Huayu Zhihao

Chapter 963 Create a Weekly Drama Viewing Record
"Director Chen, welcome." Seeing Chen Hao, Wu Ershan immediately walked over and said with a smile.

"You're welcome, senior brother, I wish the box office a big hit!" Chen Hao laughed.

Wu'ershan smiled when he heard the words, you are wishing yourself a fortune, "I would like to borrow your good words."

"Chen Dong!"

Chen Kun, Hu Ge and Zhang Jiani came over to say hello.

Chen Hao smiled and nodded one by one in response, and then took a special look at Zhang Jiani, making Xiao Nizi look embarrassed.

During the interactive session, Chen Hao was called to the stage, praised the film for a few words, and then honestly acted as the background board.

The storyline of "Painted Skin 1" is relatively complete, using an old story to allude to the social hotspots at that time, the rampant mistress, the resignation and forbearance of the original partner, and the decline of social morality, which resonated with many female audiences and aroused a lot of emotion in their hearts.

And "Painted Skin 2" continues this line, "Face or heart" also alludes to love and even value choices in a rapidly developing society.

In more fashionable terms, the story and theme of "Painted Skin 2" are sufficiently "grounded".

In many cases, superficially shaping characters and expressing life-and-death love is an effective dramatic method.

"Painted Skin 2" is like this. Huo Xin's atonement heart, Princess Jing's inferiority complex, and Fox Fairy Xiaowei's viciousness are all expressed very simply and directly.

In addition, the film also implicitly expresses the same-sex love between Xiao Wei and Princess Jing.

This is a "overjoyed" plot, because such a plot setting increases the character depth and humanity of the characters, or the layering of "demon nature".

But then again, the same thing, different people can have different views.

For example, "Painted Skin 2" continues the line of "Painted Skin 1". You can say that it is down-to-earth, but some people just think that this is no progress.

Or the same-sex love in the film, some people think it adds depth to the characters, but some people think that this is clearly a textbook for a rational woman to persuade an emotional woman how to view love, not like a movie.

So how should I put it, sometimes movie reviews are really idealistic.

After watching "Painted Skin 2", Chen Hao knew that the film's box office would not be bad.

First of all, thanks to the success of "Painted Skin 1", "Painted Skin 2" can also be regarded as an IP sequel, and it is naturally sought after by many fans.

Secondly, "Painted Skin 2" has pleased many audiences. Those who like special effects can appreciate the almost perfect special effects and various finely crafted details.

And those who like love are naturally intoxicated in the emotional vortex of the three.

Those who like to chase stars, there are too many handsome men and beautiful women in the bureau to be obsessed with.

Of course, if you like martial arts, you can also see many martial arts scenes in "Painted Skin 2", such as the fight between the slaves of the Sirius Kingdom against Huo Xin, and the fierce battle with the wizards of the Sirius Kingdom.

As far as commercial films are concerned, being able to do this is already a qualified commercial blockbuster!
Therefore, the box office performance of "Painted Skin 2" will definitely not be bad, and should exceed the box office of the first film!

The fact is the same. "Painted Skin 2" was released on Thursday, June 6, and it earned 28 million yuan at the box office on the first day, breaking the first-day/single-day box office record for domestic films.

Then it won another 6 million yuan box office on June 30, breaking the single-day box office record for domestic movies again!

The box office of "Painted Skin 2" in the first week was finally fixed at 2.982 million yuan, which made it a strong first-week box office champion, and at the same time created a new high in the first week of domestic films!

And in the second week, "Painted Skin 2" continued to win the mainland weekly box office champion with a box office of 2.2845 million yuan.

At the same time, the cumulative box office also reached 5.2665 million yuan, surpassing the 3 million yuan of "Men in Black 5.2092", and rose to the third place in the 2012 Mainland annual box office list!

With the box office of "Painted Skin 2" breaking records all the way, the time has officially entered July 2012.

According to Chang Hongsong's prediction, "Gravity" should be able to complete the special effects production before July 7, Chen Hao is in the final cut, and the finished film should be released before July 10.

Therefore, Haotian Films officially announced that Chen Hao's latest sci-fi blockbuster "Gravity" will be released on August 2012, 8!
This news undoubtedly immediately became a hot topic of the moment.

"Chen Hao's latest sci-fi blockbuster "Gravity" is officially scheduled for August 8!" --- Sohu Entertainment Report
"The annual box office champion seed player "Gravity" is coming soon!"-- Netease Entertainment
""Gravity", I want you to watch it on August 8!" --- New Wolf Entertainment
……

Qinglian Earth: It's finally about to be released, it's been a long time coming!
Little Chinese Reporter: There is still a month to wait, it is really difficult.

Fax. : I don’t know what the outer space photographed by Chen Hao will look like, but I think it shouldn’t disappoint us!
I am 1875: The best sci-fi film of the year is coming, friends, are you ready!

