my return 2002

Chapter 387

The graduation season in 2010 was quite cruel for the vast number of college graduates. According to the announcement of the Ministry of Education, 2010 million college graduates entered the society in 630 alone.

In addition, due to the impact of the subprime mortgage crisis in 08 and 09, many college students did not find jobs after graduation, and the employment situation became more and more difficult. Even 20% of college graduates expressed their willingness to accept employment with zero monthly salary.

"Employment difficulties" began to appear frequently in some media reports. At the same time, higher authorities also began to promote self-employment projects for college students, providing low-interest loans, cash rewards, etc., in an attempt to increase the employment rate of college students.

However, the effect is not obvious. There are still a large number of college students who cannot find jobs, and companies have just recovered from the subprime mortgage crisis, and they do not have the will to expand a lot.

In such a general environment, the only Inspur Group that is still recruiting a large number of employees has become the target of news media.

In fact, the number of employees recruited by Inspur Group this year is only 20% more than last year, which belongs to normal business growth, and most of the senior R&D personnel are recruited. Not so much.

When Shen Lang saw the relevant reports, he suddenly thought of something, so he called Zhang Yong to the office.

"If we expand our current business, how much can we increase our market share?" Shen Lang asked.

Zhang Yong frowned: "I'm afraid this will only be obtained after market research and analysis."

Shen Lang nodded: "Okay, then do the investigation first, and we will have a meeting to study after the data comes out."

That's right, Shen Lang decided to burn money to expand. On the one hand, there are a large number of high-quality college student employment resources in the society, so there is no need to worry about personnel issues. Some urban areas, especially some county-level cities, have a large number of user resources available for development.

Previously, Inspur Group had always maintained a steady growth model, and did not adopt an aggressive model of burning money to expand, because Shen Lang knew that without a foundation for infrastructure construction, no matter how much money was burned, it would have no effect.

The main reason why the "thousand-regiment war" that is fighting to the death can take place today is that the infrastructure has spread to all fourth- and fifth-tier cities, and the sinking market has been developed.

The core competitiveness of "group-buying websites" is cheap, and this is exactly in line with the needs of users in sinking markets. In fact, group-buying websites are the same as Pinxixi in that they are exploring the growth of users in sinking markets.

It’s just that there is too much competition from group buying websites. After nearly a thousand websites competed, only Meituan and Dianping survived, while Pinxixi won Penguin’s award without any competitors at all. Traffic support.

Soon, the data returned from the market survey turned out to be similar to Shen Lang's expectations. The number of netizens in the sinking market and the coverage of smartphones have increased significantly compared to two years ago.

The executives saw that the boss had made a decision, and the market expectations were very optimistic, so they naturally expressed their support. Besides, this is a good thing for them. After the expansion, there will be more people, and their rights will be even greater.

After the big strategy is determined, it is necessary to specify how to allocate resources. The company does not open a bank and has limited funds. Naturally, any project with a high expected growth rate and high strategic value can get more resources.

All of a sudden, there was a quarrel in the meeting room, and all executives wanted to increase the resource ratio for their projects.

Shen Lang didn't intervene and let them quarrel. After the company grows bigger, each company has its own interests. This is a normal thing. If the executives below are all monolithic, problems will easily arise.

In the end, Zhang Yong cleared his throat: "Stop arguing. After you go back, each of you will make a report. There must be strict market data support. Don't always use one mouth to ask for resources. Of course, you can also make reports. It's beautiful, but if you can't complete the task, you all know the consequences!"

These years, Shen Lang was only in charge of the general strategy, and rarely intervened in the actual management of Inspur Group. Since Zhang Yong took over Lei Jun's position, Zhang Yong had the final say on the group's internal affairs, and his prestige was gradually established. Listen and shut up obediently.

Seeing this, Shen Lang made a decision: "That's how it is, Wang Xiaochuan stays, and everyone else goes back to prepare."

The executives all looked at Wang Xiaochuan with envious eyes. The AI ​​Intelligence Research Institute has been regarded as the easiest department in the group these years. Not only are the benefits good, there is no pressure on product development, and there is no need to worry about revenue. The only shortcoming That is, the threshold is high, and the recruits are basically talents with graduate degrees, and ordinary people basically cannot get in.

