Huayu Zhihao

Chapter 709 Ignite the North American Summer Vacation

Marvel still attaches great importance to the film market in mainland China. Apart from the fact that its boss is a Chinese, the horror potential of the Chinese film market is also an important reason that cannot be ignored.

Not to mention other things, but 13 billion people are placed there, who can not be tempted?
Therefore, the major Hollywood giants wanted to enter the mainland film market around the beginning of the century, although they later retreated due to policy changes.

However, from the fact that Sony Columbia still insists on not withdrawing from the mainland theater market, we can see the potential of the mainland movie market.

Coupled with the rapid development of the mainland in terms of economic strength, the number of theaters and the total annual box office, the absolute future can be expected.

Therefore, with the help of Chen Hao, the mainland has become the world premiere location of "Iron Man", the opening chapter of the Marvel superhero movie universe.

However, what Chen Hao and Marvel value more is the future of the mainland film market. As for now, as long as the box office can exceed [-] million yuan, it will be fine.

Speaking of it, it may be because of the difference in the main force of watching movies. Of course, there are also policies to protect domestic movies.

Unlike the following decade, when Hollywood films competed with domestic films in the mainland film market, Hollywood films in the first decade of the century were somewhat inferior to domestic films.

In the 90s, for audiences, domestic films were indeed incomparable to Hollywood films, so "True Lies", "Jurassic Park 2", "Titanic" and others won the mainland championships one after another.

In particular, "Titanic" directly became the box office champion of mainland film history, and has maintained this record for nearly 10 years!
But since Guoshi started the era of blockbuster domestic movies, Chinese people have found that although there are still many shortcomings in domestic blockbusters, they have made rapid progress and are not much worse than Hollywood movies.

Therefore, since 2002, all the annual crowns belong to domestic films!

Leaving aside the domestic protection month, the current main moviegoers are older than in the future. After the mainland film market became popular, the main moviegoers have become students and young people!

They live in the era of the information explosion where the Internet and smartphones have been widely used, so they will be more or less influenced by American culture, and they have a better understanding of American culture.

Therefore, they will like Marvel, like superheroes, like American TV series and so on.

But the access to information now is not as convenient as it will be in later generations, and the main audience who watch movies may not know much about American culture.

This has implications for fan-favorite superhero movies, monster movies like King Kong, or adaptations of well-known novels like the Lord of the Rings trilogy.

The box office of these films in the mainland is far inferior to that of the United States or even the West. In addition to the influence of the size of the film market, the lack of fan base is also a major reason.

After the Internet and smart phones became widely popular in later generations, many young people in the Mainland became the main force of watching movies.

And they have long been exposed to American entertainment culture, and have even become fans, becoming a potential cash machine.

This is also the reason why there is a big gap between the domestic box office performances of Chen Hao's domestic films and Hollywood films in the mainland.

"Iron Man" has a large number of fans in the United States, but there should be very few audiences in the mainland.

Therefore, Chen Hao's box office expectation for "Iron Man" is just over [-] million!

On April 4th, "Iron Man", the opening chapter of the Marvel superhero movie universe, officially premiered in mainland China, and only Chen Hao participated in the main creative staff.

As for Downey, Anne Hathaway, Widow and others, they continued to promote in the United States.

Chen Hao felt that it was useless to let them come. Their box office appeal in the mainland may not be one-third of Chen Hao's combined, so it is enough for Chen Hao, one of the four major directors in the mainland, to appear on the stage.

What Liang Tianchi and Chen Hao really care about is the North American film market, which is where the success or failure of "Iron Man" and even the smooth launch of the Marvel superhero movie universe will be determined!
So, the day after the premiere of "Iron Man" in mainland China, that is, on May 5, Chen Hao flew to the United States.

After arriving in the United States, Chen Hao went directly to Liangtianchi Films.

"How is the promotion of "Iron Man" going?" Chen Hao asked directly.

Smart heard the words and hurriedly said, "The promotion of "Iron Man" cost a total of 6500 million U.S. dollars, and Tianchi and Sony Columbia each paid 3000 million and 3500 million U.S. dollars.

Then, we put posters, online ads, and TV promotions all over the place.

At the same time, Audi, 7-11 convenience store, Burger King, LG and other major sponsors also worked hard to cheer for the film.