……

The finalization of "Gravity" has not only excited the media and netizens, but also the major theaters are also excited. Obviously, everyone is waiting for "Gravity" to explode at the box office and make a fortune.

As for the schedule, it has been automatically prepared a long time ago, and everyone is quite conscious!

Throughout August, there were only two blockbusters other than "Gravity," both of which came from Hollywood, namely "The Amazing Spider-Man" and "Batman: The Dark Knight Rises."

However, the release dates of both films are on August 8 at the end of the month.

In addition, films with certain box office competitiveness released in August include "The Wind Listener" starring Liang Chaowei and Mr. Xun, and "The Vanishing Bullet" starring Xie Tingfeng and Liu Qingyun.

The other 31 films are obviously not at the same level in terms of box office expectations, and the gap is too big.

The schedule of "Gravity" is quite good, except for "The Wind Listener" and "The Vanishing Bullet", which may pose some threats, the two Hollywood blockbusters will not be released until the end of the month.

In other words, "Gravity" is equivalent to dominating the box office charts for 4 weeks!
This is undoubtedly good news for "Gravity".

And when the media and the Internet were buzzing, Chen Hao also brought Mr. Xun and George Clooney to start the promotion of the film.

Although "Gravity" is already well-known because of Chen Hao's box office appeal and influence, Haotian Film still invested 5000 million in publicity.

After all, the investment of 1 million U.S. dollars has been paid out, and the 5000 million U.S. dollars is naturally a no-brainer.

In addition to the normal broadcasting, Zhang Zhao also promoted his famous ground network distribution model in Haotian, which further pushed the promotion of the film to more areas outside the big cities.

Chen Hao only participated in various media and fan meetings according to the company's arrangement, and also participated in many program recordings.

During this period, on July 2012, 7, "Xuanyuan Sword: Scars of the Sky" starring Da Meitang and Hu Ge officially premiered in the first week of Shonan Satellite TV.

Different from the past, "Xuanyuan Sword: Scars of the Sky" is a weekly drama!

And this is also a cooperation attempt between Shonan Satellite TV and Haotian Film and Television, because at this time, the weekly dramas in the mainland can still be said to be in the prehistoric period, which is considered a new thing.

"Weekly dramas" generally refer to TV dramas that are broadcast on a weekly basis while being filmed.

"While filming and broadcasting" is the key feature of "weekly dramas", while "weekly dramas" in the mainland only learned "weekly broadcasting" in the "broadcast cycle", and other aspects are nothing like daily dramas the difference.

In European and American countries where weekly dramas are popular, the concept of "weekly drama" is not only for the definition of the broadcast cycle, but also a series of processes from shooting, production, promotion to broadcast cycle are completely different from daily dramas.

It is easy for people to simply understand weekly dramas as TV dramas "broadcast on a weekly basis", but it is not.

For example, American dramas broadcast one episode a week and are broadcast on a quarterly basis. A season generally does not exceed 30 episodes.

Before the official broadcast of American dramas, there will be a pilot first (compared with the general trailer, the pilot time is longer and the story is relatively complete), and the audience rating is analyzed according to the pilot broadcast situation.

Analyze which age group, gender, and industry the audience is mainly concentrated in, and why they like to watch this movie, and then determine the style, number of episodes, and plot direction of the TV series based on the feedback data and situation.

At the beginning of each quarterly schedule, the production company will prepare 1 to 2 episodes of completed scripts, as well as a larger number of script outlines and first drafts, and then shoot 4 to 5 episodes of preparations for broadcasting, so that after the episodes start broadcasting, according to the audience's React to adjust the direction of the story at any time.

There is also the weekly drama of our neighbor South Korea. A drama runs two days a week, one episode per day, and two episodes on Friday.

Generally, 4 episodes are filmed first, and the broadcast starts. If the ratings are low, the producer may stop filming, or end the drama early. If the ratings are high, the plot will be modified at any time according to the audience's viewing opinions.

Moreover, the screenwriter will continue to take out the written parts to have face-to-face discussions with the audience, or post them online for discussion by netizens.

The producer will conduct public opinion surveys while the episode is broadcast, and modify the plot according to the audience's reaction.

As for the weekly dramas in the Mainland, first of all, the creation is still based on the daily dramas in the Mainland. The succession and transition of the plot and the personality development of the characters do not meet the requirements of the frequency of weekly broadcasts.

Secondly, mainland TV dramas must be submitted to Optoelectronics for review, and they can only be broadcast on TV stations after approval.

Furthermore, the broadcasting environment in the mainland is not standardized. Just like daily dramas, weekly dramas cannot escape the possibility of being pirated or pirated, and this is a greater blow to weekly dramas with one episode a week.

