Huayu Zhihao

Chapter 829 Global Propaganda
"Iron Man 2" fell by 58.6% in the second week, with a record of 5300 million US dollars in the second weekend, with a cumulative box office of 2.12 million US dollars!
Although "Iron Man 2" won the North American weekend box office champion, the box office performance of this second week is still lower than outside expectations.

Although the box office of "Iron Man 2" in the first week was also lower than outside expectations, referring to the box office trend of previous films of the same level, authoritative organizations believe that the final box office of "Iron Man 2" is expected to be around 4 million US dollars.

But after the box office came out the next week, the dream of 4 million box office was directly shattered, even if it was 3.5 million US dollars, it was in a hurry.

While on Saturday, there is an elevation angle of nearly 50% compared to Friday, proving appeal to all ages, it should still be compared to Spider-Man 4, given Shrek 3's oriole is behind one time.

《蜘蛛侠3》在上映的前10天赚到了2.4亿美元，后面近100天也只拿到1亿美元, 原因是当年有《怪物史莱克3》和《加勒比海盗3：聚魂棺》的围攻。

This year, the pattern of the "Iron Man" series itself is not as good as "Spider-Man", and the quality is also lower than that of the first one, while "Shrek 4" also continues to decline compared with the previous three episodes.

In addition, it can be roughly considered that the sum of "Prince of Persia: The Sands of Time" and "Sex and the City 2" is basically equal to "Pirates of the Caribbean 3".

因此，开画10天以来进账2.12亿美元位列影史同期第10快的《钢铁侠2》，后面的票房纵深很可能仅剩下1亿左右的空间。

Fortunately, the reputation of "Robin Hood" and "Prince of Persia" is not good, and "Shrek 4" is even a rat crossing the street. The advantage of public opinion may prolong life to a certain extent.

Even with this estimate, the target can only be safely set at between US$3.2 million and US$3.5 million.

Take a step back and conservatively estimate that the North American box office of "Iron Man 2" is set at US$3 million, and the box office outside North America is equivalent to the North American box office, which is US$6 million at the global box office.

This box office result is more than "Iron Man", but like "Iron Man", "Iron Man 2" is not very profitable.

The North American box office is 3 million, and Tianchi can get 55% of it, which is 1.65 million U.S. dollars. The overseas box office is 3 million, and Tianchi can get 1.05 million U.S. dollars.

After deducting taxes, the box office share that Measuring Ruler actually got was 2.46 million US dollars.

而《钢铁侠2》本身投资就是2亿，量天尺影业自己又砸了2000万美元宣传，等于《钢铁侠2》只给量天尺影业带来了2600左右的票房收益。

To be honest, this income is not as much as the box office income brought to Liang Tianchi by a "Chain Saw".

The North American box office and the global box office seem to be several times higher than "Chain Saw", but it has not made as much money as "Chain Saw". The reason is that the cost is too high.

This is still a case of making money. If you encounter the situation of "Cleopatra", "Future Water World" and so on, the measuring scale is probably over.

This is also the reason why Chen Hao was ridiculed by the North American crowd when he proposed the Marvel superhero movie universe.

Fortunately, the two "Iron Man" movies have made money. Although they don't make much money, at least the Marvel superhero movie universe has invested in the production of 4 movies.

Seeing that investing in "The Avengers" should not be a problem, after all, the film still has copyright income. Although it is a long-term hit and takes a long time, it is always a pretty good income.

Therefore, at least the first phase of the Marvel superhero movie universe proposed by Chen Hao should be completed.

But the risk is still not small. As long as two films lose money, Liangtianchi Pictures may be doomed.

However, although the two "Iron Man" movies did not make much money, at least the reputation was made, and the Marvel superhero movie universe is getting more and more attention.

After all, the once seemingly whimsical plan is now very likely to be messed up by Chen Hao.

After the success of the two "Iron Man", "Thor" and "Captain America" ​​have also entered the filming process. Chen Hao will start filming "The Avengers" next year and complete the first phase of the plan.

Once the Marvel superhero universe plan is successful, there will be more than tens of billions of super gold mines.

With an investment of more than one billion, the profit may reach tens of billions. With such an astonishing benefit, who can not be tempted?
Therefore, when "Iron Man 2" hadn't been drawn yet, someone was already eager to contact Liangtianchi Pictures.

……

"Oh, I'm exhausted!" Yaya tilted her neck and sighed.

