Rebirth 05 Be a car tycoon

Chapter 179 Official Listing
Throughout the end of November and early December of 2007, the news of the auto industry was basically dominated by Nanshan Automobile.

There is no way to completely separate the activities of various media from Nanshan Automobile.

"Lai Liang, how do you think the prices of the T300 and N8 will be determined?"

Although the press conference was about to start, Lu Jiansheng still couldn't help discussing with Lai Liang there.

No way, in the past week, topics related to the price of T300 and N8 have been the most popular discussion content on Autohome.

Even in order to catch the hot spots, Autohome even organized a prize-winning quiz.

"Judging from the situation of several models in the past, Nanshan Automobile's products are still very competitive in price, and I think this time should be no exception."

Lai Liang is obviously very familiar with the situation of Nanshan Automobile.

"That's what I said, but don't you think Nanshan Motor's behavior this time is a bit abnormal?
I think it is possible that their prices will be set too abnormally. "

"The so-called abnormality is relative. With the current reputation of Nanshan Motors, even if the prices of T300 and N8 are set a little higher, there are still consumers who are willing to pay.

It's just that sales may not be so hot.

But Nanshan Automobile will definitely not make less money. "

Lai Liang is obviously very confident about T300 and N8.

If the price is higher, the sales volume will be somewhat affected, but the profit per bike will definitely be higher.

On the contrary, if the price is lower, it means small profits but quick turnover.

It's really hard to say which of the two ways is more profitable.

"That's right, Nanshan Automobile is one of the few auto companies in China that has already mastered the real product pricing power. Basically, they don't need to think too much about competitors when they want to set prices.

Because they often create a new field by themselves, and there is no real opponent at the same level. "

Thinking about Nanshan Motor's unexpected positioning of T300 and N8, Lu Jiansheng is full of expectations for the next situation.

……

"The price of the T300 is 18.99 for the standard version, 19.99 for the elite version, and 20.99 for the flagship version!"

After some singing and dancing and bragging, the T300 press conference has entered the stage that everyone is most concerned about.

"Sure enough, the price of Nanshan Automobile is always so competitive. For a model of the T300 level, the price is actually quite sincere.

The 3.5L engine is equipped with an 8AT gearbox. There is no rival in China, and there is no similar model even in the world. "

Lu Jiansheng looked at the screen on the stage with emotion.

"Compared with N5, the price is high, but compared with other off-road vehicles, it is considered low. It is not beyond everyone's expectations."

Lai Liang made a price survey of the T300 on the website before, filling in an estimated price of 19.88.

This data is basically very close to the situation announced today.

"The T300 is priced like this, so at the launch conference of the N8 tonight, it is estimated that the price will not be too outrageous."

"Yes! According to my guess, it should be around 29.88, and there is even a model with this price."

After the most important data was revealed, Lai Liang's focus began to shift to the N8.

"Probably so!"

……

"The starting price of Nanshan N8 is 28.99, the elite version is 29.99, and the flagship version is 20.99!"

When Xiao Hui and his group flew from Mingzhou to Hanzhou again, it was naturally time for the N8 launch conference.

The same process, almost the same participants.

But the released models are completely different.

"If this car is replaced with the Baobao car logo, don't say 29.99, even if it is 299 million, it is estimated that many people will buy it."

As the creative director of Ogilvy Advertising, Qiu Xin also participated in the launch event of Nanshan Motors.

"Yeah, the commerciality of this N8 is really invincible. No wonder people dare to prepare for production of this relatively small large SUV according to the monthly sales plan of [-]."

Qian Jun was also very emotional.

None of the various domestic car companies produces products that are more high-end than the N8.

Naturally, the selling price did not exceed 30.

Now Nanshan Automobile has entered the price range to more than 30, which is actually a milestone event in the domestic auto industry.

If the N8 sells well, then this milestone will be even more meaningful.

"N8 is destined to be a magical car, and this shape will not be outdated in another ten years."

Qiu Xin suddenly made a decision in his heart.

At that time, I will go to the 4S store of Nanshan Automobile to buy an N8.

When such a product is put on the road, the return rate is definitely very high.

And this novel shape can also give me a lot of inspiration.

"Nanshan Automobile, it seems that it has firmly established its foothold!"

……

"Nanshan Automobile will be our eternal goal in the future!"

Inside Dream Cars, Huang Changfu, who watched the whole launch conference of T300 and N8, felt very complicated.

He created the dream car, and naturally hoped that it would become the largest car company in the country.

Although the development of dream cars was not so smooth before, he never doubted that he would be able to realize this dream in the future.

But Nanshan Motor's amazing performance in the past two years made him have to admire.

When everyone's level is relatively close, it is easy to feel jealous.

But when the level difference between the two is so great that there is no way to bridge the gap, the situation changes.

Have you ever seen an ordinary person get jealous of Bill Gates?

Did you see anyone jealous of Einstein?

"Mr. Huang, Nanshan Automobile is completely betting on SUVs now, and I think we will develop more SUV models in the future.

Even we should continue to bring out the car-making spirit of the year. "

Yang Jie was very excited to express his views there.

At this time, as the head of the sales department, he naturally couldn't show no confidence.

"The car-making spirit back then?"

"That's right, didn't those media say that our research center is the tape measure department? Then we will simply carry forward the tape measure department.

In the future, when Nanshan Automobile launches a new model, we will imitate a new model.

Although this may offend them, as long as we distinguish the market positioning from them, the contradictions are not necessarily irreconcilable. "

Yang Jie made a very bold proposal.

"I need to communicate with Xiao Hui about this matter and listen to his opinion!"

Huang Changfu thought for a while, but didn't dare to directly agree.

If the imitation is Fengfeng Automobile or Benben Automobile, then there is nothing to do, just do it directly.

But now Nanshan Automobile has a special position in the domestic auto industry, and it is really difficult for him to imitate directly.

To put it bluntly, it is not easy to copy directly.

Otherwise, he doesn't have the confidence to be a "Pizza Hut" when he goes to court.

(End of this chapter)