Huayu Zhihao

Chapter 821 "The Third Immortal" is a Big Hit

Time passed continuously during the filming process of the crew, and it soon came to the beginning of March 2010, and "Inception" was almost finished.

At the same time, "Avatar" still dominates the mainland movie market.

从2010年1月4日内地上映，到目前为止的2月28日星期日结束，《阿凡达》在内地共计上映了8周, 而它也实现了惊人的内地周票房8连冠！

"Avatar" also surpassed the 6 consecutive championships of "Assembly", breaking the record of consecutive championships in mainland film history.

Of course, "Avatar" has created too many box office records, and everyone has long been numb by shock.

Now the box office of "Avatar" has reached 8 billion in 12.3 weeks, becoming the first film in the mainland to break the box office of 10 billion, and it is 2.7 times the box office of the second "Edge of Tomorrow" in film history!
Moreover, "Avatar" has not yet been drawn, and even in the 8th week, it can still hit the box office of 5800 million yuan.

March is a relatively cold month in the mainland, and there are no blockbuster movies released. No one knows how long "Avatar" will continue to win the championship!
Maybe when "Avatar" is officially released in the mainland, the box office may be three times that of "Edge of Tomorrow"!
In this regard, all mainland filmmakers are very pessimistic. How long will it take to break the monopoly of the super Hollywood blockbuster "Avatar" next time?
You know, the last "Titanic" took nearly 10 years!
How long does it take for a domestic movie box office to exceed 10 billion?
How long will it take to surpass "Avatar"?
No one dares, and no one can give an answer!
Even for Chen Hao, who is in full swing, everyone does not have much confidence.

And when "Avatar" swept the mainland, but also swept the world, the word 3D also became popular all over the world.

As movie fans truly experienced the giant screen and 3D viewing effects of "Avatar", countless movie fans were shocked. This is no less than a revolution in the way of watching movies in the past!
The impact on movies such as romance and drama is not particularly large, but the impact on special effects blockbusters such as fantasy and science fiction can be described as devastating!

If you don't launch 3D viewing, I believe that fans who have been spoiled by "Avatar" will feel regretful to some extent.

At the same time, as the global box office of "Avatar" exceeded 20 billion US dollars, and the ticket price of 3D movies was significantly higher, so many companies have already considered converting their blockbuster special effects films into 3D.

3D has undoubtedly become a hot topic in the film industry.

Affected by this, the box office revenue of Haotian Cinema, which has been transformed with 3D projection equipment, has shown a very obvious increase compared with the same period last year.

At the same time, Future 3D has also received more and more orders for 3D projection equipment.

Now movie fans are queuing up to watch giant screens and 3D. Faced with the 3D frenzy, theaters naturally sensed business opportunities and began to update theaters with 3D projection equipment.

In addition, affected by the 3D frenzy of "Avatar", Chen Hao's new film "Inception", the first 3D blockbuster in mainland China, has also become a hot topic of discussion.

China Entertainment Reporter: The giant screen viewing effect of "Avatar" is really amazing. I don't know how the viewing effect of the first domestic 3D movie "Inception" is.

Qinglian Earth: "Avatar" has indeed refreshed my understanding of watching movies, but because of this, it makes me look forward to Chen Hao's new film "Inception" even more!
Du Tianzi: Although the investment is not as good as "Avatar", I believe that "Inception" will not be much worse. At least it is also a benchmark for Chinese and even Asian 3D movies!
Fax. : As the godfather of mainland sci-fi movies, I look forward to Chen Hao's new sci-fi film "Inception".

From martial arts to time travel: I believe Chen Hao will bring you a super blockbuster that is not inferior to "Avatar"!

……

Because Chen Hao announced at the launch conference of "Inception" before that the new film will be the first 3D movie in the mainland, and "Avatar" is such a hit at the box office.

Therefore, "Inception" has also become one of the focuses of everyone's heated discussions.

Chen Hao is already in full swing, plus he is his own child and has never made a bad movie, so "Inception" has always been the No.2010 most anticipated movie in the Mainland in 1!
Although "Avatar" stole the limelight of all the films, as a mainlander, I still have a lot of expectations for "Inception".

After all, Chen Hao has never disappointed people, especially his sci-fi films, which are highly anticipated by movie fans. Stimulated by "Avatar", everyone is even more hungry and thirsty.

Many people are looking forward to the first 3D film in the mainland, it will be extremely exciting, and it will also save some face for the mainland!
……

When the film market was still dominated by "Avatar", February 2010, 2, the first day of the Lunar New Year, Valentine's Day!

