Rebirth 05 Be a car tycoon

Chapter 126 Astronomical Design Fee
Talented people are often more tempered.

Whether this is true or not, but one thing is definitely true.

That is, everyone's tolerance for harsh words from talented people must be relatively high.

The embarrassment on Mark's face flashed, and he immediately readjusted his emotions.

"Mr. Xiao, you're right, you really can't simply compare yourself with those European designers, you are unique.

Or may I have the honor of hearing your terms? "

In order to achieve their goals, Citigroupers can also lower their proud heads.

Anyway, face is not that important to them.

What they want is real benefits.

"A design fee of 1 million US dollars, plus a [-]% technical commission fee, if you agree, I can design it together with the exterior and interior renderings.

And I can guarantee that the appearance and interior of this design will give you an amazing feeling. After reading the drawings, if you are not satisfied, you can cancel the cooperation immediately. "

"1 million US dollars? And a [-]% technical commission?"

Mark looked at Xiao Hui dumbfounded, and said: "This is too exaggerated, with this amount of money, I can find several top European design firms to design several cars.

Moreover, in the automotive exterior design industry, there is no such tradition of charging technical commission fees. "

Xiao Hui was not surprised by Mark's reaction at all.

But instead of answering, he showed a smile that met social expectations.

The conference room suddenly fell into silence.

In that oppressive atmosphere, the followers on both sides didn't even dare to breathe.

"Well, I know that your design is not comparable to other companies, but the price is really too high.

It is impossible for the headquarters to agree to this plan.

Mr. Xiao, we are very sincere, you see..."

After all, Mark is actively asking for cooperation, so he must be on the passive side.

"As far as this level of models is concerned, it is very normal for a car to cost 2 yuan. I don't say that you sell tens of thousands of units a month, but there is absolutely no problem in selling more than [-] units a month.

In this way, a month is 24 million in profit, and a year is [-] billion.

The life cycle of a model is at least five years, which is a business of more than 100 billion.

I just asked for less than [-]% of the benefits, isn't that an exaggeration?
And I'm only calculating China's conservative sales. If global sales are included, the [-] million is nothing.

This does not include the potential impact of the new car on Tongtong Automobile.

The valuation changes on the stock market alone can benefit you endlessly. "

Xiao Hui knows better than anyone how much a classic good car has an impact on a company.

To put it bluntly, if a company does not have a classic pillar product, it is basically impossible to survive smoothly.

"What you said is all assumptions. We need to take a very large risk. And there is definitely no way for the board of directors to pass the technical royalty fee."

Mark's attitude when he was hungry was also a little loose.

Anyway, Xiao Hui said that if he is not satisfied with his design proposal, the cooperation can be cancelled.

And if you are really satisfied, then $[-] million is really nothing.

"If you don't want to pay the 1% technology royalty fee, it's not impossible, but I have another condition."

Xiao Hui naturally knew whether the conditions he raised were reasonable.

It is obviously difficult for Tongtong Automobile to accept the technical commission fee.

But if you use it to throw stones to ask for directions, and then put another condition on it, it's different.

"What conditions?"

Mark looked at Xiao Hui nervously again.

He was really afraid that Xiao Hui would put forward some harsher conditions again.

Then this cooperation will have twists and turns.

"In the future, Nanshan Automobile can use Tongtong Automobile's sales channels in markets other than China, and even directly display models at your dealers. You need to actively cooperate."

"Impossible! President Xiao, this proposal is completely unrealistic.

Our dealers will not agree to sell your models. "

"Mark, if one more condition is added, with the consent of your dealer, you will allow the dealer to display and sell our cars. Can you accept this plan?"

"That's not okay, Mr. Xiao, it's not that we are insincere, but that no brand will agree to sell models of other brands at the dealer's side at the same time."

"What if I only want to cooperate for the next three years, and this cooperation does not include the Huaxia market and the Citigroup market?"

The two were constantly negotiating back and forth, constantly testing each other's bottom line.

"If the China and Citigroup markets are not included, and the EU market is not included, then I am still confident that I can persuade the board of directors to agree."

Mark thought for a while, and then included the EU market.

Basically, if the current largest Citigroup market and the EU market are excluded, as well as the China market with the greatest potential in the future, the cooperation in other places will have a very limited impact on Tongtong Automobile.

After all, sales in those places are limited, but the cooperation period is only for the next three years.

The big deal is that the cooperation is not pleasant, so just don't continue to cooperate at that time.

"That's fine, these are my conditions. If your headquarters agree, then you will see an amazing new car soon."

At this moment, Xiao Hui was really looking forward to seeing the scene where Tongtong Automobile competed with Benben Automobile, Fengfeng Automobile and Nissan Automobile in the mid-to-high-end car market.

The competitiveness of self-owned brands in the field of cars has always been relatively weak.

In a short time, he really didn't intend to enter this field.

It is not too late to wait until the era of electric vehicles.

"Due to the time difference, the good wine tonight will probably have to wait until tomorrow to drink with Mr. Xiao. I will report to the headquarters tonight and try to get the headquarters' approval."

Mark breathed a sigh of relief.

At this level, the cooperation between the two parties is basically reached.

The rest depends on whether the plan given by Xiao Hui can satisfy everyone.

Once the exterior and interior are in place, Tongtong Motors can launch new models in the shortest possible time.

After all, if the chassis and electronic and electrical components are not changed, and the power system does not change, the launch time of a model can be greatly shortened.

Even going public in the fourth quarter of this year is entirely possible.

At that time, the performance of Tongtong Auto China Branch in 2007 will definitely be even better.

In the future, with these performances, Mark is expected to become the top executive of Tongtong Automobile headquarters.

(End of this chapter)