Huayu Zhihao

Chapter 934 High Investment, High Risk, High Return

After a full meal, we took a short lunch break, and soon there was another meeting in the afternoon.

This time it is not an all-staff meeting, but a leadership meeting mainly attended by the heads of major subsidiaries as in the past.

At this time, Sister Shi was lying on Chen Hao's desk, biting her red lips lightly, trying not to make a sound, then noticing the time on the watch, she immediately said softly, "No, the meeting time is coming soon."

Chen Hao didn't care much, "It's okay, wait a little longer!"

"Then hurry up, or what will you do if someone comes up later?" Sister Shi shouted anxiously.

Chen Hao heard that he could only make a quick decision.

……

Twenty minutes later, a refreshed Chen Hao brought the glamorous and radiant elder sister to the conference room.

"How is everyone resting?" Chen Hao asked with a smile after sitting down.

"Eat, drink and sleep soundly!"

"It's rare to take a nap!"

"After sleeping for a while, I feel much better!"

……

Chen Hao smiled when he heard the words, "That's good. If this is the case, let's start directly. It's not good to always do the wrong thing. Let's try to end as soon as possible. The old rules, Mr. Zhuang, you should invite first!"

Zhuang Liqi nodded with a smile and said, "Then let me start by throwing bricks at the table and report to you the general situation of Haotian Film and Television in 2011.

First of all, Haotian Film and Television invested in the production of 2011 TV series in 4.

They are "Gongsuo Bead Curtain", "I am a special soldier 2", "Xuanyuan Sword: Scars of the Sky" and "Zhu Xian 2".

However, all of these 4 TV series will be officially broadcast this year, that is, in 2012. The company broadcast a total of 6 TV series on the stars last year.

They are "Gongsuo Xinyu", "Zhu Xian", "The Legend of Zhen Huan", "I am a special soldier", "The Era of Naked Marriage" and "Bu Bu Scarlet Heart".

Among them, "Gongsuo Xinyu" premiered exclusively on Shonan Satellite TV's Golden Eagle Solo Theater, and the final average audience rating was 35% in CSM2.72 City!

This ratings score ranked No. 2011 in the 5 CCTV annual TV ratings list!
In 2011, the local satellite TV's annual TV drama ratings ranked third, second only to "Zhu Xian" with 3% and "The Temptation of Going Home" with 4.5%.

The satellite TV broadcast rights of "Gong Suo Xin Yu" were sold for 2 rounds, the first round was 120 million/episode, the second round was 90/episode, plus the network broadcasting rights were 35/episode. 25/set.

The total selling price reached 270 million per episode, and the cumulative revenue was 1.053 million RMB!

The investment cost of the show was 4000 million RMB, and after deducting costs and taxes, the company's net profit was 4950 million RMB!

"Gongsuo Xinyu" created a boom in ratings when it was broadcast, and it was the first in terms of topic and popularity both in the media and on the Internet. Since then, it has successively won many awards.

The influence of "Gong Suo Xin Yu" can be said to have run through the entire 2011, and it can be called a phenomenal work!
For this reason, the company also launched the sequel "Gongsuo Bead Curtain" this year while the iron is hot. It is currently on the air, and its ratings and popularity are still the first.

"Scary Step by Step" also premiered exclusively on Shonan Satellite TV's Golden Eagle Private Theater, and the final average audience rating was 35% in CSM2.01 City!

This ratings score ranked No. 2011 in the 10 CCTV annual TV ratings list!
In 2011, the 6th place in the ratings list of local satellite TV's annual TV series!
The broadcast rights of "Scary Step by Step" were sold for 2 rounds, the first round was 120 million/episode, the second round was 80/episode, plus the network broadcasting rights were 75/episode, and overseas copyrights totaled 13 US dollars /set.

The selling price has reached 363 million yuan per episode, and the cumulative income has reached 1.452 million yuan!

The investment cost of the show was 4500 million RMB, and after deducting costs and taxes, the company's net profit was 7842 million RMB!

Because "Bu Bu Jing Xin" is adapted from the same novel as "Gong Suo Xin Jade", the ratings are very popular when it first aired, and its reputation is better than "Gong Suo Xin Jade".

At the same time, the copyright of "Scary Step by Step" has also been sold to Xiangjiang, Baodao, Thailand, Vietnam, South Korea and other countries and regions, and won the No.1 overseas TV drama rating in South Korea!
"The Legend of Zhen Huan" premiered on Anhui Satellite TV and Tomato TV, and the final average ratings were 35% in CSM1.78 City and 35% in CSM1.64 City!

This ratings score ranked 2011th and 7th in the 12 local satellite TV's annual TV ratings rankings!
The satellite TV broadcast rights of "The Legend of Zhen Huan" were sold for 2 rounds, the first round was 190 million/episode, the second round was 100 million/episode, plus the packaged price of the online broadcast rights was 2000 million, and the overseas copyrights of Canada and South Korea totaled $8/set.