Wang Xiaochuan also knew that it must be a good thing for Shen Lang to keep him at this time.

Sure enough, Shen Lang said to Wang Xiaochuan: "The research institute's cloud computing project can be speeded up. If you need anything, make a report and General Manager Zhang will approve it for you."

Wang Xiaochuan's eyes lit up: "Mr. Shen, do you mean to vigorously develop cloud computing?"

"Well, many Internet companies in the United States have already started to do cloud computing, and we naturally can't fall behind. This is also a very big cake." Shen Lang said.

In fact, Amazon launched cloud computing services as early as 2006, but at that time Amazon's cloud computing was mainly to serve its own business, such as the big data of Taobao and JD.com, which is actually a kind of cloud computing. Personal consumption interests, and accurate push at the same time.

It’s just that Taobao and JD.com didn’t learn much. Instead, they learned to use big data to kill familiarity and continue to harvest users’ leeks.

Cloud computing sounds lofty, but it’s actually not complicated. To put it bluntly, as the Internet’s impact on real companies is getting deeper and deeper, many companies will face problems such as data storage, analysis, and calculation.

Some large enterprises are okay, they can build their own data centers to solve these problems, but for some small and medium-sized enterprises, self-built servers not only need to occupy a lot of money, but also need to recruit professional talents, which is really unbearable, so cloud computing is A great solution.

In fact, just like Shanda Chen Tianqiao rented the mobile operator's server to operate the legend, IMB launched a similar private server rental function very early, but the server function was very limited at that time.

Cloud computing, on the other hand, provides an integrated solution for enterprises. As long as an interface is provided, data can be transmitted to the cloud, and it can be accurately processed no matter it needs to be stored, analyzed, or calculated.

At present, cloud computing will not have much effect in the short term, but the future development space is huge. Just imagine how many companies there are in the mainland?As long as one tenth of the people use Shen Lang's cloud computing, huge benefits can be generated.

Wang Xiaochuan hurriedly went back to do research and write a report.

Not long after Wang Xiaochuan left, Shen Lang received bad news that China Unicom had confirmed that it would introduce iPhone4 at the end of the month.

On the 8th of last month, Jobs released Apple's first-generation magic phone: iPhone 4. Once this product appeared, it immediately caused a sensation in the entire smart phone market.

Especially in European and American markets, users have been using Nokia's semi-smart phones. The appearance of iPhone 4 let them know that mobile phones can still play in this way, and it also completely opened the door to smart phones.

By comparison, Nokia's semi-smart machines were clunky and inconvenient, and Nokia's reputation for quality was off: an ugly, unaesthetically designed label.

All of a sudden, in the European and American markets, Nokia was killed and retreated steadily. While the iPhone 4 was making great strides, the Android system also began to make waves. Samsung, HTC and other mobile phone brands launched Android smart phones one after another. These smart phones further compressed the living space of Nokia. .

Of course, these have nothing to do with Shen Lang for the time being. He also understands that with his current strength, if he has not completely solved the problem of chip manufacturing, he can only die if he rashly goes to sea.

However, if Apple enters the mainland market, if it is allowed to develop, it will inevitably become a serious problem, which is absolutely not allowed by Shen Lang.

Shen Lang immediately called Lei Jun and Bai Yongxiang to Shanghai to discuss countermeasures.

Lei Jun held an iPhone 4 in his hand, and he was a little puzzled: "Mr. Shen, there is no need to mobilize so many people for such a small-screen mobile phone?"

Bai Yongxiang also nodded in agreement.

Shen Lang was taken aback for a moment before realizing that he was indeed a bit empiricistic. Why did the iPhone 4 become popular in the Mainland? At that time, the domestic market was still dominated by Nokia. Consumers had never seen a smartphone like the iPhone 4. Naturally, the iPhone4 was put on the altar.

However, at this time, due to the emergence of the star system, the smartphone market in the mainland has been developing for two years, and there are already hundreds of models of various types of smartphones, and all of them are large-screen phones.

