Huayu Zhihao

Chapter 628 "Kung Fu Panda" released

The popularity of "Struggle" once again proved the strong production capabilities of Haotian Film and Television, and also made its golden signature more shining.

Haotian Film and Television has indeed gained both fame and fortune. In addition to deepening everyone's impression that "a product produced by Haotian must be a boutique", the first round of "Struggle" was also sold at a price of 60 + 5 per episode.

The price of "Struggle" sold to Tomato Satellite TV in the first round is not high among Haotian Film and Television's major TV dramas in the past, only higher than "Golden Branch Desire" and "Wulin Biography".

One is the debut of Haotian Film and Television, and the other has as many as 80 episodes, and the price is naturally low, both of which are 40 per episode.

However, considering that "Struggle" is a youth inspirational drama, the investment cost is not high, and Haotian Film and Television intends to strengthen cooperation with Tomato TV, so the price of 60 yuan/episode was negotiated.

And 5/episode is the price of the broadcasting rights on the Internet, and it is still sold to Tudou.com.
Tudou.com has just received the second round of financing, and because of the astonishing broadcast volume of "Beauty's Scheming", it also negotiated with Haotian Film and Television for the online broadcast rights of "Struggle".

Haotian Film and Television earned 1768 million yuan in the first round of "Struggle". Excluding the 1500 million shooting cost, it has already made a profit of 268 million yuan.

At the same time, because of the popularity of "Struggle", "post-80s" has gained more and more attention, and has even become a social topic, so the second round of "Struggle" is already under negotiation.

In addition to the major TV stations in the mainland, Xiangjiang, Baodao, Thailand, Vietnam and South Korea are also interested in introducing it, which should be related to the good ratings they received after introducing "Beauty's Scheming".

Because "Struggle" is also starring Yaya and Dameitang!

At the same time, on May 2007, 5, the 18 main movie "Apple" of Haotian Films' "Newcomer Director Support Program" was released in the mainland.

This feature film was shortlisted for the main competition unit of this year's Berlin International Film Festival, but it was a pity that it failed to win any awards in the end.

It is worth mentioning that this year's Golden Bear Award for best film is a Chinese film, "Tuya's Marriage" by Wang Quan'an!
It is also the fourth time a Chinese-language film has won the Golden Bear Award after "Red Sorghum" directed by Guoshi in 1988, "Scented Soul Girl" directed by Xie Fei (mentor Chen Hao) in 1993, and "Wedding Banquet" directed by Li Yin!

"Apple" went to Berlin and didn't get nothing. At least it sold the European and American copyrights for a total price of 150 million US dollars, which just recovered the investment cost.

When it was released in the mainland, the promotional slogan was also "Films selected for the main competition of the Berlin International Film Festival!"

On May 5th, Warner Bros.' "Teenage Mutant Ninja Turtles" will be released on the same day as "Apple"!
But in the end, it was "Spider-Man 3", which was released to the third week, to win the box office champion of the next week!
"Spider-Man 3" won the weekly crown this week with 1600 million RMB. This is also the 3rd consecutive week that "Spider-Man 3" won the weekly box office champion!
"Spider-Man 3" currently has a cumulative domestic box office of 1.19 million yuan, becoming the temporary 2007 annual box office champion in the mainland!
It is also the first film in the Mainland with a box office of over 2007 million in 1!
The box office boom of "Spider-Man 3" has also opened the prelude to the increasingly fierce competition in the mainland summer vacation!
"Apple" ranked third in the weekly box office list with a box office of 510 million yuan, second only to "Spider-Man 3" and "Teenage Mutant Ninja Turtles"!
As a feature film, the director is not very well-known, so the box office results are not bad.

According to the calculation of the box office in the first week, the final box office of "Apple" should be able to exceed [-] million yuan, which is the box office that many directors dream of.

Moreover, "Apple" has recovered its cost by relying on overseas copyrights, and the current box office in the mainland is purely profitable!
……

Time flies, and soon it will be the end of May.

In addition to staring at the special effects production of "Pacific Rim", Chen Hao is also constantly promoting the upcoming "Kung Fu Panda".

For this reason, Chen Hao contacted UC Youshi and got a positive answer. The microblog will be officially launched on January 2008, 1!
Although "Kung Fu Panda" spent tens of millions of publicity expenses, it can be called the craziest domestic animation film announced, and three versions of trailers have been released successively.

But Chen Hao and Haotian Special Effects knew that it was not enough to completely reverse the poor impression of Chinese people on domestic animation films, so Haotian arranged a screening for "Kung Fu Panda"!

I believe that after watching the whole movie, the audience can truly appreciate the difference between "Kung Fu Panda" and previous domestic animation movies.