The selling price has reached 366 million yuan per episode, and the cumulative income has reached 2.784 million yuan!

The investment cost of the show was 7000 million RMB, and after deducting costs and taxes, the company's net profit was 1.6664 million RMB!

Although the ratings of "Zhen Huan Biography" are not as good as "Gong Suo Xin Yu" and "Bu Bu Jing Xin", it has an excellent reputation. In terms of quality and influence, it can be said to be the pinnacle of Gongdou drama history .

"I am a special soldier" premiered exclusively on CCAV1, and the final average audience rating was 35% in CSM2.29!

This ratings score ranked No. 2011 in the 8 CCTV annual TV ratings list!
The broadcast rights of "I am a special soldier" were sold for 2 rounds, the first round was 80 per episode, the second round was 120 million per episode, plus the network broadcasting rights were 50 per episode, the selling price reached 250 million per episode, and the cumulative revenue 6000 million RMB!

The investment cost of the show was 3500 million RMB, and after deducting costs and taxes, the company's net profit was 1600 million RMB!

"I am Special Forces" continues the company's fine tradition of military themes, and has achieved both ratings and word-of-mouth. Therefore, the company launched a sequel "I am Special Forces 2", which will be broadcast on the stars this year.

"The Era of Naked Marriage" premiered on Litchi Satellite TV and Jiangsu and Zhejiang Satellite TV, and the final average ratings were 35% in CSM1.78 City and 35% in CSM1.25 City!

This ratings score ranked 2011th and 7st in the 21 local satellite TV's annual TV ratings rankings!
The broadcast rights of "The Era of Naked Marriage" were sold for 2 rounds, the first round was 95/episode, the second round was 60/episode, the selling price reached 155 million/episode, and the cumulative revenue was 4650 million RMB!

The investment cost of the show was 3000 million RMB, and after deducting costs and taxes, the company's net profit was 952 million RMB!

The realistic urban emotional theme of "Naked Marriage Era" deeply exposed the different concepts of marriage between the parents and the post-80s in reality, and aroused the empathy of many young audiences born in the 80s. It is very controversial and realistic, very down-to-earth.

"Zhu Xian" premiered exclusively on Shonan Satellite TV's Golden Eagle Theater, and the final average audience rating was 35% in CSM4.5 City!

This ratings result ranked first in the 2011 CCTV annual TV ratings list.

Naturally, it is also No. 2011 in the 1 local satellite TV's annual TV ratings list!
The broadcasting rights of "Zhu Xian" were sold for 2 rounds, the first round was 145 million/episode, the second round was 100 million/episode, plus the online broadcasting rights were 100 million/episode, the selling price reached 345 million/episode, and the cumulative revenue was 1.8975 million RMB!

The investment cost of the show was 8000 million RMB, and after deducting costs and taxes, the company's net profit was 8128 million RMB!

"Zhu Xian" became the king of mainland TV drama ratings in 4.5 with a ratings of 2011%, successfully breaking CCAV's monopoly on the number one ratings for many years.

At the same time, this is also the first time the company has won the annual ratings champion, gratifying!

Moreover, when "Zhu Xian" was broadcast, it caused a frenzy of ratings. The topic and popularity were the first of the year, even better than the phenomenal "Gong Suo Xin Yu".

With such a popular performance, "Zhu Xian" has been called the number one fairy drama in mainland China by some media, as long as "Zhu Xian 2" can continue the performance of the first one, then "Zhu Xian" will become the number one fairy hero will be a certainty!
In addition, all TV series in the company's film library brought a total revenue of 2011 million yuan to the company in 1.3. After taxation, the company's net profit was 1.105 million yuan!

To sum up, the total revenue of Haotian Film and Television in 2011 was 8.2515 million RMB. After deducting the investment cost of 3 million RMB and taxes, the company's net profit was 4.013 million RMB! "

Everyone couldn't help nodding when they heard the words. Haotian Film and Television has always been the core industry of Haotian, with a yearly turnover of 8 million yuan and a net profit of more than 4 million yuan. This alone exceeds Huayi's annual net profit. 2 times the profit.

Before, I was worried about investing 3 million yuan a year, and the cost was too high to be recovered. Now it seems that high investment and high risk also mean high returns.

Moreover, it is an unstoppable fact that the production cost of film and television dramas is getting higher and higher, and high investment will undoubtedly become the norm in the future.

"In 2012, in addition to the 4 TV dramas produced last year that will be aired on stars, the company is tentatively planning to invest in the production of 6 new films.

They are "You Who Came from the Stars", "I Am Special Forces 3: Fire Phoenix", "Let's Get Married", "Legend of Lu Zhen", "Obstetrician" and "Never Expected".

It is worth mentioning that "WanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWangWanWanWanWanWanWanWanWanWanWanfang" is a mini-comedy jointly launched by Youku and Haotian Film and Television. The investment is paid by Youku, and we are only responsible for cooperating with the filming and production.

