my return 2002

Chapter 392
Even in 2010, many international giants still had an arrogant attitude towards the mainland market. Even emerging Internet companies like Google gradually began to pay attention to the mainland market after suffering losses.

Apple is not much better. Jobs is optimistic about the potential of the mainland market, but he has not given enough authority to the branch in the mainland. After applying for approval, a set of procedures has been followed, and the activities of the Dragon Boat Festival can be directly changed to the activities of the Mid-Autumn Festival.

This is also the reason why Apple's iPad trademark in the mainland was squatted, and finally it had to go to court, and it was even rumored that it had to change its name before it could be sold.

Seeing that the situation was wrong, Jobs began to analyze the situation in the mainland market. As a result, Jobs became more and more surprised by the collected information. In his opinion, the Chinese technology industry, which has always been weak in innovation and poor in design, has actually created There are so many mobile phones with excellent appearance and performance.

That's right, in Jobs' opinion, these mobile phones are indeed excellent. Jobs even sent people to buy prototypes of several brands. After researching for a while, he found that the iPhone 4 really doesn't seem to have any advantages in the mainland market.

This made Jobs feel uneasy. Originally, in Jobs’ view, Apple’s only rival was Nokia. Therefore, in the European and American markets, Apple targeted Nokia everywhere. All marketing plans emphasized that iPhone 4 is a smart phone, while Nokia is a non-smart phone.

Nokia has been beaten steadily in the European and American markets. In addition to its own reasons, there is another point, that is, American companies have already controlled the dominance of online public opinion in Europe and the United States. Whether it is Twitter, Facebook, Yahoo, or Google, they are all American enterprise.

This is the reality. The United States has long seen the influence of the Internet, so it has been spared no effort to support the Internet economy. Since the stock market crash in 2001, the United States has instead accelerated the construction of the information superhighway.

To put it bluntly, Huaxia also saw this and began to support local Internet companies. By 2010, the gap between Europe and Huaxia in the Internet industry was already obvious.

Jobs held the iPhone 4 in one hand and the Mi 2S in the other, and frowned: "Should we also launch a large-screen mobile phone?"

Cook Weiwei frowned: "But, haven't you always favored small-screen phones? Are you planning to change the company's strategy?"

Jobs shook his head: "No, I was just thinking that this kind of large-screen mobile phone seems to be very popular in China. Should we design a similar large-screen mobile phone for China?"

Cook shook his head: "I think the biggest problem now is not the style, but the adaptation of the software. No matter how good our design is, no matter how perfect the hardware is, without the software, the mobile phone is just a decoration. Use it to crack walnuts." I don't think it's hard enough!"

Jobs was amused by Cook's words: "Well, my old man, maybe you are right, but how to solve this problem? I have lowered the IOS payment fee to 15%, which is not available in Europe. treatment."

"Maybe you can try not to charge a commission directly. You should know that no one can refuse the temptation of free." Cook reminded.

Jobs looked at Cook in disbelief: "You can't be serious, are you? Free? This time we lost a lot of money, a lot of dollars."

Cook looked at Jobs seriously: "However, if Apple's mobile phone cannot occupy a certain market share in China, we will also not be able to make this money. We should not lose the market we should have for the money we have not yet earned."

Jobs fell into deep thought, and sighed for a long time: "Well, maybe you're right, or else, we can try to chat with Chinese software vendors first to see their reaction to free?"

"It was a great decision," Cook said with a smile.

Soon, Jobs began to contact software manufacturers. Sure enough, many software manufacturers expressed their willingness to cooperate after learning that the IOS system does not take a commission and is willing to open up the international market.

When Jobs saw it, he agreed to Cook's proposal to change the payment mode of the IOS system to a free mode. Penguin was the first to respond.

Although the current Apple mobile phone has little influence in the mainland market, it has already made a big splash in the European and American markets. Xiao Ma naturally understands what this means. In fact, as early as the year before last, he wanted to find a way out for Penguin.

In recent years, YY has been pressing QQ step by step, making it difficult for Xiao Ma to sleep and eat. According to the current situation, as long as Inspur Group does not kill itself, QQ will hardly have a chance to return to the No. 1 position of instant messaging software.

