my return 2002

Chapter 363 The Battle Begins

Due to the existence of the star system, the process of Android's entry into the mainland was not smooth. At first, as in the previous life, Google released the Android developer toolkit and made it free and open source to software and hardware manufacturers all over the world.

In the international market, because the Symbian system was fully acquired by Nokia, many software and hardware manufacturers were forced to switch to the Android position, but in the mainland market, the Star system has already occupied the mainstream of the market, and has in-depth cooperation with many mobile phone manufacturers, and The software ecology of the star system has tended to be perfect, and it is undoubtedly a stupid thing to switch camps at this time.

Google executives also noticed this problem, so they began to contact some mobile phone manufacturers in private, and gave certain preferential treatment conditions, such as technical support, such as helping them enter the international market in the future.

However, for many domestic small and medium-sized mobile phone manufacturers, it is too illusory to enter the international market. They have not even established themselves in the mainland market. It is not a wise choice to offend Shen Lang for Google.

Just when Google executives were at a loss, Lenovo stood up. Yang Yuanqing was very interested in the international market proposed by Google, and Lenovo has been implementing the globalization strategy in recent years. In his opinion, the mainland market has been unable to meet Lenovo's development. Yes, Google is a great partner.

Prior to this, Lenovo's mobile phone business experienced a failure of cooperation with the Symbian system. Now that Symbian has been acquired by Nokia, the system authorization in his hand has also been withdrawn. It just needs a new mobile phone operating system, which was thrown by Google. The olive branch is exactly what I want.

As for the star system?Yang Yuanqing didn't pay attention to it. In his opinion, this is a "turtle", and it is impossible to go to the international market in his life.

Google also began to publicize its cooperation with Lenovo. At the press conference, Google Senior Vice President Jelson said in a high-profile manner.

"Google is the best software manufacturer in the world, and Lenovo is the best hardware manufacturer in the world. The cooperation between the two will definitely establish a new mobile phone market structure."

Yang Yuanqing is also full of confidence in the face of reporters: "Lenovo's technical strength is our greatest reliance, and Lenovo will invest a lot of resources to rebuild the mobile phone business department, making it the same as the PC business department, making it the world's number one sales mobile phone brand."

Looking at the photo of Yang Yuanqing waving his fist in the newspaper, Shen Lang couldn't help but sneer.

"This Yang Yuanqing still has a way of bragging."

Bai Yongxiang frowned slightly, and was a little worried: "Lenovo is still very powerful. The first two failures were more due to lack of direction. It may replace Yahoo as the new generation of Internet giants in the United States."

"Yes, I looked at the list of software and hardware manufacturers that cooperate with Android, and there are more than 200 of them, and they are all top companies in the industry. Nokia's move is really bad." Lei Jun nodded. , also agreed with Bai Yongxiang's point of view.

Shen Lang said sternly: "The enemy is indeed formidable, but we don't need to uplift others' ambitions or destroy our prestige. Google's main focus is still on the international market. It is unlikely that it will use all its resources to attack us. As for Lenovo, There is indeed a certain accumulation of technology on the PC side, but that’s all, on the mobile side, it has no advantage at all.”

"I have only one request for you, to stare at Lenovo and completely destroy its mobile phone business department."

With the cards in Shen Lang's hands now, it is not difficult to encircle and suppress Lenovo. No matter what type or price model Lenovo comes up with, he can find mobile phone manufacturers to block it.

However, based on Shen Lang's understanding of Yang Yuanqing's character, he will definitely hit the high-end market. At that time, Xiaomi and Meizu will let Yang Yuanqing know what is meant by all-round slapping.

On the other hand, after reaching a cooperation with Lenovo, Google Senior Vice President Jason also had an in-depth understanding of the mainland market.

He found that it was useless to solve hardware manufacturers alone. Without software support, it was difficult for the Android system to compete with the Star system. However, after he contacted a large number of software manufacturers, most of them were very indifferent.

These software manufacturers did not express resistance to the Android system, but they all made a request. If they want to make software applications based on the Android system, the Android system must occupy at least 10% of the mainland mobile phone market share, otherwise there is no need to talk about it. .

This made Jelson very uncomfortable. In the international market, he was able to face those multinational software giants with ease, but he was frustrated frequently in the mainland.

