Huayu Zhihao

Chapter 637
"Pacific Rim" made 9950 million yuan in box office in its first week, and directly broke 4 box office records in mainland film history, shocking the entire industry apart from shock.

Although I already had a hunch that the box office of "Pacific Rim" would explode, but the first week of 9950 million was still shocking.

After all, it is only a little short of breaking 1 million. You must know that there are only 22 films in the mainland with a total box office of over 23 million, and "Pacific Rim" must be the [-]rd.

The key is that "Pacific Rim" is only at the box office for 4 days in the first week. Based on this box office estimate, "Pacific Rim" will definitely exceed 2 million, or even 3 million is very likely.

After all, the box office of "Transformers" has exceeded 2.6 million yuan, and it has not yet been drawn.

The first week of "Pacific Rim" is even higher than that of "Transformers", and the box office may surpass "Transformers" in the future, bringing the box office of Chinese movies into the era of 3 million!
However, "Pacific Rim" will go through a fierce and long-lasting competition next. In the new week, "Harry Potter and the Order of the Phoenix" will be officially released in the mainland.

Throughout August in the mainland film market, it will be dominated by two major films, "Pacific Rim" and "Harry Potter and the Order of the Phoenix".

Because "Harry Potter and the Order of the Phoenix" was released this week, Chen Hao led Deng Chao and Mr. Xun to continue to strengthen the publicity, striving to win this box office competition.

However, the positive side of "Pacific Rim" is that after the first week of its release, many film critics came out, and most of them were positive.

"The film puts a lot of effort into the fighting scenes, whether it is going to the sky or entering the sea, the huge robots and monsters fight with style and distinctive features.

Most of the fight scenes are at sea, and at night, the light is dim, but the powerful visual effects make the battle traces on the mecha fighters, the texture of rainwater flowing on the mecha surface, and the waves surging due to the fighting, etc. lifelike.

As for the monsters, they are very ferocious, with different shapes and combat powers. When these big guys take turns to fight in big cities and seas all over the world, the audience will be stunned by the amazing special effects and sound effects.

After several battles, everyone will feel full of joy and unsatisfied.It is no exaggeration to say that this film can indeed be called the ultimate monster movie in film history, not one of them.

Due to the large size of the monster, the film focuses more on the foreground to show its destructive power. At the same time, it also has the opportunity to show the audience a close look at the monster's skin, head, and even its sticky stomach, which satisfies the curiosity of monster fans.

If you don't mind a "Transformers"-sounding robot-fighting flick, especially with giant beasts that wash ashore from the depths and wreak havoc on cities, this one won't let you down.

Finally, I would like to make a suggestion. If you want to get the best experience, I suggest you choose a theater with the best audio-visual effects. The bigger the screen, the better the effect! "
-
Mountain Ghost (famous film critic)

"The film has made a lot of money just relying on the four giant mechas to support the market. The ultra-luxury production of up to 2 million yuan has won praises of "excellent quality" and "overwhelming reputation".

"Pacific Rim" relies on its excellent quality and reputation, and its film schedule and attendance rate have far exceeded expectations. In the film, there are many elements such as mechs, monsters, science fiction, action, adventure, and disaster, as well as 3D elements. The use can be said to have reached the extreme.

It also detonated the adrenaline of the audience soaring, and was even regarded by fans as '2007 must-see film No.1'. "
-
(Xinhuanet comment)

"Pacific Rim is like a love letter to mech sci-fi fans. Watching the film is like playing a 100-minute roller coaster game.

Visual effects, sound effects, characters, and plot trends are all standard commercial film models, but it tells the innocent dream of driving robots to fight monsters that has lingered in the minds of mech science fiction fans for many years! "
-
Du Tianzi (specially invited film critic of Douban.com)
……

The praise from the media and the industry reassured Chen Hao a lot. Coupled with the stimulation of the box office in the first week, everyone was very enthusiastic about publicity.

However, "Harry Potter and the Order of the Phoenix" has a good score in North America, and it is an influential big IP in the mainland, so it is inevitable that there will be a battle between the two.

Who is better, it can only be left to the audience.

At the same time, "Kung Fu Panda" has been drawn all over the world except in North America.

"Kung Fu Panda" won a total box office of 17034 million yuan in the mainland, breaking all records in the box office of animated films in mainland film history!
In Xiangjiang, the box office of "Kung Fu Panda" was 4146431 US dollars, or 3060 million yuan, temporarily ranking No. 2007 in Xiangjiang's 6 annual box office list!
In Taiwan, "Kung Fu Panda" earned a box office of 3851848 US dollars, or 2840 million yuan, temporarily ranking No. 2007 in Taiwan's 5 annual box office list!
In the United States, the box office of "Kung Fu Panda" has exceeded 2.1 million US dollars, but the weekly box office has also dropped to less than one million, and the final box office can basically be determined.

