my return 2002

Chapter 361 Red Rice Charm Blue
After Li Shufu left, some domestic automobile manufacturers came to Xingchen Technology one after another. He Xiaopeng also became very busy and began to be invited to inspect various automobile manufacturers. Those who cooperate are treated equally, not only authorizing the car-machine system, but also helping them with hardware optimization.

In just one month, seven automakers have reached cooperation with Stellar Technology. These automakers have also quickly arranged for the development and production of new models. It is expected that by the end of the year, there will be a large number of models equipped with Stellar car-machine systems.

The Xingchen car-machine system has made a good start, and the mobile phone system has achieved gratifying results. Taking advantage of the golden period of summer sales, the domestic mobile phone market is also surging.

Bird, Gionee, OPPO and Shen Lang's "old acquaintance" Zhou Hongyi successively launched new 3G mobile phones.

Zhou Hongyi, in particular, was stunned to lower the price of Qihoo's mobile phone to 1399. You must know that this is a 3G mobile phone. Such a price is almost a loss.

After the price of domestic mobile phones was lowered, Nokia was the most affected. Before Star System did not make low-end phones, Nokia accounted for almost half of the middle and low-end market in the mainland, especially at the price of thousand yuan phones. Domestic mobile phones It's hard to compete with Nokia.

Even the four manufacturers of "China Cool Union" can only rely on the advantages of their own offline sales channels to sell.

Since the launch of the Stellar system, Nokia's market share in the mainland has been greatly threatened. First, Xiaomi and Meizu joined forces to grab market share in the high-end market, and then the low-end phone market was besieged by a group of low-end phone manufacturers.

Of course, for Nokia, the mainland market is not the main battlefield. Their energies have been dragged by emerging mobile phone manufacturers such as Apple and BlackBerry. Europe and the United States are the most important markets for Nokia.

It’s just that the situation is different this time. A group of low-end mobile phone manufacturers used 3G mobile phones to reduce the dimensionality of Nokia’s low-end models. executives sent harsh emails because mobile phone sales in the mainland fell by as much as 30% compared with the same period last year.

In an emerging incremental market, sales fell by 30%. This is already a collapse, and Nokia’s mainland branch has no choice but to report the situation to the head office. However, the communication costs of such multinational companies are extremely high. Wait until Nokia head office reacts , already in July, Nokia's share in the mainland mobile phone market was hit hard again.

Knowing the urgency of the matter, the Nokia headquarters took special measures to launch a highly anticipated model - the Nokia 5230 in the mainland.

And in order to reopen the market, the Nokia headquarters also deliberately lowered the price of the Nokia 5230. The price of 1599 is considered a bloodletting for Nokia.

It has to be said that Nokia's brand awareness in the mainland is quite good. It is also a 3G mobile phone, and the Symbian system has been accumulated over the years, and there are also many application software.

In addition to the quality of Nokia itself, there are still many users who buy it. Once the Nokia 5230 was released, it quickly regained a lot of market share.

The foreign executives of Nokia's mainland branch also publicized Nokia's "noble pedigree" in the media, and declared that the Symbian system is the best and safest mobile phone operating system in the world.

After Shen Lang saw the report, he called Lei Jun and Bai Yongxiang to Shanghai for a meeting.

"Why hasn't your sub-brand moved at all for so long?"

Lei Jun and Bai Yongxiang knew that Shen Lang was irritated by Nokia's foreigners.

Bai Yongxiang was the first to express: "The Meizu sub-brand's first mobile phone, the Meizu F1, is already in mass production, and I'm preparing for a development conference in the middle of the month."

Lei Jun also said: "The inventory of Redmi 1 has already reached [-] units, and it can be released on the market if there are enough [-] units."

Shen Lang's face looks better now. Before Android, Symbian was the biggest competitor of Star System. Although the ecology of Star System is better than Symbian now, he will not underestimate Symbian, let alone Nokia.

You must know that during this time period, Nokia is a well-deserved mobile phone empire, and even Apple does not pay attention to it.

Xiaomi and Meizu have been engaged in the high-end market before, and suddenly announced that they will enter the low-end market, which immediately attracted the attention of the market. Although they are sub-brands of the two companies, they are still sought after by many rice fans and blue fans. .

