Huayu Zhihao

Chapter 978 Peak Night
Once "Zhu Xian 2" was broadcast, it became the most popular TV series nowadays.

Even with the jewels of "Zhu Xian 1", "Zhu Xian 2" is not only not inferior, but even better in terms of special effects and compact plot, which has won the approval of most of the audience.

"Zhu Xian 2" and the three leading actors are also frequently on the trending searches. The media and the Internet are full of news and posts discussing "Zhu Xian 2". Young people are also discussing this fairy tale drama.

In addition, with good reputation and huge attention, the ratings and broadcast volume of "Zhu Xian 2" have steadily increased, ranking first in both ratings and market share at the same time!

Let the two major TV stations and the three major video websites all smile.

"Zhu Xian 2" is still like "Zhu Xian 1", setting off a frenzy of ratings.

And when "Zhu Xian" was on the air, another week passed.

The mainland film market welcomed two Hollywood blockbusters last week, "Prometheus" and "The Expendables 2".

In the end, "The Expendables 2" won the weekly box office championship with a box office of 1.41 million yuan.

"Prometheus" took second place with a box office of 8692 million yuan.

"Batman Episode 3: The Dark Knight Rises" and "The Amazing Spider-Man" ranked third and fourth on the list with RMB 5911 million and RMB 4065 million respectively!
In the 6th week of its release, "Gravity" dropped to RMB 3600 million at the box office. Under the pressure of 4 Hollywood blockbusters, it maintained a 23.4% decline, which can be described as extremely strong!

Six weeks later, the cumulative box office of "Gravity" also officially exceeded 9 million box office, reaching 9.25 million yuan.

It is still 3 million yuan short of the 9.77 million yuan of "Titanic 5200D" at the top of the list!

From the perspective of the media and the industry, it should not be a big problem for "Gravity" to surpass "Titanic 3D". Chen Hao will once again win the annual box office champion and defend his reputation as the number one commercial director!
Now everyone is more concerned about whether "Gravity" can become the fourth film in the mainland to break 4 billion at the box office!

If the box office of "Gravity" can exceed 10 billion, then Chen Hao will have 2 films in the mainland that have exceeded 10 billion, which is unique!

Chen Hao himself has no idea about the annual crown, but he is a little concerned about whether "Gravity" can break the 10 billion box office, so he is always paying attention to the film's box office.

"Chen Dong!" Hu Jin opened the door and came in with a smile.

"When did you come back?" Chen Hao asked.

Hu Jin has been helping Chen Hao deal with the affairs of the MGM Group, that is, to sell the hotels, resorts, and coffee businesses under MGM to repay debts.

"I came to report to you just after I came back." Hu Jin sat down and said.

"It's been hard work." Chen Hao said, "How was the result?"

"According to our research results, we have already dealt with hotels with poor operating conditions or overlapping profit margins." Hu Jin said.

"Tell me more about it!" Chen Hao nodded.

Hu Jin said, "When Haotian North America bought MGM Holdings, it owned 7 hotels, 2 resorts and coffee business.

We first resold the coffee business, and then conducted research on the income and expenditure of 7 hotels and 2 resorts in the past three years, as well as the current financial situation.

In the end, it was decided to keep only the MGM Grand in Las Vegas, the MGM Grand in Macau, and the Mandalay Bay Hotel in Yangon, Myanmar.

As for the Excalibur Hotel, Treasure Island Hotel, Bellagio Hotel and New York Hotel, four hotels were included in the clean-up list.

In addition, we recommend keeping the Dream Island Resort in the Maldives and the Mandalay Bay Resort in Yangon, Myanmar.

In other words, our clean-up plan this time is to sell the coffee business under the MGM Group and 4 hotels with poor profitability. "

Chen Hao nodded when he heard the words, and then asked, "Have they all been sold?"

"Just finished." Hu Jin nodded.

"How much did you sell in total?" Chen Hao asked, this was what he was most concerned about.

"With the coffee business and the four hotels, we have withdrawn a total of just US$4 billion." Hu Jin said.

Chen Hao frowned after hearing this, 10 billion US dollars is a lot.

MGM Group currently bears a total of US$35 billion in foreign debt. If the US$10 billion is removed, then only US$25 billion in debt remains.

In this way, the pressure on MGM Group, that is, Haotian Entertainment (North America) Group has been relieved.

"Okay, it's been a long time." Chen Hao said, "You should take a good rest."

"You have to take a good rest." Hu Jin said, "Have a good rest, and wait for your next task."

