Huayu Zhihao

Chapter 497 The Overwhelming "The Promise" (addition for the hall master "Qinglian Earth")
"Okay, I'll go and study Kedun Media and UC Youshi now." Hu Jin nodded.

Afterwards, Chen Hao continued his work.

It was the end of November at this time, and with the release of "Harry Potter and the Goblet of Fire", it was announced that the Chinese New Year festival in the mainland had officially kicked off.

However, although "Harry Potter and the Goblet of Fire" succeeded "Myth" and began to sweep the box office market, everyone's eyes are now attracted by another movie.

That is, the super magical masterpiece "The Promise" that has been hyped for more than a year and is about to be released!
Chen Kaige declared a war with Chen Hao a few years ago, and he is about to win the annual box office champion in the Mainland in 2005. Apart from his confidence in his own strength, "The Promise"'s "everything" promotion method is also one of his sources of confidence.

Chen Hao even suspected that Chen Kaige's initiative to declare war was also one of the established contents of "The Promise" propaganda, and that he and "The Martian" were just being used.

I just don't know how Chen Kaige and his publicity team felt after seeing the box office of "The Martian" break 2 million!
This magical masterpiece itself has attracted much attention because it is Chen Kaige's first commercial film, especially Guoshi's first commercial film "Hero" is the first and one of the three directors. How can everyone not pay attention.

And "The Promise" started to hype before it started, take the director as an example.

Firstly, establish Chen Kaige’s status as the king whose works can control both artistic value and commercial value, and reposition Chen Kaige’s public image:

1. Realm of the King: Do not pretend to be profound, do not deliberately be humble, as the so-called high realm, there is nothing;

2. Kingly spirit: create a miracle in film history and consolidate the status of king;
3. The measure of the king: Mount Tai collapses in front without changing color, calm and confident, and swaying freely;

4. King's attitude: a world-class director who is close to the people and peaceful;
……

Then, "The Promise" continued to promote from the launch conference, and the whole promotion was to create suspense, which can also be called hunger marketing!

The start-up press conference started to create suspense. First, the mysterious location and the mysterious time were announced, and then all the reporters were taken away, and a fully enclosed opening ceremony took place.

Journalists are not allowed to bring any electronic devices.

Immediately after the brief ceremony, fireworks, roasted whole lamb, and cocktails were served, and the waiters all wore veils or masks to create a sense of mystery, which gave all reporters a completely different experience, while others did not know anything.

During the period, there were rumors that journalists who were not invited to follow the convoy got lost halfway, or arrived too late and were unhappy.

During the filming period, there was a constant arrangement of visits by world-class filmmakers, and constant media reports, all of which were international well-known media such as BBC, CBS, ABC, CNN, and Time Magazine.

Then it was reprinted in China, and while it was being hyped, it kept reminding the people of the country that Chen Kaige not only belonged to China, but also belonged to the world, widening the gap with other domestic directors in terms of height!

Then, before the movie was finished, various derivative products such as biographical works, literary works, comic works, game adaptations, stage plays, "The Promise" credit card, SMS ring tones downloads, CDs, clothing, accessories, models, posters, etc. have been completed. listed.

There is also cooperation with travel agencies to launch "Wuji Journey", and cooperation with KFC, McDonald's, etc. to launch "Wuji Package"!
Auction of overseas distribution rights, various copyrights such as CDs, Chen Kai's manuscripts, art drawings, first film, clothing, accessories, etc.

Donated the first standard copy, Chen Kai's manuscript, etc. to the Huaxia Film Museum.

Please invite well-known foreign insurance companies to carry out anti-piracy, invite foreign well-known detective agencies to carry out anti-theft at the premiere and so on.

At the same time, fully use TV stations, radio stations, key columns, the Internet, newspapers, magazines, outdoors, aviation, theaters, etc. for publicity.

In addition to the director, the leading role, plot, music, and production team all have news hype, and there is a professional team Paige to follow the whole process, and let it be broadcast on more than 300 TV channels that Paige cooperates with.

On December 12th, "The Promise" will hold a grand Asian premiere. The general director is Danny Long. "The Promise" wants to use the experience of "Fast Girl" to do things.

The crew did learn from the audition experience of "Fast Girl" and spent two days selecting 100 lucky fans across the country!
The premiere ceremony was even arranged on location, a place that can accommodate thousands of people, and invited internationally renowned magician David Copperfield to perform a magical drama to make the Great Wall disappear!
As the release date gets closer, the crew of "The Promise" began a large-scale carpet promotion.

"One Look at Infinity" written by Chen Hong will be released in early December. This book is divided into several chapters, such as "One Look at Infinity", "Talking About Things", "Three People Walking Together" and "Women on Four Faces".

Among them, Nicholas Tse and Zhang Bozhi's funny stories inside and outside the play, Chen Hong and Bao Dexi's fight, Zhang Dongjian's fainting on the set and other details are disclosed for the first time.

In addition, the 8-episode filmmaking documentary "Towards the Promise" will also premiere on the CCAV movie channel.

This documentary cost 3 million RMB, took 4 days to shoot, and set foot in the imperial capital, Zhejiang Province, Yuanmou in Yunnan Province, Shangri-La, and Inner Mongolia with a journey of nearly 1090 kilometers.

The maximum number of crew members is nearly 2000, 196 vehicles are used, 120 cattle are used, and the maximum daily cost is 80 yuan.

In addition to these conventional publicity methods, the crew of "The Promise" also established China's first movie blog, and the chief producer Chen Hong made an opening announcement.

Zhang Dongjian, Zhang Bozhi, Nicholas Tingfeng, Liu Ye, photography director Bao Dexi, and action director Dong Wei all expressed their feelings during the creation of "The Promise" in the "The Promise" movie blog on the first day of broadcast through various channels.

What made Chen Hao feel that "The Promise" was a show operation was that "The Promise" was actually on the news broadcast, and it was just to promote its premiere!

You must know that Chen Hao also appeared on the news network because he won the first Oscar statuette, which made Chen Hao feel too fucked.

As for the other "Oriental Time and Space", I won't talk about it, which made Chen Hao really depressed.

There are also heated discussions on the Internet.

Qinglian Earth: Chen Kaige did everything he could to win the annual championship for "The Promise"!
Idlers in the Alley: I fucking feel completely surrounded by "The Promise"!

China Entertainment Reporter: Looking at this battle, coupled with Chen Kaige's influence, maybe Chen Hao's annual crown is really hanging!
……

In fact, the battle for the annual crown between "The Promise" and "The Martian", even after the final box office of "The Martian" reached 2.16 million yuan, is still divided into two factions.

First of all, everyone should not look at Chen Kaige in 2005 from the perspective of future generations. In this time period, with a "Farewell My Concubine" and the same three directors, Chen Kaige is not much worse than the national teacher.

With the precedent of "Hero", with such a big production as "The Promise", and a lineup of big names from the mainland, Xiangjiang, South Korea, and island countries, it is not impossible to exceed 2 million.

Of course, many people think that "The Promise" can't reach 2 million box office, mainly because of the schedule.

Even if "Harry Potter and the Goblet of Fire" is not counted, in December, "The Promise" will face strong competition from "If Love", "The Great Sage of Love", "Riding a Thousand Miles" and "King Kong" .

In January of the new year, Li Lianjie's "Huo Yuanjia" was released. Under the pressure of so many blockbusters, many people are not optimistic that "The Promise" can break the 1 million box office!
However, these debates can be temporarily suspended, because the outcome will be seen soon.

(End of this chapter)