Huayu Zhihao

Chapter 923 "The Legend of Zhen Huan" hits the air and "The Twilight Saga: Breaking Dawn" explodes

Because the box office of "33 Days of Broken Relationship" unexpectedly exploded, the entire crew was very excited.

So, in order to strike while the iron was hot, the production team immediately started the road show. As the heroine, Da Mei Tang couldn't escape, so she only got bored with Chen Hao all night before leaving for the promotion.

After Dameitang left, Chen Hao returned to his home-the company's two-point and one-line life. He couldn't bear it anymore, so he asked his pretty secretary, Sister Shi, to dispel the negative energy.

The time soon came to November 2011, 11. Haotian Film and Television launched the last palace drama "Zhen Huan Biography" this year, which was officially broadcast on Anhui Satellite TV and Tomato Satellite TV.

"The Legend of Zhen Huan" has attracted widespread attention and heated discussions before it was broadcast.

Not only because Haotian Film and Television has been well-known for producing Gongdou dramas year after year, but also because of the sky-high price of "Zhen Huan Biography".

"The Legend of Zhen Huan" was bought by Anhui Satellite TV and Tomato Satellite TV at a price of 95 per episode before it was broadcast, which means that the first round of "The Legend of Zhen Huan" was sold to the TV station for 190 million per episode set!
The price of 190 million/episode not only surpassed the price record of 145 million/episode just created by Haotian Film and Television's "Zhu Xian", but also surpassed the historical price record of 180 million/episode of "New Three Kingdoms" in mainland TV series.

In addition, "The Legend of Zhen Huan" has a total of 76 episodes, which means that the first round of sales to TV stations earned 1.444 million yuan, which also set a new record for the price of mainland TV dramas!

At the same time, Leshi.com, owned by Jia Lezhi, bought the exclusive online broadcasting rights of "The Legend of Zhen Huan" at a price of 2000 million yuan. Leshi.com will broadcast it simultaneously with two satellite TVs.

In other words, "The Legend of Zhen Huan" earned 1.644 million yuan in just the first round, making it the highest-grossing TV series in the mainland!
Such a sky-high price naturally caused a shock in the industry. You must know that the price of TV series was around 70 per episode a few years ago.

Only in 2006, "My Leader, My Regiment" broke through to 100 million per episode for the first time because it was said to be a sequel to "Soldier Assault", which amazed the entire industry!
However, in the past two years, the prices of Haotian TV series have gradually increased to one million per episode, but not only Haotian TV series, the prices of all TV series are rising, especially costume dramas.

For example, "New Three Kingdoms" produced by Li Ming's Xiaoma Feiteng was sold to four satellite TVs at a price of 4 yuan per episode, which means that the transaction price was 45 million yuan per episode, a record high.

"Zhu Xian", which caused super popularity this year, is only 145 million per episode.

However, the record of "New Three Kingdoms" is now broken by "The Legend of Zhen Huan"!

There are many reasons for the increase in the price of TV dramas, the most important of which is the rising cost of production.

First of all, actors' remuneration keeps increasing. Some well-known actors need 30 million yuan per episode, and big names can even go as high as 60 million yuan per episode. After a rough calculation, the production cost of each TV series is only half of the actor's salary.

In addition to the cost of costumes, props, styling, makeup, etc., TV dramas do not sell high prices, and I am afraid that they will not even be able to recover the cost. Among them, costume dramas are the most obvious.

The investment in "The Legend of Zhen Huan" is as high as 7000 million yuan, which is about 2-3 times the investment cost of costume dramas many years ago, which shows the growth rate of production costs of film and television dramas.

"Zhen Huan's Legend" is indeed meticulously crafted, and details such as costumes, props, makeup, etc. strive to be high-quality productions. With such a large-scale production, a single episode sold for 95 yuan for the first broadcast on a satellite TV, which cannot be said to be too expensive.

However, many people wondered if they bought "The Legend of Zhen Huan" at such a high price, wouldn't the TV station lose money?