The Xianxia drama "Sword III" co-starred by Xiaohu, Dameitang, Hu Ge, and Yuan Shanshan exclusively premiered on Litchi Satellite TV.

This sequel to "Legend of Sword and Sword One" caused competition from many TV stations, and the final result was a bit unexpected, and it was actually won by Lizhi Satellite TV for the exclusive premiere rights.

I thought that "Sword and Sword III" would settle on Shonan Satellite TV. After all, this theme is one of his favorites, but he didn't want to be won by Litchi Satellite TV at a high price of 110 million per episode, and it will appear as a new year drama of Litchi Satellite TV!
It may also be the amazing ratings of "Sword One" that made Lizhi Satellite TV make up its mind.

When "Sword One" landed on Shonan Satellite TV in 2004, within one week of broadcasting, it achieved the highest ratings of 4.6% and an average of 3.8%, surpassing the usual ratings by nearly 130%, setting the highest ratings since the first year of Shonan Satellite TV.

And "Sword and Sword III" is also starring Hu Ge, although there is no fairy, but there is Dameitang, one of the hottest little actresses at the moment, and there is also the gimmick blessing of Xiaohu, who is known as "International Yang", starring in a TV series for the first time.

In addition, Litchi Satellite TV has been ranked among the top three TV drama ratings in China in recent years, with obvious channel advantages.

Coupled with the help of game fans and "Chinese Paladin [-]" fans, I believe "Chinese Paladin [-]" will continue to create miracles in ratings!
The result is also the same. On the night when "Sword One" premiered on Litchi Satellite TV, the ratings directly broke 1, reaching 1.05%, with a market share of 9.8%, ranking first in the double list at the same time!

By the way, starting from 2010, the statistical data of TV drama ratings will be based on CSM cities, and the ratings of the national network will take a backseat.

Because although the national network covers a wider range, there is a big difference in comparison with the ratings of major cities.

For advertisers and sponsors, what they value more is the ratings in major cities, which is more beneficial for them to invite celebrities to endorse and plan and promote.

Although the National Network has also covered rural areas, this data is not only of little use to advertisers and sponsors, but rather inaccurate.

Therefore, the ratings in 2010 will be dominated by CSM35 city ratings.

In fact, city ratings have been available for a long time, but there were only 12 major cities before, and the sample size was still too small, so it was used less.

However, after becoming a CSM35 city, it basically covers all first-tier, second-tier and provincial capital cities across the country, and is more favored by merchants.

The 1.05% viewership rating on the first day of "Sword and Sword III" is the CSM35 city ratings!
This first-day ratings also became the best first-day results of Litchi Satellite TV in 2010 without any suspense, and directly increased the ratings by more than 300%!

Moreover, according to the analysis of Litchi Satellite TV's ratings data, the ratings of young viewers aged 15-35 are the highest among all viewers.

The 15-35-year-old audience group is the most valued audience group of TV stations, and also the group with the strongest actual consumption ability. In the past, the high audience ratings were mainly composed of older audiences, and the consumption ability and ratings were not equal.

The emergence of "Sword III" is breaking this pattern, and the mainstream consumer group aged 15-35 is becoming the mainstream audience of "Sword III".

I believe this result should also be related to several popular young actors such as Hu Ge, Xiaohu, and Da Mei Tang. Hu Ge is a popular niche student in the Mainland, and he was one of the four major students selected just now.

Dameitang is one of the four little female roles, Xiaohu is known as the "International Yang", and they are all popular peanuts.

The age of the viewers of "Sword and Sword III" can also be regarded as a manifestation of the beginning of the fan economy.

Moreover, this phenomenon will gradually expand with the continuous improvement of people's living standards and the rise of the entertainment industry, until it reaches its peak with the emergence of top streamers!
In addition to TV stations, "Sword of Sword and Three" also sold the copyright to video sites, but this time it was not an exclusive, but a joint premiere with several companies.

The transaction price was 50 yuan per episode. This price may not seem high, but for a video website that has not yet fully developed and become a gold-swallowing behemoth, it is already not a low price.

And as the plot continues to deepen, "Sword and Sword III" not only has a steady rise in ratings, but also has exploded in popularity.

There are several indicators that can explain the popularity of "Chinese Paladin III".

In terms of ratings, the ratings of the TV station are constantly rising, and directly refreshed the ratings record of Lizhi Satellite TV in recent years!
In terms of actors, when they go to the local publicity, they are always very popular and extremely popular. When Hu Ge, Xiaohu, and Da Meitang participated in the recording of a variety show on Lizhi TV, the highest ratings reached 2.2%, which shows that it exploded popularity!