I can also agree with the media reports, although some are exaggerated, but as a domestic 3D animation film, "Kung Fu Panda" is indeed worth bragging about!
The publicity of tap water is undoubtedly one of the most convincing and persuasive ways of publicity.

With the publicity of tap water after watching the movie, it will undoubtedly have a great impact on the reputation of "Kung Fu Panda" and the fans who choose to wait and see.

In the previous life, "Journey to the West: The Return of the Great Sage", "Operation Red Sea" and other masterpieces came from behind at the box office, and finally became box office bombs, which is proof!
However, Haotian only arranged one spot screening in Imperial Capital, Modal Capital, Yangcheng and Rongcheng respectively.

Although screenings are also sold for tickets and included in the total box office, expanding the scale of screenings is not conducive to anti-theft, so the scale of screenings this time is relatively small.

"Kung Fu Panda" will be released on May 5st, and the screening time is scheduled for May 31th. After all, we have to leave some time for the water army to play!

And the tickets for the 4 screenings were sold out quickly. It seems that there are still some viewers who like animated films, expect domestic animated films to get better and better, or choose to believe in the special effects of Chen Hao and Haotian.

While "Kung Fu Panda" was being screened, Haotian Special Effects was brightly lit, all employees of Haotian Special Effects did not go back, but chose to stay and wait for the audience's feedback.

After all, it took 4 years to create, with an investment of 6500 million yuan plus publicity, creating the highest production cost of domestic animation films, and it is also the first fully self-produced mature work of Haotian Special Effects.

The success or failure of "Kung Fu Panda" is a crucial test for everyone in Haotian Special Effects!
Therefore, none of the employees of Haotian Special Effects left, and they all wanted to know the word-of-mouth of the movie as soon as possible.

When the time passed by 10 o'clock, the 4 screenings of "Kung Fu Panda" were over.

Everyone sat in front of the computer and opened Douban.com and kept pressing F5.

Douban.com has now become a gathering place for many movie lovers, where everyone can share their favorite movies, rate them, and leave comments.

Douban.com has also become one of the important basis for mainland movie fans to choose movies!

"Why haven't you rated or commented yet?" Chang Hongsong asked urgently while refreshing.

"The movie has just ended, and the audience hasn't returned home yet. How could it be so fast!" Tian Xiaopeng said.

Having said that, he himself is quite nervous and anxious, because the success or failure of "Kung Fu Panda" is also related to whether the 3D animation of Journey to the West that he has always wanted to produce can be started as soon as possible.

In such a tense and silent atmosphere, 15 minutes passed!
"Yes, yes, 10 points! 10 points!"

"Really? Why didn't I refresh here?"

"I didn't see the rating either!"

"Forget it, let me see yours, is it really 10 points?"

……

"Did it come out?" Chang Hongsong asked anxiously.

"Listening to the movement outside, it should have come out, refresh quickly!" Tian Xiaopeng said.

Chang Hongsong has been pressing F5 vigorously.

"It really came out!" Chang Hongsong nodded and said, "10 points, hahaha..."

"Really?" Tian Xiaopeng squeezed over to see, "Really, haha, uh, only one person rated it!"

Chang Hongsong was taken aback when he heard the words, "Well, one person's rating is also a rating! See if there are any comments!"

"Yes, there are too many comments!" Tian Xiaopeng said.

Fax. :incredible!This is actually a domestic animation movie!At first, I thought the media was blowing it up, but after watching it, I have to say that "Kung Fu Panda" is indeed worthy of being a milestone in domestic animation films!

China Entertainment Reporter: 10 points! 10 points! 10 points! The quality of "Kung Fu Panda" is comparable to Hollywood animation movies, I really didn't expect Haotian's special effects to have reached such a level!Worthy of being the No. [-] special effects company in the Mainland!

I'm 1875: Have you seen "Kung Fu Panda" upstairs?Is it really that good?
Qinglian Earth: It is indeed beyond imagination. This time "Kung Fu Panda" really made me look at domestic animation films with admiration. Haotian is so awesome!

Idlers in the Alley: I didn’t get a ticket, but is it really as good as you say?

Find a good book to pass the boredom: 10 points for reading!Really been waiting!

……

"Huh... It seems that everyone has a good evaluation of "Kung Fu Panda", and the reputation is also very good!" Chang Hongsong let out a long breath and said with a smile.

"Yes, after all, our quality lies there!" Tian Xiaopeng replied.

"Well, it seems that Dian Ying is making the right move, and the next thing is to wait for Thursday to come, and it will be screened nationwide!" Chang Hongsong laughed.

"Yes!" Tian Xiaopeng was also full of expectations.

