my return 2002

Chapter 404 Hunting Giants
On the other hand, the bosses of counterfeit mobile phone manufacturers are not aware of the huge changes brought about by this industrial alliance to the mobile phone industry.

For them, making money is the goal, and how to sell products and create profits is the key.

For Jelson, how to grab more market shares in mobile phones is more important. As for whether the counterfeit mobile phones can be sustainable, it is not important, because Jelson is very clear that these counterfeit mobile phone manufacturers are not sustainable. potential, if they are transformed, it will cost a lot of money.

The purpose of Jelson is mainly to increase the market share through them, so as to attract more regular mobile phone manufacturers to join the Android camp. To put it bluntly, these counterfeit mobile phone manufacturers are just cannon fodder. The meaning of cannon fodder is to squeeze out the remaining value and then be sacrificed. .

I have to admit that Brother Ma’s strategy is very effective. Since the counterfeit mobile phones started to make efforts, the market share of the Android system in the mainland has soared, and even reached a height of 20%, which also made Penguin and Ali and other Android camps The APP has gained a large number of new users.

Of course, these new users mainly seize the feature phone market of Nokia, and the users are also concentrated in the market at the county and town level. The ability of these users to convert into revenue is not high.

Because many of these users don’t even know how to use computers, and they just came into contact with smartphones, they don’t understand many functions, the most obvious of which is Taobao. In the past month, the number of new users of Taobao has increased by almost 20. However, less than a thousand of these users actually use Taobao to buy things.

It’s not because Taobao’s products are expensive, on the contrary, the more backward the area, the more expensive the physical store is, because all brand manufacturers adopt the strategy of regional agent sales, and each layer of agents must make money on the products. Physical stores also have to bear huge rental costs, which are definitely not as cheap as online.

The main reason why many users do not use Taobao to buy products is that they do not understand how to use Taobao, what Alipay they have to bind, and they have to fill in the courier number. I can only give up.

Faced with such a market survey, Jack Ma couldn't help scratching his head, not knowing how to make a decision. It's a pity that this part of the users who have been acquired with great difficulty just give up like this.

But if you want to develop this group of users, you have to send people to go offline. These users are not like first- and second-tier cities. As long as you set up a point in a busy street, you can develop a large number of users. At the county and town level, you have to travel around to serve better. Many users, this is a very hard work for those front-line salesmen, and their transportation and field expenses are also a lot of money.

Whether these users are worth spending so much money on development also needs to be considered.

Cai Chongxin pondered for a moment and said: "I think we should do it, not only do it, but also make great efforts to do it well. Our current salesmen are all competing for the market in first- and second-tier cities, but the market in these places The star system has already occupied more than 70%, and we have to compete with Nokia and Penguin for the rest."

"Instead of this, we might as well leave only a small number of salesmen to consolidate this part of the market, and send the rest out to use the method of encircling the city from the countryside to gradually open up the situation!"

"Moreover, we can also take advantage of this opportunity to occupy the offline payment market at the county and town level. Compared with the whole big strategy, spending this little money is insignificant."

After thinking about it, Jack Ma felt that it made sense, and finally made a decision: "Okay, then do as President Cai said."

Ali's work efficiency is still very high. After the mobilization meeting, Ali's salesmen began to attack the county and town level markets all over the country.

They take the county as the unit, a county is a team, three or five people, first promote in the county, and then start thinking about the township level. Compared with Penguin's offline promotion ability, Ali's salesman is much stronger. up.

Driven by these salesmen, the market share of Taobao and Alipay in the first-level market of the county and town soared, and this also made Penguin greedy. All the benefits are taken by you.

So they also began to send salespersons to the first-level markets in counties and towns. However, Penguin's salespersons not only lacked in ability, but also had a good attitude. On the contrary, they only need to complete the tasks every day and get wages and subsidies.

When Ali's salesmen have already started to go to the countryside to arrange advertising companies to paint wall advertisements for fellow villagers, Penguin's salesmen are all hiding in the shade of trees to enjoy the coolness, and the gap is naturally obvious.

