Reborn in Hong Kong as a Tycoon

Chapter 442 Investing in Wheelock

After discussing with Lin Baicheng and others, the price of Xingyue's ordinary host is set at the price of $179 a set proposed by Lin Baicheng.

However, the final price was $179, but after discussion, it was decided not to sell it directly at this price, but with some changes.

According to the publicity, the price of Xingyue console is 229 US dollars, which is about the same as the production cost when the research and development costs are not included. The consoles sold will not make the company lose money.

However, the sales price of Xingyue mainframe is 229 US dollars, but during the publicity, it will say that Xingyue mainframe is a new product of the company, so the company will conduct a discount promotion and sell it at a price of 179 US dollars, which lasts for a month.

Likewise, the cassettes were advertised for $45 each, but were also on sale for $40 for a month.

The reason for doing this is not only to let consumers have the psychology of taking advantage, but also to ensure that the company can raise prices logically when sales are booming.No matter what the product is, it is easy to sell at a reduced price, but it is not so easy to increase the price. The price increase is easy for consumers to accept, and then they are abandoned by consumers and go to buy other products.

It’s different when it’s changed to Xingyue host’s promotion. The company’s promotion is discounted, so the price is 50 dollars cheaper. Once the host’s sales are hot, if the company raises the price again, consumers will be more likely to accept it, and it’s time for a discount. It's over.

Of course, by that time, sales will definitely be affected.Therefore, Haruko Mori and the others proposed that if the sales are really hot, the price increase should not be raised by $50 all at once, but can be discounted in other names. The actual price is $189 or $199, and the price will be raised slowly. .

If the sales of the mainframe are really booming, even if the supply exceeds the demand, then the price can be increased to 229 US dollars in half a year or even less, so that the mainframe will not lose money, and the profit on the cassette side is pure profit. up.

This proposal was very good, so of course Lin Baicheng accepted it and made a corresponding decision.

There is still some investigation and preparation for the promotion. Fortunately, tomorrow is May [-]st, and the summer vacation in the United States is around the end of May. There is still a lot of preparation time in the early stage, and the time is not too rushed.

It was around six o'clock in the evening.

香江的时间比洛杉矶要快15小时, 因此当洛杉矶时间是4月30日的星期一晚上六点多的时候, 香江那边却已经是5月1日的星期二早上九点多了。

At this time, Wheelock had already held a board meeting, and Liao Siren represented Lin Baicheng to participate in the board meeting of Wheelock.

It is no secret that Liao Siren is Lin Baicheng's assistant at the high level of Xiangjiang, so when the directors of Wheelock saw Liao Siren who walked into the meeting room with Zhang Yuliang, they didn't know that Zhang Yuliang approached Lin Baicheng and wanted to introduce Lin Baicheng became a shareholder of Wheelock.

"It turned out to be him, this is troublesome."

Li Jiacheng's heart sank when he saw Liao Siren. Of course he also knew that Liao Siren was Lin Baicheng's assistant, and with Lin Baicheng's capital, Wheelock's additional 1 million Hong Kong dollars in market value stocks could be easily eaten.And with Lin Baicheng's strength, I am afraid that more directors will support Lin Baicheng to become a shareholder of Wheelock. Compared with Lin Baicheng, his chances of winning are lower.

"Everyone, this is Mr. Liao Siren, Lin Baicheng's assistant to Lin Sheng, and he is here on behalf of Lin Sheng this time."

Zhang Yuliang introduced Liao Siren to the directors.

"Mr. Liao!"

The directors are very polite, after all, the seventh-rank official in front of the prime minister.

Seeing this, Li Jiacheng whispered to John Ma Bin: "Chairman Ma Bi, Zhang Sheng asked Lin Sheng to take over the offer, what should we do now?"

"I didn't expect that Zhang Yuliang would find Lin Baicheng, and Lin Baicheng also agreed to take over the additional shares. Now we can only see the situation first."

John Ma Bin felt heavy in his heart. Since Zhang Yuliang recruited Lin Baicheng, he must have supported Zhang Yuliang. This was not a good thing for him.Originally, he could suppress Zhang Yuliang, but with the help of Lin Baicheng, if the neutral board chooses to support Zhang Yuliang, his control over Wheelock will be in danger.

"That's all it takes now."

Li Jiacheng couldn't help sighing. He finally took Defeng as the acquisition target. He didn't want to have just started to act, but Lin Baicheng stepped in. Although Lin Baicheng didn't do it on his own initiative, he was passive and active, and Lin Baicheng blocked him again. way.

After the meeting of the board of directors, Zhang Yuliang really proposed that Lin Baicheng take over the company's additional shares as everyone thought, thinking that it would be more beneficial for Wheelock to cooperate with Lin Baicheng, so the additional share price should be [-]% of Wheelock's current share price.

The reason why Zhang Yuliang made such a proposal was because Liao Siren told him that Lin Baicheng thought the price of the additional issue was too high and hoped to receive the additional shares at a lower price. propose.

Hearing what Zhang Yuliang said, John Ma, who was originally unwilling to let Lin Baicheng become a shareholder of Wheelock, immediately refuted, saying that Li Jiacheng took over the additional shares based on the current share price of Wheelock, so that Wheelock could get more shares. If you have a lot of cash, you should choose Li Jiacheng.

"Wheelock's current stock price is already undervalued, so additional shares should be issued at the current stock price and should not be discounted."

Several neutral directors also agreed with what John Mabi said. Of course, they hoped that Wheelock would get as much cash as possible so that their interests would not be damaged.

Liao Siren then made a sound and tried it out, and found that the directors of Wheelock were still opposed to issuing additional shares at a discounted price of 5%.

With Liao Siren’s statement, the neutral director immediately expressed his preference for Lin Baicheng to take over the additional shares. Obviously, under the same conditions, he is more optimistic about the benefits that Lin Baicheng’s investment in Wheelock may bring to Wheelock.

Of course, John Mabi wanted Li Jiacheng to take over the additional shares, so he kept saying that Li Jiacheng was good. Unfortunately, when expressing his opinion, more directors chose to let Lin Baicheng take over the additional shares issued by Wheelock.

Seeing this, Zhang Yuliang naturally took advantage of the victory to pursue, and asked all the directors to vote on the proposal to whom to issue additional shares. Although John Ma Bin was a little unhappy, he couldn't, so he could only let the directors vote.

In the end, more directors supported Lin Baicheng, and the board of directors passed the proposal to issue 5% of Wheelock shares to Lin Baicheng, and the additional issue price was the closing price of Wheelock yesterday.As of yesterday, Wheelock's total market value was 26.3 billion Hong Kong dollars, and 5% of the shares exceeded 1.3 million Hong Kong dollars.

(End of this chapter)