It can be said that the aesthetics of mainland consumers has been reshaped, and large-screen mobile phones have become the mainstream. During this period, some manufacturers wanted to differentiate themselves and launched small-screen mobile phones, but they were dismissed by consumers as too petty. Novels and surfing the Internet are very uncomfortable. Naturally, no manufacturers will make small-screen mobile phones anymore.

Of course, Shen Lang didn't relax his vigilance either. After all, it was a magic iPhone 4, and it was enough pressure to deal with an Android. Apple was determined not to gain a firm foothold in the Mainland.

Shen Lang suddenly thought that there seemed to be an antenna door incident on the iPhone 4. Although Apple later made a protective case to solve some problems, but to be honest, this design flaw is undoubtedly fatal to a product.

However, Shen Lang didn't take any action for the time being. Currently, Apple's influence in the Mainland is actually not high. At this time, the rumors about Apple are undoubtedly increasing its popularity.

So Shen Lang is waiting, waiting for Apple to start marketing to increase its popularity before giving it a fatal blow.

Apple's action is still very fast. After confirming China Unicom as an agent, it started to promote in the mainland, which is different from the way of some traditional international manufacturers.

Apple did not invite Chinese local stars to endorse, or shoot a ten-second short advertising film for brainwashing publicity, but directly used the original advertising film in Europe and the United States for translation, and at the same time put it on the Internet media and TV stations. A large number of ads longer than 30 seconds.

It is planned to establish a strong international brand of iPhone4 from the very beginning, and this strategy has indeed had some effect. Consumers who are used to brainwashing advertisements suddenly see this kind of more creative advertisements, and they are still a little excited.

However, the small screen of the iPhone 4 has caused many consumers to ignore it directly. Many users in China Unicom's business hall came to inquire and experience the iPhone 4, but few actually placed an order.

The reason is also very simple. Apart from the small screen, the iPhone 4 is really too expensive. The price of more than 5000 often discourages many consumers. You must know that the latest models of Xiaomi and Meizu are only 3999, a difference of more than 1000 yuan. .

And the most important reason is that iPhone 4 is not better than Xiaomi and Meizu in terms of user experience, and there are even many shortcomings due to software ecological problems.

China Unicom saw that this was not going to work. What should I do if I can't sell the agency rights I finally got?So I contacted Apple and wanted to adjust the price.

However, Apple’s response was very firm. It did not allow price adjustments, and the reasons were very good. In order to maintain Apple’s brand image, Jobs believed that the iPhone 4 was the greatest mobile phone in the world.

Moreover, Apple couldn't help but not allow price cuts, and even planned to engage in "hunger marketing", which was very successful in Europe and the United States. It not only established Apple's image, but also made iPhone4 a synonym for fashion.

It's a pity that Apple doesn't know that the mobile phone market in the mainland is different from that in Europe and the United States. The star system has already completed market cultivation. The high-end mobile phone market is not like the European and American markets. Only Nokia, Xiaomi, Meizu and other domestic mobile phone brands have long Started staking.

China Unicom also cooperated with hunger marketing at the beginning, but unfortunately they soon discovered that there was no need for it at all, because even fewer and fewer people came to experience it in the store.

After an investigation, it was found that there were many reports on the Internet about iPhone 4 mobile phone antenna design problems, which affected the quality of calls.

Although the development of smart phones has long since gotten rid of relying solely on calls to attract users, the communication function is always a basic function that a mobile phone must guarantee. If a mobile phone cannot even guarantee this most basic function, users will naturally be unhappy. Will buy it.

In a large number of self-media and media reports, the topic of iPhone4 antenna design flaws quickly spread on the Internet. Many users were not very concerned about the inflated price of iPhone4. Such a spicy chicken?

As a result, the iPhone 4 placed in the China Unicom counter has really become a decoration, and only occasionally when cleaning, will it be dusted.

China Unicom was very depressed, and Apple was also very unhappy. From Jobs’ point of view, the iPhone 4 was in full bloom in the European and American markets. Why the sales in the Chinese market were so bleak?

As a result, a large number of Apple stores began to open in the bustling neighborhoods of some first- and second-tier cities in the Mainland.

(End of this chapter)