my return 2002

Chapter 350 National High School League
Shen Lang opened the car door, sat in the driver's cab, glanced at the central control panel, and frowned.

"Mr. Wang, is the size of this central control panel too small?"

Wang Chuanfu was stunned when he heard the words: "Isn't it small? The 7-inch central control is already the only one among cars of the same price."

Shen Lang also realized that he had some preconceived ideas. The multimedia functions of cars in 09 were relatively simple. Many low-end models did not even have a central control panel at all, and all were controlled by physical buttons. The size of the central control panel of some high-end models is often About five inches.

Wang Chuanfu also said to Shen Lang: "Mr. Shen, to be honest, I spent a lot of money on this 7-inch central control screen. If it wasn't for the multimedia function of the star system, I would still use the previous 4.5-inch central control screen." Screen."

Shen Lang also understands that Wang Chuanfu is out of cost control. After all, the price of BYD F6 is only about 8 yuan. The three major items cannot be saved. The chassis is not dare to save, so the cost can only be reduced in other aspects. This is also the fundamental reason why BYD F6 looks cheap.

Domestic self-owned auto brands will have around 2022+ models in 10,000, and more than 20 users will choose joint venture cars. What's more, in 09, it's not that Wang Chuanfu doesn't want to make high-end cars. On the one hand, the technology is backward. On the one hand, there are also reasons for low brand awareness.

In the past ten years, domestic independent auto brands have left the impression on users that they are cheap and low-end. It is not possible to make users accept brand premiums overnight.

Shen Lang didn't worry about the size of the central control screen anymore, but inserted the key, turned on the ignition, and as the central control screen lit up, the familiar star system appeared on the central control screen together with BYD's Peugeot.

About 20 seconds later, the car started up. Shen Lang slid the icons on the screen with his hand. The 360 ​​series products and YY are all there. Just like the mobile phone system, there is an application center, from which you can download applications independently.

Suddenly Wang Chuanfu shouted: "Xiao Xing, turn on YY."

A naughty child's voice came from inside the carriage: "Good master, the YY software is starting."

Then the YY login interface appeared on the central control screen. This car should have entered a YY account before and directly logged in to a YY.

Shen Lang's heart skipped a beat: "Xiao Xing, search for Old Wang."

The embarrassing result was that there was no response. Wang Chuanfu explained with a smile: "Mr. Shen, the technology of this voice control system has not yet reached this stage. It can only be used on the main interface, and it will not work when entering other applications."

Shen Lang was a little disappointed: "It seems that we still have a lot to improve technically."

Wang Chuanfu laughed when he heard the words: "Mr. Shen, is your requirement too high? In fact, I am surprised that the Xingchen car-machine system has achieved this step. When the new F6 is launched, the Xingchen car-machine system will definitely become A big selling point."

Shen Lang thought so too. After all, it was only in 09, and the main function of the car was transportation. Being able to complete voice control is already considered a pretty good technology.

Afterwards, Shen Lang tried to use voice control to open YY Music, YY Movies and other software, and it was pretty smooth. The only problem was that the network speed was relatively slow. Wang Chuanfu explained that this was because the SIM card in the car still used the 2G network.

Shen Lang reminded: "The memory of the car must be larger, at least 16GB or more, otherwise it will be difficult to meet the needs of users for multimedia audio and video. Can't 3G networks be used?"

Wang Chuanfu shook his head helplessly: "It's still a matter of cost control. The 3G network needs to re-customize a set of 3G modules for the car. It has not been produced yet, and the cost is relatively high. We can't afford it yet."

This is the helplessness of domestic auto brands. It’s not that there are no good materials, but that they can’t afford them. If the price is too high, users don’t buy it, so they can only use cheap materials to reduce costs, and then they are complained about cheap materials, which lowers the brand value, forming a vicious circle. .

Shen Lang reminded: "Mr. Wang, going on like this is not an option. We still need to invest in brand promotion. If there is no profit, there will be no money to invest in research and development. This is an endless loop."

"Well, I need to think about this. The main reason is that BYD is still far behind in the field of internal combustion engines. In the future, our main research and development direction will be electric vehicles." Wang Chuanfu pondered for a moment and said.

