Huayu Zhihao

Chapter 458 Phenomenal Level

After the promotion of "The Martian" ended, Chen Hao returned to the imperial capital!
Chen Hao has to deal with the company's recent affairs first, and then prepares to go to North America after explaining something.

Columbia has pretty much done all the preparatory work for The Da Vinci Code.

However, these still need to be checked by Chen Hao himself. If there are no problems, then "The Da Vinci Code" can be officially launched!

After a busy morning, when Chen Hao was about to take a break, he saw a report on "2005 Mighty Cow Sour Yogurt Happy Girls".

It is already August, and the 8 Happy Girls officially came to an end at the end of July!

The 2005 Happy Girls, which has attracted much attention since the beginning, has attracted the attention of the whole country because of its super high ratings, "sign up for skipping classes", "signed singer", "insider information" and other reasons in the divisional stage.

It was directly out of the circle because of "destroying the self-esteem of young people" and "establishing incorrect values ​​for young people", which triggered a big discussion in the society and became a talent show that attracted the attention of the whole people.

And when 2005 Happy Girls ended, everyone's impression of it was unbelievable, it can be called a phenomenon!

First, super high ratings!

Since the regional finals, the ratings of Happy Girls have successfully broken 1, firmly occupying the No.1 position in the ratings of local satellite TV!

And since the national competition, the ratings have soared all the way.

全国赛一共有7场，第一场的突围赛收视率达到了2.96%，第二场突围赛升至3.84%，第三场10进8是4.52%！

第四场8进6则已经高达5.83%，第五场的6进5更是达到了6.8%，第六场的5进3升至恐怖的8.31%。

And the final championship, runner-up and third-place finals reached an unprecedented 11.65%!

2005 Happy Girls has been occupying the No. [-] place in the ratings of local satellite TVs at the same time since the regional competition, and the ratings are getting higher and higher, so high that Haotian Production and Shonan Satellite TV almost have a heart attack!

The 11.65% of the last final has even surpassed the ratings of CCAV1's Spring Festival Gala!This is simply unimaginable and unacceptable!

But the fact is that it is so!

And Chen Hao knew that this 11.65% ratings created the highest ratings of a variety show in the mainland. For many years, the closest to this record was the 2015% in the finals of "The Voice of China 4" in 6.812. The gap is very obvious.

Many years later, with the continuous popularization of the Internet and smart phones, people's entertainment methods have become more and more abundant. At the same time, with the rise of local TV stations, the ratings have been apportioned very thinly!

Therefore, the 2005% ratings of the finals of 11.65 Happy Girls is absolutely unprecedented!

Second, all people participate!
Unlike other current and future programs that have a fixed audience group, 2005 Happy Girls can be described as the participation of the whole people!
According to statistics, a total of 2005 people signed up for the 15 Happy Girls, with 4 million viewers across the country, and the average ratings exceeded CCAV's "Spring Festival Gala".

For a program, the highest single-session mobile phone SMS revenue exceeds 1500 million yuan, and more than one million people vote for the program by sending SMS;
A program had 7 records in the Google search engine at the beginning of July, and 32 days later, the search records were easily refreshed to 15 million.

Qiandu Tieba has established more than 2005 posts about the 1 Happy Girls, large and small, and all the fast female fans add up to more than 600 million!
Even the Qiandu Tieba became popular, attracting countless traffic!
Tianya has specially set up a "2005 Happy Girls" special area for this purpose!
More than 2005 well-known bloggers on the New Wolf Blog have updated content related to [-] Happy Girls!

Notebooks printed with 2005 Happy Girls are basically sold out!
Buying a cup of milk tea at the milk tea shop will give you a 2005 Happy Girls poster, which leads to long queues at the door every day!
All canteens will play 2005 Happy Girls every Friday night!

The students came home from self-study on Friday night, and found that the singing of the Happy Girls Contest could be heard from the whole building!
A family of three likes three different fast girls, and often quarrels over it!
The pirated songbook videos of 2005 Happy Girls appear all over the country, and the supply is in short supply!
……

Third, crazy fans!

In 2005, Happy Girls gave birth to the first generation of crazy fans in the mainland. Fan names such as corn and pen kiss are famous all over the country!

Every weekend, all major fan groups will gather in the commercial street to solicit votes for their idols, and let them vote for their idols when they meet, and give gifts to each other for this!

Rich fans have even chartered cars to tour the city to solicit votes, and even chartered theaters!

Countless students secretly used their parents, grandparents' mobile phones to vote for their idols, and then suffered severe beatings from their family!
Countless students and parents voted for the only TV variety show in their life!
Countless students imitated the black-rimmed glasses sung by Zhou Bi, and the black-rimmed glasses became very popular.

Countless students imitated Li Yuchun, creating a neutral wind!

Countless fans burst into tears because their idol left the stage!
The 2005 Happy Girls brought a different but unforgettable summer vacation to countless boys and girls in the mainland!
Fourth, terrorist income!
2004 Happy Girls experienced the embarrassment that no merchant was willing to name it. In the end, Haotian Productions spent 100 million to win the title, while 2005 Happy Girls was won by Mangniu Sour Yogurt with 1400 million yuan.

In addition, in order to launch the bus body with the "Happy Girls" logo, outdoor light boxes, and print media advertisements, Mengniu has added an additional investment of nearly 8000 million yuan.

In exchange, the sales volume of yogurt has increased by 2.7 times, and the turnover has reached 20 billion yuan!

Speaking of the income of the program itself, in addition to the 1400 million naming fee, there are text messages and advertising income!
In terms of text messages, mobile users send a text message for 1 yuan; Unicom users and PHS users send a text message for 0.5 yuan; Southern landlines (a unified IP number) send a text message for 3 yuan.

Among them, 15% of China Mobile, 30% of China Unicom, and 20% of China Telecom and China Netcom must be deducted from the channel.

From the sub-competition to the end of the finals, the SMS revenue totaled about 3000 million RMB. After deducting the channel fee, the producer can get 2580 million RMB!

Then there is advertising revenue, because the ratings are too high, so the price is also rising, whether it is 5 seconds, 10 seconds, or 15 seconds of advertising prices are rising.

And this is still a price but no market, and it will be gone after a little hesitation.

However, the program was affected by this, and the advertisements increased significantly. Many people complained, but this undoubtedly brought about a skyrocketing income.

In 2005 Happy Girls, from the regional competition to the final finals, Shonan Satellite TV received a total of 3800 million yuan in advertising fees!

In other words, the 2005 Happy Girls earned a total of 8200 million from the three aspects of naming, advertising and text messages!
　Thanks for the 200 reward from "The Great Demon King"!

　　
　
(End of this chapter)