Brother Xiao Ma was puzzled, why did he also send salesmen down, but the data of Taobao and Alipay increased gradually, but the data of Qxin and QQ grew so slowly?

In fact, Xiao Ma also knows that the salesmen below are passive and sabotage, but what he doesn't know is that the salesmen below are not only passive and sabotage, but making fun of fish and making jokes has become a daily routine, and work is just taking time to complete tasks. Anyway, Shan Gao The emperor is far away. At the county and town level, the supervision of penguins basically doesn't work. Take a few photos every day to deal with it. Isn't it good to get money easily?

Compared with the domestic mobile phone market, the international mobile phone market is also undergoing sudden changes. Under the strangling of Apple and Android, Nokia has shown signs of a major collapse, and its market share has dropped from 2010% in 32 to 27%. Don’t look at just five Percentage points are simply fatal for such a huge size as Nokia.

Nokia executives had to announce the closure of factories in some countries to reduce production capacity, and even domestic mobile phone foundries such as Foxconn and BYD also lost a large number of orders.

And this is just the beginning, Nokia is like a bewildered giant with huge wealth in its arms, surrounded by a pack of wolves, Apple, Google, and BlackBerry are tearing at the body of this giant.

At the same time, in Taiwan Province, a manufacturer called Hongda International Electronics began to make efforts on smart phones, and the mobile phone launched by this company is HTC.

HTC's original main business was to make handheld computers, but the original handheld computers were limited by technical and hardware requirements, and HTC's products never became popular.

As the functions of mobile phones become more and more powerful, handheld computers have become a general existence, and HTC has to start a transformation. Due to the accumulation of technology in the field of handheld computers, HTC has quickly achieved success in the field of mobile phones.

Especially since last year, the revenue of the mobile phone business has skyrocketed, which has also strengthened HTC's confidence in making mobile phones. At the beginning, HTC also stood in the Android camp, helping the Android camp to conquer cities in the international market, and occupying a large market share. A lot of the market share originally belonged to Nokia.

Naturally, Jelson also saw HTC's market performance, and immediately sent a report to Sergey, hoping to promote HTC's entry into the mainland market.

As a Taiwanese company, HTC actually knows the vast mainland market better than anyone else, and the two hit it off immediately, so they took advantage of the opportunity of HTC to release the latest mobile phone: HTC sensation XE, and officially entered the mainland market.

This news is naturally not good news for Shen Lang. As a traveler, although he knows that the trend of HTC will soon pass, he also knows how fierce HTC is in the hottest place. This is definitely not an easy way to deal with it. opponent.

Lei Jun is also looking at the information of HTC Sensation XE. This mobile phone has been launched in the international market, but there are very few in terms of market performance.

"This is our formidable enemy!" Lei Jun sighed.

Bai Yongxiang nodded approvingly. HTC has positioned itself in the high-end market from the very beginning, and the price gap with Apple has opened up more than 1000 yuan. It is obvious that it is targeting Xiaomi and Meizu.

In fact, compared to HTC, Shen Lang is more afraid of the CPU equipped with this HTC sensation XE, Qualcomm Snapdragon msm8260. Although this is a 45NM chip, it has already reflected Qualcomm's design level.

Asynchronous dual Scorpion cores, speed up to 1.5GHz, integrated 3G baseband, at the same time, the performance in multimedia is also quite good, 1080p resolution can achieve video recording and playback technology, the effect of 30 frames per second.

Although Godson has a certain advantage in mobile chip design due to its early start, this advantage is not worth mentioning for a company of Qualcomm's level, whether it is compared to capital, technology accumulation, or talent pool. , Qualcomm is much more powerful than Godson.

Shen Lang is very clear that the opponents he needs to face at this time are no longer Android and Apple. In the future, more and more powerful international companies will attack the mainland market. , Everything he did before will be in vain, and the fragile domestic mobile phone industry will soon be impacted to pieces.

Then it will go back to the previous life. Except for Huawei, all mobile phone manufacturers can only rely on the embarrassing situation of Qualcomm and Android.

