Huayu Zhihao

Chapter 632
Time entered July 2007, after "Pacific Rim" was finalized, Chen Hao assembled the crew and started promoting it.

At the same time, on July 7, the sci-fi blockbuster "Transformers" jointly produced by DreamWorks, Tianchi and Paramount finally officially landed in more than 3 countries and regions around the world.

July 7rd is Tuesday, but because it coincides with the American Independence Day long weekend, it was released 3 days earlier, instead of the usual Friday.

Prior to the film's release, Tinder, Optimus Prime, and Starscream toys were released in the US on May 5, with the first wave of dolls arriving on June 1.

Hasbro has deals with about 200 companies to promote the film in about 70 countries.

Director Michael Bay directed placements for General Motors, Panasonic, Burger King and PepsiCo, while props from the film, including a prototype Bumblebee sedan and Tinder, were sold on eBay for charity.

The film premiered at the Los Angeles Film Festival on June 6, and on June 27, the film held its premiere in Rhode Island.

Proceeds will benefit four charities in the state, the Rhode Island Community Food Bank, Rhode Island Autism Project, Rhode Island Adoption and Hasbro Children's Hospital.

Judging from the feedback from the audience of the two premieres, it was amazing!
In addition, Transformers can be said to be the childhood playmates of several generations of Americans and Westerners, so everyone is looking forward to "Transformers"!
The opening weekend box office of "Transformers" also proved the huge enthusiasm of the audience.

North American weekend box office list (2007.7.6-2007.7.8)

No. 1, "Transformers", released for 6 days, weekend box office of 6760 million US dollars, Paramount/DreamWorks/Measurement Ruler, cumulative box office of 15250 million US dollars, 4011 theaters;
No. 2, "Ratatouille", released for 10 days, weekend box office of 2903 million US dollars, Disney, cumulative box office of 8940 million US dollars, 3940 theaters;
No. 3, "Die Hard 4", released for 10 days, weekend box office of 1740 million US dollars, 20th Century Fox, cumulative box office of 8416 million US dollars, 3411 theaters;
No. 4, "Marriage Certificate", released for 6 days, weekend box office of 1040 million US dollars, Warner Bros., cumulative box office of 1782 million US dollars, 2604 theaters;
No. 5, "Fake God 2", released for 10 days, weekend box office of 811 million US dollars, worldwide, cumulative box office of 7810 million US dollars, 3562 theaters;
……

The much-anticipated "Transformers" triggered a movie-watching frenzy as scheduled.

First of all, the $2785 million recorded on Tuesday was the highest record in North America's "Tuesday single-day history".

Then Wednesday's US$2907 million set a new "independence day single-day record" ("Wednesday single-day" third in history, inferior to "Spider-Man 2" and "Lord of the Rings 3: The Return of the King").

Furthermore, about US$1918 million was harvested on Thursday, ranking No.5 in a single day on Thursday.

Then, in the three days of the weekend, with an average figure of nearly 17000 US dollars per hall, it grabbed 4011 million US dollars in a large range of 6760 theaters.

It was screened for 6 days a week and gained a huge income of 1.525 million U.S. dollars, which is a good start for a sci-fi masterpiece with an investment of 1.5 million U.S. dollars.

At the same time, this data also rewrites the highest personal premiere record of "Boom Bay" Michael Bay. No problem.

此外, 6760万美元排名7月周末收益的影史第五，仅次于《加勒比海盗2：聚魂棺》、《蜘蛛侠2》、《王牌大贱谍2》以及《决战猩球》。

And so far, the box office of 1.52 million US dollars ranks second among the "robot movies", and it is only a matter of time before it surpasses the 2 million US dollars of the same title "Terminator 2.05: Judgment Day".

Judging from the performance of "Transformers" in the first week, there is great hope that the North American box office will exceed 3 million, but "Transformers" will face extremely fierce competition in the next two weeks.

Next week, "Transformers" will first face off against "Harry Potter and the Order of the Phoenix."

The premiere of "Harry Potter 5" was moved forward from Friday, July 7 to the 13th. In addition, the surprise hit of "Harry Potter and the Goblet of Fire" made public opinion think that "one film is not as good as one film". The box office of the "Ministry" series has picked up.

Therefore, "Transformers" must be alert to the counterattack of "Ha 5"!

And next week, the sci-fi blockbuster Hancock, directed by Chen Hao and starring Will Smith and Charlize Theron, will be released simultaneously in more than 50 countries and regions around the world.

Sony Columbia has already carried out a huge publicity for "National Superman Hancock", coupled with the model of Chen Hao + science fiction, so the North American industry is relatively optimistic about the box office of "National Superman Hancock".

