Reborn in Hong Kong as a Tycoon

Chapter 440 Discussion of Mainframe Propaganda

Monday.

Lin Baicheng went to Starlight Company, and even Haruko Mori, Isabella and Bill Hawes were called to Starlight Company by Lin Baicheng.

Lin Baicheng called the three of them and Eric Davis to his office.

Pointing to the Xingyue host on the desktop, Lin Baicheng said to the four of them: "Do you have any good ideas about the promotion of the Xingyue host?"

I came here today to discuss how to better promote the Xingyue host, so that the Xingyue host can have better sales after the official sale. Lin Baicheng said this in advance, so they all made preparations in advance.

Bill Hawes was the first to take out a document and said: "Chairman, this is the survey report on the sales market distribution of Atari VCS that you requested, which are the market surveys of Los Angeles and New York."

"According to the survey results, the current sales volume of Atari VCS in the children's market accounts for 7.3%, the sales volume in the youth market accounts for 32.8%, the sales volume in the high school and college students market accounts for 41.6%, and the sales volume in the office worker market The sales volume is 5.9%, the sales volume in the housewife market is 6.4%, and the rest of the market accounts for the remaining 6%.

"Among them, 6.4% of the sales in the housewives market. According to the questionnaire survey, it is known that the vast majority of people buy for their children at home. Among them, children account for more and a small amount of teenagers. Therefore, the proportion of children's sales should be It's around 13%."

"In other words, the main buyers of game consoles are teenagers and high school students."

Lin Baicheng nodded after listening. Although such a survey cannot guarantee that the market will be like this, New York and Los Angeles are the two most economically developed cities in the United States, and the markets of these two cities are already clearly representative.

Bill Hawes continued: "The report also shows that the more economically developed the city, the more sales of Atari VCS. Although this is related to Atari's priority in the layout of economically developed cities, but at the county and town level Per capita income and population are important factors affecting sales."

Eric Davis said aloud: "Taking the toy revenue of Starlight Company as an example, the city's revenue accounts for more than [-]% of the total revenue, and the counties and towns add up to only more than [-]% of the total revenue, so We should sell the Xingyue mainframe in the city at the beginning, and the counties and towns can temporarily give up."

Isabella also said: "There is really no need to spread the publicity too widely at the beginning, as that would require too much publicity fees, and compared with the effect that can be achieved, it is not worthwhile."

"Since the consumption potential of cities is greater, let's target each city in our promotion from the beginning. The more economically developed the city, the stronger the promotion will be."

Lin Baicheng is good at doing good things. Although he is rich, he can even promote it in counties and towns, but he sells Xingyue hosts to make money, so of course he has to consider the cost performance, and he can't just spend money casually.

Both Haruko Mori and Bill Harveys had no objection to this point, so the promotion for the urban market was decided in this way.

"Chairman, I have an idea."

Haruko Mori spoke up, and after Lin Baicheng signaled her to speak out, she said: "I think we can put the game console in the Starlight Company's store during the publicity period before the official sale, and let people try it first. I believe that It will definitely have a better publicity effect.”

Lin Baicheng couldn't help but said: "Whether the console is good or the game is fun, you will know after the trial. This is indeed a good idea."

Isabella reminded aloud: "Chairman, if you do this, if the people who try it are not satisfied with the game, under the spontaneous publicity, it will definitely have a significant negative impact on the sales of the product."

"I understand your idea."

Lin Baicheng nodded: "When the time comes to let people try it out, it is definitely not possible to let them try out all the games, but to take out the game "Super Mario Bros" promoted by the company for a tryout. The game is very confident, so don't worry about that."

"Furthermore, if the game is really not liked by the players, we will not do this. After the official sale, the sales will also be affected. It is nothing more than selling more at that time. But the company has invested so much in this area. , not to sell a little more, but to make money, to make a lot of money."

"Chairman, I didn't think carefully."

Isabella admitted her mistake aloud.

"Everyone can say whatever comes to mind, and it doesn't matter if they're wrong."

Lin Baicheng waved his hand, and then said, "Think about it, everyone, do you have any other ideas?"

Eric Davis said: "Chairman, I think that when we let people try games, we can pre-sell them, accept everyone's reservations, and give reservation buyers a certain price discount, which will not only attract more buyers buy our products, and we can also know in advance how the publicity effect will bring about sales.”

Lin Baicheng said: "The pricing will be discussed later, and your proposal will be discussed later."

"Chairman, I think we can hold an event among game lovers."

Bill Harveys said: "We can hold related events in Los Angeles or New York, or even these two cities and more cities. There are many video game fans in each city, and we organize them to hold an event. Offer them a lucrative bonus, which will surely attract the attention of a large number of interested people."

"If possible, we can contact the TV station, hold relevant events together with the TV station, and carry out TV broadcast."

"I know that the TV station will definitely not agree to hold related events, because there is no audience base, and the TV station will worry about the ratings, but we can pay a sum of money to support the TV station to hold the event, and it will be used as a publicity fee for publicity."

Isabella shook her head: "It's a good idea, but I don't think the fee to be paid will be low."

Haruko Mori also said, "It doesn't make sense if the cost is too high."

"I think it's a good idea, but the fee that needs to be paid really shouldn't be too high."

Lin Baicheng said to Bill Hawes: "I will leave it to you to contact the TV station. You can ask the TV station how much money we need to sponsor the event, and then let me know."

It would be much simpler if it was changed to Xiangjiang. Lin Baicheng directly asked Asia TV to hold it, without considering the cost issue at all.

"Yes, Chairman!"

Bill Harveys responded.

Lin Baicheng and others continued to discuss how to better promote the Xingyue mainframe, and several people made proposals one by one, some were rejected, some were pending, and some were accepted.

(End of this chapter)