And Downey, Anne Hathaway and Widow have participated in no less than 1 talk shows and 15 fan meetings in the past month. "

Chen Hao nodded when he heard the words. "Iron Man" invested 1.3 million U.S. dollars, and the announcement was 6500 million U.S. dollars, which was exactly half of the investment. That is to say, the cost of "Iron Man" should actually be 1.95 million U.S. dollars!
Obviously, if a blockbuster movie wants to be a big hit, the announcement must keep up with it.

"In addition, the number of premiere theaters for "Iron Man" has reached 4105, with a total of more than 9000 screens, which is the limit that we and Sony Columbia can currently achieve.

It can be said that we have already done what we can do in terms of publicity and distribution, and the next thing we can do is to see the reaction of the market and audience. said Smart.

"What about our competitors?" Chen Hao continued to ask.

“The only thing we had coming out at the same time was Sony Columbia’s Not Me the Groom, a rom-com starring Patrick Dempsey in his intern gown.

The opening scale of the film is 2729, which still has a certain impact on us, but it will certainly not prevent "Iron Man" from winning the championship!
Also, last week's box office champion was Universal's "Surrogate Mother", with a box office of only 1500 million US dollars in the first week. This week's impact on "Iron Man" is still there, but not too much! ’ Smart replied.

Chen Hao felt a little more at ease when he heard the words. With a huge opening scale of 4100 companies and a publicity fee of 6500 million, the competitors of last week and this week were not blockbusters.

As the first super production to open the 2008 summer season in North America, "Iron Man" is expected to become a box office bomb.

"By the way, have those evaluation agencies given box office estimates?" Chen Hao asked, "And how did the media evaluate "Iron Man"?"

"The box office estimate given by the evaluation agency is between 6000 million and 8000 million US dollars!" Smart said.

"Oh? So tall?" Chen Hao was taken aback when he heard the words, "Didn't they all question me before?"

Smart laughed and said, "It's not you who they question, but the huge plan of the Marvel superhero movie universe. For you personally, many people are very confident.

Although "Iron Man" is not a particularly well-known superhero, it has been born for 45 years after all, and it still has a certain fan base in the United States.

In addition, you have always been good at shooting sci-fi films, and you have never missed a shot, so there are many people who are optimistic about "Iron Man".

Many media have expressed their expectations for your version of "Iron Man"! "

Chen Hao smiled when he heard the words, as if he had lost a chance to pretend to be a slap in the face.

"By the way, at 8 o'clock tonight, there will be an advance screening of "Iron Man"." Smart said suddenly.

"Tonight? Is today Thursday?" Chen Hao was taken aback when he heard this.

"That's why it's the pre-screening!" Smart laughed. "We are very confident in the word-of-mouth of "Iron Man". We want to detonate the word-of-mouth in advance through the pre-screening, and strive to get a surprise first-week box office."

"Sony Columbia is also so optimistic?" Chen Hao asked with a smile.

"Of course, this was their initiative." Smart laughed, "And Sony Columbia said that as long as the box office of "Iron Man" reaches 7000 million in the first weekend, then they are willing to shoot a second sequel!"

Chen Hao smiled when he heard this, it was a beautiful idea!
Now that "Iron Man" has everything ready and only owes Dongfeng, Chen Hao no longer thinks about it, and leave everything to the audience!

After dealing with some company documents, Chen Hao and Xiaoying returned to the Beverly Hills villa.

While Xiaoying was taking a shower, Chen Hao called Fan Yaojing.

"Are you busy filming today?" Chen Hao asked.

"Fortunately, I'm used to it!" Fan Yaojing couldn't help laughing, this was the first time Chen Hao called her to visit the class.

"Have you vomited recently?" Chen Hao asked.

"I don't vomit anymore." Fan Yaojing replied, "It's a bit strange to say, but I no longer feel sick after vomiting for two days. Later, I asked others, and they said that everyone's constitution is different, and the reaction will be different."

Chen Hao nodded, "Then you should pay more attention to your body. It's fine for filming, but don't hit your stomach, you know?"

"Don't worry, I'm more nervous than you!" Fan Yaojing laughed.

"Okay, you should rest early, and I will go visit the set when "Iron Man" comes out at the box office in the first weekend!" Chen Hao said.

"Okay, then I'll wait for you!" Fan Yaojing said, "You also go to bed early."

Chen Hao thought it would be difficult to handle, Xiaoying has already been wiped out for nothing!
"Who are you calling?"

Xiaoying's voice came suddenly, which startled Chen Hao.

"I'll go, don't be scary, okay!" Chen Hao rolled his eyes.