Someone did the calculations for "The Legend of Zhen Huan". Based on the calculation of 15 yuan for a 2-second advertisement on Satellite TV, the price of an 18-minute advertisement in prime time is 144 million yuan, which is not enough to buy the cost price of two episodes.

Based on this calculation, wouldn't it be a loss-making business to buy the show at a sky-high price?
A satellite TV staff member who did not want to be named told the reporter: "How can it be a loss-making business? In addition to prime-time advertisements, there will also be related activities, physical advertisements, program coordination, etc., all of which are supported by advertisements.

In other words, before a TV series is purchased by a TV station, there must be a series of demonstrations and market research. If it is really a good TV series worth the money, advertisers and customers will naturally not let go. "

The director of the editor-in-chief of Anhui Satellite TV said that after purchasing "The Legend of Zhen Huan", Anhui Satellite TV mobilized the whole station to promote it, "We have landing activities in more than a dozen cities across the country, interacting with local audiences, and arranging staff Go into the community and distribute relevant gifts to the audience."

Before the broadcast, Anhui Satellite TV also carried out related activities in two communities in Hedong District of the city, distributing gifts and souvenirs related to "The Legend of Zhen Huan" to enthusiastic audiences in Jinmen to attract audiences' attention to the show.

"In addition, we also arranged a special program of "Shi Po Tian Jing Talks about Zhen Huan", hosted by Shi Liang, each 10-minute small program will appear after "Zhen Huan's Biography" is broadcast every day, explaining harem etiquette, historical knowledge and "Zhen Huan" to the audience There are many mysteries in "Biography."

Tomato Satellite TV also arranges activities related to "Extreme 'Zhen' Women" to coordinate with the progress of the plot of "The Legend of Zhen Huan", comment and select various "Zhen" women in the play.

And these activities related to "The Legend of Zhen Huan" all have advertising revenue. From this, it can be seen that the TV station's TV series revenue does not only depend on the advertising costs when the TV series is broadcast.

And as long as the ratings of the TV series meet expectations, the TV station will not be able to lose money. If the ratings explode, the TV station will also make a lot of money.

Because of this, the two David TVs have come up with "killer cards" to deal with the premiere of the show.

At the same time, the two satellite TVs are also full of confidence, because judging from the audience's on-site reaction to the event and the evaluation of the series, the super popularity of "The Legend of Zhen Huan" definitely firmly occupies the first place in the market, and it is worth the money.

Leshi.com also expressed its confidence in "The Legend of Zhen Huan", and believed that this drama would play a considerable role in promoting the promotion of Leshi.com, so it paid a sky-high price to buy this TV series.

Facts have also confirmed the expectations of the two TV stations and Leshi.com. On the first day of the premiere of "Zhen Huan Biography", they achieved quite good ratings.

"The Legend of Zhen Huan" started airing on two major TV stations at a sky-high price, and the ratings are booming!" --- Sohu Entertainment Report
"The first broadcast of "Zhen Huan's Legend" Anhui Satellite TV has an average ratings of 1% in CSM35!"-- Netease Entertainment
"The first broadcast of "The Legend of Zhen Huan" on Tomato TV has an average audience rating of 35% in CSM0.801 city!"--Qiandu Entertainment
"The first broadcast of "The Legend of Zhen Huan" and the average audience rating and audience share of the two major TVs are both ranked first and third in the same period!"--Xinwolf Entertainment
""The Legend of Zhen Huan" premiered on Leshi.com, and the click-through rate of both episodes exceeded 800 million overnight!"--Pain News Entertainment
……

"Zhen Huan's Legend" was broadcast on Anhui Satellite TV on the first day of its CSM35 city average ratings breaking 1, grabbing the ratings champion at the same time.

Tomato Satellite TV also achieved good results, ranking third in the same period with a rating of 35 in CSM0.801 City!
The combined ratings of the two TV stations are 1.914%, which directly set a new record for this year's ratings!