However, Jelson is a Google executive after all, and he still has two brushes. He specifically approached Li Kaifu, the president of Google Mainland, to ask his opinion.

Li Kaifu naturally knows more about the mainland market than Jelson, so he gave pointers.

"Actually, developing a software ecosystem in the mainland doesn't have to be so comprehensive. As long as you get a few software manufacturers with a relatively large user base and build a small ecological chain first, it will be enough to get rid of the current predicament."

Jason asked excitedly: "Oh? What kind of software?"

"Instant messaging, e-commerce, audio-visual players, browsers." Li Kaifu paused at this point, then suddenly said something.

"Actually, have you ever thought about buying the Star System directly?"

Jason frowned when he heard this: "I'm afraid it's not easy?"

"Everything is valuable, the key is whether you can afford the price." Li Kaifu spread his hands.

Jelson nodded and pondered for a moment: "Your proposal is great, but I don't have that much authority and need to report to the board of directors. You also know that according to the current scale of the Star System, it is impossible to complete the acquisition without tens of billions of dollars. .”

Li Kaifu solemnly reminded: "Perhaps tens of billions of dollars is far from enough. Shen Lang, the boss of Star Technology, just made 50 billion dollars in the subprime mortgage crisis. He does not lack money. Facing such a promising market, there is not enough money." The funds cannot persuade him to make a move."

"Okay, I will report to the headquarters in particular, tell me now, which company should I start with." Jelson is not very optimistic about this acquisition, the reason is very simple, the Android system is also important for Google It is just a start-up. It is unwise to invest tens of billions of funds in a project with an uncertain future.

Tens of billions of dollars!Google can directly invest in the international market, and a mere mainland market is not worth investing so much.

Li Kaifu has been at Google for these years and understands the thinking of Google's top management. Knowing that this proposal is difficult to be adopted, he can only sigh helplessly and continue to give advice to Jelson.

"The instant messaging market in the mainland is basically monopolized by two companies, one is YY and the other is QQ."

"YY belongs to Inspur Group, and Xingchen Technology and Inspur Group are the same boss, so it is impossible for YY to cooperate with Android, but QQ can fight for it. Penguin has been in fierce competition with Inspur Group for these years, and in the mobile market, As the market share of the star system is getting larger and larger, and the living space of Penguin is also being compressed, there is a high probability that they will agree to cooperate with Android."

After listening to Li Kaifu's analysis, Jelson smiled: "Oh, Li, I knew this trip would not be in vain, you are really my angel!"

Li Kaifu is used to such straightforward praise from Westerners, and continued: "The e-commerce market is quite chaotic. Currently, the mainstream e-commerce applications include: Taobao, Dangdang, Paipai.com, JD.com, and HC. Taobao and Dangdang have the largest number of users, and JD.com’s development momentum is not bad, but JD.com also has Shen Lang’s investment, so I’m afraid it won’t join the Android camp.”

After hearing this, Jelson clicked his tongue secretly: "How many industries does this Shen Lang have? Why is he involved in Internet-related industries?"

Li Kaifu was at a loss for words for a moment, in fact, he really wanted to tell Jelson that Shen Lang's property was far bigger than he imagined, and after thinking about it, it's better not to dampen his enthusiasm for the time being.

Jelson continued to ask: "Then let's talk directly with Taobao. I remember that Taobao seems to be Yahoo's business?"

Li Kaifu resisted the urge to roll his eyes. Regarding Yahoo’s US$10 billion investment in Ali, the mainland and foreign interpretations are completely different. Foreign media, including Yahoo, believe that Yahoo owns 40% of Ali’s shares and is the largest shareholder of Ali. , so Ali should be regarded as Yahoo's industry.

But in the mainland, Jack Ma has always emphasized that it was Ali who acquired Yahoo's mainland assets, not Yahoo who acquired Ali.

"It's best not to, you should go to Ali and talk to Jack Ma, he is Ali's helm, don't contact Yahoo easily, otherwise, once you touch Jack Ma's bottom line, I'm afraid he won't give you a chance to renegotiate. "Li Kaifu solemnly warned.

