Huayu Zhihao

Chapter 937
"Haotian Games didn't launch any new games in 2011, but only launched 7 online games before continuing to operate. The monthly turnover of these 7 online games is now about 2500 million yuan." Ding Hao said.

Even though Haotian Games did not launch any new games last year, it still earned 3 million RMB a year. I have to say that the game is really profitable, and it is worthy of being the best cash cow!

Chen Hao also nodded with a smile, "How is the development of mobile games? What mobile games will be launched this year?"

Chen Hao has made Haotian Games adjust its strategic direction, giving up online games, and focusing on mobile games. After all, mobile phones are the future, and mobile games are also a business worth hundreds of billions, so it is better to start first.

"According to your suggestion, Mr. Chen, the current mobile games are still under development, or have already been developed, and this year we are temporarily launching agency mobile games, and the self-developed mobile games will be launched next year.

The mobile games that the company will launch this year are "Fruit Ninja", "Plants vs. Zombies", "Angry Birds" and "Fishing Master". .

At the same time, because domestic mobile games are still in their infancy, there are not many channels for downloading mobile game applications in China, so we can only contact Android.com, Jifeng.com, Dangle, Peapod, 91 Assistant, etc. There is UC Jiuyou under Mr. Yu.

This cost 2000 million yuan in promotional expenses. Ding Hao replied.

Chen Hao nodded when he heard the words. In any case, the territory of his mobile game has finally started its journey.

Since Apple Jobs released the first iPhone in 2007, the era of touch screens has come, mobile phones have gotten rid of the shackles of physical keyboards, and new operation modes such as swiping screen, gravity sensitivity, touch, etc. have appeared, making mobile phones a better toy.

However, the price of the iPhone at that time was too expensive.

Finally, in 2008, the first Android smartphone T-Mobile G1 (HTC Dream) was released. Due to the relatively low price and more fun functions than Nokia, the mobile phone leader at that time, Android phones ushered in rapid growth.

The period from 2008 to 2012 was a period of rapid development of smartphones, and it can also be said to be a barren period for domestic mobile games.

During this period, domestic mobile games were mainly in the process of introducing overseas stand-alone products to domestic online games.

The four agent mobile games that Haotian Games will launch in 2012 were Chen Hao's idea, and he bought the exclusive copyright in the mainland.

In 2011, domestic developers' mobile online games actually appeared, and many of these mobile games were derived from web games, because the mainland game market at this time was in the boom period of web games.

At this time, the domestically produced mobile games in the mainland include the social strategy online game "World War II Storm" of the World War II background social strategy game "World War II".

The three kingdoms background war strategy "Hulai Three Kingdoms" that the imperial capitals love and interact with each other. This company has also released mobile games such as "Hulai Three Kingdoms 2", "Calabash Brothers" and "China Super League 2".

The Three Kingdoms background multiplayer strategy class "Handheld Three Kingdoms" by Modumu and the Internet.

The Xianxia-themed mobile game "Shen Xian Dao" and so on.

The real awakening of domestic game developers was in 2013, because of the popularity of "The Master" and "Clash of Clans".

Now Haotian Games is equivalent to starting 1 year earlier, in fact, it should be 2 years. Apart from acting as an agent, Haotian Games has also developed several well-known online games that Chen Hao knew in his previous life.

2012 will be a year for Haotian Games to seize the mainland mobile game market, and in 1 it will start to truly dominate!
It is necessary to seize the market occupation before the competitors react.

Of course, Haotian Games has a strong competitor, that is Painxun, an established game manufacturer, and there is no way around this.

Pain News relies on strong funds, seasoned experience, and vast channels, while Haotian can only rely on Chen Hao to seize the opportunity. It is still unknown who will win and who will lose.

"Mr. Yu, UC Jiuyou must strengthen the promotion of Haotian games, and even spare no effort." Chen Hao said.

"I understand." Yu Yongfu nodded. Chen Hao reminded him so seriously, it can be seen that Chen Hao attached great importance to it, and Yu Yongfu naturally knew what to do.

"Last year, Taopiao reached cooperation with 1062 theaters, and now the number of cooperative theaters has reached 2065, and the coverage rate of theaters has reached 70.2%.

Compared with 2010, the sales of movie tickets have also increased greatly. Last year, a total of 2185935 tickets were sold, with a sales volume of 4371 million yuan! " Zhang Baochun said.

Chen Hao nodded when he heard the words. The coverage of theaters in more than 70% of the country is a big step forward.

