my return 2002

Chapter 371 The Highlight Moment of Dream Three Kingdoms
The reason why [Dream of the Three Kingdoms] and [League of Legends] held the closed beta on the same day was not intentionally arranged by Wang Tao. On the contrary, the time for the closed beta of [League of Legends] was preheated.

[Dream of the Three Kingdoms] did not evade, or the internal test crash was deliberately arranged by Yu Xiaoliang.

Obviously, Yu Xiaoliang is still very confident in the game [Dream Three Kingdoms], and he is also very clear that sooner or later there will be a battle between [Dream Three Kingdoms] and [League of Legends]. Now take advantage of the closed beta to try [League of Legends] first, if you really can't beat it, there is still room for adjustment in the future.

This proposal has also been approved by Xiao Ma. The popularity of [League of Legends] in North America is obvious to all. Xiao Ma has expectations for [Dream Three Kingdoms], but also worries that it will not be enough for [League of Legends]. If the closed beta directly dies, It also saves a little company resources.

To put it bluntly, Yu Xiaoliang is still very thoughtful. He is keenly aware of the gap in the mainland market of MOBA online games, and directly combines the gameplay of DOTA with the background of the Three Kingdoms story. The suspicion of DOTA, but players don't care about these.

The theme of the story of the Three Kingdoms has a very popular audience in the mainland. It is still very interesting for players to control the familiar generals of the Three Kingdoms to fight on the map.

The other three roommates of Wusheng were addicted to it, and when they got excited, they started yelling, and their voices were no lower than that of Wusheng's team.

It just so happened that the three of Wusheng finished a match and looked over curiously.

Wu Sheng looked at it for a while, then frowned slightly: "Isn't this just that DOTA has changed its skin?"

As a DOTA professional player, Wusheng still has a lot of affection for DOTA, so he feels a little disgusted with this kind of plagiarism.

One of the roommates took advantage of the resurgence and argued: "DOTA is also a Warcraft 3 skin, as long as the game is fun, it doesn't matter."

This is also the mentality of most gamers, as long as the game is fun, there will be an audience.

Wu Sheng looked at it for a while, and found that what the roommate said actually made sense. After all, Warcraft 3 was a game seven years ago, and the graphics and game engine were a bit behind. More, and the game skills are more gorgeous.

I have to admit that Penguin still has two skills in this area. When Yu Xiaoliang was working on [Dream Three Kingdoms] at the beginning, the company wanted no one and no money. As a result, many skill maps in [Dream Three Kingdoms] were direct. Copy DOTA's.

Later, after Penguin became a shareholder, it gave Yu Xiaoliang a lot of resources. The picture quality, engine, and character modeling of [Dream Three Kingdoms] have all been greatly improved. This version of [Dream Three Kingdoms] has improved several levels in quality compared to the original version. .

This is also the reason why Yu Xiaoliang dared to confront [League of Legends] head-on.

Seeing this, Wusheng didn't say anything else. Everyone has his own ambitions, so we can't force people to hate a game, but he himself is not interested in [Dream of Three Kingdoms], so he went back to play [League of Legends] after watching it for a while.

At Inspur Technology, Wang Tao was sitting in the control room, frowning, staring at the display screen in front of him. According to the background data constantly beating on it, [League of Legends] started internal testing for two hours, and the number of simultaneous online users has exceeded 30.

However, there should have been a wave of player logins at [-] o'clock. Wang Tao had already prepared a backup server, but the expected wave of players did not come.

This made Wang Tao puzzled, so he could only analyze the various data in the background, and soon he discovered that something was wrong.

There is no problem with the number of new players in [League of Legends], which shows that the publicity is in place. This situation shows that the player turnover rate is relatively high.

Wang Tao opened the Duowan game community again, and searched for some of the posts with relatively high hits, and found that there were three reasons for this situation.

First of all, the upgrade system of [League of Legends] made many old DOTA players very uncomfortable. Although all heroes were released during the closed beta stage, many players heard that follow-up heroes had to be bought, and accused Mountain Dew of falling into the eyes of money.

Secondly, there is the problem of operation. [League of Legends] canceled the denial, and at the same time can set smart spellcasting, which did make the game's operation difficulty further reduced, but it also made many old DOTA players very dissatisfied and felt that they lost the fun of competitive games.