Jelson was a little puzzled, but he still agreed. In his opinion, Li Kaifu is Chinese and has been in the mainland for several years, so he should understand the situation in the mainland.

"What about the video player?" Jason asked again.

Li Kaifu said: "At present, the mainstream video players include 360 ​​Video, Youku, Tudou, and Sohu Video. In addition to 360 Video, you can try the others."

"Why exclude 360 ​​video?"

"Because it is also Shen Lang's property."

The corner of Jason's mouth twitched, and he realized that he seemed to have miscalculated the strength of his competitor, who was far stronger than he had imagined.

"What about the browser? Can I use Google directly?"

Li Kaifu's face was a bit unnatural: "I think you'd better talk to Baidu. Our business in the mainland is already in trouble, and Google Chrome's market share in the mainland is not high."

In fact, the Ministry of Industry and Information Technology has asked Google to set up servers in the mainland, and the servers need to be supervised to ensure that the personal information of mainland people is not leaked. Of course, this is just an official statement.

Google executives are very dissatisfied with this, and are using various relationships to mediate, but the results are not good. This is a big hidden danger. After all, they are all from the same company, and Li Kaifu does not want to cheat Jelson.

Thanks again to Li Kaifu for his help, Jelson immediately went to Baidu headquarters.

Li Yanhong received him personally. Although Google and Baidu had a grievance at the beginning, it was all in the past. Li Yanhong did not resist normal business cooperation.

For Jelson's invitation, Li Yanhong seemed a little hesitant. In fact, he was not hesitating whether to join the Android system camp, but because of whether he wanted to be a mobile terminal.

In Li Yanhong's view, the golden age of the Internet has just arrived, and the functions of mobile phones are far inferior to those of computers. It seems that there is no need to develop mobile terminals so early.

Jelson wondered if the person in front of him was out of his mind. Now that Internet companies all over the world are deploying the mobile Internet, he actually doubted the prospect of the mobile Internet.

"Mr. Li, I think you don't need to doubt this question. The mobile Internet is bound to be a trend. Manufacturers all over the world are actively deploying. This is a big piece of cake. As far as I know, your competitor 360 Search has already It has laid out the mobile Internet, and its users on the mobile end have far surpassed Baidu."

Of course, these data were obtained from Li Kaifu. In fact, after seeing the detailed data, he even had the urge to talk to 360 Search instead of Baidu.

Li Yanhong couldn't help but pay attention when he heard the words: "I need to think about it."

"Well, I hope to get good news from Mr. Li as soon as possible. You know, in the Internet world, time is life, and we have no right to squander our lives." Jelson said earnestly.

After Jelson left, Li Yanhong sat in the office and thought for a long time, and finally called Shen Lang.

Regarding Li Yanhong's point, Shen Lang was a little surprised. The relationship between the two is not good. They only met a few times. Moreover, Baidu's bidding ranking strategy and 360 search's market share in the past two years are gradually approaching. The competition between the two sides is very tight. fierce.

Li Yanhong told how Jelson came to him, and then asked solemnly: "If Baidu joins the Star System camp, will it be able to get the same treatment as 360 Search."

Shen Lang pondered for a moment, then asked back: "If the star system belongs to Mr. Li, will you give 360 ​​Search the same treatment?"

After finishing speaking, Shen Lang added another sentence: "In addition to the pre-installation of mobile phone software, I can give Baidu and 360 search the same promotion resources, but the promotion fee will be paid extra."

In fact, 360 search has been developing quietly over the years, without any promotion, mainly relying on the 360 ​​browser to attract users.

Li Yanhong pondered for a moment: "Okay, I see."

After hanging up the phone, Li Yanhong convened a meeting of company executives and announced the establishment of Baidu Mobile Development Department.

However, Li Yanhong played tricks and set up two development teams to develop the star system and the Android system respectively.

On the other hand, Jelson didn't know that Li Yanhong had revealed his actions to Shen Lang. After getting out of Baidu, Jelson boarded the flight to Pengcheng.

The purpose of coming to Pengcheng is naturally to visit Brother Xiao Ma. According to Li Kaifu's introduction, this is the easiest goal for him to strive for. After a person suffers continuous setbacks, he needs a victory to boost his morale.

(End of this chapter)