The combined global box office of "Kung Fu Panda" is about 6.31 million US dollars, and its production cost is 5500 million yuan, of course, the publicity and distribution costs are not included.

But even if it is counted, "Kung Fu Panda" must have made a lot of money.

In the mainland, "Kung Fu Panda" has a box office of 17034 million yuan. Based on the 37% box office share, the producer can get 6302 million yuan.

After deducting taxes, Haotian Special Effects can get 5350 million. According to this calculation, after excluding the investment of 5500 million, the announcement is 1000 million. Obviously, "Kung Fu Panda" has lost money!

If audio-visual copyright, movie channel copyright fees, Douban.com copyright fees, etc. are included, all the revenues of "Kung Fu Panda" in the mainland have basically maintained a breakeven.

"Kung Fu Panda" really made money overseas. Excluding the 1.7 million yuan in the mainland, or 2300 million US dollars, the remaining 6.08 million US dollars.

2.1 million in North America, and 3.98 million in other regions.

Haotian Special Effects can get a box office dividend of 2.464 million U.S. dollars, and after deducting taxes and other expenses, Haotian Special Effects can get 2.09 million U.S. dollars, or 15.45 billion yuan!

There is no doubt that Haotian Special Effects has made a lot of money with a "Kung Fu Panda"!
At this point, Chen Hao felt relieved about Haotian's special effects. Haotian's special effects, which can produce blood by himself, should not need to continue to invest a lot of money in the future.

He can even continue to make a lot of money, and Chen Hao may have to draw blood from Haotian's special effects in the future.

As soon as he thought of this, Chen Hao suddenly received a call from Chang Hongsong.

"Mr. Chang, congratulations, "Kung Fu Panda" is a global box office hit!" Chen Hao laughed.

"Heh, same joy, same joy, President Chen." Chang Hongsong said with a smile.

"The global box office of "Kung Fu Panda" is ranked sixth in the annual global box office list, and it has entered the top ten in the world!" Chen Hao laughed.

"Hahaha, I really didn't expect that "Kung Fu Panda" would be so popular." Chang Hongsong said with emotion.

Previously, I only thought that after "Kung Fu Panda" was released, it would be good to be able to make back the cost, so that Haotian Special Effects would not lose money, and Chen Hao would feel comfortable and continue to support Haotian Special Effects going forward.

In the end, the result was really beyond his expectations. With a box office of 6.31 million US dollars, "Kung Fu Panda" directly made "Kung Fu Panda" the global box office champion of domestic films!
It turns out that the most unpopular animated film in China has become the world's box office champion of Chinese-language films. This contrast is simply a difference between cloud and mud!
Therefore, the domestic media hyped "Kung Fu Panda" and Haotian's special effects, and even the media in Xiangjiang, South Korea and island countries also praised "Kung Fu Panda".

A "Kung Fu Panda" has achieved too many unexpected gains, making Chang Hongsong feel like falling into a dream!
"The success of "Kung Fu Panda" is indeed worthy of celebration, but some unpleasant things have happened." Chang Hongsong suddenly said in a low voice.

Chen Hao frowned when he heard this, "What happened?"

"We were poached by others, and we lost two team leaders and a total of 20 staff at one time." Chang Hongsong replied.

Chen Hao was taken aback when he heard the words, so fast?so ruthless?
With the box office boom of "Kung Fu Panda" and "Pacific Rim", Chen Hao and Chang Hongsong had long foreseen that they would be poached, but now they lost two team leaders and 20 staff directly, which is still a big surprise Chen Hao's expectation.

"Mr. Chen, this is all my negligence, I have to criticize you!" Chang Hongsong blamed himself.

"Okay, don't talk about these things, let's talk about the specific situation!" Chen Hao interrupted directly, saying that these things are really meaningless, and the problem should be solved first.

"The two team leaders who resigned are Li Kai and Xu Jian. Li Kai joined Base FX, and the founder is Chris Bramble. This special effects company is headquartered in Imperial Capital, but it has offices in Los Angeles, Kuala Lumpur, Dachang and other places. There are production teams.

Base has previously won three Emmy Awards for Outstanding Special Effects for HBO's Pacific War, Empire on the Boardwalk and Starz Television's Black Sails.