In order to fulfill Chen Hao's rhetoric, the crew of "Inception" had to travel to all first- and second-tier cities, and the participation in various variety show talk shows and face-to-face meetings was almost numb.

It took more than a month to become a trapeze, flying all over the country, from north to south, from west to east, even my body couldn't bear it.

Hearing this, Chen Hao walked over with a smile and squeezed Yaya's shoulders.

"Hmm..." Yaya moaned comfortably after being pinched.

"If you persist, there will be only one month left." Chen Hao kissed Yaya's beautiful hair.

"Hmm!" Yaya closed her beautiful eyes and said, "Hmm?"

Yaya suddenly opened her eyes, saw that her boyfriend's big hand seemed to be pinched in the wrong position, and said angrily, "Flying around all day long, why are you still thinking about this?"

"Hey..." Chen Hao bit Yaya's ear and said, "You are so beautiful!"

Yaya pushed away Chen Hao's handsome face, "No, I don't have any strength in my body, ah..."

Chen Hao picked up Yaya directly and walked to the bathroom, "You don't need to move, just lie down and enjoy."

Yaya punched Chen Hao shyly when she heard the words, "Don't be ashamed...uh..."

……

The promotion of "Inception" in the mainland is in full swing, and the time soon came to June. Digital Domain and Haotian Special Effects have completed the special effects production of the film.

Therefore, Chen Hao immediately flew back to the imperial capital to make the final edit of the film.

At the same time, on June 2010, 6, Haotian Film invested, and director Xu Shanzheng's debut film "On the Journey" officially landed in mainland theaters.

The plot of the film is quite similar to the 1987 American film "A Good Way to Go", but it is worthy of recognition in terms of reflecting the social situation in China.

This film starts more from the details of the characters and life, so it is closer to life.

The film maintains a relaxed tone from beginning to end. The pace of the film is not very fast, but viewers can always follow the pace of the film.

The smooth story and the many conflicting plots deepen the tension of the plot, making you feel that half an hour is fleeting, which is the success of the film.

And democratizing a clichéd road-themed story also allows you to get more into the character.

This comedy road movie with the background of the Spring Festival travel rush achieved a box office of 950 million yuan in the first week, exceeding the investment cost of 700 million yuan.

The media also gave a positive evaluation, and once again set off a lively discussion about low-cost movies.

The cumulative box office of the film was 3300 million in the three weeks of its release, and 4650 million in the four weeks of its release.

It can be said that Xu Shanzheng's directorial debut was a great success.

Xu Shanzheng, an actor who suddenly transformed into a director, instantly became the focus of the industry.

It's really because there are too few directors in the mainland who can make commercial films, and even fewer can achieve box office success. This is one of the reasons why the four major directors are so powerful.

Therefore, the success of "People on the Journey" made Xu Shanzheng like his bald head, which suddenly became dazzling, which naturally attracted a lot of attention.

All of a sudden, many film companies and capitals threw olive branches to Xu Shanzheng.

Haotian Movies is also amazing. Now Haotian Movies not only has Chen Hao, but also Ning Hao, the 6th mainland director with [-] million yuan.

Haotian Films also cultivated Yang Qing and Yu Feihong before, and now there is Xu Shanzheng.

These talents are coming out one after another, while other film companies are struggling. Except for one Lu Chuan, big directors are not counted, they can only cooperate with director Xiangjiang.

Seeing such a grand event as Haotian Films, other companies are naturally envious and jealous.

But thinking about it, all of this should be attributed to Haotian Films' "New Director Support Program". Since the beginning of the plan, Haotian Films has invested hundreds of millions of yuan over the years.

Then only a few of them were cultivated, and of course there were failure cases, such as Wu Jing and Yu Feihong also failed before.

Investing so much money and enduring repeated failures, in this regard, Haotian Films is indeed a role model in the industry!

But for film companies that only want to make money, or capital that only wants to make quick money, they don't have such patience.

They were more willing to grab the finished product directly, so Xu Shanzheng became very popular in an instant.

But Xu Shanzheng is very clear-headed, he knows who gave him his current achievements, and Haotian is a giant in the entertainment industry, so he is not easy to mess with.

Therefore, at least he will not leave Haotian Films until he has gained a considerable status in the industry.

……

It took Chen Hao several days to complete the final cut of "Inception", and also cut the third trailer of the film.