And on Leshi.com, "The Legend of Zhen Huan" also scored 800 million hits per episode per night.

It will be even more astonishing to watch the opening ratings of "The Legend of Zhen Huan" by considering the three companies comprehensively!

The two television stations and Leshi.com, which had spent huge sums of money, also breathed a sigh of relief. The ratings and hits of "The Legend of Zhen Huan" have reached expectations.

Haotian Film and Television is naturally also very happy, its own brand is becoming more and more brilliant, and it will be more open and willing to invest in large-scale production of film and television dramas in the future.

Haotian Film and Television is about to enter the era of [-] million yuan production cost!

……

At the same time, in the North American film market, Liang Tianchi Films launched the last film in 2011, "The Twilight Saga: Breaking Dawn".

"The Twilight Saga: Breaking Dawn" is the last part of the series, but in order to make money, Liang Tianchi Pictures learned from the "Harry Potter" series and divided the last part into two episodes.

North American weekend box office list (2011.11.18-2011.11.20):
No. 1, "The Twilight Saga: Breaking Dawn", with a box office of 4 million U.S. dollars this weekend, Tianchi Pictures, with a cumulative box office of 13950 million U.S. dollars, 13950 theaters, and an investment cost of 4061 million U.S. dollars;
No. 2, "Happy Feet 2", with a box office of 2202 million US dollars this weekend, Warner Bros., with a cumulative box office of 2202 million US dollars and 3606 theaters;
No. 3, "Shocking God of War", with a box office of US$1225 million this weekend, Universal Pictures, with a cumulative box office of US$5298 million, and the number of theaters was 3120, a decrease of 62% compared with last week, and the investment cost was US$7500 million;
……

"The Twilight Saga: Breaking Dawn" was released on a large scale in 4 theaters. Counting the box office of the midnight show, it has received a box office of 4061 million US dollars by the end of this week.

This box office result has successfully rewritten a number of film and television records:
First of all, the $3025 million midnight performance successfully beat the $3010 million record of "Eclipse" and the $2630 million record of "New Moon".

But it is not enough to shake the record of $7 million in the midnight show of "Harry Potter 4350". Of course, part of the credit should be attributed to the wizard's 3D plug-in.

Secondly, it earned $7200 million on Friday, ranking third on the premiere day, film history single-day income, and film history Friday single-day income rankings, second to the $7 million of "Harry Potter 9107" and "New Moon". "'s $7270 million.

Third, because the single-day box office on Friday accounted for 51.6% of the total box office of the film opening, it ranked fifth in the history of the Friday/opening film box office comparison.

次于《非洲猫科》（55.4%）、《蒙塔汉娜演唱会》（53.9%）、《哈利波特7》（53.8%）以及《暮光之城1》（51.7%）；
Fourth, due to the 43.47% drop on Saturday compared to Friday, it ranks eighth on the list of drop rates on Friday and Saturday;

Fifth, the first-week box office was as high as 1.39 million, ranking second in the "Twilight" series, second only to "New Moon" (1.42 million); at the same time, it ranked the first-week box office in film history and the first PG-13 film The fifth place in the weekly box office.

次于《哈利波特7》（1.69亿）、《暗夜骑士》（1.58亿）、《蜘蛛侠3》（1.51亿）以及《新月》（1.42亿）；

Sixth, the opening results ranked second in film history in November and autumn in film history, second only to "New Moon";
Seventh, ranked No. 1 on the list of fastest breaking through 7 million US dollars, second only to "Harry Potter [-]", "New Moon" and "Dark Knight";
Eighth, the income of a single hall is as high as 34351 US dollars, ranking sixth in film history.

次于《蒙塔汉娜演唱会》（45561美元）、《哈利波特7》（38672美元）、《暗夜骑士》（36283美元）、《蜘蛛侠3》（35540美元）、《新月》（35497美元）；
Ninth, the film also earned 1.44 million US dollars in the first week overseas, and the global opening reached 2.83 million US dollars, ranking tenth in film history.

