my return 2002

Chapter 183 QQ Church?
Shanda’s IPO raised US$1.524 million. Shanda’s share price closed at US$11.97 on the same day. His family owns more than 60% of Shanda’s shares, with total assets of more than RMB 50 billion, and his book wealth is directly catching up with Ding Sanshi, the richest man in the mainland.

Chen Tianqiao was only 31 years old this year.

The mainland media has an instinctive preference for such wealth myths. For a while, major media rushed to report, and Chen Tianqiao was bathed in applause and flashing lights at this moment.

Flowers are blooming, fire is cooking oil, Chen Tianqiao is enjoying the highlight moments in his life, facing the media reporters, he expresses himself in high spirits.

"This is just the beginning."

Looking at Chen Tianqiao's high-spirited appearance in front of the camera, Lei Jun asked Shen Lang curiously.

"Are you really not envious at all?"

Shen Lang shrugged: "What is there to be envious of? If you really want to go public, you can ask someone to make a listing plan now, and then?"

The history of the development of the domestic Internet industry is actually the history of the development of infrastructure in the mainland. When most netizens can only go to Internet cafes to surf the Internet, even if they have money, they don’t know where to spend it.

The 2010Q War in 3 and the Thousand Regiments War in 2011 were able to take shape because the Internet environment in the Mainland was sufficiently developed at that time.

With the cash cow of Jianyu Jianghu, Inspur Technology's funding problem has been solved. Going public is nothing more than having more liquidity in hand, which will not help promote business, but will make Inspur Technology a target.

For Shen Lang, doing a good job of internal strength at this stage, dormant, and quietly waiting for the opportunity is the kingly way.

After getting along with each other for this period of time, Lei Jun also accepted some of Shen Lang's thoughts. Although he didn't quite agree with some of them, he still respected Shen Lang's thoughts while seeking common ground while reserving differences.

And Shen Lang is the boss, this is the reason Lei Jun figured out after he left Jinshan.

Pengcheng, Penguin Headquarters.

In the conference room, Brother Xiaoma is calling Penguin executives for a meeting.

Shanda's successful listing in the United States is undoubtedly a huge stimulus to Penguin, which also makes Xiao Ma firmly believe in making games.

In fact, in August last year, Penguin launched the QQ game, but at this time QQ was only doing casual chess and card games, and from the beginning, Penguin did not have a decent technical reserve at all, so it could only seek to compete with Lianzhong, which was the number one in the industry at the time. cooperate.

At first, Lianzhong’s Baoyueqiao was quite optimistic about this cooperation. After all, QQ’s registered users had exceeded [-] million at that time. With such a traffic portal, for Lianzhong, it was like adding wings to a tiger.

However, Baoyueqiao soon found out that after the cooperation between the two parties, QQ Game got technical support and soon established a QQ game lobby. Although Lianzhong gained some users, the user stickiness was not strong, and it was soon replaced by QQ Game. Not only that, even the original users of Lianzhong were sucked away by the QQ game hall.

Bao Yueqiao was so angry that he almost vomited blood, but he had no choice but to watch the QQ Game Hall quickly rise to the No. 1 throne of domestic chess and card games.

However, since then, Penguin’s reputation in the industry has also deteriorated. No game company is willing to cooperate with it. For Penguin, terminal games are still an industry with relatively high technical threshold. It is at the critical moment of listing, and Xiao Ma is also very restrained. There is no plan to develop a self-developed end game.

But this time, Shanda’s listing has really stimulated Brother Xiao Ma, and although there are many users in the QQ game hall, the profit situation is not very good, and the profit of the QQ show is still too small compared to the end game. No, the annual income is not enough for Legendary's one month's revenue.

"I believe everyone has heard that the revenue of Jianyujianghu reached more than 5000 million in March. Shanda relied on a legend to go public in the United States. There is no doubt that the online game market will be the next outlet. We can't miss this opportunity again. " Xiao Ma said slowly.

The executives looked at each other, and they were not too surprised by Brother Ma's proposal.

However, some executives also raised questions: "Mr. Ma, everyone knows that the online game market has promising prospects, but we have neither the technical reserves to develop end-games nor the experience in operating a large-scale end-game."

His words immediately aroused the approval of some of the executives present. In their view, although the end game market is a big piece of fat, but looking around, Shanda, Ninetowns, NetEase, and the just-emerged Inspur Technology, none of them are It's easy to deal with, it's not easy for penguins to snatch meat from their mouths.

