my return 2002

Chapter 235 Desire for it, and action will surely come
Shen Lang pondered for a moment: "First of all, we need to understand that games are not operated by one or two companies, nor are they operated by one or two countries, but an industry covering the whole world."

"Take Japan and South Korea next door to us as examples. Japan's game industry developed the earliest. It has occupied an important position in the world game industry since the 80s. Nintendo game consoles are even exported to the world. I would like to share with you here. Take a look at a piece of Nintendo's financial report data."

"Nintendo's financial report for the second quarter of 2004: the turnover is 1880 billion yen, or about 900 billion yuan, and the net profit is 141 billion yuan. This is only Nintendo. There are many upstream and downstream industry chains for games. You can Imagine how well Japan is being paid throughout the industry chain."

As soon as the voice fell, the audience began to whisper, especially those middle-aged audiences. In their view, games are just playthings. They have never regarded this as an industry. They did not expect that a company would produce such a huge profits.

The young viewers were surprised by the data that Shen Langzhang said, which were not on the teleprompter.

This is not over yet, Shen Lang continued.

"The South Korean game industry started later than Japan, and it has been rising since the 90s, but South Korea's encouragement for the game industry is all-round, from taxation, loans to leasing offices, there are a series of preferential policies, and even some games Special talents in the industry can also be exempted from military service.”

"So the Korean game industry has developed into a major game exporting country. Now our domestic legends, Miracle MU, and BNB are all Korean games. The data from last year is also the same. The net profit of Korean game exports is: 3 million U.S. dollars , Where did the money come from? If our domestic game companies want to represent Korean games, they not only have to spend a huge amount of agency fees, but also give them a profit share, which is generally 8769% to 15%.”

After listening to Shen Lang's words, the audience was extremely shocked. On the one hand, the game was so profitable, and on the other hand, the Korean game company did not know how much money it had made from the mainland these years.

Immediately, several young audience members raised their hands. The host was a little hesitant. It was not yet the free questioning session, but the director saw that the show was so effective, and immediately passed a gesture to the host: Let him ask questions.

The host quickly signaled to the on-site staff: "We have asked the boy in the hat at the front to ask questions."

The boy took the microphone and said to Shen Lang: "Mr. Shen, since the game industry is so profitable, why do we want to represent Korean games? Why can't we do it ourselves? I think domestic self-developed games such as Sword Rain Jianghu and Fantasy Westward Journey are well done. They are all good."

"There is a problem of accumulation. Yes, we have indeed made some games of good quality in China, but the overall level of the game industry is still far behind that of South Korea. This must be admitted. After all, they took the lead in developing For ten years, it is normal for us to act as agents and learn from their game production experience as chasers.”

"In fact, we are already far behind. If games are banned and all game companies are closed as the society says, what will be the final result? We are out of touch with the game industry system of the entire world. If we want to develop at that time, we must develop. I can't get up."

Before Shen Lang finished speaking, many middle-aged viewers raised their hands, and the host took a look.

"Please ask the uncle sitting in the third row."

The uncle's tone was full of gunpowder as soon as he opened his mouth, pointing at Shen Lang and said: "You are completely beautifying the game. Look at how many minors are now playing games, and their grades have plummeted. How many junior high and high school students should have a bright future. Can't get into college because of playing games? You game companies are motivated by profit and will do anything to make money!"

The host's face changed when he heard it, and the director on the scene also became nervous, and secretly called two staff members.

"If he acts aggressively in a while, invite him out immediately."

The host is hesitating whether to pause the recording.

Shen Lang spoke, and he said to the uncle calmly: "I admit that online games have some influence on minors, so we also launched an anti-addiction system this year. How can a newly born industry have no problems? If there is a problem, we should think of a way to solve the problem, not to solve the problematic industry."

"In addition, I also want to ask a question. If we ban the online game industry, will these minors who play games study hard and make progress every day?"

