my return 2002

Chapter 357
"How about we invite some celebrities to open Weibo?" Someone suggested.

Immediately, someone shook his head worriedly: "But in this way, will it reduce the stickiness of ordinary users? The biggest reason for the failure of Sina Blog and QQ Blog before is to blindly expand the scale and not care about user experience."

Shen Lang knocked on the table, and said seriously: "Don't judge whether things are good or bad based on experience. First of all, YY Weibo can convert bloggers of YY logs to increase user stickiness. Secondly, Weibo and blog are completely different things. It’s a different kind of carrier. Don’t always think of Weibo as a blog that can only post 140 characters. alright?"

"The main reason why star blogs are not sticky enough is that blogs need to have a certain cultural threshold, and the cultural level of celebrities is generally low, it is difficult for them to write in-depth articles, and more blog users are receiving information."

"But Weibo is different. Just like Mr. Liang said just now, you can post a Weibo after having a meal at noon today. Weibo pays more attention to social sharing. Even if a celebrity just posts a smiling face, his fans can Knowing that he is in a good mood today, relatively speaking, Weibo is more suitable for celebrities to display."

Liang Han said tentatively: "Then, Mr. Shen, why don't we invite Huayi's stars to test the water first?"

Shen Lang waved his hand: "There is no need to be so restrained in doing things. When we make achievements, Sina and Penguin will definitely end up, and then it will be the same as before. Everyone is spending money crazy to poach people. Since the money is always If it takes money, it is better to smash it from the beginning, even if it is unsuccessful, it will overwhelm others in terms of momentum."

This is the difference in concept between the boss and the manager. Liang Han's idea is to be steady and steady, how to get the most benefit with the least cost, but for the current Shen Lang, there is no need to think too much about the investment of tens of millions , Just throw money at it.

The boss has made a decision, and the executives of the project team naturally have no reason to object. After receiving the project funds from the company, they began to contact the celebrity artist's agency.

Over the years, no matter it is a film and television company or a music company, they have maintained extremely close ties with 360 video and 360 music. Inviting celebrities to open Weibo is also a good window for publicity. Some big-name celebrities can also get resource recommendations, and the agency naturally Happy to cooperate with YY Weibo, but only received a symbolic signing fee, and opened YY Weibo one after another.

The effect was also very obvious. Several popular artists from Huayi and Orange Sky gained [-] followers in less than an hour after posting their first Weibo.

And this is just the beginning, Jay Chou, Stefanie Sun, Liang Jingru and other singers have exceeded one million followers in just one day after opening Weibo.

What followed was that the number of users of YY Weibo skyrocketed. Three days after a large number of celebrities settled in, the number of registered users exceeded 3000 million, and this number is still growing crazily.

However, although these veteran stars have great influence, what everyone didn't expect is that the one with the most fans on YY Weibo is a young artist——Hu Ge, whose number of fans exceeded 300 million in just one day , stunned all the people who eat melons.

Like Hu Ge, there is also Yang Mi, whose number of fans soared to 200 million in one day, followed by Liu Shishi and Tang Yan, whose number of fans has exceeded one million, which is not inferior to other big-name stars.

This is due to the just hit "Legend of Sword and Fairy 3". Compared with the brilliance of Paladin 1, although Paladin 3 has been criticized in many places, its ratings are even worse. Let several leading actors in the play gain extremely high popularity.

What's more interesting is that Liu's mother, who is far away in the United States, also got the news. Perhaps Liu Tianxian's development in Hollywood is not going well. Liu's mother is worried that her popularity in the mainland will decline, so she also helped Liu Tianxian open YY Weibo.

On the same day, Liu Tianxian posted a post on Weibo. There was no text, only a photo. The background was a meadow. Liu Tianxian was wearing a pure white dress with his hands behind his back, standing in a greenery, full of immortality.

The editor of YY Weibo quickly discovered Liu Tianxian's Weibo, and specially sent a real-name verification. After confirming that it was him, he quickly arranged the best recommended position.

And Liu Tianxian's popularity did not disappoint. In just five hours, the number of fans exceeded 350 million, surpassing Hu Ge in one fell swoop, becoming the star with the most fans on YY Weibo.

YY Weibo's coquettish operation came too fast, and when Sina and Penguin reacted, they found that the real well-known celebrities in the market were basically caught by YY Weibo.