Shen Lang frowned slightly when he heard the words: "The battery life of electric vehicles is a big problem, and it cannot be solved by technological iteration alone in a short period of time. Have you considered starting from hybrid energy?"

Wang Chuanfu nodded: "Well, we are also conducting research and development in two directions at the same time, but at present, it is easier to break through the technical difficulty of pure electricity, and now various countries are also supporting new energy."

BYD's personal car business is only part of the business, and a large part is electric buses, which have already been put into use in some countries. This is also a large part of BYD's profit source. Compared with personal cars, electric buses are only It is BYD's most profitable project.

Moreover, due to BYD's own advantages in the battery field, it can minimize costs, and it is difficult for other electric bus companies to compete with BYD.

Afterwards, Shen Lang took a test drive of the BYD F6 again. What can I say about this car? Basically, it has nothing to worry about, and its comfort and handling are average. However, considering its price of just [-] yuan, I can only say, Sure enough, cheap is the best marketing tool.

That night, Wang Chuanfu also arranged a dinner, and invited the shareholders who came to the meeting to have a meal. What's more interesting is that Shen Lang was arranged at the same table as Buffett.

Shen Lang also joked with Buffett: "It seems that I saved 62 US dollars."

"Haha, then I wish you a pleasant dining experience." Buffett was also happy, laughing until the wrinkles on his forehead almost wrinkled together.

Shen Lang couldn't help being a little puzzled. Rich people in America seem to live a lot longer, just like Buffett is already 79 years old. Apart from looking a little older, he still maintains a good spirit, even in 2022. He is also active in the capital market, and from time to time he will be on the news of certain marketing accounts, constantly stimulating the anxiety of the poor.

In contrast, the average life expectancy of the rich in China is much worse. When it comes to eating habits, the eating habits of Westerners are even more unhealthy. It seems that the difference in medical level cannot be explained alone.

Regarding Shen Lang's question, Buffett did not hide it, but began to talk freely.

In Buffett’s description, in addition to maintaining a happy mood and exercising properly, he has also long-term registered a drug that improves the activity of body cells, and even after a period of time, he will perform blood transfusion surgery to inject some young people with more active blood. into oneself.

Shen Lang felt a little creepy after hearing this: "However, with today's technical means, it is not enough to find out all the viruses in the blood, don't you think it is too risky?"

Buffett shrugged: "At our age, one more day of life is earned. If you can prolong your life, what's the point of spending some money?"

Speaking of which, Buffett looked at Shen Lang enviously: "Of course, this is not something you should consider now. You are still so young. When you get old, maybe biotechnology will be able to develop the real [Undead Medicine]. I envy you!"

From Buffett's tone, Shen Lang heard the fear of death. Perhaps, this is the real reason why these rich people are willing to spend huge sums of money and let others act as guinea pigs.

After the banquet, Shen Lang returned to Shanghai that night. As Buffett said, he is still young, and the future is not something he should consider now.

A few days later, when Shen Lang just arrived at the company, he received good news. After a month of internal testing, [Cross Fire] officially opened the public beta without deleting files on January 2009, 1.

Taking advantage of the official start of charging during the Spring Festival, under a series of New Year gift pack activities, the total consumption of players exceeded 2 million by the end of February.

The revenue of more than [-] million yuan in a single month suddenly made [Cross Fire] the most profitable game of Dew Games, and it also ignited the enthusiasm for FPS games in the entire market.

Shen Lang's side was elated, but Xiao Ma's side was full of gloom.

[King of the Battlefield] and [Cross Fire] were in internal testing at the same time, and they also rushed to conduct the public beta without deleting files during the Spring Festival, but the situation was quite different. The revenue of [King of the Battlefield] in February did not even exceed 800 million. This result depends on the results. Sounds like a good deal, but that's when Penguin has invested a lot of publicity resources.

As a result, the revenue is less than one-twelfth of others', how can this make Brother Ma feel so embarrassed?