That's all for the first two questions. What worries Wang Tao the most is the third factor, which is [Dream Three Kingdoms]. In these posts, many players are already talking about [Dream Three Kingdoms]. not bad.

Originally, Wang Tao didn't pay attention to [Dream Three Kingdoms], but now he can no longer ignore this competitor. Obviously, [Dream Three Kingdoms] is different from Penguin's previous games and must be taken seriously.

On the other side, Penguin Games Division.

The [Dream Three Kingdoms] project team is in full swing. Just now [Dream Three Kingdoms] has more than 20 simultaneous online users, although it is still behind [League of Legends]'s 30 simultaneous online users.

But this is already a very good result. Compared with the previous confrontation between Penguin Games and Mountain Dew Games, the performance of [Dream Three Kingdoms] can only be described as strong.

What's more, [Dream Three Kingdoms]'s publicity resources are lagging behind [League of Legends]. Although he is very reluctant to admit it, Brother Ma has to accept this fact. The confrontation between Penguin and Inspur Group has already fallen into a disadvantage.

"Great job, Mr. Yu, the follow-up company will increase resource investment in Dianhun. Don't worry, it will definitely not be much worse than that of [League of Legends]!" Brother Xiaoma did not forget to give Yu Xiaoliang a carrot.

Yu Xiaoliang's mood is a bit complicated. He is naturally very happy when the game is popular, but Dianhun has been acquired by Penguin now, and he only has a small part of the shares. If he had known that "Dream Three Kingdoms" would be popular, he would not have accepted Penguin's investment so easily .

Of course, Yu Xiaoliang also understands that [Dream Three Kingdoms] can achieve today's results, which is also inseparable from Penguin's investment. Up to now, the only thing to do is to do a good job of the project, and the real thing is to get the money.

Yu Xiaoliang asked a question: "Mr. Ma, the Internet cafe scene of competitive games like [Dream Three Kingdoms] is really important. The company has been in a weak position in the field of local promotion. Should we consider increasing investment?"

In fact, Penguin has never had a serious local promotion team. The basic game drainage is completely based on online promotion. Before it had a big killer like QQ, it didn’t need offline promotion at all to win QQ Hall.

Even in the face of first-line game companies such as NetEase and Shanda, Penguin has not lagged behind in publicity.

But Mountain Dew doesn’t work. First of all, Mountain Dew has a vertical drainage community like Wanwan, coupled with the promotion of YY and 360’s ecological chain, the online traffic is much larger than that of Penguin.

In addition, Inspur Group has a professional offline promotion team of 2000 people, covering almost all Internet bar terminals in China.

The reason why [Dream of the Three Kingdoms] was able to bite the tail of [League of Legends] this time is largely because this is an internal test, Wang Tao has not fully fired, and the offline promotion has not been activated.

Yu Xiaoliang is very clear that Internet cafes are a very important strategic point. Whether a game is popular or not can be seen in Internet cafes, just like last year when Audition was popular, [-]% of them were playing Audition when they walked into an Internet cafe .

And competitive games also need the atmosphere of Internet cafes. Playing alone and playing hacking with a group of people are completely two kinds of game experiences.

Brother Xiao Ma thinks it makes sense. Although it costs a lot of money to build a local push team, he finally sees a game that is expected to rise. How could he let it go and gritted his teeth.

"No problem, I will let people form a ground push team now, and all resources will be given priority to Dianhun!"

Following Brother Xiao Ma's order, Penguin began to spend money to recruit local push teams. For this reason, it also specially won the top headhunting company and recruited Jiang Hao, the head of the local push team who had just left NetEase.

The reason why Jiang Hao left NetEase was not that he resigned voluntarily, but that NetEase decided to disband the local promotion team. The reason is also very simple. The effect of local promotion is getting worse and worse.

Unlike Inspur Group, Netease's local promotion team is basically a temporary worker without a contract. The basic salary is very low, and it depends entirely on commission.

Where does the commission come from?New player registration, a new game, in order to promote the game company, in addition to online promotion, offline promotion of Internet cafes is also a very important way, especially after the Zhengtu model became popular, almost all game companies in the mainland , They all formed their own ground push team in one brain.