After Hu Jin left, Chen Hao contacted Smart again and said that US$10 billion would be used to repay the debt of MGM Group.

Smart was naturally very happy when he heard the words, and he was greatly relieved. After all, as the president of the group and the specific person in charge, it is still not small to bear the debt pressure of 35 billion US dollars.

Smart felt pressured when Liang Tianchi Pictures was burdened with Marvel’s $5.7 million in debt. Now that MGM is more ruthless, Smart is naturally Alexander.

Fortunately, Chen Hao fulfilled his previous promise, first repaid 5 million U.S. dollars, and now sold MGM's assets and repaid another 10 billion U.S. dollars.

Although there is still a high debt of 25 billion US dollars, it is at least a lot easier than when it owes 40 billion foreign debts.

Smart has also been trained to resist pressure, and Haotian North America has now acquired the MGM Group, which seems to be on an equal footing with the other Hollywood Big Six.

He has to change his role well, and he can no longer view and handle the relationship with the Big Six in Hollywood from the perspective of the head of the former independent film company.

At least now, Smart's back is hardened!

As MGM's global distribution channels have continued to recover after spending a lot of money, Smart, who was tortured by the distribution channels before, is very excited.

In the future, not only will I not have to ask my grandpa to sue my grandma, but I will become the object of requests from others, and become the arbiter who controls the fate of countless movies.

More importantly, after having a global distribution channel, Smart wants to see what kind of amazing results Haotian Entertainment North America can achieve in the past!
Smart believes that the North American media joked that Hollywood is the seventh largest, and it will become a reality by the end of the year!

……

After dealing with MGM's debt, the time soon came to the end of September.

On September 2012th, 9, Friday, the "Voice of China", which has been popular throughout the summer, finally decided last week that the four singers in the four groups will be the last to participate in the peak night.

On the evening of September 9, "The Voice of China" will hold a peak night to compete for the final champion.

At the same time, it also draws a perfect end to this audio-visual feast that has swept the country!

"The Voice of China" has created a phenomenon-level horror ratings. Since its broadcast, every Friday night, countless families must lock in on Jiangsu and Zhejiang Satellite TV.

Jiangsu and Zhejiang Satellite TV also made a beautiful turnaround with "The Voice of China", and even once suppressed Shonan Satellite TV.

At the same time, relying on advertising revenue, he made a lot of money!
However, there are also some regrets and unwillingness, that is, the ratings of "The Voice of China" have actually broken 6% since the 4th issue, but unfortunately, the subsequent ratings have never broken 5.

Since the sixth issue broke 4, the ratings of "The Voice of China" has continued to rise steadily, and it has risen to 11% by the 4.865th issue, and it is about to break 5 soon!
But in the 12th episode, the ratings actually dropped to 4.599%, and last week's 13th episode even dropped to 4.133%, almost falling below 4 points.

This made Jiangsu and Zhejiang Satellite TV a little distressed, even a little frightened!
Now, the 13th period is over, and there is only one last night left.

The ratings should not drop again, but whether "The Voice of China" can break through 5 in the end and create a ratings myth for latecomers to look up to, all hope can only be pinned on the peak night of the finals.

In order to increase the ratings, Jiangsu and Zhejiang Satellite TV started a high-intensity advertising campaign. This is their only chance to overwhelm Shonan Satellite TV this year.

In addition, Jiangsu and Zhejiang Satellite TV also invited several singers from Haotian Music, as well as popular music superstars, plus four famous mentors, and planned to hold a star concert first to attract everyone's attention.

Then the summit night championship competition will be officially held, and an awards ceremony will be held at the end.

It's nothing more than wanting to prolong the duration of the show, and then earn a wave of advertising fees.

Apparently, Jiangsu and Zhejiang Satellite TV are envious of the huge advertising expenses, and are ready to take measures to earn as much as they can.

On the peak night on September 9th, Xu Song, Xue Qianqian, Zhang Hanyun from Haotian Music, and the three fast girls who had left after their appointments all appeared at the group star concert.

In addition to the singing king and queen invited by Jiangsu and Zhejiang Satellite TV, as well as the four mentors, it really exploded the audience!

Prepare for the next pinnacle battle.

And the championship battle is indeed extremely exciting and fierce, which makes the audience feel tense and exciting.

