Rebirth 05 Be a car tycoon

Chapter 208 A Miracle in the Citi Auto Market

Field is the editor of a professional car magazine in Citigroup.

He is an editor, but in fact, he is still working on evaluation, and his understanding of cars is definitely much higher than that of many editors in China's auto media.

During this period of time, he saw the advertisements of Tongtong Auto from many advertisements.

The cool pickup truck shape, the elegant SUV, and the domineering hardcore SUV all caught his attention.

The magazines that were not short of money directly purchased one of these products, and then began to disassemble them.

Unlike China's auto media, which focus more on news reports, Field's auto magazine is obviously much more professional.

Most of the time, they don't just report some news, but do some in-depth dismantling comparisons and performance confirmations.

So the credibility of their magazine is quite high.

On the Citigroup side, many people recognize their magazines.

"Field, the engine has been removed, shall we do a performance test on him first?"

Pontiac was Field's assistant.

Two people are going to disassemble the N8 model together.

"I have tested some of the power performance of this model on the track, and there is no significant difference from the data recommended by the advertisement.

Presumably these parameters should be in line with the actual situation.

What we have to do now is not to verify the authenticity of these parameters, but to do some benchmarking with similar products of Fufu Automobile.

The articles written at that time will be more convincing. "

As a professional editor, Field knows exactly what kind of articles can be liked by readers.

Obviously, few people like to read boring dismantling and explanation.

However, a leading product in an industry was used for benchmarking, and the result surprised everyone.

Such a situation is what everyone likes to see.

"No problem, I'll arrange it right away!"

……

"Mark, the number of orders from the headquarters is increasing day by day. Should we confirm with the headquarters to see if they really want so many cars?"

Seeing that one car after another came off the production line of Nanshan Automobile, it was transported to the port for loading.

Jim felt a little uneasy.

Two to three thousand units are exported every day.

This data is too exaggerated.

Even if you need to reduce inventory, you don't need so many cars, right?

During this period of time, the business of bulk ships around Huaxia has become prosperous because of the export of vehicles by Nanshan Automobile.

"Jim, it seems that you haven't paid attention to domestic news in the past few days. The products of Nanshan Automobile are very popular in China after OEM.

This situation even drove up the sales of some of our other products.

Now the headquarters is afraid that Nanshan Automobile's production capacity will be insufficient, and it is not afraid that you will deliver too many cars. "

As the general manager of Tongtong Auto China Branch, Mark has a lot of information.

At this moment, although his mood is more complicated.

But after accepting this situation, he felt a little better when he thought that the plight of the headquarters could be alleviated.

"Really? I didn't expect that the products of Nanshan Automobile are not only so popular here in Huaxia, but also have such a market in our country."

……

"Mr. Xiao, you can't export like this anymore, or our dealers won't have any cars to send."

Nanshan Motors, Zheng Zhihua couldn't take it anymore.

Although the three factories of Nanshan Automobile were fully fired, one car after another was produced.

But it can't stand Citigroup's demand of [-] to [-] a month, or even a hundred thousand or so.

This is completely beyond the previous planning of Nanshan Automobile.

Let the new production lines in Mingzhou and Hanzhou reach full capacity in less than half a year after mass production.

So far, factories have partially implemented a three-shift, six-day work system.

Even so, the production capacity is actually not enough.

Normally, the three factories have a production capacity of 18.

But the hottest products are all produced in Mingzhou and Hanzhou factories.

The domestic monthly sales volume has exceeded 12 units since December last year, and it is still in a steady upward stage.

Basically, if there is no such thing as Tongtong Automobile, the production capacity is almost just right.

But now that there are so many more demands, it is definitely not enough.

According to this rhythm, even if the new factory in Nancheng is built now, the production capacity can be fully filled immediately.

This situation is definitely not expected by everyone.

"What can we do about it? The agreement we signed with Tongtong Motors at that time was that as many cars as they needed, we would meet their needs.

Otherwise, how could Tongtong Automobile do OEM business?

In addition to guaranteeing our profits, other cooperation terms are basically beneficial to Tongtong Automobile. "

Xiao Hui is not afraid of making himself ugly.

To some extent, the cooperation between Nanshan Automobile and Tongtong Automobile cannot be regarded as an equal cooperation.

It's just that everyone gets what they need.

Nanshan Motor wants to take this opportunity to enter the Citigroup market, and then enter the European market.

And Tongtong Automobile wants to try its luck and see if it can be brought back to life through this cooperation.

"But our domestic consumers don't understand this situation, thinking that we are deliberately engaging in hunger marketing.

How did they know that we really don't have a car to send to the store? "

Zheng Zhihua felt pain and happiness at the same time.

As a salesperson, I definitely hope that the better the car, the better the sales.

This feeling of being in short supply is actually very refreshing.

Otherwise, a bunch of cars were piled up in the 4S shop, and the sales department had to beg people to order more cars.

That is called uncomfortable.

Just over three years ago, Zheng Zhihua experienced such days every day.

"I have arranged for Zhu Zhengfeng to prepare, and some marketing measures will come out in a few days.

At that time, everyone will know why our cars are so tight.

Moreover, each factory is now doing its best to increase its production, and the market gap will not be so big. "

Even what Xiao Hui said was not so confident in himself.

If the combined domestic and foreign demand for a month exceeds 25.

It is really a little bit difficult for Nanshan Automobile to meet these needs.

Even now it is necessary to review other factories except the new factory in Nancheng.

After all, 25 a month is 300 million a year.

By the end of next year, Nanshan Automobile will only have a normal production capacity of 240 million.

This has been considered radical by many before.

Now it seems, what a fart.

"Then I have to make Lao Zhu hurry up, otherwise I will be annoyed to death by various dealers every day!"

(End of this chapter)