Huayu Zhihao

Chapter 383 "China's 2004 Most Valuable Brands" in 500

"Thank you Mr. Chen for the invitation, but I still have a contract with Columbia for the time being." Chen Guofu said, but he did not directly refuse.

"I know that your contract with Colombia should end in 2006, and my invitation will still be valid at that time. I hope you can think about it carefully." Chen Hao laughed.

"It will." Chen Guofu nodded, then paused, "I wonder if Mr. Chen has plans for a new movie?"

Chen Hao smiled knowingly, "I'm already writing the script. If it's soon, the filming will start after the next year."

Chen Guofu nodded when he heard the words. He really deserves to be a fast shooter. There are two movies a year, and every year is like this. The key quality is still so high. What a movie geek.

"Mr. Chen, then I won't hide it anymore. We want to participate in your new film. What do you think?" Chen Guofu asked inquiringly.

Chen Hao smiled when he heard the words, "My new film has already agreed to Huaying, Anle, Pauli Bernard and Guangxian to participate in the investment, plus Haotian, there are 5 companies.

Moreover, I wonder if Consultant Chen knows that some unhappiness happened between me and Columbia before? "

Chen Guofu felt tense when he heard the words. He also heard Davis mention unpleasant things, but the specifics are not clear. Now it seems that Chen Hao is not going to cooperate with Columbia!

"With so many companies participating in the investment, it seems that the investment cost must be high, and Columbia can help with this!" Chen Guofu is still ready to fight for it.

"To be honest, now in the United States I can completely abandon Columbia and cooperate with other giants, but in the mainland, Haotian's strength is enough to settle everything." Chen Hao said.

Chen Guofu frowned when he heard this, what Chen Hao said was indeed true.

But it can also be heard that Chen Hao really complains about Colombia, so that he doesn't want to cooperate.

"Mr. Chen, I don't know what happened in the United States, but I don't think it should affect our cooperation. After all, this is the mainland, and we definitely came here with the greatest sincerity." Chen Guofu continued to persuade.

Chen Hao laughed lightly when he heard the words, stood up directly, stretched out his hand and said, "No matter how much they say, they are also Americans, and they will never be of the same mind with us. There are only benefits, but Consultant Chen and I can become friends."

Chen Guofu immediately stood up and held Chen Hao's hand, but he was a little confused when he heard it, and didn't understand what it meant.

Looking at Chen Guofu's puzzled eyes, Chen Hao smiled and said, "I can agree to let Columbia in, but I'm doing it for the sake of Consultant Chen, because I want to make friends with you!"

Chen Guofu's heart moved when he heard the words, regardless of the truth or falsehood, at least Chen Hao's words were very beautiful, and Chen Guofu was also very grateful.

"Of course I would like to make you my friend." Chen Guofu said with a smile.

He and Colombia are also using each other, and there are conflicts. As Chen Hao said, Yankees and Chinese people can never pee in the same pot.

Chen Guofu also had to make plans for his own future. Haotian was undoubtedly a good choice, and Chen Hao had expressed his kindness now, so Chen Guofu was naturally grateful.

"That's really great." Chen Hao laughed loudly when he heard the words, "We're done talking about business, let's go have dinner, we will definitely not get drunk today."

Chen Guofu looked at the enthusiastic Chen Hao and said with a smile, "Then respect is worse than obedience!"

……

When Chen Hao entertained Chen Guofu, Haotian Film and Television once again became one of the focuses of entertainment media reports, because Haotian Film and Television was out of the circle!

由世界品牌实验室和世界经济论坛联合主办的世界品牌大会于2004年12月28日在帝都隆重召开，会上发布了2004年《华夏500最具价值品牌》排行榜。

This is the data obtained by the World Brand Conference based on the financial analysis, consumer behavior analysis and brand strength analysis of Huaxia enterprises.

At the same time, this is the first time that the World Brand Conference has released the China Brand Value List!

The entry threshold for this year's list is only 5 million yuan, while the average value of the top 500 brands is 49.43 billion yuan!

Among them, Haier became the most valuable brand in China with a brand value of 612.37 billion yuan, followed by CCAV, Baosteel, and Lenovo. Changhong, Neptunus, TOM.COM (TOM Online) and other well-known brands were also selected.

在此次评估出的500最具价值品牌里，在品牌价值为600亿以上的品牌共有4个；品牌价值在400亿至600亿之间的共有5个品牌；品牌价值在300亿至400亿之间的共有10个品牌。

The research results show that most of the selected brands are owned by state-owned enterprises, accounting for 65.4%, and the rest are owned by private enterprises, accounting for 34.6%.

Among the top 100 brands, 74 belong to state-owned and collective enterprises, and 26 belong to private enterprises.

This time, a total of brands from nearly 27 industries, including home appliances, clothing, food and beverage, etc., were selected into the "China 500 Most Valuable Brands".

Among them, the food and beverage industry has the most selected brands, with a total of 41 brands selected, which also reflects the fierce market competition in the food industry in recent years.

Especially in the dairy and beverage industry, product prices are low, and it is difficult for companies to use price wars to expand market share.

Therefore, enterprises pay more attention to the establishment and promotion of brands, attract customers with brands, cultivate loyal customers, and win greater market share.

The second is the media industry.In the media industry, including newspapers, magazines, online media and TV broadcasting, a total of 40 brands were selected in the top 500, accounting for 8%.

Among the 40 brands, only two private entertainment companies were shortlisted, namely Huayi Brothers Taihe Film and Television and Haotian Film and Television!

Among them, Huayi Film and Television ranked 12.25th on the list with a brand value of 359 billion yuan!
And Haotian Film and Television ranked 12.04rd on the list with a brand value of 363 billion yuan!
"Huayi and Haotian were both shortlisted in the 2004 "China 500 Most Valuable Brands"!" --- Sohu Entertainment Report
"The brand value of Huayi is 12.25 billion, and the brand value of Haotian is 12.04 billion. They are truly the two major entertainment giants in the Mainland!" --- Netease Entertainment
"Huayi and Haotian are the only two private entertainment companies shortlisted in the "China 500 Most Valuable Brands", and the gap between the two is very small!" --- New Wolf Entertainment
……

Huayi and Haotian have been gradually called the two major private entertainment giants in the mainland by the domestic media recently.

Because both are developing in an all-round way, involving movies, TV dramas, music, brokerage, advertising and many other businesses, unlike Pauli Bernard who focuses on film distribution and Bright focuses on TV program production.

And both of them are big enough, unlike Rongxingda and Tangren, they are like small workshops!

Although the two companies have just started to fully set foot in the entertainment industry, they are indeed the two most eye-catching entertainment companies in terms of their development scale and momentum.

Therefore, the media also compares the two companies more, and also recognizes the status and influence of the two companies in the circle.

Now even the credibility of the international world brand conference has recognized the brand benefits of the two companies, which further confirms this point.

The strength of the two companies is strong enough, and with the endorsement of the World Brand Conference and the media's extensive reports, Huayi and Haotian, the two major private entertainment giants in the mainland, have been recognized!

(End of this chapter)