Reborn in Hong Kong as a Tycoon

Chapter 655 Response, painting cakes (two in one)

In the afternoon, Lin Baicheng went to the branch of Galaxy Games in Los Angeles.

Galaxy Games has built a building in Xiangjiang, Tokyo and Los Angeles respectively as its headquarters and branch. Currently, the buildings are still under construction, so the office of the branch in Los Angeles is to rent several floors of the building for office space.

Whether it's Los Angeles or Tokyo, the branch office is no different from a subsidiary company, with complete departments and a larger scale than ordinary small companies.

Because Galaxy Games is listed on NASDAQ, in order to facilitate communication with Wall Street, the branch here in Los Angeles is a bit bigger than the one in Tokyo, with several more departments.

"Chairman!"

Lin Baicheng didn't go to the Los Angeles branch of Xinghe Games for a surprise inspection, so he notified the branch manager before going there, so when he arrived, the branch manager Mark Ingle was already waiting with someone.

"Go to your office."

Lin Baicheng doesn't have an office in the branch, nor does he arrange for a secretary to stay here.

Mark Ingle, the manager of the Los Angeles branch of Galaxy Games, Lin Baicheng has met several times, so he is no stranger.

"Chairman, please."

Mark Ingle was half a body behind.

Lin Baicheng brought Catherine to Mark Ingle's office, but did not let Catherine go out.

"sit!"

Lin Baicheng signaled Mark Ingle to sit down and talk, and then said: "I haven't been here in the United States for a while, and I'm going to hold a party in the name of the chairman of Xinghe Games Company, and I would like to express my gratitude to all shareholders and the company in the United States. Your partner sent an invitation, and you assist Catherine with this matter. As for the time of the party, as long as it is not next Friday."

The reason why it can't be next Friday is because next Friday is Phil Smith's wedding day.

"Yes, Chairman, I will assist Secretary Jackson in handling this matter."

Mark Ingle responded immediately, and it couldn't be easier for him.

"I came here this time mainly to hear how you deal with the topic of 'poisoning children caused by arcade games' that a congressman talked about."

There is a reason why Lin Baicheng came here this time. Just a week ago, a member of the Donkey Party said in an interview that arcade games are an irresistible temptation for underage children. Children’s academic performance is affected because they like to play arcade games. It's poisoning underage kids, calling for regulation of arcade games, and more.

Although the donkey party member did not name Xinghe game company, Xinghe game company is an arcade company, and the United States is still the largest market, accounting for almost [-]% of the company's revenue and profits. If there is a problem here, it will be harmful to the company's The impact is too great.

Therefore, when Lin Baicheng learned about this incident, he immediately paid attention to it and asked Xinghe Game Company to deal with it.

Mark Ingle said: "After reporting to the headquarters and after discussion, the company decided to jointly purchase the game hall owners and game companies in the country to lobby the relevant congressmen so that the relevant congressmen would stop talking about this topic. Although I don't know why the congressman would talk about this topic, but as long as there are enough interests, he can be completely shut up."

"Once the topic of arcade games poisoning underage children spreads, it will inevitably have a serious impact on the business of game hall owners, so they are on the same side as our company."

"In the same way, other arcade game companies are also our partners in this matter, and even non-arcade game companies are our potential partners, such as Atari. Atari will definitely worry about the spread of this topic. To the game industry, not just limited to the arcade game industry.”

"Cooperation with other companies is already underway. The owners of big game halls immediately agreed to cooperate after we contacted them. As for other game companies, they are still in contact. Among them, Atari has basically agreed, and we plan to contact them again. After a few small and medium-sized game companies, we started lobbying."

Of course, Atari knew that Xinghe Game Company and Xingyue Electronic Game Company were brother companies, but Atari still chose to cooperate with competitors, because although the donkey party members were targeting arcade games, this kind of topic could easily spread to the entire game industry, so Atari must respond before this happens.