This time it should be the expansion of the company, which requires special effects talents, so we aimed at Haotian Special Effects. "Chang Hongsong said.

Chen Hao nodded when he heard the words. Haotian Special Effects is said to be the benchmark for special effects in the mainland, not only because of the high level of special effects production, but also because it basically wins over most of the domestic special effects and animation talents.

Now it has reached a special talent training agreement with many universities, which means that if there are no major surprises, Haotian Special Effects will always monopolize the fresh blood of the special effects industry in the mainland. This is one of the scariest places.

Chen Hao said before that making Haotian Special Effects the Whampoa of the Mainland is not just about talking.

This is also the reason why Chen Hao and Chang Hongsong knew that Haotian special effects would be poached. In the future, special effects will become more and more important, and all the talents are concentrated in one company. It would be strange if the new capital did not poach you.

"The other Xu Jian formed a special effects company, MOREVFX, but it should be Chengtian Entertainment behind it." Chang Hongsong said angrily.

Chen Hao was stunned. Sure enough, Chengtian made a move. Seeing that "Kung Fu Panda" became the world's box office champion of Chinese movies, Chengtian, who was not short of money, would definitely be moved.

And "Kung Fu Panda" may have given the industry a hint.

That is, if it is because of skin color and cultural barriers that domestic films have not been popular in the world, then animated films seem to be able to avoid this very well.

According to the universal values ​​of the Western world, creating an animated film without the influence of skin color, culture and other factors seems to be easier to succeed in the West.

And once successful, "Kung Fu Panda" is undoubtedly the best reference object, with a global box office of 6.31 million US dollars!
The box office of this movie alone exceeded the total box office of movies in Mainland China for one year!
What is this concept?
How can it not be tempting?
Both Chen Hao and Chang Hongsong are now sure that after Base FX and Chengtian, Haotian Special Effects is likely to usher in another peak period of poaching.

After all, the box office and profits of "Kung Fu Panda" are really exciting.

Not to mention Huayi and the like, it is likely that a lot of capital will enter the market.

Another key point is that special effects and animation talents are still in short supply in the mainland. After all, the development of this field in the mainland is relatively backward, and the employment market is not good. Naturally, fewer people choose this industry.

What's more difficult is that it takes time to cultivate talents in this area, and it is not easy to learn.

The same is true for Haotian Special Effects. It can be said that the production history of "Kung Fu Panda" is also the growth history of Haotian Special Effects. It took more than 4 years to achieve such results!
However, do you think other companies or capital have the patience to slowly cultivate their own talents?
Certainly not, even if there is, then he needs someone to take the lead in cultivating him, so Haotian Special Effects has undoubtedly become the best and only excavation object.

Now, Haotian Special Effects is facing a lot of problems.

"Then do you have any solution now?" Chen Hao frowned.

"I have contacted Hu Jin, the investment consultant of the head office, and Gao Kai, the legal consultant, and they made two opinions." Chang Hongsong said, "One is the anti-competition clause in the same industry, and the other is the salary increase to keep money. people."

Chen Hao nodded when he heard the words. He opposed the terms of competition in the same industry. As the name suggests, he left Haotian Special Effects and could not join a company in the same industry within the specified number of years. Even if others wanted to poach them, they would think it was useless.

Another salary increase to retain people is even more simple and rude, but the effect should also be significant.

"I think we can do both." Chang Hongsong said, "However, I think we can change the form of salary increase to retain people. After all, our company's salary is already not low, and there is no need to increase it.

This is what I think, if a project is successful and profitable, then we can use a certain percentage of the profit to reward the project team, so that everyone can get money, and it can also stimulate enthusiasm, and also allow the company to participate in this incident. less passive.

Another advantage is that if the project team wants to get rewards in the future, they have to work hard, and the rewards must be successful when the project is successful, and they will naturally disappear if they fail. This will not require expenditure every month like a direct salary increase. , regardless of whether the project was successful or not. "

Chen Hao smacked his lips when he heard the words, "I didn't realize that you are so smart, a techie!"

"No way, Mr. Chen, Hu Jin taught me this." Chang Hongsong said with a wry smile.

"Okay, I agree with the plan, so I will say two things." Chen Hao said, "First, don't be too rough when implementing the anti-competition clause in the same industry, so as not to backfire. Second, the project team rewards will be directly from here The next "Kung Fu Panda" begins!"

"No problem, I will deal with it safely, and I also thank Mr. Chen on behalf of the "Kung Fu Panda" team." Chang Hongsong smiled.

(End of this chapter)