Huayu Zhihao

Chapter 813 The Seven Major Theaters
"Next, let me talk about the business of Haotian Advertising last year." Chen Hou said, "In 2009, the company took over 72 cases in total.

Among them, there are 22 for advertising business, 14 for photo shoot, 8 for MV shooting, and 28 for film promotion business, with a total revenue of 6200 million.

After excluding costs and taxes, the net profit was 1937 million, a year-on-year increase of 19.2%. "

"Haotian copyright spent a total of 2500 million yuan to purchase copyright last year!" Shi Jie replied.

With the continuous success of adaptations of novels and games to film and television dramas, although the concept of IP is not yet mature, the prices of novels and games with potential for adaptation have increased significantly.

"Let me talk about Qidian Chinese Internet Cafe, although many Internet companies and capital have begun to enter the field of online literature and have launched their own online literature websites.

However, the impact on the network literature structure is not very great. Qidian is still the only one, followed by Shengda Literature, and many other new literature websites are ready to go.

In December last year, Qidian won the "Most Valuable Website of the Year" in the New Weekly 12 New List.

With the popularization of the VIP system, the number of genuine readers has continued to soar, and the company has now achieved a small profit, excluding manuscript fees, wages and maintenance costs.

Now the monthly income of Qidian can reach about 500 million RMB. "Wu Wenhui said.

Chen Hao nodded when he heard the words. In his previous life, Qidian was very profitable in the hands of Chen Tianqiao, otherwise he would not have asked such a high price for the acquisition of Qidian.

"The company published the 10 most popular online novels last year, and sold a total of 200 million copies, with a net profit of 1055 million yuan.

At the same time, 10 comics such as "Infinite Horror", "God's Tomb" and "Ghost Blowing Lamp" released by Qidian Comics have been enthusiastically sought after by fans.

Although the comic website is still losing money for the time being, the growth rate of registered users ranks first among all comic websites, and the gap between the total registered users and the number one is constantly shortening. "Wu Wenhui said and glanced at Chang Hongsong.

Obviously, the one with the most registered users in the country must have acquired the Yaoqi Haoyou Yaoqi Anime Network!
However, Qidian comics has a huge number of book fans relying on Qidian Chinese website. Even if the conversion rate is lower, the growth rate is terrifying.

"In 2010, the company will continue to expand distribution channels such as novel publishing and manga adaptation, and we have selected 10 novels.

They are "Douluo Continent", "Coiling Dragon", "Light and Brain Power from Another World", "The Beauty of Jiangshan", "Cat Tu", "Mobile Storm", "The Law of Demons", "Uranus", "Ace Evolution" and "Longevity Realm"!
Finally, the company has reported to Mr. Chen and Mr. Zhuang for their agreement to formally establish Haotian Yuewen on the basis of Qidian Chinese Website, Hongxiu Tianxiang, Rongshuxia, Xiaoshuo Reading Network, Haotian Publishing House and Haotian Comics. group. "Wu Wenhui said.

When everyone heard this, there was a lot of discussion. Qidian occupies more than half of the online literature market, and has recently completed several acquisitions one after another. The establishment of Haotianyuewen Group seems to be a bit like going public.

Chen Hao said, "The most important task of Haotian Yuewen Group is to maintain the market share of online literature, and besides the PC terminal, you should also pay attention to the increasingly important mobile reading.

At present, many companies have entered the field of mobile reading, such as Tower Reading. Whether you are developing reading software or dedicated e-book readers, you must not fall behind in this area. "

As someone who has experienced it, Chen Hao naturally knows that the tide of mobile reading is coming. With the popularity of smart phones, whoever can make use of everyone's "fragmented time" will undoubtedly become the biggest winner.

The best among them is undoubtedly the later Douyin.

And everyone spends a high proportion of reading in the "fragmented time", and the proportion of reading online novels in all reading is constantly increasing. This is an opportunity to bring the second leapfrog growth of online literature.

"Okay, Mr. Chen, we will go back and do a good job on mobile reading." Wu Wenhui nodded upon hearing this.