Cao Guowei got a little angry, and secretly scolded Shen Lang for not playing cards according to the routine. At the same time, he was very puzzled. When he was blogging before, Shen Lang didn't participate in the celebrity battle between him and Xiao Ma. Why did he behave so uncharacteristically this time? Inviting celebrity artists to settle in with great fanfare?
"Isn't he afraid that YY Weibo users are too sticky?"

Brother Xiao Ma was also very puzzled by this, and he didn't understand why Shen Lang, who had always played steadily, would be so aggressive this time.

It's just that now, they can't take care of that much anymore. Seeing YY Weibo's popularity, if they don't make any moves, they will soon be left behind, and it will be difficult to catch up.

However, YY Weibo has signed an exclusive agreement with celebrity artists. If they want to poach them, they will not only have to bear liquidated damages, but also pay a lot of signing fees. Otherwise, why would they risk offending Inspur Group and change platforms?

However, in the midst of the subprime mortgage crisis, the money in the hands of Sina and Penguin is eager to spend in half, and Cao Guowei and Xiao Ma are reluctant to spend money.

If the boss doesn't give money, then the management of the project team can only find a way.

Not to mention, they really found a direction - Internet celebrities. Compared with the stars and entertainers in the entertainment circle, Internet celebrities may look a bit rustic, but their popularity is still good. Internet singers like Yang Chenggang, Zheng Yuan, and Pang Long can also be regarded as Familiar name.

Cao Guowei found Xiaoshenyang even more by virtue of his connections. After the Spring Festival Gala sketch [Not Bad Money] became popular, Xiaoshenyang also gained a very high degree of attention. The number of fans broke through on the day Sina opened Weibo. million.

In the fierce competition among the three companies, the most popular keyword on the Internet has also become: Did you post on Weibo today?

In a very short period of time, Weibo began to enter people's lives, especially for some young people, there is a new option for fishing at work. It is no longer simply watching dramas, but has added another item-swiping Weibo.

After opening Weibo, first check to see if the celebrities you follow have posted updates, and then check to see if the friends you secretly follow have said anything bad about you.

Some people habitually take digital cameras with them when they go out. Although mobile phones can also be licensed, the imaging is still far behind digital cameras.

Often in some restaurants, you will see someone take a picture with a camera without letting others touch their chopsticks after serving the food, and it even caused a wave of buying digital cameras.

If a friend complains, she will say: You are out, you don’t even know about Weibo, right?
Weibo is completely popular, but the real competitors are YY Weibo, QQ Weibo, and Sina Weibo. NetEase and Sohu Weibo are basically invisible, and many netizens don’t even know about it. These two have also done products such as Weibo.

However, YY Weibo has the largest user base. On the one hand, it invites the most celebrity artists;

By the end of June, the number of registered users of YY Weibo had exceeded 6 million, half of which were attracted by celebrities.

And Sina Weibo and QQ Weibo are not without strength in the first battle. The registered users of Sina Weibo have reached 3000 million, and QQ Weibo has more than 2000 million users.

Just when Weibo showed the chaos of the three families, Shen Lang had already boarded the flight to the United States.

The engagement ceremony between Shen Lang and Liu Tianxian was set on July 7rd, and the date was the almanac that his father asked someone to read. Although Shen Lang didn't really believe it, it was just a custom, so he agreed for comfort.

Parents and uncle have already helped to arrange the engagement ceremony in the United States in advance. Although not too many people were invited this time, it was just that the two families invited their relatives and friends to gather together, but the total number of people exceeded a hundred, and they even lived in the villa. No, we can only arrange for them to stay in a nearby hotel first, and at the same time prepare a few tourist minibuses to be on call at any time, and take them to play wherever they want to go.

When Shen Lang arrived at the villa, it was already July 7st, so naturally he was complained by his mother.

On the contrary, Liu's mother is very considerate: "My mother-in-law, Xiaolang is also busy with business, as a man, you always have to put your career first."

My mother was actually worried that her in-laws felt that Shen Lang didn't pay enough attention to the engagement ceremony. Seeing that Liu's mother had said so, she didn't struggle anymore.

Shen Lang couldn't take care of the jet lag, so he was dragged to try on clothes. The dresses on the day of the engagement ceremony were custom-made by Liu Tianxian from a Hollywood brand that specializes in making dresses for celebrities.

