Reborn in Hong Kong as a Tycoon

Chapter 449 Propaganda Expands
Starlight Company.

Another week of work time, Lin Baicheng only called Isabella and Bill Hawes here this time, plus Eric Davis who was working here.

Bill Harveys first reported to Lin Baicheng. He contacted several TV stations, and several TV stations said that the program of the game competition could be held, but Xingyue Electronic Game Company had to pay the corresponding production costs. And again with different publicity fees, up to two broadcasts per week, the total offer per month ranges from $800 million to $1500 million.

The reason why there is nearly double the difference between the lowest price and the highest price is that the quotations are different for different time slots, and the publicity effect of broadcasting during prime time and normal time is different.

Eric Davis said immediately after hearing this: "The price is too high, it's a money grab."

Bill Hawes nodded in agreement: "Those TV stations obviously want to slaughter the company. They don't think this show will be popular, they are purely for making money."

Isabella couldn't help saying: "With such a mentality, the TV station will definitely not use a good team to produce, and the effect of the programs produced by then may be poor."

"Bella's right, and the price is too high."

It's true that Lin Baicheng is rich, but he doesn't want to be taken advantage of, so he said: "Let's give up the idea of ​​holding related events for publicity, and use traditional publicity methods. On the Marvel side, I have asked the screenwriter to put Xingyue The mainframe is drawn as a high-tech entertainment product, hoping to have some publicity effect.”

Isabella nodded and said, "Comics and movies are indeed good channels of publicity."

Currently filming "Home Alone", Lin Baicheng also asked the screenwriter to modify the small details and arrange the Xingyue host reasonably. However, this movie will be released on Christmas, so whether there is any publicity effect or not, it will not affect the present.

Speaking of "Home Alone", Lin Baicheng also asked Xingyue Electronic Game Company to sign an endorsement contract with the actor Cameron Atlan under the reminder of Shirley Lansing. The image spokesperson of the host.

Once "Home Alone" explodes, the Xingyue host will definitely benefit from it. This is something Lin Baicheng didn't think of at the beginning. He remembered this after being reminded by Shirley Lansing, and used a very cheap price to compete with Cammy. Len Atlanta's parents signed a three-year endorsement deal.

Lin Baicheng said aloud: "Newspapers, game magazines, the surrounding areas of people's lives, such as buses and subways, are our key propaganda positions."

As he said that, Lin Baicheng looked at Eric Davis and said, "Eric, have the TV sets of Venus TV Company been delivered to stores in various cities?"

Eric Davis replied: "More than [-]% of the stores have already received the TV sets, and the rest of the stores believe that they will also receive the TV sets within a few days."

Last week they discussed the game trial activity at the store of Starlight Company, but this activity needs to use a TV, and Lin Baicheng happens to have a company that makes TVs, so it is naturally impossible to buy from other companies The TV is gone.

This time, the TV sets sent by Venus TV Company to Starlight Company’s stores were not free gifts, but purchased by Xingyue Video Game Company. However, Venus TV Company gave Xingyue Video Game Company a discount on the price of the TVs. , so that Xingyue Video Game Company lost some money.

Although both companies are owned by Lin Baicheng, and both are 100% controlled by Lin Baicheng, they are two companies after all, and they still have to pay for the accounts. After all, not giving money will affect the performance of Jinxing TV Company and affect the The performance commission of the relevant personnel has hit the enthusiasm of the employees.

Lin Baicheng said: "After the Xingyue mainframe is promoted, people can try it out. If there are few people playing at the beginning, everyone's trial time can be a little longer, but if there are many people who want to try it, It is best to control the trial play time within 15 minutes, and not allow one person to play for too long."

Eric Davis understood after hearing the words: "Chairman, don't worry, I will notify you of the relevant regulations."

In the afternoon, Isabella and Bill Harveys arranged the relevant publicity work.

At the same time, Webb Wilson, the manager of Xingyue Video Game Company, was based in Japan, and also carried out the promotion of the Xingyue console. The Xingyue console would be sold in the United States, Japan, and Xiangjiang at the same time.

However, although Xiangjiang is also in the area where the sales are simultaneous, Xiangjiang will only promote it on Asian TV stations and newspapers, and then sell the host in the toy store of Jupiter Toys. Lin Baicheng has no hope for sales.

The price of Xingyue mainframe, the global synchronous price is 229 US dollars, and the discount of the previous month is only 179 US dollars.But even if it is 179 U.S. dollars, it would cost 751.8 Hong Kong dollars in Hong Kong dollars, which is more than the monthly salary of ordinary people.

The population of Xiangjiang itself is only about 500 million people, and ordinary people account for the vast majority. It is conceivable that the sales volume of Xingyue consoles can be sold here.The more investment in publicity, the greater the loss will be.

Since Monday, May 5th, newspapers, magazines, buses and subways in the United States and Japan have started to advertise Xingyue hosts.

With the development of the publicity, the money is of course constantly being spent, and the effect must be there. After watching the relevant publicity for a long time, this product will definitely be remembered.

The promotion and sales of the Xingyue mainframe is the most important thing for Lin Baicheng in the near future, because he has invested more than [-] million U.S. dollars in the Xingyue mainframe, which is close to [-] million U.S. dollars. It is also a major loss.

The research and development cost of more than 1 million U.S. dollars, the production cost of 100 million consoles will be more than 2 million U.S. dollars, plus the promotion fee, it is nearly 100 million U.S. dollars.Although the [-] million hosts are not produced at one time, if the sales after the promotion are too bad, the production can no longer be continued, but there is still a loss of more than [-] million US dollars.

Sales fell short of expectations, and the loss of several hundred million U.S. dollars was second to Lin Baicheng. The problem was that the planned several hundred million U.S. dollars was not earned. It is not known whether the tens of billions of U.S. dollars in the future can continue to be earned. There are too many variables. , he can't even guarantee whether the Xingyue console can occupy the console game market in the future.

Therefore, with such a huge interest, Lin Baicheng is not just concerned, he even personally leads the promotion and sales work, and often follows up the progress of related work.As long as there are no major events happening in other companies in the near future, he will at most learn a little bit and spend more time on console promotion and upcoming sales.

(End of this chapter)