"Obviously it is impossible. Minors are addicted to online games. On the one hand, it is because of poor self-control. More importantly, it is a problem of education. Take me as an example. I started in elementary school, and all my studies were for exams. From the college entrance examination, to the required courses and elective courses of the university, but the ones that are really helpful to my employment are actually pitifully few, and almost all of them are returned to the teacher after the exam. Now take a college entrance examination paper and give it to me. At least you can score [-] points in the exam."

"Such a large amount of boring learning is the fundamental reason why minors are tired of learning. Even if there is no game, they will not feel that learning is a happy thing, and they will not be able to form the habit of learning."

"In addition to school education, there is also family education. Many of our parents now regard games as a scourge. They don't let their children touch games from childhood to adulthood. They can control them when they are young. When children grow up, they start to touch games again, and they will find that , Studying is so boring, games are so fun.”

After Shen Lang finished speaking, many young audience members couldn't help laughing out loud.

The uncle wanted to refute, but Shen Lang said again.

"If our parents can change an educational method, for example, give the child half a day every weekend, or two hours of free play time, or even, you go to play with him, and then tell him that if you want to play games in the future, you can , but it must be on the premise of completing homework, and then you look at his academic performance, whether it has declined or improved."

The uncle thought of his son who was in junior high school. The situation was exactly the same as what Shen Lang said. He had strict requirements on his son since he was a child. He would not let him touch any game consoles at all. Even TV was rarely shown to the children. When he was in elementary school, his son was always in the top of the class every time he took the exam.

He began to plummet when he was in junior high school. Since he discovered that his son was addicted to online games, he blamed the game companies for his crimes, thinking that they had harmed his son.

But as Shen Lang said, even if all the game companies are banned, will his son be able to like studying?Obviously impossible.

"How about trying his method?"

The host secretly breathed a sigh of relief, and praised Shen Lang's ability to adapt on the spot.

For the first time, there was applause.

At this time, another young audience took the microphone and started asking questions.

"Mr. Shen, I was quite shocked after hearing the data you mentioned just now. It turns out that so much money in our game industry has been made by foreign companies. As far as I know, your company has not represented any A foreign game because you don't want to give the profits to foreign companies?"

Shen Lang shook his head and smiled: "As I said just now, games have formed a global industry, and our country is also a part of it. The current world structure has changed, and the emphasis is on cooperation. No one is It can be developed independently of the entire world system.”

"The main reason why I didn't act as an agent for foreign companies' games was that the price was not agreed. I prefer to keep more profits in China, so that I can have more money to develop self-developed games, instead of always acting as an agent and giving them to others. Blood transfusion."

It is true that he gave up the agency of Warcraft because the price was not negotiated, but he gave up the agency of DNF because Shen Lang did not want to use the money of domestic players to subsidize South Korea.

You know, after DNF's national server became popular, it has to pay a huge amount of agency fees to Neople every year. How much are these agency fees?It accounts for 40% of the GDP of the entire Jeju Island. It is no exaggeration to say that a single game of DNF supports the economy of the entire Jeju Island.

Self-developed [Ghost Blowing Lamp] is indeed not as good as acting as an agent for DNF insurance, but if it's just for making money, Shen Lang doesn't need to work hard all day to start a business. With the funds on hand, he bought some real estate in major first-tier cities , property management, wouldn’t it be nice to be a charterer who just eats and waits to die?
When you live again, you have to do something different, life will be meaningful, isn't it?

Amid applause, the young man asked another question.

"Mr. Shen, since World of Warcraft was released, it has exploded all over the world. I heard that your company is also making a 3D large-scale MMO online game. Is this online game competing with World of Warcraft? In the future, this game , is it possible to export it to the outside world?"

Shen Lang straightened his body, and said seriously: "Of course, [Zhu Xian] was aimed at World of Warcraft at the beginning of the project."

The young audience at the scene couldn't help but let out a burst of exclamation.