Once the entire game industry is affected, Atari's performance will inevitably be severely affected, so it is not a good choice to sit back and watch competitors' brother companies suffer.

"When lobbying, you can ask other shareholders of the company for help, especially Wall Street. Aren't they planning to reduce their holdings of stocks at a high level? Once the company is affected, the stock price will inevitably fall sharply, and the stocks they have not reduced their holdings are not very valuable gone."

Lin Baicheng nodded, and the company management's response was no problem, so he was relieved.

Mark Ingle responded: "I have already contacted other shareholders, and I will borrow their power if necessary."

"Well, well done."

Lin Baicheng applauded aloud, and then said: "Something like a councilor raised a topic about the game industry must be taken seriously, and we must always pay attention to it in the future. Once there are similar signs, we must respond immediately."

"I've made a note, Chairman."

Mark Ingle nodded in understanding.

"Well, you go down and make arrangements, and I'll go to the R&D department to have a look."

Lin Baicheng said that he didn't mean to go to the R&D department for a surprise inspection, but just to check the development progress of the game normally.

Today, the Los Angeles and Tokyo branches of Galaxy Games have set up game research and development departments to develop arcade games.

The reason why the branch companies in the two countries set up game R&D departments again is not only because some game R&D talents do not want to work in Xiangjiang, but also because some arcade games need to integrate with local culture, so some R&D personnel from the local market are necessary.

Taking Japan as an example, only game developers in the country can develop ninja-like arcade games. It is basically impossible for Xiangjiang or American developers to develop such games. very messy.

Only the R&D personnel of the country understand the history and culture of the country.

Mark Ingle said goodbye.

This is Mark Ingle's office, and Lin Baicheng didn't stay here too long. After a few minutes, he left the office and went to the R&D department to check how the development of arcade games was going.

The arcade games that Lin Baicheng points out and guides are developed locally in Xiangjiang, and the games developed by the branch are all prepared by the branch itself. These games are all original, and Lin Baicheng has no impression.

However, Lin Baicheng has been influenced by too many games, so even if it is an original game, he can give some pointers and provide some opinions.

Galaxy Games' Los Angeles branch currently has only one game under development, so Lin Baicheng didn't stay here all afternoon. He left the branch after communicating with the R&D team for about an hour.

After leaving, Lin Baicheng went to Starlight Company.

Starlight Company specializes in channels, and the company has no independent research and development products. Lin Baicheng came to meet with the management headed by Eric Davis, exchanged ideas, and talked about the company's management and performance.

As a channel provider, Starlight's stores rely heavily on the products of suppliers. Only when the store has a large number of products that are currently selling well in the market can it attract a large number of children to buy products in the store, thereby driving the sales of other products.

The current main products of Xingguang Company are Xingyue mainframe, Rubik's Cube, yo-yo, and a claw machine in the store for customers to play. These products are provided by brother companies, and the company needs to expand its business outward.

To put it simply, Starlight needs to find other big-selling toys to sell in the store.

For now, this job is doing okay.Although it did not achieve very good results, it did not hold back.

"Chairman, I have an immature idea and would like to ask for your opinion."

When Lin Baicheng finished communicating with the management and called Eric Davis to the office, Eric Davis spoke first.

Lin Baicheng immediately became interested when he heard the words: "What do you think? Tell me."

Eric Davis said: "The company's current channels have basically covered areas with a better economy and a larger population in the United States. In the future, physical stores will not expand easily. Only when the domestic economy gets better and better will it go to other areas. Open stores in areas where there are no brick-and-mortar stores.”

"The company's business is channel, and it is very dependent on toy products. Xingyue console and Jupiter toys are important partners of the company, but I think the company's performance should not only be driven by these two products, but also look for cooperation with other popular toys. .”

"I think the company can take the initiative to invest in several toy companies. It is not required to hold a shareholding. As long as it holds a certain amount of shares, it is good to reach a strategic cooperation with the company. In this way, once these companies develop new toys, the company can get them as soon as possible. merchandise sales."