The overseas market is relatively broad, and Shen Lang has never shown any signs of developing overseas markets. In Xiaoma’s view, this is a good opportunity. If Penguin can successfully develop overseas markets, there will be enough funds to cooperate with Inspur Group. contend.

Therefore, whether it is an Android system or an IOS system, as long as it can help Penguin develop overseas markets, Brother Xiaoma is willing to cooperate.

However, the news was known by Jelson before Brother Pony got in touch with Apple officially.

Jelson broke into brother Ma's office angrily: "Mr. Ma, don't forget that there is an agreement between us."

Brother Xiaoma reassured: "Mr. Jelson, we may have misunderstood this matter. After all, we signed the agreement at the beginning mainly for the cooperation in the mainland market. We still hope to diversify the development of the overseas market. Moreover, as far as I know, Most of the software and hardware manufacturers in the Android camp are also cooperating with Apple, right?"

Jelson was speechless for a long time, before he gritted his teeth and said, "Mr. Ma, you'd better think clearly, Google also owns shares in Penguin."

Brother Xiao Ma had a nonchalant expression on his face: "Of course, if Google wants to launch it, I will repurchase it according to the agreed price."

"You" Jelson left Brother Ma's office angrily.

Brother Xiao Ma looked at Jelson's back and sneered: "Google would actually send such a person to host the Huaxia market. No wonder it hasn't opened up the situation for so long. Such a good resource was wasted!"

Of course, Brother Xiao Ma also understands that the Android system has hit a wall everywhere, mainly because Shen Lang is too difficult to deal with.

Soon, Xiao Ma got in touch with Apple, and soon began to develop software based on the IOS system. At the same time, after obtaining the support of a group of mainland software manufacturers, Jobs also began to adjust Apple's marketing strategy in the mainland. All advertisements and slogans were replaced, and mainland advertising companies were asked to help design them.

This incident has also caused quite a stir in the mainland advertising industry. After all, it is Apple. If it can be selected by it, it is equivalent to a gold-lettered signboard. When discussing cooperation with customers, you can proudly tell the other party: Apple's advertisements are made by our company, and the quality is absolutely guaranteed.

This time, Apple acted very quickly. It took only half a month to finalize the advertising plan. After all, Jobs was watching from behind, and the people in the mainland branch also had the opportunity to directly communicate with the helmsman. Naturally, one by one rushed to show.

This trick is indeed very effective. All the actors of the new advertisement for iPhone 4 have been replaced by Chinese people. At the same time, it focuses on high-end business style. With a lot of money spent on advertisements, the sales of iPhone 4 have finally picked up.

After all, mobile phones like the 8848 are paid for by people. The quality of the iPhone 4 itself is there, and with the support of a batch of mainland software, the ecological chain has basically been established. Coupled with the support of the original fruit fans, the iPhone 4 will be launched in September. The sales volume jumped directly from the bottom to the top [-] ranks.

This time, the high-end mobile phone market in the mainland has become even more confusing. After all, the high-end mobile phone track does not want such a broad market for low-end mobile phones.

In 2010, only a small part could afford high-end models. The Nokia N97 also occupied a considerable market share. The price of up to [-] is much more expensive than Xiaomi and Meizu. If you have never bought an Apple device before, you will basically not consider Apple.

In October, Brother Xiaoma came to Yangcheng secretly, and the entourage only stayed with a bodyguard and a driver.

After four months of research and development, Zhang Xiaolong has completely got rid of the problem of sleeping late, because he does not sleep more than five hours a day, and his hair is almost bald, and finally developed the Q letter.

Brother Xiaoma took a Bumblebee, clicked on the icon of a mini penguin, checked each function one by one, and tried it for about 10 minutes. Brother Xiaoma patted Zhang Xiaolong on the shoulder with satisfaction.

"That's right, Xiaolong, you really didn't disappoint me! Whatever you want, I will do my best to satisfy you!"

Zhang Xiaolong shook his head with a wry smile: "I just want to sleep well now."