"In 2009, Haotian Cinema invested in the construction of 6 multi-functional 3D cinemas, with a total of 60 screens and a total investment of 1.2 million yuan.

In addition, the company purchased another 66 sets of 3D projection equipment last year, including installation, modification, and training costs, a total cost of 7200 million yuan!

Haotian Cinema also took a stake in Poly Wanhe Cinemas, which owns 37 cinemas with a total of 121 screens.

At the same time, last year, 10 theaters joined the Cosmopolitan Haotian Cinemas, bringing 30 screens.

Now, Sihai Haotian Cinemas has 72 theaters of its own, with a total of 380 screens, and 35 screens of 120 franchised theaters.

Including Poly Wanhe's 121 screens, Sihai Haotian Cinemas now has a total of 621 screens.

Whether it is the number of theaters or the number of screens, it has surpassed Xingmei, ranking first in the country!

In the current Sihai Haotian Cinemas, the company holds a total of 79% of the shares, Huaying 3%, Moying 11%, and CGV 7%!

In 2009, the national film market had a statistical box office of 67.1 billion, an increase of 43% over the previous year, and the number of moviegoers exceeded 2 million, a year-on-year increase of 35%.

In the year when the global economy slowed down, the film and other cultural and entertainment industries "grew against the trend", and the film industry was booming.

In 2009, there were 37 movie theaters registered with the national film authority, including 3 new movie theaters: Jiangsu-Zhejiang Hengcheng, Huaxia Dadi, and Imperial Capital Kyushu Central Plains Digital Cinema.

Among the 2008 theater lines in 34, although several theater lines were registered, after reorganization, the operation has been transferred to the restructured theater chain.Such as: Suzhou Yangtze, Qingdao Silver Star.

Therefore, in 2009, there should be 35 movie theater lines participating in the actual operation.

These 35 theater lines are divided into three grades, namely the main theater lines, the top 25 theater lines, and small theater lines.

The standard for a major theater chain is that its business scale covers multiple provinces and cities across the country, its own assets include super-large theaters, and more than [-] screening screens. It has the potential to become a leading theater chain in China in the future.

There are a total of 7 main theater chains, namely Sihai Haotian, Wanda, Magic City United, Huaying Xingmei, Huaying Nanfang Shinkansen, Imperial City New Film Federation, and Yangcheng Jinyi Pearl River.

Sihai Haotian Cinemas was the national champion of cinemas in 2009. Its performance: the annual box office was 7.9 million, accounting for 11.77% of the total box office in the mainland, and the number of audiences was 2210 million.

Wanda Cinemas was the runner-up of national theaters in 2009. Its performance: annual box office of 7.33 million, accounting for 10.92% of the total box office in the mainland, and 2050 million audiences, a performance increase of 2008% compared with 58.32.

Huaying Xingmei was the third runner-up in the national theater chain in 2009. Its performance performance: the annual box office was 6.8 million, accounting for 10.13% of the total box office in the mainland, and the audience was 1850 million. The performance increased by 2008% compared with 31.18.

Ranked 4th to 7th are Magic City United, Huaying Southern Shinkansen, Imperial City New Film Federation, and Yangcheng Jinyi Pearl River.

The box office of these 7 major theaters combined accounted for 2009% of the total box office in the Mainland in 71.6, which is the biggest reason why they are called the main theaters.

Speaking of Sihai Haotian Cinemas, the annual box office is 7.9 billion, plus the revenue of snacks, drinks, and pre-screening advertisements is 1100 million. The turnover in 2009 was 8.01 billion yuan.

Excluding basic expenses such as wages, training, and taxes, as well as 3D modification costs, as well as the investment in 6 new multi-functional 3D theaters and the investment in Poly Wanhe, the net profit is 9117 million yuan! " Chen Xiangang said.

Chen Hao nodded and said, "It is really gratifying to be able to surpass the 2007-2008 champion Huaying Xingmei and become the number one in the country. It seems that the rapid development of the theater chain shows that the movie market in the mainland is also becoming more and more popular. It's a good sign."

