my return 2002

Chapter 195 Warcraft Attacks
On June 2004, 6, Penguin finally stepped onto the stage of the Hong Kong Stock Exchange, but at this time, Penguin was still just an insignificant small enterprise for the entire Internet industry.

On the day when the Hong Kong stock market was listed, the issue price of Penguin was only HK$3.7 per share, and the total market value was only HK$72 billion.

But for Xiao Ma, this is enough. The fundraising for this listing has won the most precious funds for Penguin's development.

Only a few days later, Brother Xiao Ma returned to Pengcheng and announced that the company officially launched the "QQ Hall" project.

On the same day, a major event happened in the online game circle in the mainland - Blizzard came to China!
In fact, at first Blizzard didn’t take the mainland market too seriously. All of Blizzard’s games were handed over to its younger brother Ogilvy Electronics as an agent. Unfortunately, Ogilvy Electronics’ younger brother is not very good at real estate, and coupled with the serious problem of piracy in the mainland market, Blizzard basically did not make any money in the mainland.

Until Shanda went public in the United States, Blizzard saw the huge profits of the mainland online game market from Shanda's prospectus, and from then on, Blizzard began to pay special attention to mainland game manufacturers.

It's just that these domestic game manufacturers are not fools. Blizzard's requirements can only be described as harsh. Domestic agencies with a small scale did not agree to all of their requirements. As for those relatively small game manufacturers, Blizzard simply ignored them. Among them is Ogilvy Electronics, Blizzard's former younger brother.

However, seeing that World of Warcraft has been tested on the Mi server, and there is still no agent in the mainland, Blizzard can't sit still, so there is this trip to the mainland.

In name, it is to promote the promotion of Blizzard games in the mainland, but in fact, it is to find a suitable agent for World of Warcraft.

Mainland online game manufacturers are well aware of this, so after the Blizzard team landed, many game manufacturers came to Shanghai to contact the Blizzard team.

The reason why Blizzard chooses to settle in Shanghai actually has its own careful considerations. After all, three of the top five mainland game manufacturers are in Shanghai.

But what Blizzard didn't expect was that Shanda, Inspur, and Ninetowns didn't contact Blizzard immediately.

In fact, as early as the first day Blizzard came to the mainland, Chen Tianqiao took the initiative to ask Shen Lang to play football with Zhu Jun.

Of course, playing football is just a cover. Chen Tianqiao is a very boring person. He doesn't even play poker. When he comes to the court, he just puts on his jersey and runs for two steps. He doesn't need to make fake moves in front of him. He is like a wooden stake. , can pass by him casually.

After a game, Chen Tianqiao was as clean as if he was attending a dinner party. It was not until the end of the game, when he was changing in the locker room, that Chen Tianqiao said to Shen Lang and Zhu Jun.

"Mr. Shen, Mr. Zhu, Blizzard's attitude is really too arrogant. We have to give them some color, otherwise no matter which one of us wins World of Warcraft in the future, life will not be easy."

Zhu Jun curled his lips: "Of course Mr. Chen said that, Shanda is already on the market, and we have eaten the first piece of cake, what shall we do?"

Chen Tianqiao glanced at Shen Lang: "Mr. Shen, what do you say?"

"I don't care. World of Warcraft is indeed a good game, but this is not the reason for Blizzard to be so arrogant. To be honest, I can't accept the conditions that Blizzard put forward. If you want it, give it to you. " Shen Lang wiped the sweat off his face and shrugged.

In fact, since the [Zhu Xian] project started, he has not been very interested in World of Warcraft. As for putting pressure on his peers to raise prices?In the end, the cheap one is the foreigner, sorry, he is not so tasteless.

Zhu Jun looked at Shen Lang in surprise: "You are not joking, are you?"

"Do you think it is, or maybe it's the smoke bomb I released?" Shen Lang said with a smirk.

Chen Tianqiao also looked at Shen Lang with a surprised look, wondering what he was thinking.

"Then let's make a gentleman's agreement, no one should contact Blizzard first." Chen Tianqiao stretched out his hand to Shen Lang and Zhu Jun.

Three palms overlapped together.

After staying in the hotel for three days, the Blizzard team finally couldn't sit still, and began to send out invitations to Shanda, Inspur, Ninetowns, NetEase, and Lianzhong. Raise the price.

Shen Lang played with the invitation letter in his hand, curled his lips in disdain: "Since Blizzard invited me to be a trustee, then I will give them a generous gift."

"There's no need to make such a fuss, right?" Lei Jun persuaded.