Eric Davis also has pursuits. He knows that Starlight Company has entered a bottleneck. As for expanding overseas channels and building physical stores in overseas countries, it is very difficult to do. This is not just a question of funds. , so he decided to find another way.

Starlight invests in toy manufacturing companies, has influence in the field of toy manufacturing, and owns a certain market in sales channels. In this way, it can form a synergy and not be stuck by toy manufacturers.

At the same time, once Xingguang Company invests in other toy manufacturing companies, it will expand in a disguised form, and the scale will become larger, and he, the general manager, will naturally benefit from it.

"It's a good idea."

Lin Baicheng nodded slightly and asked, "Do you have any investment goals now?"

"I just had this idea just now. I will report to you, the chairman, and seek your support, so let alone the investment target, I don't even have a preferred investment target."

Eric Davis immediately said that if he said that he has an investment target now, it does not mean that he had such an idea a long time ago, or that after he had such an idea, he did not wait for the approval of the boss Lin Baicheng to implement it No matter what kind of answer it is, it is not good for him.

"In principle, I have no problem."

Lin Baicheng said: "However, you should hold a meeting to discuss this matter with other people, and the management will express their opinions, and then consider it comprehensively. If the management agrees, then implement it, and then make an investment report to I'll take a look."

"This is what it should be. I will have a meeting next week to talk about it."

Eric Davis replied, the reason for the meeting next week is because today is already Friday, and it is only about an hour before getting off work, so there is no reason to wait for the meeting to make a decision immediately.

"it is good."

Lin Baicheng nodded and said: "Eric, as long as it is related to the company's development, feel free to ask your management for any suggestions. Although I haven't decided whether to let the company go public, as long as the company's performance this year maintains a stable growth, then Next year, I will take out a certain percentage of the profits as dividends and reward the company."

"As the management, you must receive more bonuses than the lower-level employees, and you, the general manager, must have the most, so you must pay more attention to the development of the company, which is related to the income of all of you. "

"The better the company develops and the higher the profit, the more generous the bonuses for your management and all employees will be. This is a reasonable and normal thing, Eric, don't you think?"

Starlight Company is a channel company, although the company's market value is not high, it is very important, so Lin Baicheng is more inclined not to let Starlight Company go public.

However, the management of any company hopes that the company can go public, and then the management and employees will receive option rewards. After the listing, everyone will make a fortune together, and even reach the point of wealth freedom.

Once a company does not have a delicious pie hanging in front, the enthusiasm of employees can be imagined.

Fortunately, Xingguang Company is not a high-tech enterprise, nor is it an enterprise with light investment, but an asset-heavy enterprise with relatively large investment. It needs a lot of investment from the boss to develop the company. The importance of employees is not the key, so there is no need to worry too much about employees How big are the expectations.

Taking the physical store of Starlight Company as an example, these clerks don't even expect how much option rewards they can get when the company goes public, what they care about is monthly salary and bonus.

Even so, Lin Baicheng wanted to let everyone in Starlight Company see the benefits, and took out a certain percentage of net profit every year as a bonus for everyone, so as to increase the enthusiasm of everyone in the company.

Eric Davis immediately agreed: "Chairman, I see what you said. If the company's development is not good, the whole company will have no face to ask for bonuses. You are very right. The better the company develops, Only we are eligible to receive the bonus you gave."

"Do things well. You know that the company under my name is not limited to Starlight Company, and even Starlight Company is a relatively small company among the enterprises under my name. As long as you are capable, I can transfer you to other companies. more room for development.”

Lin Baicheng's picture of Eric Davis is not exactly a picture. As he said, if Eric Davis does well, he will definitely make Eric Davis a few years later. Weiss was promoted and transferred away.

"Thank you, Chairman, I will work hard!"

Eric Davis was overjoyed when he heard the news. Of course, he knew how big his boss's career was, so he knew that these things were achievable.

(End of this chapter)