Brother Xiaoma knocked on the table, and said dissatisfiedly: "The online game market has really matured in the mainland in the past two years. Before Shanda became the agent of Legend, did they have operation experience? Did Ninetowns have operation experience before it became the agent of Miracle MU? Before Inspur Technology developed Jianyu Jianghu, did it have any experience in self-development?"

"Don't deny something without doing it. This is not negating a business, but a company. Is Penguin worse than these companies?"

"Why can't we do what others can do?"

The executive who had just objected to what Brother Xiao Ma said lowered his head, and no one said anything anymore.

"Then, Mr. Ma, should we do client games as agents like Shanda and Ninetowns? Or do we do self-research like NetEase and Inspur Technology?" Zhang Zhidong, another founder of Penguin, smoothed things over.

Brother Ma said without thinking, "Of course it's self-developed."

Brother Xiao Ma has been coveting the end game market for more than a day or two. Before that, he had done a long time of research, and also studied the three companies Shanda, Ninetowns, and NetEase. (Since Inspur Technology came out too late, he still doesn't understand it deeply.)
Don't look at NetEase's current market share, but from the perspective of long-term development, NetEase is larger than the other two.

As for Shanda and Ninetowns, although Shanda’s legendary world is suspected of plagiarizing Legendary, at least they do have products. On the other hand, Ninetowns has relied entirely on a miracle MU so far. The disadvantages of the agency are evident from this. .

At this time, Xiao Ma was still a young man with dreams, only two years older than Chen Tianqiao. Especially after seeing the success of Jian Yujianghu, he was even more convinced that self-study had a way out.

However, when Brother Xiao Ma proposed to develop a self-developed PC game, the faces of all the executives present changed.

"Mr. Ma, self-developed end games are not a joke. The investment is at least tens of millions. We don't have much money on the books." A senior executive reminded him kindly.

Now Penguin is completely supported by the QQ show. Don't look at the tens of millions of revenue a year, but as the user base of QQ grows, the server and bandwidth costs are also increasing, and the money earned is filled in. This is a small amount. The main reason Ma Ge is determined to make a PC game is that Penguin really needs another cash cow right now.

Brother Xiao Ma gritted his teeth and said, "The company is going to be listed soon, and there will be money in the account at that time. The problem now is what to do and how to do it."

The corners of the other executives' mouths twitched when they heard that, well, the co-author has already made up his mind to do it, and he just came to inform them.

Zhang Zhidong on the side took over the conversation at this time: "If you have any ideas, you may wish to speak freely. The company's benefits are good, so we can give everyone promotions, salary increases, and benefits."

The executives looked at each other, some frowned, while others looked blank. After a few minutes, one executive spoke.

"Mr. Ma, Mr. Zhang, I think it's too risky to make a large-scale client game now. How about we make a casual game like Shanda BNB?"

Brother Xiao Ma was a little displeased, and was about to refute, but when he glanced over, he found that most of the executives present looked at the speaker with admiration.

Zhang Zhidong also gave Xiao Ma a wink, Xiao Ma could only suppress his unhappiness and said unwillingly.

"But BNB's revenue is only one-tenth of Legendary's."

A senior executive answered the conversation.

"That's tens of millions of revenue per year. Now that there are so many online game companies in the mainland, how many of them can have such revenue data?"

"Yeah, tens of millions."

Brother Xiaoma and Zhang Zhidong looked at each other, seeing that the executives had agreed to the plan, so it was hard to say anything else, it was just about to go public, and the hearts of the executives could not be chilled.

In the end, the project was finalized to "imitate" the grand BNB, and the project name was "QQ Hall".

On April 4th, Chen Tianqiao and his group of grand executives finally appeared at the Shanghai Airport. There were at least thirty or forty media reporters present to pick them up. Those who didn't know thought that a celebrity from Xiangjiang had come.

"Mr. Chen, do you have any experience you would like to share with mainland Internet companies regarding Shanda's listing in the US?" a reporter asked.

Facing countless microphones stretched out in front of him, Chen Tianqiao looked calm. He had experienced all this in the United States.

"Actually, I can't talk about experience. After all, it's the first time for me to go public in Shanda. I was in a daze when I was catching the ducks on the shelves."

