Rebirth 05 Be a car tycoon

Chapter 131
"Qiu, in this situation, what advice do you have?"

In the conference room where all the cars are connected, the atmosphere is a bit depressing.

In addition to Mark and Jim, the top executives of Tongtong Motors Huaxia Branch, there are also Ogilvy Advertising personnel.

In the past two days, there has been a lot of noise on the Internet about the cooperation between Tongtong Automobile and Nanshan Automobile. Naturally, it is impossible for Tongtong Automobile to know everything.

In fact, on the day Autohome released the news, someone reported to Mark.

"Mr. Mark, the method you have adopted in the past two days is to suppress this news, so that everyone will stop paying attention to this news.

Judging from the current situation, the effect should be unsatisfactory.

Actually I have another plan. "

As the creative director of Ogilvy Advertising, Qiu Xin has a very open mind.

Otherwise, Tong Tongche wouldn't listen to him today.

"What plan, please introduce it in detail."

"There is an old saying in Huaxia, which is called blocking is worse than sparse.

Now this matter is definitely unstoppable.

That being the case, we might as well follow the trend and take this opportunity to warm up our new models in advance. "

I have to say that Qiu Xin's point of view is very special.

Mark hadn't really thought about it before.

The current OEMs seldom carry out relevant publicity before the new car rolls off the assembly line.

Not only that, everyone wanted to hide all the news, and only started to spread it when they took the initiative to release it.

"How do you follow the trend?"

"It's very simple. First of all, we announced the cooperation with Nanshan Automobile openly. Anyway, there is nothing shameful about it.

Secondly, we want everyone to turn their attention to the new models.

To make everyone curious, what kind of new model is it worth spending [-] million US dollars to buy a blueprint. "

"According to normal people's understanding, this model must be very amazing, otherwise Tongtong Automobile would not be willing to pay such a high price."

"In this way, everyone's curiosity about new models will definitely be raised."

"If we can match this new model with one of our current models, it can even boost the sales of current models.

For example, our new model is the replacement model of Excelle, so soon, the popularity of our Excelle will rise a lot. "

"besides……"

Qiu Xin Lingling talked for more than ten minutes, expressing all his thoughts.

"Clap clap clap!"

When Qiu Xin finished speaking, Mark actually took the lead in applauding.

Citigroupers know how to advertise.

Obviously, Qiu Xin's plan moved Mark.

The main reason is that Mark has no better choice now.

"Qiu, your idea is very good, so the publicity and promotion of this new model will be handed over to Ogilvy Advertising.

We hope that this cooperation can witness a legend. "

……

"Mr. Chen, Tongtong Automobile just sent a press release to various media, acknowledging the cooperation with Nanshan Automobile."

Xifeng Motor, Liu Yingbin headed to report the news to Chen Jiabing.

His boss has a problem with Nanshan Automobile, of course he knows about it.

In the past few days, there has been a lot of noise about the cooperation between Nanshan Automobile and Tongtong Automobile on the Internet. Netizens have praised Nanshan Automobile to the sky.

This made Chen Jiabing very unhappy.

In his opinion, even if there is any real cooperation between Tongtong Automobile and Nanshan Automobile, it must not be as advertised on the Internet.

"They really spent [-] million US dollars to find Xiao Hui to design a car?"

"Yes, that's indeed the case. The other party even displayed the remittance slip."

"Have these Citigroupers lost their minds? What kind of car needs to spend [-] million dollars to design?
It's just an appearance, not a full set of technology. "

Chen Jiabing couldn't accept the news no matter what.

In his view, Tongtong Automobile is the leader of the world's auto industry.

In the past two years, Nanshan Automobile was a private automobile company in Huaxia that was about to lose its production qualification.

If Nanshan Motors spent a lot of money to find Tongtong Motors to buy design drawings, it would be more understandable.

Now the situation is reversed, so it is completely incomprehensible.

"It is possible that the design of this model is really as amazing as what is said on the Internet, otherwise Tongtong Automobile would not have agreed so readily."

Chen Jiabing: ...

……

"Tongtong Automobile, it seems that there is an expert!"

In the office of the general manager of Geely Automobile, Li Dongliang closed the webpage of Vehicle Home with great emotion.

"I heard that Tongtong Auto wanted to contact the vehicle home and other media to take down the news.

But there are too many media following the trend, and it is impossible to withdraw.

So they took advantage of the trend and changed their plan. "

As the leader of China's private auto companies, Geely Auto is naturally well-informed.

"No matter what the reason is, his crisis public relations skills are still very worth learning.

To a certain extent, Nanshan Automobile's previous crisis public relations and Tongtong Automobile's handling plan this time are good reference cases in the industry. "

"That's true. I heard that the 4S store of Tongtong Auto has increased the number of people in the past few days."

……

"Mr. Wei, it seems that you are completely correct in deciding that the company's future development will focus on SUVs.

This time, Nanshan Automobile sold the design drawings of mid-to-high-end cars to Tongtong Automobile, which basically means that they have no plans to enter the mid-to-high-end cars in the short term, or even enter the sedan field. "

Guo Jinxiong, director of the sales department of Wanli Automobile, flattered him there.

No way, he still couldn't understand his boss's decision before.

What Nanshan Automobile is doing now unintentionally proves that Wei Jian's decision is correct.

"The brand influence of self-owned brands is relatively low. For the same model, we have to sell it cheaper to have a market.

The same level of SUV models can be tens of thousands of dollars more expensive than cars.

This premium gives us room to live.

It's not that I'm not optimistic about the future of cars, but that our company currently doesn't have the strength to work in this field. "

Wei Jian admitted very frankly that his company's current strength is not enough and needs to be improved.

That's why it didn't enter the car field.

"Well, that's true. Looking at how popular the Nanshan N5 and Nanshan N7 are selling, we can see that the future of SUVs is still worth looking forward to.

On the contrary, those self-owned brands that make cars, except for Geely and Dream Cars, are not doing well. "

Guo Jinxiong's words can be regarded as telling the status quo of the industry.

The development of self-owned brands that focus on cars is not optimistic.

Only by engaging in other models can we find our own living space.

(End of this chapter)