"That's right, the box office of the theater chain is close to 8 million yuan, which is basically equivalent to the sum of the box office of previous years." Chen Xiangang said, "However, our competitors are also developing rapidly, especially Wanda Cinemas.

It only took 4 years to surpass the former boss Huaying Xingmei, and the gap with us is not very big. "

Chen Hao nodded when he heard the words. Wanda Cinemas is backed by Wanda Group, and has a huge advantage in cinema construction that is unique in the country. At the same time, it can manage and train in a unified manner. The brand value can be said to be the highest among all cinemas!
In this regard, Four Seas Haotian is far from being able to compare, and it is only a matter of time before being surpassed.

"In addition, Shanghai's joint theater chain ranks fourth in the country, and Jiangsu Province, the country's box office champion province, last year Oriental Films and Shengshi Asia, which ranked third, joined forces to form an Oriental Cinema with 63 theaters and 133 large screens. Wire.

In 2009, the performance of Oriental Cinemas reached RMB 1.05 million, ranking 15th among national cinemas, and it also has great potential. "Chen Xiangang said.

Chen Hao raised his brows when he heard the words, it turned out to be the East, not the Blue Ocean of Happiness, so it seems that there will be a merger and integration of theaters in Suzhou Province.

Chen Hao thought for a while and said, "It's incomparable with Wanda. We should continue to do a good job in our own development. What's the plan for this year?"

"This year we will still invest 1 million yuan to continue to build 5 theaters, and at the same time continue to complete the 66D projection system of the previous 3 theaters. Of course, we will strictly review and recruit franchise theaters again." Chen Xiangang said.

Chen Hao nodded when he heard the words, "There are as many as 37 theaters in the mainland, but many small theaters that rank lower are basically struggling to survive, and we can consider buying them if possible.

In addition, even the top 25 cinema chains, if possible, can also be considered for acquisition, even if the price is higher. "

"Okay, Mr. Chen, I've made a note!" Chen Xiangang nodded.

"Then let me talk about the special effects of Haotian!" Chang Hongsong said with a smile, "In 2009, the company mainly participated in the production of "Edge of Tomorrow", "Teddy Bear" and "Robot Man". , the company has a total revenue of 3 million yuan.

At the same time, the company also took on other relatively small projects, with an income of 1500 million RMB.

In addition, the company is still constantly recruiting people, and now the company has more than 900 employees, but compared with the world's top special effects studios, there is still a long way to go.

In particular, more than half of the 900 people still need training and learning, and there is still some distance from being truly independent. "Chang Hongsong said.

Everyone couldn't help but be speechless when they heard the words. A Haotian special effects actually employs more than 900 people, which is really too many.

However, "Kung Fu Panda" directly won the global box office champion of Chinese-language movies, and its revenue exceeded 10 billion. If it makes money like this, even if the number of people doubles, it is estimated that Chen Hao will not stop it.

Looking at the special effects of this posture, Haotian seems to be constantly recruiting people, but now the entire Haotian Holdings has more than 1400 people, and this small four-story building is really about to be overcrowded.

Fortunately, Haotian Building is already under construction, so this will no longer be a problem.

Chang Hongsong continued, "The main task of the company in 2010 is to produce Mr. Chen's "Inception" and "I Am Legend 2: Journey to Jinling".

As for animated films, there were no new projects approved last year.

This year, the company will have two animated films "How to Train Your Dragon" and "Despicable Me" released globally, hoping to create the legend of "Kung Fu Panda".

In addition, Haoyou Yaoqi now has more than 1100 million registered users, and it is still the animation website with the most registered users in the mainland! "

"When will 'How to Train Your Dragon' and 'Despicable Me' be released?" Chen Hao asked.

With "Kung Fu Panda" in front of him, Chen Hao naturally has great expectations for the two animated films.

“《驯龙高手》定档3月26日在北美上映，内地是在5月14日，《神偷奶爸》定档6月25日，全球上映。”陈宪刚回道。

Chen Hao nodded when he heard the words, "Inception" is scheduled to be released in mid-July, and it is about two weeks away from "Despicable Me", so as to avoid competition with each other, and lose-lose.