There was a chuckle at the scene, and the reporters were also attracted by Chen Tianqiao's witty words, and asked more frequent questions.

"Mr. Chen, do you think that Shanda's listing on Nasdaq as the first mainland online game stock indicates that the mainland online game market has matured?"

Chen Tianqiao shook his head: "The current number of personal computers in the mainland is still too small, mainly in Internet cafes. It is too early to talk about maturity. At best, it can only be regarded as a growth period."

"In other words, you are infinitely optimistic about the future of the online game market?"

"of course."

At this time, Chen Tianqiao was in high spirits, full of confidence, and looked as if the world was under his control, which also attracted the media reporters present to press the shutter to record this moment.

Soon, related reports began to be broadcast on various platforms. For a while, the two key words Shanda and Chen Tianqiao were talked about by the general public overnight.

However, after returning to Shanda, Chen Tianqiao's complexion was not so good. It was already April, and soon the listed company would announce its quarterly financial report in May.

Before 2004, the two Shanda’s revenue data were still very beautiful, with an average monthly revenue of more than 6000 million. However, in March, the revenue fell sharply, falling to more than 5000 million, a whole The loss of 1000 million is naturally due to the influence of Jianyu Jianghu.

A trace of rejoicing flashed across Tan Qunzhao's face: "Fortunately, Jianyujianghu and Legend are not the same type of game. The revenue of Jianxia Qingyuan is no longer visible. I heard that there are no people on many servers."

Chen Tianqiao was very calm: "After all, our revenue model is still too simple."

"Old Tan, I brought this back from America, take a look at what it is."

Tan Qunzhao was stunned when he saw it. Judging from the product of this thing, it should be a walkman or something, because with headphones plugged in, this thing should have nothing to do with games, right?
"This is Apple's latest product, the iPod. It's just such a thing. Do you know the price? It's $399! And do you know how much this thing is shipped in a quarter? 400 million units!" Chen Tianqiao said impassionedly. , and even waved an ipod in front of Tan Qunzhao.

Tan Qunzhao stepped back subconsciously, sat up straight, and reminded.

"But, Mr. Chen, this has nothing to do with our game business. Are you planning to make a game console like Nintendo?"

Chen Tianqiao curled his lips in disdain: "Game console? No, that's too low-tech. What I want to do is an epoch-making product!"

Tan Qunzhao would like to ask: Did you receive any stimulation in the United States?

Chen Tianqiao also seemed to calm down: "It seems that the time for this idea is not yet ripe, and I have no idea where to start. I will tell you when I think about it."

Tan Qunzhao finally breathed a sigh of relief, and reminded Chen Tianqiao: "Mr. Chen, Shanda's first quarter financial report will be released next month. Based on the financial situation in March and April, it may cause stock price fluctuations. Should we take some countermeasures?" measure?"

"Well, this is indeed a troublesome matter. Let's see, isn't Penguin's QQ game hall very popular recently? Let's just buy a few chess and card casual game platforms and announce to the outside world that Shanda will deploy casual chess and card games to supplement Shanda's games. Category."

As soon as Chen Tianqiao finished speaking, Tan Qunzhao praised: wonderful, wonderful, this method is good.

Soon, Tan Qunzhao found two companies that met Shanda's acquisition requirements. One was called Haofang Battle Platform and the other was called Bianfeng Games.

The main business of Haofang Battle Platform is CS, DOTA, and War3, which are more confrontational battle games. The main business of Wingfeng Games is chess and card casual games. Both of them occupy a certain market share, and the book data are also very good. good.

For these two companies, selling Shanda is indeed a good deal. On the one hand, Shanda has just completed listing financing and has a lot of money in hand. On the other hand, their two platforms are still in a state of loss, and their profits are still uncertain. To hope, it is better to sell it directly and take the money and leave.

Inspur Technology, Lei Jun said to Shen Lang: "You said, should we also make a casual game?"

Shen Lang thought for a while, then shook his head directly: "If you have that kind of skill, why not think about the next end game project."

"So fast?" Lei Jun was a little surprised. After all, Jianyu Jianghu has just launched, and it is far from reaching the bottleneck.

Shen Lang is not as optimistic as Lei Jun. Based on time, the World of Warcraft project should be launched in the United States by the end of the year. It is a foregone conclusion to log in to the mainland next year, and the impact on Jianyujianghu will undoubtedly be huge.

(End of this chapter)