Rebirth 05 Be a car tycoon

Chapter 13. Follow and Influence

If the "Nanshan Body" was just Nanshan Motors and a group of netizens making noise there, then when the domestic mobile phone leader Ph.

Love the people, love the country.

I love mobile phones, and I love making mobile phones even more.

To be a brand, to be the No.1 of domestic mobile phones,

I'm not a giant,
It's not someone's cottage,

I'm a Ph.D. supervisor phone,

I only represent myself.

In just two days, the Ph.D. supervisor's mobile phone imitated Nanshan Automobile to shoot an advertisement, and then quickly put it on various portal websites and TV stations.

In 2005, it was the most beautiful time for Ph.D. supervisors.

At this time, in the domestic market, there is no such thing as rice mobile phone and Warwick.

Ph.D. supervisor mobile phone, a fighter in the mobile phone.

Relying on this memorable advertisement, the sales volume of Ph.D.'s mobile phones in 2005 exceeded 1000 million units.

It's no wonder that they are rich and powerful, and in a short period of time, they invited celebrities to shoot advertisements for large-scale placement.

Not to mention, the effect of the advertisement will be clearly reflected in the next few days.

Various dealers have expressed their intention to increase orders, and the already popular models have even fallen into a state of out-of-stock.

Naturally, the situation of the Ph.D supervisor's mobile phone cannot be hidden from other people, and they are not prepared to hide it.

Naturally, other merchants immediately followed suit.

Make mobile phones, make computers, make TV, make websites...

All of a sudden, "Nanshan style" became a more popular existence than "Xiao Hui: I speak for myself".

All over the Internet, whether it's various forums or portals, are reporting related things.

……

"This Nanshan Automobile, is it over? Our new film was supposed to start promotion last week, but because of the heated discussions on the Internet about 'I speak for myself', the promotion pace was delayed.

But now there is another 'Nanshan style', does this still make our movie publicity? "

In the crew of "Levelless", Cheng Kaige threw his laptop on the table annoyed.

The Internet has developed very fast in recent years, and many viewers of movies are screen names.

So Cheng Kaige attaches great importance to the promotion of "Levelless" on the Internet.

For this reason, it is also prepared to spend a lot of publicity and distribution costs for advertising on various portal websites.

"Kage, this Nanshan Automobile is a car manufacturer, and has nothing to do with our filmmaking.

Although they have done a lot of things, their influence on us should be very limited. "

Although Cheng Hong was not in a good mood, she could only say some words of comfort to Cheng Kaige at this time.

What else?
"How can it have limited impact? Hot topics on the Internet are limited.

If everyone pays attention to what they have done with Nanshan Motors, they won't be so interested in "Levelless".

This will directly affect our box office.

The same advertisement attracts different degrees of attention, and the promotion effect is naturally very different.

If I had known that last week we would not have changed the plan at all, it would be even more embarrassing now. "

Thinking of the "Nanshan body" is now so popular, turn on the Internet, you can see "love..., don't love..., yes..., not..., I am..." topics everywhere, Cheng Kaige's mood Not good.

At this time, whether "Levelless" starts to promote or continues to wait, it is a bit embarrassing.

It will be officially released in mid-December, although I still have time to wait.

But if someone else comes out with another moth in a few days, it will be depressing.

"I see that in the past two days, many companies have also borrowed from Nanshan Auto's marketing methods. Why don't our movie promotions also follow the trend and use the 'Nanshan Style' to promote?"

Cheng Hong felt that waiting was not an option.

So I came up with a rather creative idea.

"If we had done that from the start, it would have been fine.

But now some people in the industry know that we have postponed the announcement because of Nanshan Automobile.

At this time, if we still use the Nanshan body, we will have the feeling of being beaten on the left cheek and sending the right cheek over. "

Cheng Kaige, who wanted to save face, obviously couldn't accept such a situation.

Cheng Hong opened his mouth, and wanted to persuade him to say something, but he didn't say anything in the end.

"Then let's wait another week. Next week, the 'Nanshan body' will definitely not be so hot."

"Well, let's postpone it for another week."

……

Aomei Advertising is a well-known advertising company in China.

In the past, other companies generally used their works for research.

But this time, they were having a rather special meeting internally.

"Everyone has watched these two videos of Nanshan Automobile many times, so let's talk about your own views now."

Creative director Qiu Xin presided over the meeting in person.

Soon, the people below expressed their views one after another.

"I think the most important thing for this Nanshan style to spread so widely in a short period of time is that their copywriting is really good."

"This is an advertisement with attitude. When you see these simple and straightforward descriptions of life, you will feel that it wants to interact with you, communicate with you, and want to make friends with you.

On the Internet, online names all have the desire to make friends.

So whether it is the penguin signature or the topic of everyone's chat, it will revolve around Nanshan body. "

"Before that, following the advertising style of other companies was a very disgusting behavior.

But the emergence of the 'Nanshan body' seems to have changed this situation. "

"I'm actually a little curious about which advertising company produced this advertisement.

According to my understanding of Nanshan Automobile, the advertisers they cooperate with should not be very good. "

The automobile industry is considered a major client in the advertising industry.

Each OEM spends a lot of money on advertising every year.

It can be said that in the entire advertising industry, cars are the only ones that can be compared with cosmetics.

"I'm also curious as to who is in charge of producing this advertisement. If it was just "Xiao Hui: I Spoke for Myself", it could be said to be accidental, but then there was "Nanshan style" immediately, then this matter cannot be used To describe it by chance."

Participants from Australia and the United States expressed their views one after another.

Without exception, no one has a low opinion of either of these two successful ads.

"A good advertisement contains many feelings, and the advertiser understands it as soon as he says it, do you understand?

I hope that the advertisements we launch in the future can also arouse discussions on the entire Internet. "

(End of this chapter)