"Haotian Productions was in South Korea throughout 2009, and worked with MSE to produce the reality show "The Birth of a Family".

Through the cooperation with South Korea, we have benefited a lot and learned a lot of experience in program production, especially the production of reality shows, which allowed us to learn a lot.

This year, because MSE is going to produce a new reality show "Running Man", two variety shows are running at the same time, MSE is a bit busy, so I hope we can stay in South Korea to help.

With Chen Dong's consent, we will continue to stay in South Korea for one year. " Long Danny said.

"Happy Twist created and performed new dramas "Causeway Bay in the Desk", "Jianghu College", "Daydream" and "Somali Pirates" last year, with a total of 260 performances and an income of 390 million yuan.

This year, in addition to continuing to create new dramas and tours, we still plan to continue to explore new markets in 4 cities in the Midwest. "Zhang Chen said.

"How much does it cost to buy land for self-construction in 4 cities, or rebuild a theater?" Chen Hao asked.

Zhang Chen hesitated for a while and said, "According to our survey, it should be at least 1600 million!"

"Okay, then 1600 million!" Chen Hao nodded directly, "But you must buy the land anyway, and you can build your own land as you like."

"Don't worry, Mr. Chen!" Zhang Chen assured after hearing the words.

"Haotian Music released 2009 albums in 3, namely "I'm Not a Copy" by Zhang Hanyun, "Love Me Again" by Zhang Jie, and "I Loved You Deeply" by Xue Qian.

Among them, the physical album "I'm Not a Copy" sold 38 copies, and the digital album reached 82 copies.

Zhang Jie's "Love Me Again" sold 25 physical copies and 75 digital copies.

Xue's previous "I Loved You Deeply" sold 20 physical copies and 58 digital copies.

In 2009, the company sold a total of 83 million physical albums, with a revenue of 2905 million yuan, and 215 million digital albums, with a revenue of 2150 million yuan. After taxation, the company's 2009 net profit was 2815 million yuan.

In addition, in 2009, several singers under the company held 20 concerts, with a revenue of 3.2 million yuan and a net profit of 5440 million yuan. " Huo Shaowen said.

Compared with Haotian Music's physical sales in 2009 and 2008, there was a direct drop of 32 copies, and as time goes by, the physical sales of albums will only get lower and lower.

Fortunately, the sales of digital albums are outstanding, the revenue has exceeded 2000 million, and it is increasing year by year, and there is a lot to do in the future!
"In 2010, the company plans to release three albums, namely "Youth China" by Li Yuchun, "Want to Return to Sister He" by Sister He, and "@音乐" by Zhang Liangying.

The company will continue to focus on digital albums this year and strive to create greater glories. " Huo Shaowen said.

Chen Hao nodded when he heard the words, the physical albums in the future will not be sold at all, maybe they can only be sold in limited quantities, as collections for hardcore fans.

Digital albums are the future!
"Haotian Games launched a 2009D turn-based role-playing online game "Fantasy Zhu Xian" in 2.

The 24-hour online audience of "Fantasy Zhu Xian" reached 30, and the highest online audience reached 42. Now it is basically stable at around 28.

Together with several online games developed before, the company's monthly turnover has reached about 3200 million RMB. "Ding Hao said.

Hearing this, Chen Hao couldn't help but sigh with emotion, the game is all about getting money quickly, and he deserves to be the best cash cow.

The monthly turnover is 3200 million, so I have earned more than 3 million yuan last year!
The key is that games will never go out of date. Although the output value of PC games has declined after many years, the output value of mobile games has soared. As long as there are young people, the output value of games will not plummet.

This is a stable industry worthy of great investment.

"Have the shares in Perfect World been recovered?" Chen Hao said.

Perfect World Games Company holds 30% of the shares of Haotian Games, and Chen Hao wants to take it back.

Ding Hao glanced at Chen Hao and said, "It's already bought, 1 million."