Some people who couldn't afford Xiaomi and Meizu due to their high prices began to pay attention to these two sub-brand models. For a while, the atmosphere in the low-end mobile phone market in the mainland became full of gunpowder.

This time, Lei Jun and Bai Yongxiang still held the press conference on the same day, and announced the prices almost successively.

When the price of 1399 appeared on the big screen, both venues exclaimed.

This price is nothing new for mobile phone brands like Bird, but for Xiaomi and Meizu, it can be described as a jumping price.

Although it is a sub-brand specializing in low-end models, there are differences in mobile phone configuration and materials, but the price is really good.

In fact, Lei Jun once wanted to directly lower the price to 999, lowering it to less than [-] yuan, but was rejected by Shen Lang. After all, if the price is directly lowered to the end, it will be difficult for other low-end mobile phone brands to survive.

At present, the offline channels of Xiaomi and Meizu have not been fully established, and the mobile phone brands such as Bird and Gionee have been killed rashly. In the end, mobile phone brands such as Nokia and Samsung will be cheaper, and the gains outweigh the losses.

But even so, it caused dissatisfaction among many low-end mobile phone brands. More than one of them came to Shen Lang to complain and asked him to take care of these two crazy guys. How could they do business like this.

Shen Lang can only appease them. Both of them use online sales channels, and the sinking market is still theirs. The key is to increase investment in technology and build a good after-sales service.

Of course, it was Nokia that was hit the hardest. Originally relying on the 5230, the sales of this magic phone improved. As a result, after the release of Redmi and Meilan, Nokia's sales also began to decline sharply.

Redmi and Charm Blue were released at zero o'clock after the press conference. In less than an hour, the 10 units in stock were sold out. In JD.com's self-operated store, the [-] units were declared sold out in less than [-] minutes, causing many Jingdong users complained that this is playing monkeys.

The situation of Taobao is similar. The inventory of 8 units of each of the two companies lasted for less than [-] minutes, setting a sales record for Taobao that month.

As a result, the person in charge of Taobao kept chasing Lei Jun and Bai Yongxiang for goods, but now Lei Jun and Bai Yongxiang still have the goods, and the remaining goods have already been supplied to offline stores, and because the two models The sales are booming, and some offline stores do not have enough inventory.

There is no way but to increase production. Bai Yongxiang is a little better. Meizu has its own factory and can arrange overtime work at any time. Xiaomi does not have its own factory so far, and it is all handed over to BYD. To increase production, it must Adding a new production line cannot be completed in a day or two.

Shen Lang's suggestion is: "Just taking advantage of the current subprime mortgage crisis, we can acquire several mobile phone foundries and integrate the production capacity. Redmi will be handed over to BYD for production, but Xiaomi is taking the high-end route and does not have its own The factory has always been a flaw in quality control, so why not take this opportunity to complete this piece of the puzzle.”

"Well, it seems that Xiaomi is going to raise funds again." Lei Jun spread his hands with a wry smile. Xiaomi has gone through two rounds of financing in the past two years, and its valuation has risen to 50 billion yuan. To be honest, even he himself did not expect The outside world's valuation of Xiaomi will be so high, and with the success of the Redmi sub-brand, perhaps it is not impossible for Xiaomi's valuation to break through the [-] billion mark in the third round of financing.

Shen Lang patted Lei Jun on the shoulder with a smile, and teased: "Do you think it's a bit incredible?"

"Yes, who would have thought that two years ago, Xiaomi's total assets were less than [-] million yuan." Lei Jun said with some emotion.

Shen Lang suddenly said with a bad taste: "So the most important thing for us to run a business is to follow the trend, and a pig can go to the sky when standing on the wind."

Not long after Lei Jun left, He Xiaopeng called and brought good news at the same time.

"Mr. Shen, a vice president of ZTE just called me and wanted to obtain the authorization of the Star System."

Shen Lang smiled: "It seems that the famous China Cool Federation can't stop the trend of history."

In addition to Coolpad, which joined the star system camp not long ago, two companies of China Cool Alliance have switched camps, saying that the star system has already gained absolute influence in the mainland.