Soon, the night will pass!
"The peak night of "The Voice of China", the ratings directly broke 6!" --- Reported by Sohu Entertainment
"The audience rating is 6.101%! The ratings of "The Voice of China" set a record!"-- Netease Entertainment
"The night of the pinnacle, "The Voice of China" ended perfectly!" --- Qiandu Entertainment
……

The popularity of the peak night of "The Voice of China" was expected by everyone.

After all, "The Voice of China" has directly become a phenomenon-level hit variety show since its broadcast.

The new blind selection mode, strong students, excellent audio-visual enjoyment, and the interactive competition between the four mentors are all very interesting.

Whether it is TV ratings, online broadcast volume, popular searches, thousand-degree search index, etc., the program has long been monopolized for the first place.

And the songs sung by the students in "The Voice of China" often become the hottest songs for a period of time after the broadcast!
The popularity and influence of "The Voice of China" is absolutely phenomenal!
This has also allowed the ratings of "The Voice of China" to remain stable at 4 points, but Jiangsu and Zhejiang Satellite TV have a great vision and want to break through the shackles of 4 points and go further.

As a result, the elaborately prepared and grand summit night did indeed allow Jiangsu and Zhejiang Satellite TV to get what they wanted.

It's just that even Jiangsu and Zhejiang Satellite TV didn't expect the final ratings to be able to break 6, reaching such a terrifying score of 6.101!

This is the highest ratings record for a variety show in China in the past 2005 years since Happy Girls in 6!

Undoubtedly, Jiangsu and Zhejiang Satellite TV, who originally thought that breaking 5 would be successful, were going crazy with joy. The previous big gamble was very risky, but the benefits were equally scary.

Relying on the stable and super high ratings of "The Voice of China", in August and September, Jiangsu and Zhejiang Satellite TV had an overall rating of 8 and 9.

Overwhelming the strong variety show Lizhi Satellite TV and Shonan Satellite TV, won the overall ratings championship of local TV stations in August and September!

This has never happened before!

In particular, Shonan Satellite TV has always been the leading big brother of local satellite TVs. It is much stronger than the second-tier local satellite TVs of Jiangsu and Zhejiang Satellite TV, Lychee Satellite TV, Anhui Satellite TV, and Tomato Satellite TV.

Who would have imagined that just a variety show "The Voice of China" made Jiangsu and Zhejiang Satellite TV stand out and won the total ratings champion for 2 months!
More importantly, the current Jiangsu and Zhejiang Satellite TV holds the trump card variety show "The Voice of China". Whether it is facing Anhui Satellite TV, Imperial Capital Satellite TV behind them, or direct competitors Lizhi Satellite TV and Tomato Satellite TV, they are much calmer.

Even more ambitious, wanting to challenge Shonan Satellite TV's unshakable dominance of local satellite TV for many years!

Of course, the most important thing for Jiangsu and Zhejiang Satellite TV now is to continue to strengthen the cooperation with Haotian Production, and must hold the trump card of "The Voice of China" tightly in their hands.

When Jiangsu and Zhejiang Satellite TV were ecstatic, Haotian Production was also very happy, not only because of the good reputation and influence of the program, but also let Haotian Production reproduce the detached status of "Happy Girls" back then.

Also because the income of this variety show is also scary.

The first season of "The Voice of China" ended, and Jiaduobao's naming fee was as high as 8000 million yuan!

And the average audience rating of the show exceeds 4 points, so in the second season, the naming fee of the show can definitely be said to exceed [-] million, and it may even be doubled directly, otherwise it will not be paid at all!

Also, the former Jiangsu and Zhejiang Satellite TV sold 15-second advertisements at a price of 15 in the first three episodes.

However, due to the popularity of the ratings, the 15-second advertisement was sold to 36 from the fourth issue, and the price soared to a sky-high price of 116 million on the peak night!

The cost of 12 15-second advertisements sold nearly 1400 million, and this is only one round of advertisement time.

You must know that on the peak night, Jiangsu and Zhejiang Satellite TV arranged several rounds of advertising time, and the advertising cost exceeded 1 million yuan in just one night.

Of course, Jiangsu and Zhejiang Satellite TV was also complained by many netizens because of too frequent advertisements!
Of all the advertising expenses, Haotian Production can get 20% of the revenue, while Jiangsu and Zhejiang Satellite TV takes 80%. Jiangsu and Zhejiang Satellite TV must have made a lot of money.

In addition, there are various sponsorships, reaching a total of 3000 million RMB!

More importantly, with the success of the first season of "The Voice of China", Haotian Production will take more initiative in the future, and the income will increase accordingly!
(End of this chapter)