Chen Hao nodded when he heard the words, "By the way, what does Boss Ding think of mobile games?"

"Mobile game?" Ding Hao was taken aback when he heard the words, and then responded, "Mobile game?"

"Yes!" Chen Hao nodded, "Mobile phones are becoming more and more popular now, especially with the emergence of smart phones, which are equivalent to handheld computers, so porting PC-side games to mobile phones is not a problem."

Ding Hao nodded when he heard the words, "Indeed."

"If Mr. Ding also thinks it's okay, then I hope Haotian Games will focus on mobile games in the future. After all, there are not many companies entering mobile games. We should prepare early and occupy the mobile game market as soon as possible. One step at a time Step by step." Chen Hao said.

"Okay, I will discuss with everyone when I go back, and then I will give you a detailed report." Ding Hao replied.

"Taopiao.com reached cooperation with 182 theaters last year, and now the theater coverage has reached 35%." Zhang Baochun said, "The sales situation has more than doubled compared to 2008, and 2 tickets were sold throughout the year. Tickets, sales of 368562 million RMB!"

"Other movie theaters continue to discuss, or the same sentence, we don't need any income." Chen Hao said, "By the way, how is the ticket vending machine doing?"

Zhang Baochun nodded when he heard the words, "It has already started to be shown in the theaters we cooperate with."

"That's good!" Chen Hao nodded.

"Mr. Yu, please introduce us too." Chen Hao said.

Yu Yongfu laughed when he heard the words, "In 2009, UC Youshi not only helped other brother companies to do one-click login, online recharge and other services.

Our job is to expand the ecological chain of UC, develop big data cloud computing, push the content of interest to users more accurately, and facilitate them to find the resources they want. "

Chen Haodao, "UC Youshi has the highest level of Internet-related technology. Naturally, those who can do more work. Do we still need to invest this year?"

Whether or not investment is needed is what Chen Hao cares most about. After all, he is not very good at technical research.

"UC Youshi is ready to carry out extensive and in-depth cooperation with all links of the industry chain including operators, mobile phone manufacturers, and Internet companies, and initially established a mobile Internet ecosystem that is conducive to the development of UC browser products.

The in-depth cooperation with various enterprises in the industry chain has greatly improved and strengthened UC's ability to provide end users with a good mobile Internet experience.

UC Youshi also uses this to make the strategic layout of the enterprise in the field of mobile Internet industry more solid, and has the basis to compete with various competitors.

Therefore, the company needs a large investment, at least 5000 million US dollars this year. "Yu Yongfu laughed.

"No problem." Chen Hao nodded directly.

In the future, the valuation of Ali Baba’s acquisition of UC Youshi will be between 40 billion and 50 billion US dollars, and it is nothing to invest this amount of money now.

Moreover, UC Youshi was acquired by Ali Baba and formed its third business group, "Mobile Business Group", which shows its great value.

"By the way, besides UC Browser, what other products does UC Youshi have?" Chen Hao asked.

"In addition to UC Browser, there is also UC Jiuyou, which is a mobile game platform. We are also planning to develop products such as Shenma Search and PP Assistant." Yu Yongfu said.

Chen Hao nodded when he heard the words. No wonder the valuation of UC Youshi in the future is so high. It turns out that there are so many leading products in the industry. I only thought of UC Browser before, and it seems that I have made a mistake.

"Douban.com updated a new version in 2009 and launched the Beta version of Douban Radio. As of last year, the number of registered users of Douban.com has reached 1600 million, a direct increase of 4 times compared to last year." Yang Bo laughed.

"Douba.com developed rapidly last year, and registered users soared. According to estimates, this year may be higher than last year. Therefore, in order to seize this precious opportunity, the company still needs to invest."

"Okay, how much does it cost?" Chen Hao asked directly.

"Ten million dollars!" Yang Bo said, "With this money, it will be enough to burn for at least one year."

Chen Hao nodded after listening, "No problem."

"Thank you Mr. Chen!" Yang Bo laughed.

(End of this chapter)