"Mr. Wang, your fingerprint identification system should be implemented as soon as possible." Shen Lang knew that HTC should not be allowed to taste the sweetness, and he must give him a blow to let him know that the mainland market is not a back garden, so come here whenever you want!

Wang Xiaochuan also knew the seriousness of the problem, and nodded solemnly: "I will try to shorten the time as much as possible, but I also need the cooperation of Mr. He to incorporate the fingerprint recognition system into the new functions of the star system."

He Xiaopeng immediately said: "No problem, as long as your side passes the test, I will immediately send a team to try to complete the connection within half a month."

Shen Lang said to Lei Jun and Bai Yongxiang again: "For the new product design of Xiaomi and Meizu, you should pay more attention to it. Don't always think about using hardware configuration to attract users. There will be a bottleneck one day, and more creativity will be needed.”

Lei Jun's face was a little embarrassed. Xiaomi is indeed lagging behind Meizu in terms of design. The main reason is that its foundation is not stable. Over the years, Xiaomi has been running too fast. Round after round of financing has taken up a lot of his energy. Conservative, after all, facing fierce market competition, some more radical designs were rejected by him.

Relatively speaking, Bai Yongxiang is more daring. Meizu’s UI interface design and exterior design are more technological. Recently, Meizu even released a small-screen mobile phone, which has also achieved good sales. Mobile phone manufacturers are very surprised.

Facts have proved that Shen Lang's worries are not superfluous. After entering the mainland market, HTC quickly won the support of a group of high-end users with its unique design and the impressive computing power of Qualcomm chips.

Of course, this is also due to the efforts made by Jelson in the mainland market in the recent period, so that the Android system has also gained a group of users, and it is no longer the embarrassing situation where others see Android phones as non-brand phones.

This undoubtedly gave Jelson a great impetus. Besides HTC, Jelson also intends to introduce some Samsung models that have been successful in the international market to the mainland market.

However, Samsung is not interested in this, because according to Samsung’s market strategy in the mainland, the mainland is dumping low-end models, and Samsung is not stupid. Currently, the mainland high-end model market is in a chaotic mode. Energy, might as well go to play Nokia.

After all, no matter how you look at it, Nokia is easier to deal with. For this reason, Jelson had to call Sergey to explain the situation, and applied for a special fund from him.

Jelson's idea is very simple, that is to underwrite some Samsung models. Anyway, he now has the sales channels of those counterfeit mobile phone manufacturers, and he can still make money by underwriting Samsung's mobile phones, but he needs to pay a sum of money in advance.

Jelson's plan won the support of Sergey. At the same time, he was also very satisfied with Jelson's performance in the inland market. He implicitly expressed that as long as he can continue to develop the inland market, he will definitely be in the executive position of the headquarters in the future. one.

After getting a hint from Sergey, Jelson became more motivated, and immediately negotiated with Samsung to introduce a batch of models with prices ranging from 3000 to [-] yuan.

The successive big moves have also brought chaos to the entire mobile phone market in the mainland. Various mobile phone brands have shown their abilities, and the price of mobile phones has also fallen sharply. Models have gradually become products that can be seen on the street.

Of course, this kind of behavior is undoubtedly a backstab for many purchasing users. There are also many mobile phone brands whose brand value has plummeted due to substantial price cuts.

However, Xiaomi and Meizu have always maintained the strategy of keeping the retail price unchanged. At the same time, in order to enhance the competitiveness of their products, Xiaomi and Meizu have started a crazy gift-giving model, especially in some offline stores, such as protective films, protective cases, charging treasures, and small fans. They gave away all of them, and many users ridiculed that buying these two mobile phones is like entering a supermarket.

When the star camp and the Android camp were playing lively, Nokia was actually not idle, and also participated in this big promotion. It is a pity that Nokia is now far behind in the field of smartphones. There are already a lot of software support. Mainland software vendors stopped updating Symbian systems.

Under the afterglow of the setting sun, the former giant was already staggering and was about to fall.

(End of this chapter)