my return 2002

Chapter 222 Entrepreneurship is to maximize all the conditions that are beneficial to oneself
Since the expansion of university enrollment in 1999, college students have gradually become ordinary, especially since 2002.

2001年大学毕业生也不过268.28万，到了2002年就成了320.50万，到如今的2005年更是飙升到475万。

In the early 90s of the last century, even the most ordinary college students were the targets of companies scrambling to snatch them. Foreign companies and state-owned companies were too slow to grab them.

But by 2005, the difficulty of employment for college students has become a social problem. What should we do if there are not so many matching jobs for college students?
So the documents to encourage college students to self-employment began to be issued, and the above did give college students many preferential policies for starting a business. For example, college students can register a company without reviewing the registered capital, and the company can reduce or exempt some taxes. These are quite good benefits. Shen Lang's Several companies still enjoy these benefits today.

Universities around the world are also actively promoting some college student entrepreneurship projects. What Shen Lang is going to today is the city's college student entrepreneurship competition held by Shanghai.

The Shanghai Municipal government still attaches great importance to this competition, and it will be held directly at the Shanghai Exhibition Hall, which can accommodate 1000 people. Even Shanghai Satellite TV sent reporters to follow up and interview.

At eight o'clock in the morning, Shen Lang came out of his home and drove to the exhibition venue. It was already nine o'clock when he arrived, and he could clearly feel that there were more and more cars in Shanghai, and it often took two It took three signal lights to pass, and this was the case when everything was going well.

As soon as he came out of the parking lot, Shen Lang received a call from a volunteer from the organizer.

"I'll be right there. I see you."

A petite girl was looking around with her mobile phone, she was obviously taken aback when she turned her head and saw Shen Lang, she came back to her senses, pointed to the mobile phone, and then pointed to Shen Lang.

Shen Lang hung up the phone, walked up to her, and said with a smile, "What? I don't look like a boss?"

"Well, if I were in school, I would have thought I was a senior. Hello, my name is Yang Mei, and I am the volunteer in charge of the reception." The girl looks petite, but she has a generous personality. Full of confidence and vitality.

Shen Lang shook hands with the other party: "Okay, I'll take it as your compliment."

"In the first place, Mr. Shen, are you really YY's boss? You look so young."

".Seeing that you are wearing the badge of Dongda University, you can actually call me a senior. I am also from Dongdae. It has been exactly three years since I graduated."

"Really? Senior, are you really from Tokyo University? Which department are you from?"

Ever since she learned that Shen Lang is also from Dongda, Yang Mei has been chattering non-stop like a cheerful lark, and this girl is lively enough.

He didn't stop until he entered the backstage of the venue.

"Oh, Mr. Shen, if you can come today, our entrepreneurial conference is well deserved." A middle-aged man with thinning hair walked in front of Shen Lang.

"Senior Shen, this is Director Cao from the organizer." Yang Mei introduced.

Hearing this, Shen Lang shook hands with the other party, and said politely: "Where is it, I'm just here to make up the number."

"Sigh, Mr. Shen is humble. In just three years, Mr. Shen started from scratch, made YY the second in the industry, and put MSN below. This kind of entrepreneurial experience must be shared with our contestants. " Director Cao said as he brought Shen Lang to the backstage dressing room.

That's right, there is a dressing room for an entrepreneurial competition, Shen Lang didn't really want to put on makeup at first.

It was Yang Mei who reminded: "There is a TV station recording, without makeup, my face will look very dull."

Shen Lang glanced at the other judges, but didn't recognize any of them.

"The guy with the cropped head over there is a foreign trade e-commerce company. According to the information, he is only 30 years old. The guy in the plaid shirt over there has founded an architectural design studio," Yang Mei introduced like a few treasures.

Shen Lang glanced at her in surprise: "You are not responsible for receiving them, but you still memorize the information so well?"

"Hey, at first we didn't know who we were going to receive, they were all randomly assigned, and we were bored, so we just read all the information and remembered it." Yang Mei raised her eyebrows and said a little proudly.

Shen Lang looked at her thoughtfully for a while.