Shen Lang shook his head noncommittally, World of Warcraft is already Blizzard's last carnival, so what if they are offended, not to mention that since they decided to take the road of self-research, they will definitely fight against Blizzard in the future. What about the relationship between them, why not take this opportunity to sell favors to Chen Tianqiao and Zhu Jun.

Calculated in this way, that is two favors, um, this is a good deal!
Grand headquarters.

Chen Tianqiao was discussing with Tan Qunzhao how to win the mainland agency rights of World of Warcraft at the least cost, when Chen Tianqiao suddenly received a call.

Tan Qunzhao saw that Chen Tianqiao's expression was different, so he asked with concern: "Mr. Chen, are you okay?"

Chen Tianqiao waved his hand to indicate that he was fine, then stood up, walked to the floor-to-ceiling window, turned his back to Tan Qunzhao, and suddenly said, "It's Shen Lang's call, do you know what he said to me?"

Tan Qunzhao shook his head blankly.

"He said that he can cooperate with us in a play."

Tan Qunzhao's heart was shocked: "Acting? Could it be... World of Warcraft?"

Chen Tianqiao nodded, and sighed with emotion: "After all, I am born in the 80s. I am decisive in doing things and full of courage. Old Tan, tell me, am I getting old?"

"Mr. Chen, don't be joking. You are only in your early 30s this year. Even Ding Sanshi is not as accomplished as you are at this age."

"Haha, Old Tan, don't flatter me. To be honest, after Shanda's listing, we are all a little timid. Otherwise, with Blizzard's conditions, we are still doing research here!"

Tan Qunzhao:
When Chen Tianqiao gradually calmed down, Tan Qunzhao reminded him: "Mr. Chen, tell me, is it possible that this kid surnamed Shen set off a smoke bomb?"

Chen Tianqiao waved his hand: "Whether it's a smoke bomb or not, we can't unconditionally agree to these conditions of Blizzard, take such a big risk, and most of the benefits will be taken away by Blizzard, so what happened to Shanda?"

On June 6th, when Shen Lang came to the hotel where Blizzard went down the tower, he happened to meet Zhu Jun, and the two came to the conference hall under the guidance of the hotel staff.

Not to mention that Blizzard really made it look like that, the classic icons of Warcraft are all along the way, and the layout is the same as that of the Warcraft Carnival. Those who didn't know it thought they were at the game exhibition.

Shen Lang and Zhu Jun were the first to arrive, and soon Ding Sanshi and Lianzhong's Bao Yueqiao also brought people there, and finally Chen Tianqiao and Tan Qunzhao arrived late.

After a foreigner named Jack Brown of the Blizzard team gave a speech, he quickly brought the topic into the right place.

"World of Warcraft is a great game, we hope to find an equally great company to represent this game, and this company will be born among you"

Shen Lang sneered in his heart, these words sounded so harsh, like a butcher saying to a group of lambs waiting to be slaughtered: Today I will choose a lucky one from among you, and it should be honored to be a delicacy on our table.

The few people present were all influential figures in the online game industry in the mainland, and all of them looked unhappy.

However, Jack Brown still went his own way.

"You should have seen Blizzard's conditions before, but according to our research, in addition to the previous conditions, some additional conditions need to be added to ensure that players have a smoother experience in the game."

Hearing Jack Brown's words, Ding Sanshi and Bao Yueqiao immediately stood up in shock. Originally, they didn't quite agree with the previous conditions. When they received the invitation letter from Blizzard this time, they thought it was the other party's compromise. Reduce requirements, but also increase additional requirements.

"For example?" Shen Lang sneered for a while.

When Jack Brown heard the interpreter's explanation, he thought Shen Lang was interested in his plan, so he immediately said to Shen Lang.

"For example, the server, I believe you all know what a great game World of Warcraft is, it is different from all the Korean games you have seen before, so the server requirements are also very high, so our agents need to buy Blizzard exclusive servers, and each server must not exceed 70% capacity."

As soon as the words fell, the scene exploded. Ding Sanshi and Bao Yueqiao were already numb. This request was unbelievable. There had never been a game manufacturer who bought a server together. They had completely decided to give up representing World of Warcraft.

"Oh? Is there any more?" Shen Romance asked casually.

Jack Brown had sensed that something was wrong with the atmosphere in the conference hall, but he didn't care. He had absolute confidence in World of Warcraft, and he believed that no game manufacturer would refuse the temptation of World of Warcraft.