After all, no matter how good the online promotion is, like [Journey], if you directly organize offline Internet cafes to charter flights, even if players want to play your game, they can’t do it. all?
Of course, the cost of this kind of charter flight activity is also staggering. A charter flight activity can easily cost millions. The reason why Shi Yuzhu dared to engage in this kind of activity is that the game of Zhengtu is really fun. Most of them left because of too much krypton gold, definitely not because the game is not fun.

But not all games have such a strong ability to absorb money as [Journey], which directly led to many game companies following the trend to form local promotion teams, losing their underwear, and disbanding local promotion teams one after another.

The reason why the local push team is not welcomed by the game company is that the main problem is that the local push personnel rely on performance. In order to complete the performance, they cannot fully follow the company's requirements to develop new players. New accounts are used to make money, and these accounts basically log into the game once, create a character, and then disappear.

Not only do game companies have to pay commissions for local pushers, but these "ghost accounts" also take up a lot of server capacity. Game companies are not stupid, and they are definitely unwilling to do business at a loss. This is why major game companies have cut down local pushers. Team moves.

Penguin announced at this time that it would establish a ground push team, and immediately attracted a large number of experienced ground push personnel to join, and soon formed a ground push team with nearly a thousand people.

Of course, Penguin is not stupid. Those game companies stepped on the mine before, and they must find a way to redesign a set of assessment systems, or they will really be taken advantage of.

At the same time, Wang Tao was also reporting to Shen Lang on the situation of today's internal test, specifically mentioning [Dream of the Three Kingdoms].

Shen Lang didn't blame Wang Tao, but comforted him: "Since his game has so many audiences, it means there are still merits. These two games will inevitably form fierce competition in the future. You have to be mentally prepared!"

Wang Tao regretted: "Mr. Shen, don't worry, I was careless this time. During the public beta, I will never give [Dream Three Kingdoms] any chance!"

However, Shen Lang shook his head: "I said, at any time, our competitor is only ourselves. Did you find a problem in this internal test?"

Wang Tao looked at Shen Lang with some doubts.

Shen Lang said sternly: "Publicity point! From the very beginning, you put the focus of publicity on the old DOTA player group. Yes, these players are indeed easier to get started, but the conversion rate is actually not high. [League of Legends] is completely different from DOTA. It’s two different games, you don’t have to focus on this group.”

"We should take advantage of [League of Legends]'s simplicity and ease of use to develop those new player groups, understand?"

Wang Tao suddenly slapped his head: "That's right, [Dream Three Kingdoms] almost completely copied the settings of DOTA, and the difficulty of getting started is not low. In the new user group market, [League of Legends] must not have as many audiences!"

In fact, both Wang Tao and Yu Xiaoliang were influenced by their inherent thinking at the beginning. They always felt that this type of game should win over DOTA players. In fact, players who really like to play DOTA will not play other MOBA games.

Even in the later DOTA2, players who wanted to convert DOTA1 spent a lot of thought. Icefrog even had to continue to update DOTA to avoid angering these players. It was not until the follow-up DOTA2 was on the right track that it gave up on DOTA updates.

The new user group is different. They have never played MOBA games, and they have no inherent ideas about such games. When they come into contact with [League of Legends], they will think that this is what MOBA games should look like.

Moreover, there is a saying: People are addicted to food, the less they know how to play, the easier it is to be addicted to it, and the easier it is to recharge for it. What to buy heroes, skins, runes, and experience cards? .

In their opinion, this is all right, otherwise the game company will go bankrupt if it makes games for nothing, and the old DOTA players are used to choosing all heroes, so they will feel that these expenses are unnecessary, and the game company will fall into the eyes of money If it is included, the payment rate will be very low, not because they have no spending power, but because they feel that it is not worth it.

After Shen Lang's reminder, Wang Tao also quickly figured out the key points, and immediately began to re-formulate the publicity plan, increasing the publicity resources of YY and 360 ecological chain.

Sure enough, the effect was very fast. In just three days, the number of simultaneous online users increased from 30 to 40, while [Dream of the Three Kingdoms] remained at 22.

(End of this chapter)