Huayu Zhihao

Chapter 328 Earn 2500 million before it was released

""House of Flying Daggers" breaks the box office record for the premiere of mainland film history!" --- Sohu Entertainment Report
"600 million! The 2000 million premiere of "House of Flying Daggers" was exchanged for 600 million at the box office!" --- Netease Entertainment
"Guoshi breaks through himself and raises the box office record of the mainland premiere from 210 million to 600 million yuan!" --- New Wolf Entertainment
……

The grand premiere of "House of Flying Daggers" on July 7 immediately became the focus of national attention.

Everyone is full of expectations for Guoshi's first work "House of Flying Daggers" after "Hero" which created countless movie box office records.

Coupled with Zhang Weiping's various publicity methods, everyone was dazzled and wanted to have a sneak peek.

The box office of yesterday's premiere undoubtedly proved how high fans' expectations are for Guoshi's new film. "House of Flying Daggers" raked in 600 million box office in one night!
This box office result broke the 2002 million premiere box office record set by Guoshi's own movie "Hero" in 210!

When Chen Hao saw this record, he couldn't help feeling the great influence of the three directors at the beginning of the century.

Unlike the later generations, the three major directors have long lost their aura of dominance. Although their fame is still not to be underestimated, they definitely do not have the terrifying influence they have now.

Any bit of news will quickly become the headlines on the front page, and every movie will become the focus of attention of the entire circle.

The influence of the three major directors, especially the national division, is all-round. All blockbuster films are avoided, and the whole country pays attention to them. Movie fans line up to buy tickets to watch the films like fans.

It is no exaggeration to say that the three directors at this time are the top traffic at the beginning of the century!
"How is it? Do you have the confidence to surpass the national teacher?" Fan Yaojing sat in Chen Hao's arms, looked up at Chen Hao and asked after seeing the news.

Chen Hao shook his head, "I'm not going to hold such a big premiere, "The Man with No Surname" will only premiere in Haotian Cinemas in the imperial capital, so forget about the box office record of the premiere."

It is not difficult to hold a premiere, and it is not difficult to break the box office record of 600 million yuan. As long as you contact a few more theaters, you can definitely achieve a box office of more than 600 million yuan.

But at the beginning of the century, the most difficult thing was to prevent piracy. Such a large-scale premiere may be impossible to prevent. What is certain is that this record must have cost Zhang Weiping a huge amount of manpower and material resources to prevent theft.

Movie fans in 2004 hadn't developed the habit of going to the cinema to watch movies, and they would definitely take advantage of the advantages, which is the case all over the world.

Upon hearing this, Fan Yaojing turned around and sat on Chen Hao's lap and asked, "What about the final box office?"

Hearing this, Chen Hao looked at Fan Yaojing with exquisite facial features and smiled, "Although I dare not say that I must surpass the national teacher, it should not be difficult to break through [-] million!"

"Really?" Fan Yaojing was excited when she heard the words, and then she leaned closer to Chen Hao's ear and said, "You are really amazing!"

After all, there are only 6 movies in the mainland film history that have broken [-] million. If "The Man With No Surname" can break [-] million, it will definitely improve her commercial value and status in the film industry, and it can be said to be both famous and profitable!

And all of this is brought by the man in front of him who is both talented and beautiful, only one year older than himself.

The appearance of a character like Chen Hao is really a big difference and a miracle in the entertainment industry!

Chen Hao looked at Fan Yaojing who seemed to be looking at him with admiration, his vanity was greatly satisfied, and he felt a great sense of accomplishment spontaneously.

No matter Fan Yaojing's exquisite appearance, plump body, or charming style is very charming. Compared with the three women, she can arouse people's desire more. In her previous life, she was also the number one actress in the Mainland.

Such a woman looks at you with admiration, and is also obedient to you, and even tries her best to hook up with you. Don't say that you can handle it, it's just lip service.

"There are even more powerful ones!" Chen Hao hugged Fan Yaojing with a smile, and then blocked her red lips amid Fan Yaojing's coquettish laughter.

The national promotion of "The Man Without a Surname" was from north to south. At the beginning, the five people were still promoting together, but after arriving in Quancheng, Chen Hao and Fan Yaojing were in a group, and Chen Kun, Li Lianhua and Xun Gongzi were in a group to promote separately.

Run as far as possible to the box office centers across the country, especially the four first-tier cities, as well as Rongcheng, Qiantang, Shancheng and so on.

At the same time that the production team is running nationwide promotion, Haotian Film and Television and Guangxian are also doing their best to promote it on major TV programs, radio, radio stations, newspapers, magazines, as well as light boxes at bus stations, elevators, etc.

In order to promote "The Man Without a Surname", 1000 million yuan was prepared for the publicity fee, which already accounted for 25% of the investment. This is not to mention that many activities are sponsored by merchants out of their own pockets.

If you really think about it, the promotional expenses for "The Man Without a Surname" should be 1500 million!

However, the box office share of "Man Without a Surname" is still 40%, and it has not been able to increase.

Chen Hao wants to go one step further and strive for one more point, but the theaters are united and are unwilling to make concessions. The maximum is 40%.

In this case, if "No Surname" wants to rely on the box office to protect its capital, it must win at least 1.25 million yuan in the box office, and the task is still a bit heavy.

However, "Man Without a Surname" has already started to make money. First of all, the advertisement placement in the film has received 1500 million RMB!

There could have been more, but in order not to affect the viewing experience, Chen Hao rejected some advertisers who demanded too much. Unlike Feng Dapao, a "A World Without Thieves" placed advertisements for 12 brands.

Of course, "A World Without Thieves" has also made a lot of money, and it has received 4000 million yuan in sponsorship just for advertising placement, and it can directly make another "Man Without a Surname"!

The second is the audio-visual copyright fee of "A Man Without a Surname", which directly sold 1000 million yuan, setting a new record for Chen Hao's film.

Of course, this result is not as good as the 1780 million price of "Hero" two years ago.

But the price reached 1000 million, which is already the highest price after "Hero"!

Speaking of which, seeing that "House of Flying Daggers" is about to be released, Zhang Weiping is still clinging to the price of the audio-visual copyright fee, and is about to sell it for a sky-high price of 2000 million, which directly scares away all the merchants.

When "House of Flying Daggers" is released, the price will definitely drop. Zhang Weiping can be said to be playing with fire!
The time is constantly passing by Chen Hao's busy publicity and Bing Lin Chen Xiazhong.

Soon, the time came to July 2004, 7, and "House of Flying Daggers", which has been hyped for more than a year, finally officially landed in major theaters in the mainland.

Under the huge temptation and attraction, audiences who have been whetted with appetite flocked into the theater one after another.

And this high-profile new film of Guoshi also demonstrated its strong ability to attract money.

In the first week, it once again broke the two major box office records in mainland film history!

First of all, it is the box office record of zero games, 100 million RMB!

"House of Flying Daggers" brought the zero-time box office record in mainland film history to the million ranks, surpassing the previous record of 76 yuan set by "Hero"!

Secondly, Guoshi once again surpassed itself. With a box office of 5500 million yuan, "House of Flying Daggers" broke the first-week box office record of 5300 million yuan held by "Hero"!

In the first week of "House of Flying Daggers", it broke the three major box office records in mainland film history, and the form is very good!
(End of this chapter)