Among them, "Legend of Lu Zhen" invested 4500 million yuan, "Obstetrician" cost 3500 million yuan, and "I am Special Forces 3: Fire Phoenix" cost 6000 million yuan.

"Let's Get Married" invested 5500 million yuan, and "My Love from the Star" invested 6000 million yuan, with a total investment cost of 2.55 million yuan! " Zhuang Liqi said.

Everyone couldn't help raising their brows when they heard the words, this year's investment and production cost is actually less than last year's.

Last year, the investment in "Zhu Xian 2" was as high as 9500 million RMB, which almost broke [-] million!
However, the company did not shoot "Zhu Xian 3" this year, otherwise it would definitely exceed [-] million yuan. In addition, there are no other blockbusters with ancient costume and special effects like "Zhu Xian", so the production cost is much lower.

In 2012, Haotian Film and Television invested in the production of 6 TV dramas, "Legend of Lu Zhen" still continued the tradition of Haotian Film and Television's annual costume drama.

However, compared with previous costume dramas that were either Qing palace dramas or Han and Tang dramas, "Legend of Lu Zhen" tells about court dramas set in troubled times such as the Southern and Northern Dynasties, Five Dynasties and Ten Kingdoms, which is relatively rare.

At the same time, this is also a big heroine drama tailor-made for Xiaoying!
In addition, Yuan Shanshan starred in the second female lead!
"Obstetrician" is the first time Haotian Films involved in a medical drama. Originally, this drama was prepared for Yaya, but Yaya couldn't act because of her pregnancy.

So the heroine of this show has become Zhang Jiani from her studio, and Dong Xuan will play the second female lead!

"I am Special Forces 3: Fire Phoenix" is the third part of the "I am Special Forces" series written and directed by Liu Meng, relying on the excellent reputation and ratings of the first part.

As well as the golden signboard of Haotian Film and Television's production of military dramas, as long as this series does not collapse, it should continue to be filmed.

This year's "I am Special Forces 2" starring Wu Jing will premiere exclusively on Litchi Satellite TV.

"Let's Get Married" is starring Gao Yuanyuan. This is her first TV drama after 6 years.

In addition to Gao Yuanyuan, hot clothes scum will also participate.

"You Who Came from the Star" was tailor-made by Chen Hao for Dameitang. Yujie Fan's glamorous star is simply Dameitang's original sugar. This role fits Dameitang's appearance and temperament very well.

In addition, Panda Bear will also participate.

As for "Unexpectedly", from the self -made drama plan launched by Youku, it is only that he has no qualified production team. In addition, Chen Hao is the largest shareholder of Youku, so he naturally thought of cooperating with Haotian Film and Television.

Haotian Film and Television only participated in the filming, which is equivalent to a customized drama, and the filming is over after collecting money.

Originally, the company planned to continue filming "Zhu Xian 3", but due to the tight schedule and the enthusiasm of being a producer for the first time, Xiaohu temporarily canceled it.

Therefore, in 2012, Xiaohu and Tianxian will not participate in the TV series.

Chen Hao nodded to Zhuang Liqi, then looked at Chen Guofu and said, "Mr. Chen, let's talk about it next!"

"Okay, then I will report to you Haotian Films' work in 2011!" Chen Guofu nodded and said, "Last year, the company participated in the investment and production of 6 films.

They are "Zhu Xian", "33 Days of Broken Love", "Lost in Thailand", "Love Story in the Imperial Capital", "The Adventures of Li Xianji" and "The Golden Heist"!
There are 4 films officially released, "I am Legend 2: Journey to Jinling", "Guanyin Mountain", "33 Days of Broken Love" and "The Adventures of Li Xianji".

Among them, "I Am Legend 2: Journey to Jinling" had a total investment of 9000 million yuan, and the final box office in the mainland was 3.85 million, ranking 2011th in the 8 annual box office list in the mainland!
The advertising copyright income totaled 2500 million RMB, and the overseas box office was 1.2 million RMB!

The company received a total of 1.94 million yuan in box office share. After deducting taxes, production costs, and 2500 million publicity expenses, the net profit was 10225 million yuan.

"Guanyin Mountain", with an investment cost of 2500 million yuan, ended up with a box office of 8000 million in the mainland, ranking 2011nd in the 42 annual box office list in the mainland.

Overseas copyright income is 3410 million RMB!

The company received 2800 million yuan in invoice distribution. After deducting taxes and production costs, as well as 500 million publicity and distribution expenses, the net profit was 2690 million yuan!

"The Adventures of Li Xianji", the investment cost was 1510 million RMB, and the final box office in the mainland was 1170 million, ranking 2011th in the 113 annual box office list in the mainland!
The company received a box office share of 409 million yuan, excluding taxes and production costs, as well as 500 million publicity expenses, and a negative net profit of 1661 million yuan! "

　Thanks to "Xuechenyu" for the 200 tip!

　　
　
(End of this chapter)