Seeing that the score is still 10 points at this time, and the number of people who have scored has risen to 56, the comment area is even more amazed, and Tian Xiaopeng is also jumping for joy.

As long as "Kung Fu Panda" is successful, then the plan I have planned for a long time can be put into practice!
"Great, we made it!"

"Kung Fu Panda is awesome!"

"It will definitely break the box office record of domestic animated films!"

……

Hearing everyone's cheers, Chang Hongsong couldn't help but smile, the 4 years of hard work was finally not in vain, nor did it disappoint Chen Hao's expectations.

The excited Chang Hongsong let out a long breath again, then sat down, continued to look at every comment, and kept scrolling through the ratings, and then showed a smirk.

""Kung Fu Panda" was screened, and the audience was sold out!" --- Reported by Sohu Entertainment
""Kung Fu Panda" was screened, and the audience praised it!" --- Netease Entertainment
""Kung Fu Panda" is worthy of the milestone of domestic animation films, an epoch-making work!" --- New Wolf Entertainment
……

The next day, the media was full of reports about "Kung Fu Panda", and it was hype.

In addition, "Kung Fu Panda" scored as high as 9.5 points on Douban.com, and viewers who watched "Kung Fu Panda" even promoted it spontaneously, even more than the media.

This makes more viewers who have not seen the movie impatient and want to have a sneak peek!

Meanwhile in the U.S., Sony Columbia and Liang Tianchi Pictures are promoting Kung Fu Panda.

However, in the United States, "Kung Fu Panda" was not screened. Instead, many well-known filmmakers were found to give extremely high evaluations.

Of course, Chen Hao's name is also being promoted, as one of the film's producers and screenwriters!

Soon, the time came to May 5, and "Kung Fu Panda" was officially screened in the whole of Asia simultaneously!
Europe and the United States will be released simultaneously on June 1, one day later!

This week, a total of 6 films were released in the mainland film market. In addition to "Kung Fu Panda", there are "Da Tang Fengyun", "Invincible", "Hip-hop Boys", "White Dress with Blue Flowers" and "Soul Chariot.

You can tell by the name, the real threat to "Kung Fu Panda" is Uncle Horse Face's "Soul Chariot".

However, "Chariot of Soul" was released on June 6, and that day was Saturday, so what a time!
Obviously a good thing for Kung Fu Panda, though!
In North America, "Kung Fu Panda" has stronger competitors.

上映到第2周的《加勒比海盗3》，还有上映到第3周的《怪物史瑞克3》，以及上映到了第5周的《蜘蛛侠3》。

New releases include Universal's low-budget comedy "Great Belly," Sony MGM's suspense thriller "Mr. Brooks," and Film House's sports flick "Soccer Girl."

There is no doubt that the competitors of "Kung Fu Panda" in North America are undoubtedly much stronger.

……

"Mr. Chen, have you got the box office statistics?" Chang Hongsong asked hurriedly after entering Chen Hao's office.

"It's only the second day of the show, how could it come out so soon!" Chen Hao smiled helplessly and awkwardly.

Now the Internet is not widely popularized in the mainland, and the box office statistics of many theaters are seriously lagging behind. It is impossible to quickly calculate the box office.

Only Taopiao.com has relatively quick statistics of ticket purchase information, but there are still a small number of movie fans who use Taopiao.com to purchase tickets online.

"Okay, just wait at ease, the box office statistics should come out next Monday!" Chen Hao said after calming down.

"Now I have experienced the pain of making movies and waiting for the box office. I really don't know how you survived, Mr. Chen!" Chang Hongsong said helplessly.

"You'll get used to it!" Chen Hao looked at Chang Hongsong, who was frowning, and said, "If you have time to waste time here, why don't you help me watch "Pacific Rim"!"

"Okay, then I'll go back first." Chang Hongsong nodded helplessly upon hearing this.

Watching Chang Hongsong leave, Chen Hao smiled and shook his head, is this the case for tech geeks, even if he is already a boss?

"Mr. Chang is gone?" Xiaoying asked from the small room behind Chen Hao.

"Well, come out!" Chen Hao nodded.

"It's true Mr. Chang, he ran several times a day!" Xiaoying said helplessly.

Chen Hao smiled and waved, motioning for Xiaoying to come over and continue.

Xiaoying shook her head, and walked directly to the door, "I'm afraid Mr. Chang will come again, and it will be embarrassing to be met by him."

……

Soon, a week passed quickly, and Chang Hongsong ran into Chen Hao's office as soon as Monday came.

"Mr. Chen, have you got the box office statistics?"

Chen Hao nodded when he heard the words, "It's already come out!"

"How much?" Chang Hongsong asked hastily.

(End of this chapter)