On the Internet, several major video sites recommended it as a key drama series, and "Sword and Sword III" lived up to expectations and became the drama series with the highest click-through rate, and continuously occupied the No.1 throne on the attention list of major portal websites.

Netizens have even created countless extended products, spoof MVs, four-frame comics, etc.

In terms of DVD sales, the pre-orders for the Haotian Gold Edition DVD exceeded 100 sets within an hour of its first day of sale.

The original soundtrack of the same name was sold out in just two months, and is currently being reprinted.

At the same time, as long as you go to the street, take a car, or go shopping, you will hear the original soundtrack of "Sword and Sword III", and there are discussions about "caiya", "pig woman" and "white tofu" from time to time Voice……

In addition, the popularity of "Chinese Paladin III" has also attracted the attention of various game manufacturers, and they have invited the actors of the show and the behind-the-scenes production team to endorse products and shoot promotional films.

After repeated selections, the five leading actors of "Sword and Sword III" Hu Ge, Xiaohu, Dameitang, Yuan Shanshan, Yuan Hong, and Reyi Zha joined hands to endorse "Fantasy Zhu Xian" perfectly. Chief director Lin Shufen led the Haotian team to It created a blockbuster of the same name and created a great momentum.

In addition, "Sword and Sword III" was a big hit during the Spring Festival, and good news spread frequently, achieving enviable ratings results.

Therefore, Shonan Satellite TV, which got the exclusive right to star in "Sword One", also rebroadcasted "Sword One" again during the day, and the two works competed on the same stage for a while, which was very lively.

The enthusiasm of the audience also increased with the airing of the series, and they had a big debate on the characters, music, plot, etc. in the two plays.

"Chinese Paladin I" has become a classic after several years of precipitation, and "Chinese Paladin III", which is more well-produced, is going to recreate the classic with the trend of great ratings.

The hot ratings and astonishing topicality of "Sword and Sword III" made Hu Ge and Xiaohu's popularity climb to the peak, and they became the most popular peanut combination at the moment.

Especially Xiaohu, who achieved such excellent ratings for the first time starring in a TV series, and at the same time brought fire to Yuan Shanshan and Reyizha under his banner, which made Xiaohu, who was reluctant to appear in TV series in the past, "really fragrant" up.

As for Dameitang, the role of "Zi Xuan" seems to be tailor-made. That purple dress has become the dream of countless boys, and it also makes Zixuan another iconic role of Dameitang!
While Litchi Satellite TV is relying on high ratings and charging a lot of advertising fees, Haotian Film and Television has also obtained a total of 160 million per episode of copyright fees by virtue of the TV station and network premiere rights.

Among them, whether it is the TV station price of 110 million/episode or the video website price of 50/episode, they have created a new high for Haotian Film and Television.

A total of 37 episodes of "Sword and Sword III" also brought Haotian Film and Television an income of 5920 million yuan. After deducting taxes, it received 5032 million yuan and 4500 million yuan in production costs. After the first round, it has already started to make money.

At the same time, the popularity of "Sword and Sword III" as a fairy tale drama also gave Haotian Film and Television more confidence in the fairy tale blockbuster "Zhu Xian·Albatron Gate" with an investment of up to 8000 million yuan.

As Haotian, and even one of the TV series with the highest investment in the history of mainland China, "Zhu Xian·Albatron Gate" has many fans of novels, but because of the huge investment, the production team is still quite nervous.

Moreover, "Zhu Xian" is a series of TV series that Haotian Film and Television will focus on in the next few years. Just like the "Sword" series, if the first work of the series hits the street, it will be a problem whether the entire series can be launched.

In order to create the "Zhu Xian" series, Haotian Film and Television invested 8000 million, most of which were spent on special effects, in order to show the audience a more fairy world.

On the basis of being faithful to the original work, some details have been added to expand the world view of the entire "Zhu Xian".

It also invited Hu Ge, the first Xiaosheng in Xianxia drama, to play the leading role, and the two heroines of "Xianjian I" and "Xianjian III" as the double heroines, in order to show the word "Xian" to the fullest.

It is also to create a fairy tale drama that is more in line with the audience's imagination and more classic than "Sword".

Haotian Film and Television has spent so much effort, in addition to wanting to create another great IP of Xianxia, ​​it is also thinking about whether it can export culture and expand the company's influence in Asia.

Even in Asia, the golden signboard of "Haotian Film and Television" has been erected!

(End of this chapter)