"Haha, you should, you should, how about this, you rest for a few days first, recharge your batteries, and then officially release the Q letter!" Brother Xiaoma excitedly said.

Recently, the development momentum of WeChat is too strong. It is easy to register with a mobile phone number. At the same time, you don’t need to worry about losing your account if you change your mobile phone number. Brother Tian Xiaoma feels distressed when he thinks of the number of active users lost every day. Now he is better, and finally has a product that can compete with WeChat.

Shen Lang also watched the press conference of Q Letter through online media. He has to admit that Zhang Xiaolong is indeed a genius. Even though Shen Lang launched WeChat first, he still came up with a brand new product in such a short period of time, and the degree of completion is quite high. High, and some additional functions have been added, such as friend matching, radar and other functions that are not available on WeChat.

After the press conference, Shen Lang downloaded the Q letter. After clicking on it, he found that the interface was quite simple. Zhang Xiaolong even made a simple novice guide. Even middle-aged and elderly people who don't know much about smartphones can use the novice guide. Learn how to send voice, how to make video calls.

When Liang Han saw this function, his face was a little ashamed.

Half an hour later, Shen Lang put down his phone and looked at Liang Han: "Tell me, what do you think of this competitor."

Liang Han said seriously: "A powerful enemy may shake the status of WeChat, and it must not let it develop."

"Then what are you going to do?" Shen Lang asked.

Liang Han thought for a while: "On the one hand, optimize our user interface, and on the other hand, add some new functions to add fun to social interaction."

Shen Lang said with great interest: "Oh, tell me."

Liang Han scratched his head in embarrassment: "This is still inspired by Q-letter. His friend matching and radar functions are very interesting. Our WeChat friends now mainly come from acquaintances in the mobile phone address book. Although we have established a social circle of acquaintances, But it’s also a little too boring. I plan to design a function of finding friends by acting together at the same time. In addition, the gameplay of drifting bottles can also be used for reference. Through a paragraph or a picture, both parties can choose to add it to the like. friend."

Shen Lang praised: "Yes, it is not easy to want these things in such a short period of time, but let me remind you that when you design products, you can fully consider the advantages of the entire ecological chain of our Inspur Group, such as soon It’s almost the end of the year, can we cooperate with 360 Pay to design a red envelope function?”

"For example, is it possible to cooperate with Xingchen Chinese Website to develop a reading function?"

Liang Han sighed in admiration: "If you don't say that you are the boss, I thought my idea was bold enough, but I didn't expect you."

"Okay, stop flattering, and hurry up to implement it. The market share of the star system can still maintain the advantage of WeChat, but how long this advantage can be maintained is hard to say. In the end, it depends on the product." Shen Lang laughed and cursed.

"Yes, Mr. Shen, I'll go right away!"

Busy time always passes quickly. On December 12st, Shen Lang called the company's executives for a meeting as usual, but his assistant Yang Mei suddenly broke in and whispered something in Shen Lang's ear.

Shen Lang didn't say anything, and rushed out of the conference room, causing all the executives to look at each other.

"Did something important happen? I've never seen Shen Lang like this before!"

"That's right, one of Shen Lang's items is that Mount Tai collapsed in front of him without changing his face, what happened today?"

On the way to the hospital, Shen Lang was very anxious. Just half an hour ago, Liu Tianxian suddenly felt sick to his stomach at home, so he went to the hospital. He didn't take it seriously at first, but the amniotic fluid broke just after arriving at the hospital, and he was sent to the hospital. delivery room.

Zhou Chunxiang couldn't get through to Shen Lang at first, so she had to call her assistant Yang Mei, and only then did she find Shen Lang.

When Shen Lang felt it, Liu's mother had already arrived, and the three of them were waiting anxiously outside the delivery room. Liu's mother kept begging for gods and Buddhas all over the sky, no matter whether they were from the East or the West.

Zhou Chunxiang was also calling his father, Shen Liang, and told him to come to Shanghai as soon as possible.

Shen Lang also found the director of the hospital through his relationship, and the director quickly arranged for the most experienced obstetrician to enter the delivery room.

About two hours later, a nurse came out holding a small red lump.

(End of this chapter)