This year's North American summer vacation is indeed a fight between gods and gods.

First, the top three "Spider-Man 3", "Pirates of the Caribbean 3" and "Shrek 3" will compete for the best in the summer.

And now what is about to be staged is the triwizard battle of "Transformers", "Harry Potter and the Order of the Phoenix" and "Ultraman Hancock" after the summer vacation.

However, in any case, the box office of "Transformers" in the first week made Spielberg and Smart relieved, especially Smart, who seems to have settled the debt for next year.

……

At the same time, the super blockbuster "Transformers" also set off a movie-watching frenzy in the mainland!

On July 7, the first day of "Transformers" released in the mainland, it took in a box office of 3 million yuan, directly breaking the box office record for the first day in the history of mainland movies!

And "Transformers"'s first-week box office is as high as 9700 million yuan, surpassing the 9600 million yuan of "Curse of the Golden Armor", creating a new first-week/single-week box office record in mainland movie history!

Without any suspense, it won the first place in the Mainland's weekly box office rankings!

In the second week of its release, "Transformers" won another 2 million yuan, winning the weekly box office champion!
This result also exceeded the 8050 million of "I Am Legend", and was lower than the 9400 million of "Curse of the Golden Flower", ranking second in the mainland film history's second-week box office!

Two weeks after its release, the domestic box office of "Transformers" reached 1.9 million yuan, surpassing the 1.45 million "Spiderman 3" and 1.62 million "Kung Fu Panda", becoming the 2007 annual box office champion in the mainland!
However, in North America, "Transformers" was sniped by "Harry Potter and the Order of the Phoenix".

North American weekend box office list (2007.7.13-2007.7.15):
No. 1, "Harry Potter and the Order of the Phoenix", was released for 5 days, with a weekend box office of 7741 million US dollars, Warner Bros., a cumulative box office of 14002 million US dollars, and 4285 theaters;
No. 2, "Transformers", released for 13 days, weekend box office of 3600 million US dollars, Paramount/DreamWorks/Measurement Ruler, cumulative box office of 22299 million US dollars, 4050 theaters;
No. 3, "Ratatouille", released for 17 days, with a weekend box office of 1802 million US dollars, Disney, with a cumulative box office of 14300 million US dollars, and 3940 theaters;
No. 4, "Die Hard 4", was released for 17 days, with a weekend box office of 1088 million US dollars, 20th Century Fox, with a cumulative box office of 10292 million US dollars, and 3411 theaters;
No. 5, "Marriage Certificate", released for 13 days, weekend box office of 744 million US dollars, Warner Bros., cumulative box office of 3051 million US dollars, 2604 theaters;
……

In 4285 movie theaters, "Order of the Phoenix", with an average record of more than 18000 US dollars, harvested about 7741 million US dollars in the three days of the weekend, ranking third in July in film history, second only to "Pirates of the Caribbean 7: Dead Man's Chest" and "Spider-Man 2."

Since the series adopted the "Wednesday strategy" for the first time this time, combined with the results of the 11th and 12th, the cumulative total of 5 million US dollars in 1.4 days.

仅次于《星战前传3：希斯的复仇》、《海盗2》、《蜘蛛侠3》、《蜘蛛侠2》和《海盗3》，位居影史第六。

And "Transformers", which broke a series of box office records in the mainland, surpassed 2.2 million US dollars as scheduled this week, keeping the decline in the next week at a relatively small 49%.

And in the further expanded 4050 theaters, with an average data of nearly 8900 US dollars, it grabbed about 3600 million US dollars in three days, which can be described as very competitive!

12天迈过2亿美元的速度居影史第13位，参考影史两周超2亿美元的16部作品中仅《哈利·波特与火焰杯》、《骇客帝国2：重装上阵》未触及3亿美元的纪录(分别为2.9亿＄、2.8亿＄)。

It is basically certain that "Transformers" should surpass the $3 million box office mark.

This unexpected result not only ended director Michael Bay's previous personal best in one fell swoop, but also dwarfed the "War of the Worlds" that producer Uncle Spielberg claimed to "make a global profit of 10 billion dollars" the year before last. .

It was also released on the Independence Day schedule, and the box office of "War of the Century" in the same period was already more than 5000 million US dollars less than that of "Transformers".

In addition, the big sales of "Transformers" have also made the producer put the second and third parts of the series on the agenda!

And when the time entered the fourth week of July, "National Superman Hancock" directed by Chen Hao finally made its grand finale.

As the last blockbuster of North America's "Summer Smash Bros.", everyone is also looking forward to how "National Superman Hancock" will perform at the box office.