"I ask who are you calling?" Xiaoying asked, staring at Chen Hao with a frown.

"Fan Goblin!" Chen Hao said indifferently.

"Fan Fairy?" Xiaoying frowned upon hearing this, "What's wrong with her?"

"She asked me to visit the set!" Chen Hao said, "Isn't she on the set of "Transformers 2" now?"

"You agreed?" Xiaoying frowned.

"En!" Chen Hao nodded.

Anyway, if Chen Hao went to visit the class, Xiaoying would definitely follow, and she couldn't hide it.

Xiaoying was a little surprised when she heard the words. Xiaoying knew Chen Hao's attitude towards Fan Goblin quite well, but now she is willing to take the initiative to visit the class, which is weird!
"Then what's wrong with her stomach?" Xiaoying asked innocently.

Chen Hao paused when he heard the words, and then smiled, "It's nothing, she hit her stomach when she was filming an action scene, so I'll let her pay attention."

Xiaoying raised her eyebrows when she heard the words. After a long time, Xiaoying knew some of Chen Hao's habits like the back of her hand. She noticed Chen Hao's little movements just now, and they were really weird.

abdomen!abdomen!
Xiaoying kept thinking about her stomach, and suddenly thought of the last scene of "2012", Fan Yaojing seemed to feel sick and wanted to vomit!

And I didn't come to the wrap-up banquet, I didn't dance like I used to, and I didn't drink too much!
Is it...

Xiaoying's beautiful eyes widened instantly at the thought of this, wouldn't it? ! ! !

Chen Hao didn't pay much attention to Xiaoying's reaction, he hugged Xiaoying who got on the boat and kissed her.

Xiaoying's mind was still a little dazed, and her body didn't respond, she just let Chen Hao manipulate her.

However, this made Chen Hao a little unhappy, "Hey! It's business, can you be more serious?"

Only then did Xiaoying come back to her senses, and she looked at Chen Hao with a somewhat unfriendly look. This bastard couldn't be so careless and kill someone!

……

The next day, the refreshed Chen Hao and the preoccupied Xiaoying came to Liangtianchi Pictures again.

"What's wrong with you?" Chen Hao looked at Xiaoying who was not in the right state, and asked jokingly, "Could it be that I was too aggressive last night? Didn't have a good rest?"

Hearing this, Xiaoying raised her head and gave Chen Hao a hard look, "Boring!"

"Okay, don't be so sad." Chen Hao pinched Xiaoying's bun face and said, "Go shopping if you have nothing to do, remember to let Lao Li go with you."

"Not in the mood." Xiaoying curled her lips and said, "And I still have a lot of things to do!"

"Isn't it okay to let something important go?" Chen Hao said casually.

"No, I want to report your evil deeds to Xiaohu!" Xiaoying puffed up her face.

Hearing this, Chen Hao looked at Xiaoying helplessly and said, "I'm just going to visit a class, don't make a fuss, you little traitor!"

"If only it was as simple as visiting the class!" Xiaoying narrowed her eyes slightly.

"Ahem..." Chen Hao coughed twice in embarrassment, obviously he thought that Xiaoying thought he was visiting the class to steal money!

"Little traitor!" Chen Hao nodded Xiaoying's forehead, and then went to the office.

Shortly after entering the office, Smart arrived.

"Good news!" Smart laughed.

"You can tell it's good news just by looking at your smiling face!" Chen Hao said with a smile.

"After 8 o'clock last night, "Iron Man" was screened in advance, and it won a total of 350 million US dollars at the box office!" Smart laughed, "The key is the survey after watching the movie, and the fans gave it a very high evaluation! "

After speaking, Smart handed Chen Hao a stack of questionnaires.

After Chen Hao took it, he flipped through it at random, and found that all the questionnaires he found gave a high score of A+.

At the same time, Chen Hao also noticed that the audience who gave the A+ evaluation were not only young people aged 18-28, but also audiences aged 30-40.

Obviously these should be fans of Iron Man, and they are very satisfied with "Iron Man", even surprised!
At the end of the questionnaire, there are some evaluations from the audience: "Very interesting!", "Absolutely first-class adaptation!", "Robert Downey Jr. is simply Iron Man!"...

"It seems that we have initially succeeded!" Chen Hao laughed.

"Yes!" Smart was also very excited, but still suppressed the joy in his heart and said, "However, today is the real release, and the result is still uncertain."

"Then let's wait another three days!" Chen Hao laughed.

(End of this chapter)