This trailer will soon be available to everyone, while at the same time, Chen Hao has already left the mainland and went to Xiangjiang to start the promotional tour of "Inception" in Asia.

This trip to Asia, only Chen Hao participated. After all, Yaya's reputation in Asia is limited, and the promotion in the mainland still needs to be continued.

At the "Inception" Xiangjiang meeting, Liu Dehua and Zhou Runfa, who had collaborated with Chen Hao, appeared one after another and stood for the film in person.

In addition, Jiang Zhiqiang also came to the scene.

In the evening, Chen Hao invited the three of them to dinner, and Wen Yongshan also came.

The three of them raised their brows when they saw Wen Yongshan, and then greeted Wen Yongshan enthusiastically. Wen Yongshan was flattered by this treatment.

Although Chen Hao didn't say anything, the three of them obviously looked at Wen Yongshan differently, after all, it was Chen Hao standing behind them.

In the evening, Wen Yongshan worked extraordinarily hard. Once again, she felt the great influence of the man under her body, and he was so handsome that she enjoyed it.

For a few days, Chen Hao participated in various promotional activities during the day, and participated in Wen Yongshan's cosplay show at night!

Day and night!

Afterwards, Chen Hao bid farewell to Wen Yongshan and went to Baodao.

Many of Chen Hao's films have been screened in Taiwan, and because of his fame in the United States, Chen Hao is also very popular in Taiwan.

A few days of publicity time, although not accompanied by beauty, is not bad.

Next, Chen Hao flew to South Korea.

When Chen Hao got off the plane in Seoul, Sun Yizhen came to pick him up specially, and then the two of them went back and forth and participated in many shows.

In South Korea, Chen Hao is considered a well-known Chinese director, and the entertainment circle in South Korea is even stricter, so the reception he received in South Korea was quite grand.

In the last program, Chen Hao also met Girls’ Generation, a group of nine stood not far away and pointed at Chen Hao, and then seeing Son Yejin was there, Yoona boldly came over to say hello, and then left Also came Jessica.

"Director Chen, hello!" Yoona and Jessica bowed.

Looking at the ninety-degree bows of the two beautiful girls, to be honest, Chen Hao was still a little uncomfortable, but he did as the Romans do, so he nodded with a smile, "Hello, we meet again, Yoona."

Yoona has participated in Chen Hao's "Pacific Rim", so I know her.

"Yeah, I didn't expect to meet you here!" Yun'er laughed.

Jessica could only stare blankly, and Chen Hao wanted to laugh. Speaking of which, Chen Hao didn't know much about the South Korean girl group, but he still knew about the Empress Group, and Chen Hao felt that Yoona and Jesse were among them. The card is the most beautiful.

"Have dinner together after recording the show?" Chen Hao suggested.

"Huh?" Yun'er and Jessica were stunned again.

Sun Yizhen glanced at Chen Hao when she heard the words, then looked at Yuner and Jessica, paused for a while and said with a smile, "After recording the show, let's have a supper!"

Afterwards, Chen Hao and Son Yejin left.

When Chen Hao finished recording the show, it was already eleven o'clock at night, and then when Chen Hao and Sun Yizhen left, they went to find Yoona, only to find that Jessica was also there.

So they called together, and they soon came to a restaurant.

Chen Hao smiled, "By the way, this is a gift for you." After speaking, he handed Sun Yezhen a box.

Sun Yezhen did not expect that Chen Hao would give herself a gift in front of Yoona and Jessica. Although she was a little embarrassed in front of the two juniors, she took it in surprise and asked, "What is it?"

After finishing speaking, Son Yejin opened the box and saw that it was the key.

"It's a sports car, Porsche." Chen Hao said casually.

"Porsche sports car?" The three women said in surprise in unison.

Chen Hao nodded and said, "Well, I gave you a house before, so let's give you a sports car this time!"

Son Yejin asked happily, "It's too expensive! How much?"

"It's okay, it's only 1.5 million Nanyuan!" Chen Hao wrote lightly.

1.5 million won, which is almost 80 life coins, is not much in Chen Hao's opinion.

Unlike Chen Hao's ease, the three girls couldn't help staring at the key.

Because South Korean artists do not earn as much as Chinese artists, except for the top few, most of the money earned by others is taken away by the company.

That's why you can see that the four returnees are so eager to terminate the contract with the South Korean brokerage company, because they have made too much money in the country, and no one is willing to let the company take all their money.

(End of this chapter)