"But, World of Warcraft is a work that Blizzard has painstakingly worked on for three years. The world view is extremely grand, and our overall game industry system in China is backward. Your company has been established for less than three years. Can you really produce a work that surpasses World of Warcraft? " asked the young man.

Shen Lang smiled confidently: "How will you know if you don't try? And it doesn't have to be to defeat World of Warcraft all over the world. For example, set a small goal first and surpass World of Warcraft in the national server!"

Amid applause, this round of Q&A was over, and the host began to continue the following program flow.

"Mr. Shen, we all know that this summer is very lively. The competition between QQ, YY and MSN has become fierce. After that, there will be competition with Sina blog, QQ log, and YY log. Many people say that the reason why YY can rise is completely It's luck, and I encountered a big hit in Super Girl, what do you want to say about this?"

Shen Lang frowned slightly, shook his head and said: "I think this statement is very irresponsible to all the staff involved in the promotion of YY. The popularity of Super Girl is indeed beyond many people's expectations, but the cooperation between our company and Super Girl 3000 million RMB was invested in the early stage, and the follow-up offline promotion also spent about the same amount, so that everyone can see the current situation.”

"Why YY and not some other instant messaging software? In fact, as early as April, the number of users of YY has exceeded 3000 million. It is precisely because of these 3000 million users that we have the opportunity to leverage this lever .”

"Thick accumulation can lead to thin growth. I think the word luck can be used in another way. For example: if you are sincere, gold and stone are open, or: if you yearn for it, you will be able to do it."

At this time, whether it was young audiences or older audiences, they all applauded Shen Lang.

The host smiled and nodded, and joked, "If I hadn't read Mr. Shen's profile beforehand and knew that you were from the Department of Finance, I would even have thought you were studying liberal arts in college."

There was a burst of laughter at the scene.

Shen Lang also smiled.

The host brought up the next topic: "As I said just now, Mr. Shen studied finance at university, and as far as I know, Mr. Shen also worked in a financial company for nine months. Then why did he suddenly Thinking of switching careers to start an Internet business?"

Shen Lang leaned back in his chair: "Actually, it was a very accidental opportunity. Before I joined a financial company, I joined a fund project team and worked as an assistant for the fund manager. Later, our manager was poached. He didn't bring on me."

There was another burst of laughter at the scene, and the host also laughed and said, "I guess, your fund manager must be very regretful, but we also want to thank him. If he had brought you, maybe there would be no such products as YY and 360 today." .”

Shen Lang nodded in cooperation, and the host signaled him to continue.

"Coincidentally, a new fund manager came to our project team later, and he brought his assistant with him." Shen Lang pretended to be helpless and said.

"Haha~~~"

The host was amused: "Then what happened later? You came out to start a business?"

Shen Lang shook his head: "No, at that time our company held an internal competition for recruitment, and I participated in it. It just so happened that the company's newly established venture capital department had a position for a venture capital manager."

"Then you applied for the job?" the host asked with great interest.

Shen Lang nodded: "Yes, luck is not bad, I applied for the job and was not dismissed."

"Later, I started to get in touch with venture capital. At that time, the company's venture capital department was just established. It was not well-known and there was not much capital on hand. Then we invested in two projects, one was Little Sheep, and the other was Ninetowns."

"Oh~~~"

The audience at the scene all had such expressions.

The host asked: "Is this the reason why you have a good relationship with Zhu Jun? I heard that the point card trading system Ninetowns is using now was proposed by you."

Shen Lang nodded. The young audience at the scene were no strangers to the point card trading system, but they didn't expect that it was Shen Lang who came up with it.

"In other words, you got inspiration from Ninetowns before you decided to switch to the Internet?"

"It's not entirely true. At that time, I just vaguely felt that the Internet would be a outlet, so I did it."

"Okay, thank you Mr. Shen for sharing"

(End of this chapter)