"How about other companies that sell tickets online?" Chen Hao asked.

Zhang Baochun's face was a bit serious when he heard the words, "Now there are many group buying websites on the Internet, movie ticket group buying has become the second leader in the group buying industry, second only to the catering industry, and online group buying of low-priced movie tickets has become a trend among young people up.

Although Taopiao.com still occupies a certain leading edge, other group buying websites have more registered users than us because they also involve other items.

Of course, our Taopiao.com is more professional, especially the movie information is unmatched by any other, but every group buying website seems to have started to burn money.

I'm afraid our lead is a bit difficult. "

Chen Hao nodded when he heard the words. The domestic group buying industry has experienced a series of roller coaster developments such as capital darling, thousand group wars, malicious competition, IPO failure, capital shortage, layoffs and site closures, intensive cultivation, and mobile spring.

Fortunately, the competition of group buying, which has been exhausted, has risen to a higher level. With the influx of Internet giants headed by BAT, the competition of group buying has become a competition for the layout of O2O among the giants.

The current group buying is in its first period, the darling of capital, so it dares to start a war of burning money, such examples have been heard by everyone in China.

Sharing economy war, online car-hailing war, OTA war, O2O, new car, mobile phone, short video, there are seven super wars in China.

A total of more than 6.7 trillion yuan was burned!
Four of these seven battles have already started. In the mobile phone war that started in 7, Xiaomi, Honor, Oppo, vivo, Smartisan, ZTE, Huawei, OnePlus, Coolpad, Lenovo, and Meizu involved 4 companies.

Then came the online car-hailing war that started in 2010, involving Didi, Kuaidi, Uber Huaxia, Yidao, Shenzhou, Shouqi, and Caocao.

The O2O battle involves Meituan, Dianping, Are you hungry, Qiandu Nuomi, Qiandu Waimai, Lashou, and Wowo.com.

There is also the OTA war that started in 2011, involving Ctrip, Fliggy, eLong, 85.com, Qunar, Meituan, and Haotian.com.

Haotian's Haotian Tongcheng and Taopiao.com are also involved.

Zhang Baochun continued, "In addition, the production and use of automatic ticket vending equipment, as well as maintenance costs, are not small expenses."

"How much does it cost?" Chen Hao asked directly.

"Counting all the expenses, just for this year, at least 5000 million will be needed." Zhang Baochun said, "Then we are sure to increase the theater coverage to 85%."

"No problem." Chen Hao nodded directly.

Although Taopiao.com has been involved in the group buying war, it only focuses on movie tickets after all, so its biggest rival in the future is Maoyan.

However, Maoyan has not yet been established at this time. After Maoyan is established, it will become independent and start selling tickets online. There are still a few years in the period, which is enough for Taobao.com to occupy all the online ticket sales market.

However, Maoyan has the support of Meituan’s huge registered users. It should not be difficult to seize a part of the market from Taopiao. In addition, Meituan is a super unicorn with strong funds, so you still have to be careful.

Zhang Baochun nodded and said, "Mr. Chen, I'm afraid that more and more money will be spent in the future. Can we consider collecting part of the ticket price?"

Chen Hao shook his head directly when he heard the words. Now he still focuses on grabbing the market, and grab as much as he can.

Because the ticket replacement war has already begun, I believe many people have such an experience. It may cost [-] to [-] yuan to buy a ticket at the cinema, but it can only be [-] yuan online!

This is because the merchants behind various online ticketing platforms are fighting a price war in order to seize the market, and it is these merchants who pay for movie fans to watch movies.

Of course, there are also some movies that use ticket price subsidies in order to increase the box office. The box office of the mainland movie market is so hot in later generations, and ticket subsidies will definitely contribute a lot.

When it comes to ticket supplementation, ticket supplementation also requires sufficient funds. In the end, only Taopiao and Maoyaner survived the ticket supplementation war in the mainland. Other platforms were basically wiped out.

If Taopiao.com collects the box office share now, when the money-burning war really breaks out, I'm afraid it will be abandoned by the theaters. It's just posting some money, and Chen Hao can afford it.

"Mr. Yu, please introduce us too." Chen Hao said.

Yu Yongfu laughed and said, "UC Youshi released a new mobile browser kernel independently developed by itself in June 2011 - U6.

The new generation of U3 core can not only perfectly present the desktop full-page browsing effect, but also take into account high speed, security, intelligence and stronger scalability.