"There is also an agent's share fee that needs to be adjusted to 25%"

Before Jack Brown finished speaking, Shen Lang stood up and clasped his fists at everyone present.

"Guys, let's talk, I'm not playing anymore!"

After finishing speaking, he turned around and left the conference hall. This scene also left Ding Sanshi and Bao Yueqiao dumbfounded.

The entire Blizzard team was also confused by this scene. Jack Brown pointed at Shen Lang's back and roared at the translator as if someone had strangled his neck.

Only then did the translator come to his senses, and translated Shen Lang's words to the Blizzard team.

Jack Brown stood there awkwardly, at a loss, and the meeting hall fell into a strange atmosphere for a while.

Both Chen Tianqiao and Zhu Jun had received Shen Lang's call beforehand, so they were not too surprised, and then Chen Tianqiao seized the opportunity to be humane to the Blizzard team.

"Everyone, with all due respect, if Blizzard's conditions are so harsh, I am afraid that no game company can meet your requirements."

People from the Blizzard team whispered to each other for a while, and Jack Brown could only sit back resentfully and start discussing.

After several minutes of intense discussion, another foreigner stood up to speak instead of Jack Brown.

"Ahem, I think everyone may have misunderstood the previous conditions. We require agents to use Blizzard servers, just to give players a smoother game environment, and our server prices are not much higher than other server manufacturers , As for the agency fee, 25% is negotiable."

Seeing that the Blizzard team let go, Zhu Jun also secretly heaved a sigh of relief. He is determined to win World of Warcraft. Of course, the lower the price, the better.

After hearing this, Chen Tianqiao was not satisfied with the answer, and said with a firm attitude: "If Blizzard still insists, then I can only say that Shanda will give up the competition for agency rights!"

Ding Sanshi and Bao Yueqiao also shook their heads.

Although the quality of World of Warcraft is high, it is not the first time that European and American online games have failed in the mainland market. The previous EQ and Everquest failed to succeed in the mainland market.

Blizzard's asking price is so high, and the initial investment alone requires tens of millions of dollars, so they will not put the future of the company on a game.

Half an hour later, Chen Tianqiao, Ding Sanshi, and Bao Yueqiao all came out of the hotel, and Shen Lang's car was parked in the parking lot at the entrance of the hotel. Seeing this scene, he couldn't help feeling the power of historical inertia.

"It seems that Ninetowns has won."

Chen Tianqiao glanced back in disdain: "Zhu Jun can agree to such a condition, and I won't go crazy with him."

Ding Sanshi and Bao Yueqiao looked at each other, and smiled bitterly: "It's Mr. Zhu who has courage."

If this is understood from another angle: this guy is really dare to bet.

Originally, Shen Lang planned to invite Ding Sanshi and Bao Yueqiao to have a meal. After all, as a local snake, he should also show his friendship as a landlord, but both Ding Sanshi and Bao Yueqiao said that they still have things to rush back, so this time the dinner will only be I can shelve it.

Chen Tianqiao has no interest in having dinner with Shen Lang at all. Although he does not regret giving up the agency rights of World of Warcraft, Ninetowns agency World of Warcraft will definitely have a huge impact on Shanda.

There were wolves before and tigers behind, and Chen Tianqiao has strengthened his determination to develop other industries to enrich Shanda.

After Shen Lang returned to the company, Lei Jun immediately came to his office and asked anxiously, "How is it going?"

"Ninetowns got the agency right." Shen Lang shrugged.

Lei Jun sighed regretfully, but quickly recovered: "Then, what should we do next?"

"We can only develop [Zhu Xian] with all our strength."

"But Ninetowns has obtained the agency rights of World of Warcraft, and it is estimated that it will be launched soon. I am afraid that Zhu Xian will not be able to keep up with the progress of World of Warcraft?"

Shen Lang nodded, and said seriously: "So before [Zhu Xian] is completed, we can only tap the potential of Jianyu Jianghu as much as possible."

As soon as he said it, Shen Lang immediately called in all the plans of Wang Tao and Jianyu Jianghu.

"It is a pity to tell everyone that the agency rights of World of Warcraft have fallen into the hands of Ninetowns. It is estimated that next year at the latest, Jianyujianghu will suffer the impact of the game with the most gameplay, the largest map, and the richest world view in the world. Knowing World of Warcraft What is it called in mainstream media reports in Europe and America? The greatest online game in the world!"

"This is the opponent we will face!"

Shen Lang glanced at everyone present: "Are you afraid?"

(End of this chapter)