Huayu Zhihao

Chapter 593

2007年1月份的第2周，内地电影市场虽然有4部新片上映，但《满城尽带黄金甲》还是凭借1100万人民币的周票房拿下了内地周票房5连冠！

"Golden Flowers in the City" tied Chen Hao's "The Martian" and "I Am Legend" at the same time as the mainland film history weekly box office record!
At the same time, the cumulative box office of "The Golden Flower" has reached 2.73 million yuan, which is only about 100 million yuan away from the box office of "I Am Legend"!

The box office of "Curseful of Golden Flowers" surpassed that of "I Am Legend" is close at hand!
Such reports in the media are becoming more and more crazy, and the industry and the media are also waiting for this moment.

As for Chen Hao, recently he was entangled by Fan Yaojing, a juicer girl, and successfully realized the water and electricity channel, and he had a great time playing.

Of course, during the day, Chen Hao was also busy writing the script, that is, the "Shark Shore" for Xiaohu. Because of the golden finger, it was completed in a few days.

Then it was sent to Liang Tianchi Films and a phone call was made to Smart, asking him to arrange to shoot this year.

Originally, Smart, who was under double pressure due to the huge expenditure of Liang Tianchi Films this year, initially wanted to persuade Chen Hao to shoot a new film next year.

But after seeing that "Shark Beach" is a thriller with a small and medium cost, it scratched his itch, and after making a budget, which was almost 1700 million US dollars, he agreed to start shooting.

After finishing Xiaohu's "Shark Beach", Chen Hao continued to draw the sub-shots of "Those Years", trying to finish it before the year before handing it over to Yu Feihong.

As for Fan Yaojing, while squeezing the juice, he and Chen Hao were also discussing the first TV series produced by his studio.

It will be the first time to participate in a TV series as a producer and starring role, which infinitely arouses Fan Yaojing's enthusiasm, how hot is it?
When the discussion reached high spirits, I started to squeeze the juice, which was quite sudden!

In addition, Fan Yaojing is the first time to be a producer, so there are some things that need to be in place, and she wants to control all aspects, even the needles and threads used for costumes and props must meet her requirements for purchasing and sewing.

Seeing Fan Yaojing's passion, Chen Hao felt quite normal. After all, Fan Yaojing's professionalism was not ordinary. Being able to be promoted from an actor to a boss, this kind of temptation and sense of accomplishment was like a poppy to her.

At the same time, the ratings of the military drama "Soldiers Assault" invested and produced by Haotian Film and Television have been rising steadily. At the finale, the highest ratings reached 5.8%!

The average ratings of the whole drama also reached 4.5%!

This rating made Litchi Satellite TV ecstatic, because this data directly refreshed the highest ratings record of Litchi Satellite TV since it entered the new century!
At the same time, this is also the temporary king of ratings in the Mainland in 2007!

Relying on the popularity of "Soldiers Assault", Lizhi Satellite TV's waist has hardened, not only recovering the cost, but also making a lot of money.

This annoyed Shonan Satellite TV, which has been cooperating closely with Haotian Film and Television before!
In fact, although the drama "Soldier Assault" is produced by Haotian Film and Television, it is a military drama, not a popular drama, and there is no female character in the drama. This is definitely a global first!

It is a group of old men, and most of them are newcomers. The most famous actor is Wang Baobao, and his reputation is limited. There were no popular roles in the field of TV dramas before.

In the movie circle, she only starred in Feng Dapao's "A World Without Thieves" and received a brief attention!
Just such a group of military dramas who want to be famous but not well-known, have no female characters, and are unpopular dramas, unexpectedly opened the year with a big hit, becoming the most popular drama in the beginning of the year in 2007!
And this kind of fire is not only popular in the media, but also on the Internet. It can be said that the current "Soldier Assault" has the taste of a phenomenon-level TV series.

Perhaps, it is not as famous as "Han Zhu Ge Ge", but it is definitely known by the whole people. Now if you want to ask which sentence is the most popular at the beginning of 2007, there is no doubt that it is "Don't abandon, don't give up!"

Summarized in one sentence, "Soldier Assault" is nothing more than a story about the growth of a group of soldiers in the barracks.

But why did a military drama with an unusual theme quickly gain such popularity and reputation?

In numerous media reports and a large number of Internet posts, the audience put forward three reasons: First, this male drama did not have a single female character from the beginning to the end, which is the first of its kind in Chinese TV dramas.

Second, the script is sincere and touching, with humorous expressions and characters' language. Third, the characters are cute, and the military theme did not drive away female audiences.

And the words of the netizen "China Entertainment Little Reporter" are the most representative: "Soldier Assault" pursues the most primitive, fundamental, true and pure things that exist in people's hearts.

