Reborn in Hong Kong as a Tycoon

Chapter 155 Rejecting Atari
In the afternoon, before the time came to 02:30, Nolan Bushnell, the president of Atari, came to visit in advance.

Nolan Bushnell didn't come alone, with his secretary.

"Welcome, Mr. Bushnell." "Nice to meet you, Mr. Lin."

Lin Baicheng and Nolan Bushnell shook hands.

"Please come to my office and talk."

Lin Baicheng took Nolan Bushnell and his secretary to the office, and Isabella went to make coffee for several people.

Sitting down on the sofa, Nolan Bushnell didn't get to the point immediately, but chatted: "Mr. Lin, your New Century Software company doesn't look like a game developer. What do you do?"

"Mainly research and develop software applied to computers to facilitate people's work."

Lin Baicheng replied ambiguously, without saying much.Although he didn't think there would be one more competitor after explaining it in detail, he didn't need to elaborate.

Nolan Bushnell listened and said: "Computers are more and more widely used now. Apple's personal computers are convenient for business and personal use in terms of price and size. I think personal computers will become more popular in the future." , Mr Lin, the software you develop will have a huge market."

"It seems that we are thinking of getting together."

Lin Baicheng was a little surprised, and then pointed to the personal computer on the other side of the desk: "That's Apple's personal computer. Compared with the big ones such as IBM computer and Wang An computer, it is much smaller, so I believe It will be welcomed by people and slowly approach thousands of households."

"It is precisely because of the small size of Apple's personal computers that our company also bought a few."

Nolan Bushnell nodded in agreement. Because of its small size, Apple's personal computers are definitely not as powerful as those big computers. This is true, but for some companies that do not process much data and individuals with smaller needs Say, Apple's PCs are good enough.

Therefore, if it is sufficient, Apple's personal computer takes up less space and the price is much cheaper. Of course, people choose it.

"BOSS! Mr. Bushnell!"

Isabella came in, put the coffee in front of them, and sat down beside them.

While drinking coffee, Nolan Bushnell stopped chatting and got to the point: "Mr. Lin, I think you should know why I came to see you today. Atari wants to get the "Xiangjiang Cube" from Xinghe Game Company. and "Pac-Man", and ported these two games to Atari's console."

Lin Baicheng was a little surprised that the game "Pac-Man" was added, but it's normal to think about it. This arcade game is also very popular, even more popular than "Xiangjiang Cube", but relatively speaking, "Xiangjiang Cube" is more suitable in Just use it on the host.

Therefore, the porting of "Pac-Man" on the console may not be as popular as "Xiangjiang Cube", but it is a popular game after all, and I believe the results of porting it to the console will not be bad, so Atari wants to win it together. It's also normal.

Lin Baicheng shook his head and refused: "Mr. Bushnell, I think my attitude is already obvious. I will not authorize these two games to Atari."

"Mr Lin, don't rush to refuse, listen to Atari's conditions."

Nolan Bushnell immediately said: "Atari is willing to obtain the authorization of these two games at a price of 800 million U.S. dollars, and at the same time is willing to give a 20% share in the sales of game cassettes, which is the sales price of cassettes. , not profit sharing. That is to say, today a cassette sells for $40, and Mr. Lin, you can get a share of $8."

"Now Atari VCS has sold about 40 units, which means that there are at least 40 audiences, not to mention that cassettes usually sell more than consoles, and it is possible to sell 100 million copies."

"What's more, this is only the current sales volume of Atari VCS. The more Atari VCS is sold, the bigger the market will be, and the cassettes will naturally sell better."

"Mr. Lin, as long as you are willing to authorize the license, plus the sales revenue of the cassette, I can guarantee that you will earn at least 2000 million US dollars within two years. For this reason, I can even sign a 2000 million US dollar guarantee contract on behalf of Atari."

A profit of 2000 million US dollars is quite a lot. Many companies in this era do not have such a large annual profit. For example, Apple and Microsoft do not have such a large market value today.

Lin Baicheng admitted that he was a little tempted, but what he was tempted was not the profit of 2000 million US dollars, but the 20% sales share offered by Atari.

Lin Baicheng is very clear that the sales of Atari VCS will explode from next year, because Atari's competitor Fairchild Semiconductor withdrew from the game industry this year.

Although the Atari VCS was developed by Atari last year, it has only been about half a year in total, but the concept of this kind of cassette insertion was not invented by Atari. Fairchild Semiconductor's one is called "Fairchild The "F wave" model was adopted for the first time, but it was popularized by Atari VCS in the game industry.

The sales volume of Atari VCS is not bad, and Fairchild Semiconductor is not blind, so it has upgraded the "Fairchild F-wave" model and applied it to entertainment games. Now it happens to be the competitor of Atari VCS in the market. .

At the beginning of 1979, due to poor management and the belief that electronic games were outdated, Fairchild Semiconductor cut off the game production. Unfortunately, in the summer of this year, Fairchild Semiconductor still failed to sustain it and was eventually taken over by French foreign capital.

It is also because of the withdrawal of Fairchild Semiconductor and the public's realization that they can play games without going to the game hall, so Atari VCS ushered in an explosion in sales and officially skyrocketed.

No, by next year, the Atari VCS has long been upgraded to the Atari 2600, and because of the withdrawal of Fairchild Semiconductor, by the end of 1979, the total sales of the Atari 2600 had reached more than 200 million units.

More than 200 million units are the sales volume of the Atari 2600 mainframe. If it is a cassette, it will only be more than the game console. This is the bulk of the profit.

Therefore, if the two games "Xiangjiang Cube" and "Pac-Man" are authorized to Atari, by next year, the authorization of these two games may bring Lin Baicheng hundreds of millions of dollars in revenue, you said How could this prevent Lin Baicheng from being moved.

The profit of [-] million US dollars is just the authorization of two games, and nothing needs to be done. The market development is Atari's business, and it doesn't need to spend a penny. This kind of money is really easy to make.

You can make money while lying down, without doing anything, and you can earn as much as [-] million US dollars, so it's no wonder that Lin Baicheng is not tempted.But after being moved, he regained his senses and was still ready to refuse.

　(Thanks for the big 500 point reward and support of 'Zai Feng Riang'!)

　　
　
(End of this chapter)