To put it bluntly, the rise of the Xingchen system has had a great impact on the four largest domestic mobile phone manufacturers of China Cool Union. The reason why Coolpad was the first to fail is simple. The main business of Coolpad is only mobile phones, and The three mobile phone businesses of ZTE, Huawei, and Lenovo are not mainstream businesses at all.

For example, Huawei's mobile phone business is still in the stage of OEM production at this time. Huawei does not have a decent mobile phone business department at all, and Lenovo's main energy is on the PC side. I have competed with Meizu and Xiaomi several times, and they have lost a lot. The reason why Lenovo is still indifferent is that it has a solid foundation and a little money can not hurt the bones.

In fact, ZTE is very similar to Huawei. Its main business is also in the communication business. At this time, ZTE has not been sanctioned by the United States and is in a period of rapid development.

This time ZTE took the initiative to seek cooperation, which in Shen Lang's view has far-reaching significance.

"On the ZTE side, you keep in touch with the other party at any time, and you can also give them some technical support when necessary."

In fact, at the same time that ZTE was seeking to cooperate with Star System, Huawei was also holding a meeting on the mobile phone business.

The reason is also very simple. In the last quarter, sales of Huawei's mobile phones have plummeted. If Huawei hadn't maintained close cooperation with the three major operators, the mobile phone business would have suffered serious losses.

There are two topics for this meeting. One is whether to keep the mobile phone business, or whether to package and sell it directly. The other is, if it is kept, whether Huawei’s mobile phones will be connected to the Star system or build its own operating system.

Mr. Ren glanced at the executives present: "Everyone, let's talk about whether the mobile phone business should continue."

"Of course we have to do it, not to mention anything else. The sales of our mobile phone baseband modules have shown explosive growth in the past two years, which is enough to show that the current mobile phone market in the world is entering a period of prosperity. It’s the loss of a large cash cow that provides nutrition for the group.” Some executives said.

However, some executives quickly retorted: "However, our current mobile phone business is making OEM customized phones, and the competition in the customized phone market is quite fierce now. If we want to make a difference in this field, we must invest a lot of money." With manpower, and we started too late, it is still unknown whether we can catch up, the risk is too high, I suggest selling it as a package.”

The opinions of the two have won the support of some executives, and the two sides have expressed their views, and the voices of debate in the conference room are one after another.

Suddenly Mr. Ren knocked on the table, and then looked at a middle-aged man with an unattractive appearance.

"Mr. Yu, what do you think?"

It seemed a bit sudden that Yu Dazui was named by Mr. Ren. After all, he is currently in charge of the wireless product line in Europe, which has nothing to do with the mobile phone business.

But Yu Dazui quickly came to his senses, and said seriously: "I think it's either not to do it, or to do it together with the operating system!"

"Oh, tell me your reason." Elder Ren asked with great interest.

Yu Dazui calmed down and talked eloquently: "Actually, the pattern of the mobile phone market in the mainland is already very clear. The Stellar system occupies more than 45% of the market share, and as more and more mobile phone manufacturers join the Stellar system camp , and this share is still expanding.”

Elder Ren nodded curiously and asked, "Then why don't we just join the camp of the star system?"

"Recently, both Xiaomi and Meizu have launched their own sub-brands, and they have raised the price to 1399, which has seriously compressed the market of other low-end mobile phone manufacturers. If we still make OEM customized phones as before and rely on other people's mobile phone operations system, what is the difference between us and those low-end mobile phone manufacturers?" Yu Dazui spread his hands.

Mr. Ren pondered for a moment, then asked again: "If you were to take over Huawei's mobile phone business, how much would you charge? How long would it take?"

"Three years, 20 billion RMB!"

"Okay, then it's settled."

After the meeting, Yu Dazui was still a little dazed. Mr. Ren actually let him take over Huawei's mobile phone business, and also asked him to select people from within the company to form a team. He also specially approved [-] million yuan in activity funds in the early stage.

What a great trust this is!

Yu Dazui quickly invited people related to the mobile phone business to his office for a private talk, and cleared out those who felt inappropriate, and vacated the position. At the same time, he also found some people he was optimistic about to talk to, and invited them to join his team.

After half a month of busy work, Huawei's mobile phone business department has also officially reorganized successfully!
(End of this chapter)