the champion of the 2003 mainland movie box office rankings!
Chen Hao looked at Feng Dapao's arrogant face in the news, curled his lips, and almost shouted "who else".

Now that the box office of "Mobile" has surpassed that of "Taken", Feng Dapao can continue to compete with Chen Hao in the mainland box office.

2003 is the second year since the reform of the theater system in the mainland. Although affected by the epidemic, some progress has been made.

Now the mainland has more than 40 film studios, 34 theaters, and nearly 30 film workers. Last year, the production of domestic films reached about 100.

尤其是2003年年度总票房由2002年的9.5亿涨到了11.5亿, 同比增长21%！

However, there is still a profound industrial crisis in the mainland film market.

A country with a population of 13 billion has an annual movie box office that is only a quarter of that of South Korea with a population of 4700 million!

There are less than 40 films that can make commercial profits through distribution and release, plus imported films!
The total box office of the 20 imported films whose screenings are restricted to a certain extent is equivalent to the sum of the box office of 100 Chinese films!

There are no more than 500 domestic films with a box office of more than 10 million RMB!
None of the top ten on the annual box office list is a domestic film, 6 of which are Hollywood blockbusters, and 4 are co-productions!
The highest-grossing domestic film barely passed the 1000 million box office threshold, ranking 21st in the box office rankings!
Except for a very small number of co-productions, the average investment scale of domestic films is less than 300 million RMB!

The loss rate of China's domestic films has reached 70%!

Every Chinese person only goes to the cinema once in 5 years on average!

Of the 100 domestically produced films, less than 20 truly have room for market operation, and the rest have no market competitiveness at all.

What the film market really relies on is 20 imported sub-account films, plus about 10 co-production films, which support the 365 days of the theater throughout the year!
20% of the films account for 80% of the box office, and these 30 mainstream market films simply cannot meet market demand, especially in multiplex theaters, where the diversity and continuity of product supply is insufficient.

After "Hero" reached its peak, there were not enough films of sufficient quantity and quality to follow up, to continue the audience's enthusiasm for watching movies, and to cultivate the audience's habit of going to the cinema!

There is no doubt that there are still many problems and deficiencies in the current mainland film market, but relevant departments have issued many favorable policies in order to activate the film market.

Including the previous regulation that the proportion of foreign investment in the theater market cannot exceed 49%, which has also been changed to a maximum of 75%.

So, the road is tortuous, but the future is bright, just need to wait patiently!
Chen Hao thought about the release of "The Ninth District" in the mainland.

To say that the only really mature film schedules in China are summer and Lunar New Year, and the National Day and Spring Festival are still immature.

It is too hasty to arrange for "The Ninth District" to be released after the next year, but if we have to wait until the summer, it will take too long, and Chen Hao is a little worried about piracy.

After all, North America was released last Christmas, and the film will soon be released globally. Piracy is definitely a big problem, so the release of "District [-]" must not be delayed for so long.

After thinking about it, Chen Hao decided to discuss it with Yu Dong.

"Brother, long time no see!" Yu Dong was refreshed when he received a call from Chen Hao.

"I can't help it, I've been in the United States recently." Chen Hao apologized, "I came today to ask my brother about the release schedule of "The Ninth District."

Yu Dong smiled when he heard the words, "The Ninth District" will be jointly released by Haotian, Pauli Bernard, and Sony Columbia. Yu Dong is still very satisfied with this.

Although Chen Hao's development momentum is getting higher and higher, he has not forgotten his old brother after all!
"Brother, what do you think?" Yu Dong asked.

Chen Hao said, "The best schedule is naturally the summer vacation, but it's too long, and I'm worried about piracy."

Yu Dong smiled when he heard this, "Brother, you are thinking too much!"

"What do you mean?" Chen Hao asked in confusion.

"Although "The Ninth District" is a co-production, it is basically comparable to Hollywood blockbusters. It is a blockbuster that can hit the box office in the North American market, and it has long been famous in China. What are you worried about?

Schedule is indeed very important, but for Hollywood blockbusters, the impact is not as great as that of domestic films.In addition to your current name and the fame of the film, it doesn't necessarily have to be in the summer file! " Yu Dong said with a smile.

Chen Hao was taken aback when he heard the words, am I so powerful now?Am I really thinking too much?
However, Yu Dong's words still make sense.

Considering the issue of piracy, "The Ninth District" should indeed be released earlier.

Moreover, Chen Hao will start filming a new film soon, so it seems most appropriate to schedule the new film in the summer.

"It seems to make sense." Chen Hao smiled.

"Of course." Yu Dong affirmed, "In addition to the piracy problem you mentioned, it is best to schedule "The Ninth District" in February-April, but I heard that "Lord of the Rings 2" has already been scheduled for March 4." month, so the best choice is February or April!"

Chen Hao nodded when he heard the words, and then said directly, "Then it will be in February!"

All the blockbusters are waiting for the summer and New Year's holidays, but "The Ninth District" can't afford to wait, so it is simply regarded as the blockbuster of the new year.

I hope it can make a good start for Haotian Film and Television and the mainland film market in 2004!
(End of this chapter)