In the case of perfectly restoring the desktop full-page browsing effect, it can compress the page traffic by more than 60%, which will surely lead the new generation of mobile browsing revolution again. "

"Okay!" Chen Hao nodded with a smile when he heard the words.

I don't know much about it, but it's a good thing to know.

"In order to promote U3 and further accelerate the R&D speed and technical reserves, the company needs to further expand the recruitment of R&D personnel. The current talent reserve of the company is still somewhat insufficient." Yu Yongfu looked at Chen Hao and smiled.

Chen Hao heard the words, "How many people are there in UC Youshi now? What is the proportion of the R&D team?"

"UC Youshi now has nearly 900 people, and the R&D team accounts for 85% of them."

Chen Hao nodded when he heard the words. Hearing this ratio, he felt relieved, "How much does it cost?"

"200 million dollars!" Yu Yongfu replied.

Chen Hao frowned when he heard this, "It's only 200 million US dollars?"

"The 1000 million from last year has not been used up yet," Yu Yongfu said.

"Okay!" Chen Hao nodded directly.

"Douba.com, as of the end of 2011, registered users have exceeded 1.1 million, the monthly number of unique users has exceeded 8000 million, and the average daily PV is 1 million." Yang Bo laughed.

Chen Hao nodded when he heard the words, and said immediately, "Mr. Cao, tell us about Haotian Tongcheng!"

"August 2011, Brand Contribution Award - Excellent Professional Website Recommended Brand from 8 to 2010.

In December 2011, the number of registered users exceeded 12 million, the daily posting volume was 1 million, and the monthly coverage reached 200 million person-times.

It is in the leading position among the peers, but as Mr. Zhang said before, the peers have already started a war of burning money. " Cao Libin said.

"Okay, I see, how much do you need?" Chen Hao asked.

"8000 million!" Cao Libin laughed.

"Okay!" Chen Hao nodded.

"Thank you Mr. Chen!" Cao Libin laughed.

"We must maintain the leading position." After Chen Hao finished speaking, he looked at Zhang Shu.

"With the increasing popularity of the Internet, personal computers, Internet cafes, and smart phones, registered users have also grown rapidly. In 2011, the number of registered users of Weibo more than doubled.

By the end of 2011, the number of registered microblog users in mainland China had reached 1.8 million.

At the same time, at the end of September 2011, Weibo launched an English version and officially entered the US market.

In addition, we launched the identity pass authentication, and the identity pass was put into trial operation on October 2011, 10. Users welcomed the application of identity pass to show the truth and protect personal information from fraudulent use, and actively recommended it to fans and friends.

Every day, tens of thousands of users apply for the identity pass medal, and the user identity pass certification is free, providing services to netizens holding mainland ID cards.

The official launch of the user identity pass authentication and the "identity pass medal" in the medal hall marks that we have taken the lead in building a microblog integrity system. A key step. "Zhang Yu introduced.

Chen Hao nodded and asked, "How about other microblogs?"

"The microblogs of the four major portals achieved a surge in the number of users in a short period of time, but the popularity soon dropped. Thanks to the preemptive opportunities, we are still far ahead.

A few days ago, the relevant department just announced that the total number of microblog users in China is 2.5 million, and our microblog has 1.8 million users! "Zhang Yu said.

"It's good for you to know yourselves. Continue to invite celebrities and continue to promote. I will give you another 2000 million. There is only one goal, and that is to firmly occupy the first place in the industry." Chen Hao said.

"Okay, Mr. Chen, we must make persistent efforts and not give any chance to other companies." Zhang Su said.

"I'm sorry, I forgot before, Mr. Su, you can also say a few words." Chen Hao looked at Su Hua and said.

"Hello everyone, I am Su Hua, the general manager of Kuaishou." Su Hua said, "Kuaishou has just been established, and it is a great honor to join Haotian's big family.

We have been making a transformation last year, from a GIF image sharing website to a short video community. The short video product renamed Kuaishou has not yet been launched, and it is expected to be officially launched in mid-June. "

"Okay, everyone welcome!" Chen Hao smiled and applauded.

"Clap clap clap..."

"How much does Kuaishou cost?" Chen Hao asked directly,
Su Hua was taken aback when he heard the words, and then immediately said, "1500 million, in addition to product research and development, the money will be used for promotion after launch!"

"U.S. dollars?" Chen Hao asked.

"Uh, no, it's RMB!" Su Hua quickly explained.

"Okay, then 1500 million RMB!" Chen Hao said with a smile.

(End of this chapter)