Just imagine, if there are already pirated versions and broadcasts, who would wait a week to watch an episode that is no longer fresh.

Weekly dramas are still a blank for the current domestic TV industry, so there will be many difficulties in implementing weekly dramas in the mainland.

Mainland viewers are used to having dinner every day, waiting in front of TV dramas and waiting for their favorite TV dramas to air.

The concept of "weekly broadcast" is a challenge to this traditional viewing habit, so it is safer to test it on young people who are relatively easy to accept new things.

This is also the reason why Shonan Satellite TV, which has a younger audience, dared to be the first to eat crabs.

However, the goal is to target young audiences first, and the choice of themes for weekly dramas is bound to be limited. The choice tends to be fashionable, socially topical, and exciting, such as idol dramas, fashion dramas, suspense dramas, etc. .

However, mother-in-law and daughter-in-law dramas that cry and quarrel, period dramas with a strong sense of history, and war dramas with a heavy atmosphere may not be suitable for weekly broadcasts.

In addition, weekly dramas have their own characteristics in terms of subject matter and script creation: each episode has a complete story, with climaxes, troughs, foreshadowing and suspense.

There are main characters throughout the whole play, and a new character will appear in each episode. The script borrows from foreign assembly methods and is created by the team (the outline, plot, dialogue, characters, etc. are each in charge of the person) and so on.

It is not difficult to see from this that the quality of "weekly drama" is the key. It has high requirements on the story itself. It must be attractive enough and the plot must be very strong to attract people to continue watching after a week.

Unlike the weekly dramas that are filmed and broadcast in European and American island countries such as South Korea, the "weekly dramas" in the mainland emphasize the concept of "weekly broadcasts" in form, that is, the fixed broadcast time-broadcast on a weekly basis.

Once the water is successfully tested, the weekly drama will gradually make the audience get rid of the dependence on the program list and form a "dating consciousness" with the TV series.

There have also been satellite TVs who have launched the concept of "weekly dramas" but have not implemented it.

And "Mango Weekly Theater" has made another innovative move in the field of TV drama production and channel editing and broadcasting.

This kind of weekly broadcast method that challenges domestic audiences' viewing habits, this kind of major change in the way domestic TV media TV series are edited and broadcasted, will once again be led by Shonan Satellite TV to eat "crabs".

In fact, there are also rumors that weekly dramas are related to entertainment restrictions. In 2013, programs such as encyclopedias, food health, and legal education will increase, while entertainment programs will definitely decrease significantly.

And the method of "weekly broadcasting dramas" seems to be the best countermeasure to deal with the "restricted entertainment order", reducing the broadcast of variety shows and entertainment programs on weekends, and switching to TV dramas.

It is much more cost-effective than recreating new programs or killing mature entertainment programs. It will not cause a backlog of TV dramas and stabilize the ratings. It also deals with the "restricted entertainment order". Why not do it?
Mango Theater's first weekly drama should be "Zhou Xin Shu" ("The Abandoned Secret"), which premiered on November 2011, 11 at the Mango Weekly Theater of Shonan Satellite TV.

However, it did not trigger a wave of weekly dramas. Obviously, not only the quality of the TV dramas, but also the audience's viewing habits are indeed difficult to break in a short period of time.

However, Shonan Satellite TV did not give up. This time, it bought "Xuanyuan Sword: Scars of the Sky" from Haotian Film and Television, a gold medal film and television production company, with the intention of insisting on creating a world in the weekly drama market.

The weekly broadcast of "Xuanyuan Sword: Scars of the Sky" is broadcast for 2 days every Friday and Saturday, with 2 episodes every day, that is, 4 episodes a week!
In the first week of airing, the average audience rating of "Xuanyuan Sword: Scars of the Sky" reached 1.767%, with a market share of 8.7%, which undoubtedly broke the ratings record for weekly dramas in the Mainland!
Afterwards, the single-week viewership record was raised to 1.83%, and the final average viewership rate was 1.63%, setting a record for weekly dramas broadcast in the Mainland!
In addition, on the first day of its launch, there were more than 3000 million on-demand online broadcasts. After two consecutive nights of broadcasting, the thousand-degree search volume reached an astonishing 281 million, setting a record for the highest search volume for TV dramas.

Subsequently, the highest single-day playback volume on video sites reached 1179 million.

As of the end of August, "Xuanyuan Sword: Scars of the Sky" had exceeded 8 billion online views, becoming the 20th TV series in history with a total of over 10 billion views on the Internet.

Although the weekly dramas in the mainland have just started, the ratings record created by "Xuanyuan Sword: Scars of the Sky" has indeed triggered a wave of ratings boom and attention.

At least, many viewers now know what a weekly drama is, and it turns out that TV dramas can still be broadcast like this!

Of course, it is the mainland version of the weekly drama!

(End of this chapter)