While talking, Director Cao came over: "It's almost time, all the judges, please get ready to go on stage, we have a host at the front desk to announce the curtain, everyone just walk to their seats according to the host's introduction."

It was finally about to start, Shen Lang stretched his waist.

In addition to Shen Lang, a group of five judges waited behind the curtain. Following the host's introduction and the sparse applause from the front desk, they all walked to the front desk one by one, and Shen Lang was the only one left.

"The last judge today is a bit special. Three years ago, he was a college student just like the students here. I believe many of the students here will use one of his company's products."

"That's right, this product is YY, let us welcome with the warmest applause, Shen Lang, the founder of Bolang Technology, Inspur Technology, and Zhulang Technology!"

As soon as the host finished speaking, there was a lot of noise in the venue. None of the four judges had heard of it before, so that their psychological expectations for this entrepreneurial competition were lowered a lot. I didn't expect that the front was all foreshadowing, and suddenly such a A heavyweight.

Is YY famous?Naturally, it is famous, with more than [-] million registered users. Recently, it has been deeply tied to the national talent show Super Girl. The offline promotion has covered all colleges and universities. There are many small advertisements.

Of course, there are also some Jianyu Jianghu players who exclaimed: Fuck, it turns out that this guy has been cheating on my point card.

On the contrary, not many people know the names of companies like Inspur Technology and Bolang Technology, which is why Lei Jun wanted Shen Lang to stand in front of the stage.

Shen Lang slowly walked from behind the curtain to the front of the stage. Not to mention, it was the first time he faced so many eyes, he was a little nervous, but he still tried his best to show a confident smile and waved his hand.

The applause became enthusiastic in an instant, and lasted until Shen Lang took his seat at the judges' bench.

The other judges were somewhat dissatisfied. They were not used as background boards.

Afterwards, a certain leader gave another speech, which dropped the atmosphere that had just improved to freezing point. Shen Lang was also drowsy. If he hadn't seen the camera facing the stage, he would probably have fallen asleep.

Finally, the leader finished his speech, and the host announced the official start of the competition, and then introduced the background of the first college student entrepreneurial team.

The one who was on the stage was a gentleman-looking boy with glasses on. Perhaps it was the first time he was on such a stage. He seemed very nervous, and he was a bit awkward in speaking. Basically, he answered every question asked by the judges, just like Like squeezing toothpaste.

There was also laughter in the venue, and the other judges gradually lost their patience and gave him very low marks.

However, Shen Lang gave the other party an eight-point score, which caused an uproar in the scene, and one of the judges said sarcastically.

"Mr. Shen, starting a business is not a dinner party. Your encouragement is worthless, and it can even be said that you are delaying him. Good medicine is good for the disease."

Shen Lang glanced at him and shrugged: "Encouragement? Do you all think so?"

"Isn't it? It's very difficult to recover the cost of his so-called campus laundry project. It is difficult to recover the cost of washing machines, water, and electricity only with the income from coin operation!" A judge refuted.

There was also a lot of discussion in the venue, generally not optimistic about this event, and the participating boys also bowed their heads a little disappointed.

However, Shen Lang straightened the microphone and said solemnly: "Mr. Yao was right just now. It is indeed difficult to make back the money if you only rely on the income from coin-operated laundry, but you can't have a fixed mindset when doing business. You have to use a different angle Look at the problem."

"Let me just share a case. In the 90s, the Berlin government wanted to build a batch of public toilets, but they couldn't afford much money. The contracting price was very low. All contractors were unwilling to do it until A man named Hans Wall took the initiative to find the Berlin government and said: I don’t want money, I will help you build public toilets for free, as long as you hand over the management rights to me.”

"At that time, everyone thought that Hans Wahl was a lunatic who would lose his fortune. However, to their surprise, Hans Wahl invited the world's top designers to design his public toilets, and soon with With its excellent design, Val's public toilets became famous, and merchants soon came to him to advertise. In just two years, Val not only recovered the cost, but also made a fortune. Now the annual net profit is tens of millions dollars."

There was an uproar at the scene, and the participating boys raised their heads in surprise and looked at Shen Lang.