And the most important thing is that in order to attract the consumption of [King of Battlefield] players, the operation department has designed a large number of cheating activities. The remaining players of [King of Battlefield] are basically squeezed out. The revenue in March is estimated to be half of what it was in February. No, the national server of this game is completely useless.

What makes Xiao Ma even more depressed is that for the same FPS game, [King of Battlefield] is better than [Cross Fire] in terms of game quality and other aspects. As a result, [Cross Fire] became popular, while [King of Battlefield] was smashed to the street .

At the same time, [Battlefield King]'s overseas servers performed very well, which made people wonder if there was a problem with Penguin's operational capabilities.

Not only did Neowiz criticize Penguin, but many Korean game makers also questioned Penguin's operational capabilities, and even the [Aion] that had been discussed before was taken away by Shanda.

Brother Xiaoma was so angry that he jumped his feet. At the moment, he can only pin his hopes on the game [Dream of the Three Kingdoms].

On the other hand, [League of Legends] has been officially launched after several tests in North America, and Dew Games has also easily obtained the agency right of [League of Legends] in the mainland.

Wang Tao personally led the team to do local optimization, and because of Shen Lang's relationship, Dew Games has obtained very high authority, and can modify some content in the game. [League of Legends] After all, this game has the most players on the national server, Shen Lang Naturally, I don’t want to see players in the national server explode because of some BUGs, and have to wait for Yangdao Studio to slowly repair them to eliminate the BUGs.

Of course, for this matter, Shen Lang also made an overseas phone call with Yangdao. After chatting for half an hour, Yangdao finally had to agree. Who told Shen Lang to be the big boss of the studio? Seeing [League of Legends] Big fire, he didn't want to be kicked out at this time.

It is worth mentioning that Li Xuelin has already organized a college league in the United States, and the effect is very good. Many colleges and universities in the United States have e-sports clubs. After the [League of Legends] became popular, many college students spontaneously formed teams.

Although the college league held by Li Xuelin was only a small-scale competition held within the scope of the continent, it also attracted more than a dozen teams to participate. According to Li Xuelin's idea, he plans to hold similar competitions in some of the more developed states in the United States, and wait for these competitions After the end, another college ranking competition in the United States will be organized, and the top three teams from each continent in the Intercontinental College League will compete.

"Well, that's a good idea. You can go ahead and do it. You can handle it yourself in terms of funds." Shen Lang praised Li Xuelin's approach. It is very difficult for a newly launched game to be directly professionalized. A great way to gain experience.

"Okay, I feel relieved with your words." Li Xuelin hung up the phone excitedly, and immediately called the event operation of Star Games to the conference room for a meeting.

"I have obtained the consent of the BOSS. Next, our investment in the Intercontinental High School League will be doubled, and the championship bonus will be directly increased from 1 US dollars to [-] US dollars. In the National College Ranking Competition, the championship bonus will be [-] US dollars. $[-], and the runner-up will also get $[-]."

For a while, a whistle sounded in the conference room.

"Oh, that's a great idea."

"It's so cool, $[-], those high school students will go crazy for it!"

After Li Xuelin waited for them to finish their fight, he reminded: "The prize money of the event has increased, and the pressure on our organizers will definitely increase. Inexplicably participating in competitions will dampen the enthusiasm of college students."

You must know that even the WCG, which is known as the World Cup of E-sports, the prize money for the championship of a single event in 2009 was only [-] U.S. dollars. The championship prize of [-] U.S. dollars will definitely attract the attention of many professional clubs.

This is also one of Li Xuelin's goals. Of course, it is a college league after all, and professional players participating in it must be a blow to reduce dimensionality. A one-sided game cannot mobilize the audience's emotions.

After formulating a series of plans in detail, Li Xuelin announced the plan for the entire college league to the outside world. As he expected, it quickly caused a huge shock in the college. Even many top students who usually don't play games began to contact [League of Legends], after all, tuition fees in American colleges and universities are too expensive.

Many people can't afford it, and the attraction of one hundred thousand dollars is not something everyone can resist, and some game lovers even revel in it like Christmas.

With the increasing exposure of the event, [League of Legends] concurrent online users in North America also exceeded the million mark.

(End of this chapter)