Judging from the total box office of the global opening, the US$2.83 million of "Breaking Dawn" surpassed the US$2.74 million of "New Moon".

As the performance in North America has declined compared with the latter, the corresponding proportion of overseas box office has steadily increased, which conforms to the changing trend of the box office market in recent years.

Since the overseas accumulation of "New Moon" and "Eclipse" reached 4 million and 4.16 million US dollars respectively, it is conservatively estimated that "Breaking Dawn" should break through the 4 million mark.

Returning to North America, even though "Breaking Dawn" has a lot of highlights (such as dream weddings, honeymoon wet body, passionate sex scenes, pregnancy and childbirth, etc.), "Breaking Dawn" lags behind "New Moon" in terms of box office indicators. "A position.

Let's analyze the reasons. First of all, the female audience, the main box office of the "Twilight" series, has not decreased. According to the statistical results, the female audience's support rate is still high, and has always remained at a shocking level of 80%.

The only change is that the audience is getting younger and younger. The proportion of audiences over the age of 21 has gradually dropped from the earliest 65% to 50%, which is not a good sign.

Compared with the "Harry Potter" series, it can be seen that the proportion of "senior" audiences of the glasses wizard is increasing as time goes by, which shows that as the age grows, a large number of haha ​​people go from teenagers to youths, but there is no Tendency to abandon drama.

Twilight, on the other hand, is the exact opposite, with mature viewers losing out as they get older.Although new forces continue to enter, it is indeed an indisputable fact that "Dawn" lost to "New Moon".

Of course, "laziness before the finale" is not ruled out during this period. Last year, "Harry Potter 7" also had such a "not high and not low" situation, so I believe that the final box office will not be too much of a surprise.

At the same time, because "Breaking Dawn" is similar to the "Harry Potter" series, die-hard fans are the main contributors to the box office, so the same "thriller" decline will often occur after the first week of "thriller".

Coupled with the lack of support from 3D theaters, the North American box office target of "The Twilight Saga: Breaking Dawn" is conservatively estimated to be around US$4 million!
"The Twilight Saga: Breaking Dawn" scored 46 points in the media comprehensive review, with 27% freshness on Rotten Tomatoes, 39 likes and 104 dislikes; Yahoo's film critics did not score, and the audience scored B+.

The final chapter of the popular youth vampire series and Bella's wedding that everyone is looking forward to, "Breaking Dawn" did not fail to create a "storm-level" box office, but the critics were extremely divided.

"USA Today", "New York Times", "AV" Club and other media issued high scores.

"In some ways, the series has grown from a gloomy child to a gloomy adult, and the expression has become more natural and skillful."

"Essentially, this film is about a beautiful girl and her vampire lover, which is unthinkable, bordering on absurd and beautiful, but that's enough!"

"Rolling Stone", "St. Petersburg Times", "Village Voice" and so on have made bricks.

"Sexed but not sexy at all, murdered but not bloody, costumes pretentious, story dull and boring, I would say Breaking Dawn is the worst Twilight series ever!"

"In that beautiful little head is a stupid, indifferent brain without the slightest depth!"

"The title "Part 1" is more frightening than vampires, werewolves and other monsters in the film, which means that the film has been dragged to the limit and there is "Part 2", trembling!"

"The Twilight Saga", a series that has earned the laughter and tears of countless girls, has finally come to its finale.

In any year where Twilight is released, the Teen Choice Award must be swept without distinction (except for this year's loss to "Harry Potter 7"), demonstrating the huge influence of this series among teenagers.

Even though "Breaking Dawn" is 754 pages thick, the plot capacity is far from that of "Harry Potter 7", so the method of copying "Harry Potter 7" and dividing it into two is considered unscrupulous by many people, but for That's not a bad thing for "Twilight" fans.

And next year, with the blessing of the finale effect, can "Dawn" become the second "Harry Potter 7"?

(End of this chapter)