Seeing this, the organizers and the leaders in the front row also looked at each other and smiled. They were obviously satisfied with Shen Lang's performance. Seeing this, the reporter from Shanghai Satellite TV hurriedly came behind the photographer.

"Is it all recorded?"

"It's being recorded."

"Okay, remember to do more close-ups later."

Close-up, for whom?Naturally it was Shen Lang.

But the face of the person who was refuted was not so good-looking, and he gritted his teeth.

"Do you mean to ask him to plaster his washing machine with advertisements? That's obviously impractical! Who would want to advertise in that kind of place?"

Shen Lang shook his head lightly, ignored him, but turned his head to the participating boys and said: "I said this story mainly to provide an idea, and the reason why I gave you eight points is because of your keen insight, and the powerful Execution ability, now ordinary college students are unwilling to wash clothes by themselves, but few people will realize that this is a business opportunity, and you not only see it, but also do it yourself, which is already better than many people. Entrepreneurship It takes courage. I admire your courage very much. In fact, you can be more confident. If you just showed the courage of starting a business at that time, you will definitely perform better."

"Thank you Mr. Shen." Hearing the words, the participating boys straightened up unconsciously, and there was confidence in their eyes.

There was applause again in the venue. This applause was given to Shen Lang and also to the participating boys. As Shen Lang said, starting a business requires courage. This person who has the courage to start a business is already stronger than many of them.

The faces of the other four judges were not very good, and one of them retorted.

"I recognize his courage, but entrepreneurship cannot be achieved by courage alone. I still insist that his entrepreneurial direction is wrong."

This is a bit tit-for-tat, and everyone's eyes on the scene fell on Shen Lang.

Shen Lang shook his head secretly, as expected, where there are people, there are worlds, but Shen Lang didn't directly confront the opponent, but continued to talk to the participating boys.

"Your idea is correct, but many details are still lacking. For example, you put all the washing machines in one room, which saves some rent, but reduces the radiation area. Many students don't even want to wash clothes. Do you expect them to walk 10 minutes to your laundry room and wait there for half an hour to wash a basket of clothes?"

"My suggestion is to rent more stores, and only put five washing machines in one store. In this way, the store you rent can be smaller. At the same time, after you have more stores and a wider radiation area, it is better to talk to some merchants about promotion. , In addition, I suggest that you change the charging mode of the washing machine. Instead of making it a coin-operated one, make it a recharge card. In this way, there will be enough cash flow for you to open up more stores. .”

"Also, students generally don't leave too far away during the half hour of laundry, and this time can also be used. You can open a bookstore or video game store next to the laundry, or a small Internet cafe, or It’s a snack shop, and starting a business is to maximize all the conditions that are beneficial to you, so that you can succeed!”

As soon as Shen Lang finished speaking, there was warm applause at the scene.

"Fuck, awesome, no wonder they can make such awesome products as YY, it's an absolute idea."

"Yeah, after he said that, I kind of want to open a laundry shop."

"No, a successful person must have his own uniqueness."

The faces of the other judges became ugly, especially the one who choked with Shen Lang just now, his face was flushed red.

The participating boys bowed deeply to Shen Lang: "Thank you Mr. Shen for your guidance, thank you."

Shen Lang encouraged with a smile: "You're welcome, the first time you start a business, there will definitely be many shortcomings, and you will definitely encounter a lot of troubles in the middle, and you may even fail to start a business, but these are not important. The important thing is that in the process of starting a business The setbacks you have experienced, the pits you have stepped on, these will be your valuable experience."

"I still say that, if you can have an idea and implement it physically, you have already surpassed many people."

When the participating boys left the arena, the applause on the scene became more and more enthusiastic.

Afterwards, the competition seemed to be uneventful, and the other four judges never spoke against Shen Lang again. Under the hint of the organizer, the host also frequently threw the topic to Shen Lang.

The audience was also happy to listen to Shen Lang's analysis, especially the small stories that Shen Lang told from time to time, which made the audience feel that what they participated in was not an entrepreneurial competition, but a talk show.

(End of this chapter)