In addition, unlike "Harry Potter and the Order of the Phoenix", "National Superman Hancock" was released simultaneously in more than 50 countries and regions around the world, which naturally included North America and the Mainland.

In order to take into account the habit of releasing on Fridays in North America, "National Superman Hancock" is also released on Fridays in the mainland.

"Chen Hao's new film "National Superman Hancock" lost to "Transformers" and ranked second in the box office rankings!" --- Sohu Entertainment Report
"The first week of "National Superman Hancock" 4000 million yuan, lost to the 3 million yuan of "Transformers" which was released for 4800 weeks!" --- 1905 Film Network

"Chen Haojiang is out of talent? The performance of the new film is sluggish in the first week!" --- Qiandu Entertainment
……

Chen Hao's new movie "National Superman Hancock" won a box office of 4000 million yuan in the first week in the mainland.

In fact, this box office can't be considered bad, and it is already the highest first-week box office in the Mainland for an English film directed by Chen Hao!

But this result is only ranked 4th in the box office of all the films directed by Chen Hao in the mainland in the first week!
Moreover, he was still inferior to "Transformers", which had already been released in the third week. This made the media, who were afraid of chaos in the world, start advocating that Chen Hao was the best of his talents!
In fact, Chen Hao didn't think too much about it. It was like this at the beginning of the century. There were relatively few foreign-language films that could win the annual crown. In the era when the three major directors dominated, domestic films generally won the annual crown.

Therefore, it is reasonable that the English-language films directed by Chen Hao did not perform well enough at the mainland box office.

Chen Hao asked him, as long as he successfully breaks through [-] million!

But the media obviously don't think so, maybe it's because Chen Hao's box office performance in the past few years has been too strong, and people are used to him repeatedly creating box office miracles.

Now it's just a little less magical, so the media can't let it go, and say what Jiang Lang has exhausted.

However, some media believe that these reports are too exaggerated and are purely for eyeballs.

For this reason, the two sides have been arguing non-stop.

The same is true on the Internet, but there are mostly young people on the Internet, and Chen Hao's fans are more dominant, and those who deliberately find fault often stop their flags and hold high the white flag.

And just as the media and the Internet were arguing, Feng Dapao stood up again.

"Chen Hao still has talent, but after all, he is not white but yellow, so relying on three tricks has created a wave of presence in Europe and the United States.

But now that the novelty wears off, the foreigners find that it's just like that, so Chen Hao was beaten back to his original form.

In addition, don't look at "Transformers" is very strong at the box office now, but when my "Assembly" is released in the New Year's Eve, the annual crown will still be mine. "

The media were so excited after hearing this, they automatically ignored Feng Dapao's last sentence, and only reported that Feng Dapao thought Chen Hao had been beaten back to his original form!

For this reason, there was another burst of chicken and dog jumping.

In addition, three weeks after its release, "Transformers" had a box office of 3 million yuan in the mainland, becoming the first film in the mainland to break 2.28 million at the box office in 2007.

At the same time, "Transformers" is also the 5th movie in the history of mainland movies to break 2 million at the box office!

However, the mainland media didn't report much about it. After all, it was a Hollywood film, and everyone was somewhat envious and jealous.

So the media focused on the old rivals Feng Dapao and Chen Hao.

Chen Hao would not swallow his anger, and when he was about to counterattack Feng Dapao, the mainland media reposted the North American weekend box office rankings.

North American weekend box office list (2007.7.20-2007.7.22):
No. 1, "National Superman Hancock", released for 3 days, with a weekend box office of 6260 million US dollars, Sony Columbia, with a cumulative box office of 6260 million US dollars, and 4004 theaters;
No. 2, "My Big Gay Wedding", was released for 3 days, with a weekend box office of 3478 million US dollars, worldwide, with a cumulative box office of 3478 million US dollars, and 3495 theaters;
No. 3, "Harry Potter and the Order of the Phoenix", was released for 12 days, with a weekend box office of 3219 million US dollars, Warner Bros., a cumulative box office of 20754 million US dollars, and 4285 theaters;
No. 4, "Hairspray", released for 3 days, weekend box office of 2780 million US dollars, new line, cumulative box office of 2780 million US dollars, 3121 theaters;
No. 5, "Transformers", released for 20 days, weekend box office of 2051 million US dollars, Paramount/DreamWorks/Measurement Ruler, cumulative box office of 26297 million US dollars, 3762 theaters;
……

Chen Hao smiled when he saw the list, and continued to promote "Pacific Rim".

The media was busy interviewing Feng Dapao, but at this time, Feng Dapao refused all interviews on the grounds that "Assembly" still needs to be produced in the later stage!

(End of this chapter)