This should be a tough male drama, but it is this group of unremarkable men who have performed the long-lost truth, kindness, and beauty, which shocked, moved, and shed tears for most of the men, women, and children in China. , I admire it.

How popular is "Soldier Assault"?

Before the TV series was finished, Imperial TV, Sichuan Satellite TV, Gansu Satellite TV, and Kyrgyzstan Satellite TV directly bought the right to broadcast the second round at a price of 64 yuan per episode.

And after the broadcast on Litchi Satellite TV, the broadcast started seamlessly!

Among them, the ratings of Imperial TV and Sichuan Satellite TV directly broke 1.1%, Gan Satellite TV and Kyrgyz Satellite TV also reached more than 0.8%!

On Qiandu Tieba, countless netizens have set up a post bar for every important character in "Soldier Assault", and the number of replies has exceeded 2000, and the highest one, Baby Wang, has already exceeded [-]!

A group of old men immediately became popular, and Baobao Wang's popularity soared like a rocket, and he became famous all over the world!

At the same time, many lines in "Soldier Assault" have become popular catchphrases!
Steel seven company slogan:
Do not abandon, do not give up.

Is it bitter?Think about the [-] Red Army, are you tired?Wash and go back to the house and go to bed.

The Qilian training is hard, two or two soils a day, not enough to eat in the morning, and has to make up in the afternoon.

Requirements for quilts: neat, flat and square, with anise on the side, flies fly to the splits!Mosquitoes fly up and skid!
……

Litchi Satellite TV has made a lot of money, and the popularity of the leading actors has soared. Haotian Film and Television, which is also the producer, has also been mentioned by the media many times.

From "Golden Branch Desire" created Gongdou drama, and then "Xianjian" created Xianxia drama. At the same time, "Bright Sword", "Scheming Palace", "Wulin Biography", "Lotus Lantern" and so on have exploded in ratings!
From the first "Golden Branch Desire" to the most recent "Soldier Assault", every TV series of Haotian Film and Television can be called a high-quality product, and both ratings and word-of-mouth have achieved a win-win situation.

7 TV dramas have proved the strong production ability of Haotian Film and Television!

Therefore, even if many media shouted "Haotian produced, it must be a high-quality product!", not many people opposed it, and the industry recognized the ability of Haotian Film and Television.

This is undoubtedly a great honor for Haotian Film and Television, and it is also a reflection of the company's status and influence in the industry.

Seeing the recognition and praise of Haotian from the media and people in the industry, Chen Hao felt a lot more comfortable, because the depression of becoming the second child in "I Am Legend" also eased a little.

In the 6th week of the release of "Golden Flowers in the City", although the Hollywood film "Adventure on the Waves" took away the weekly box office champion, it missed the opportunity to create a new record for the mainland film history.

However, with a box office of 650 million yuan, the cumulative box office of "Curse of the Golden Flower" reached 2.79 million yuan, officially surpassing Chen Hao's "I Am Legend", and was crowned the 2006 mainland annual box office champion!
At the same time, Guoshi also snatched back the box office champion of the Chinese-language film in the mainland film history from Chen Hao, and "Curse of the Golden Armor" also became the runner-up in the box office of the mainland film history, second only to "Titanic"!

For this reason, Chen Hao was also depressed for a while, and at this moment, Chen Hao received a call from Yu Dong.

"Brother, it's a pity, Nian Guan has become the second child!" Yu Dong laughed.

Chen Hao frowned when he heard this, "It's not the second child, it's the runner-up!"

"Hahaha..." Yu Dong laughed loudly when he heard the words, and then sighed, "Brother, brother, I have been having a hard time recently!"

"Oh? My brother has been proud of himself these past few years, what's the matter?" Chen Hao asked.

"It's not Paul's trouble!" Yu Dong said angrily.

This has to start from 4 years ago.

In 2003, Yudong’s Bona and Poly Group’s wholly-owned subsidiary Dongfang Shenlong Film Co., Ltd. jointly established Poly Bona. The shares of Yudong and the management were diluted to 49%, and Poly Group was in a controlling position.

At this time, the cooperation model between Bernard and Dongfang Shenlong was basically the routine of "you make the film and I distribute it".

Yu Dong liked Dongfang Shenlong's financial background and production ability, and Dongfang Shenlong liked Bernard's operation methods at that time. "Infernal Affairs 3" and "Mice Fall in Love with Cats" were filmed by Dongfang Shenlong.

Still in 2003, Bona Company and Oriental Dragon Films Co., Ltd. jointly established Didu Poly Bona Film Distribution Company. The new company was officially established on November 11 with the approval of the National Film Bureau.

In June before this, Berner became the first batch of private enterprises to obtain a film distribution license.

By cooperating with Poly Group, Bernard Company obtained a series of resources under Poly Group accordingly.