Liu Tianxian kept secretively from showing Shen Lang, but Shen Lang's dress was relatively simple, a light black suit with a dovetail on the chest, it looked calm but not dull, the designer paid for it Thoughtful.

"You have seen my gown, but don't let me see yours, isn't it a bit unfair?" Shen Lang looked at Liu Tianxian who was helping him to arrange the gown, and suddenly hugged her.

Liu Tianxian pursed his lips and pushed Shen Lang away: "Don't move around, this dress won't look good when it's wrinkled."

"So, which one is more important is the dress or me." Shen Lang complained.

"It's okay if you are important." Liu Tianxian said so, his eyes were still looking at the dress.

O woman!Duplicity.

After finally trying on the dress like a marionette, Shen Lang was about to spend some time with Liu Tianxian when his mother suddenly barged in.

"Oh, I've been trying on a dress for so long, come out quickly, and say hello to your relatives, who have come all the way to attend your engagement ceremony, there should be a lot of etiquette."

Liu Tianxian looked at the loveless Shen Lang, and couldn't help smiling gloatingly.

That night, Shen Lang, who was jet-lagged after a day of tossing, could finally have a good rest. He originally planned to have an in-depth exchange with Liu Tianxian, after all, Xiaobie is better than a newlywed.

As a result, Liu Tianxian was dragged back to the room by Liu's mother, and never came out again.

The engagement ceremony was held in the church on the ranch. Although Shen Lang always believed that the church was the place to get married, whoever Liu Tianxian liked, let her be happy.

On July 7nd, a large number of Internet bigwigs from the mainland went abroad and attracted a lot of media attention. However, these bigwigs were strict with their mouths, and no one knew that they were there to attend Shen Lang's engagement ceremony.

Of course, people like Xiao Ma and Qiu Bojun would not come, but Jack Ma and Zhu Jun came earlier.

What is more embarrassing is that Zhu Jun and Ding Sanshi arrived at the same time, and the scene was very embarrassing for a while.

Just last month, Netease took away the national server agent of [World of Warcraft], and Zhu Jun angered Ding Sanshi more than once in public, and kept holding the [World of Warcraft] national server player's information in his hand, which made him Many players were very nervous, for fear that Zhu Jun would destroy their hard-working accounts in a fit of anger.

You should know that this kind of thing is very common in the online game circle in the mainland. After the game is changed to an agent manufacturer, all the data starts from scratch, which is also in line with the actual interests of the agent manufacturer.

Of course, Netease still has to show some face at this time, and will not completely disregard the wishes of the players.

Shen Lang saw it, well, he had to be the peacemaker.

So Shen Lang first found Zhu Jun.

"Now you are fighting against Ding Sanshi with the player's data, what do the players think of Ninetowns? Do you still want to operate the game in the future? Isn't this smashing your own brand?"

Zhu Jun was also very aggrieved: "It's not that I want to fight against Ding Sanshi, it's that he is too dishonest. He stabbed me in the back and I won't say anything. He even pays [-]% off the price of the server. What a good thing to do together." Let him take it all?"

Shen Lang found Ding Sanshi again, and Ding Sanshi pretended to be very angry at first.

Shen Lang directly exposed it: "Okay, don't pretend, you came to my engagement banquet this time because you want me to make peace."

"Hey, that's what I mean, but I definitely can't miss your engagement banquet." Ding Sanshi laughed.

Shen Lang thought for a while: "Since you asked me to be a peacemaker, how do you want to solve this matter?"

Ding Sanshi also began to complain: "It's not that I sincerely lower the price. You also know that the service life of servers is generally about three years. The servers in Ninetowns are all purchased two years ago, and the performance has fallen behind. I will take over now. It’s also a big risk.”

Shen Lang curled his lips: "It's as if you can afford a brand new Blizzard server."

Blizzard is a company that is really dark. It not only wants to make money from game agents, but also acts as an agent for game manufacturers to help them promote. They even use their servers. Blizzard has at least 30 pure servers with the same performance. profit.

"How about this, Ninetowns' server will be sold to you at a [-]% discount, and I promise not to drag you behind your back in the future, so let's forget about it."

"Okay, as long as Zhu Jun agrees, I'm fine."

(End of this chapter)