It owns the distribution resources of Huayi Company, which produces 10 films a year, the publicity platform of Tourism Satellite TV, the interactive platform of Shanheshui Qiansi Advertising Company, and the performing arts brokerage resources of Poly Performing Arts Brokerage Co., Ltd., etc.

This can be regarded as taking advantage of Poly's east wind, and it has been prosperous for a while. By 2003, Bernard's OEM release, the box office of the films involved has reached 15% of the annual box office, and in 2004 it has reached nearly 2%!
After that, Yu Dong officially served as the general manager of Oriental Dragon Film Company in 2005, and also served as the chairman of Poly Wanhe Cinema Co., Ltd. The cooperation between the two companies should have entered a sweet period.

Almost all of the films released by Berner during this period were OEM releases, including Cheng Long's "New Police Story" and "Myth".

What prompted Bernard to enter the field of film investment came from the loss of the distribution rights of two films, one was Xu Ke's "Seven Swords" and the other was Cheng Long's "Baby Project"!
These two films produced by Xiangjiang were usually distributed by Bernard before, but this time Yu Dong overturned!
Xu Ke's "Seven Swords", the investor Xiangjiang's Dongfang Film was not willing to give up the distribution profit to Berner, just as Ciwen Media was preparing to enter the film industry.

So he and Dongfang Films jointly established a Ciwen Dongfang Film and Television Company in Beijing, and released "Seven Swords" by themselves.

In 2006, "Baby Project" starring Cheng Long, because of Huayi's investment, the mainland distribution rights were naturally taken away by Huayi.

The loss of distribution rights for two consecutive heavyweight films gave Yu Dong a sense of crisis, so he decided to enter film and television production, not just distribution.

In fact, as early as 2003, Berner invested in the production of the first film "Beauty Grass" for the first time!
Later, relying on his close acquaintance with Chen Hao, Yu Dong would invest in Chen Hao's new film and Xiangjiang's film.

But Chen Hao's new film is of course the most concerned about his own company, followed by Huaying, and Xiangjiang is naturally the same!

Therefore, even if Berner still participated in the investment of the blockbuster "Certificate of Fame", this was no longer enough to satisfy Dong's ambitions. He wanted Poly to continue to increase capital to shoot more blockbuster films.

But at this time, the leader in charge of Poly Films not only had no intention of increasing capital, but also demanded profit dividends. This intention, which was not conducive to the company's development, prompted Yu Dong to come up with the idea of ​​repurchasing Poly Group's shares.

Therefore, while Yu Dong began to look for external funds to repurchase shares, he wanted to completely open up all links of film and television production, distribution, and screening.

To get involved in film and television production, one must have a reliable director, which is also the focus of Yu Dong's work in the first half of the year.

Fortunately, Xu Ke's next movie, the suspenseful romance "Looking for a Man in the Deep Sea", was still invested and distributed by Berner, so he didn't lose this great director.

However, Berner still needs to bind more excellent directors.

But it's so easy to find directors who can sell box office, the previous three directors have already been divided up.

The newcomer Chen Hao has his own Haotian film and television, Ning Hao naturally also belongs to Haotian, and Lu Chuan is also firmly tied to Huayi.

Now Berner really can't find a commercial director in the mainland, and he probably has to focus on Xiangjiang in the end.

Speaking of it, the development of the current film companies in the mainland, whether it is production or distribution, cannot be separated from the Hong Kong film and television industry.

Hua Yi cooperated with Cheng Long and Master Xing, Bernard cooperated with Xu Ke, Chen Kexin, etc., and now Guangliang is following Bernard in the same operation.

As for Haotian, although he has not cooperated deeply with director Xiangjiang, he has also cooperated with Jiang Zhiqiang's Anle Films in terms of distribution.

After all, as the former Hollywood of the East, the Xiangjiang film and television industry was still ahead of the mainland in the first ten years of the century, and now it is also the process of Xiangjiang filmmakers moving northward and gradually integrating with the mainland film and television industry.

Yu Dong has been worrying about funding and director recently, and when he thinks of these two things, he soon thinks of Chen Hao!
Although it has formed a competitive relationship with Haotian after the film production is involved, everything is an interest, and cooperation will no longer be a problem after having an interest.

And relying on Chen Hao's movie talent and funds, Yu Dong found that he could achieve his two goals in one step!
Yu Dong knows the general income of Haotian Film and Television, so it is not a big problem to take out money to become a shareholder of Berna, and if Haotian becomes a shareholder of Berna.

Then the two parties can carry out more in-depth cooperation in the field of film production, which is also of great benefit to Berner. Of course, Haotian will not suffer, it can be said to kill two birds with one stone!
　Thanks to "FAX." for the 588 and "Wu Zhengjun" for the 100 tip!

　　
　
(End of this chapter)