The Northern Stories of Chef Lao Tan

Chapter 146 Opening a restaurant is the same as being a human being

A living person needs a reputation, and a restaurant needs a word of mouth.

Good word-of-mouth and bad word-of-mouth are all created by yourself, mainly depending on the boss.

Many restaurants die from the inside. If the employees don't say that the restaurant is good, they just scold the boss and sabotage their work all day long.

What kind of hotel is a good hotel?
In the eyes of customers, the food is delicious, the service is warm, and the dining experience is high. After the meal, the price is reasonable, and the feeling of taking advantage of it is a good restaurant.

It looks simple and nothing, but it is very difficult to do.

The food is delicious, some people say that you just need to find a good cook.Good cooking is just about being able to make the dishes well, whether they can meet the standards or not is not necessarily suitable for the taste of the common people.Dumplings stuffed with mutton are a good example when the Hushi store opened.

The food at Aqiao Dumpling Restaurant is delicious, with 20 hot dishes, [-] mixed dishes, [-] handmade products, and [-] kinds of stuffed dumplings.These products are carefully crafted after repeated trial production.Every dish is devoted to Lao Tan's sweat and energy, which is the essence of Northeast home cooking summed up by his nearly [-] years of cooking experience.

If there are good products suitable for hotel management, there must be good people to operate them.It doesn't matter whether you are good at cooking or you are a good cook, you also have to have a good character.

A cook with a good character destroys the restaurant, and a cook with a bad character destroys the restaurant.

As the saying goes, there is martial arts in martial arts, and cooking has virtue in cooking. This is the truth.

One dish is easy to cook, but one cook is hard to find.

Besides, the service is enthusiastic.Service with a smile is good service, it cannot be denied.But there are two kinds of people's smiles, one is from the heart, and the other is on the surface.

The guests are not fools, they can see it.A smile from the heart makes people feel warm and comfortable, and they will say thank you when they leave.If it is pretended on the surface, it will not only be cold, but also disgusting.

Ask the service staff to have a sincere and heartfelt smile on their faces, first of all to meet their needs.That is to say, they have to serve them well first, and then they will serve the guests well with a smile from the heart.

No one smiles in an awkward, uncomfortable, or dissatisfied situation.

Employees recognize the hotel, recognize the boss, are willing to work, and put a smile on their faces. As a boss and a manager, a lot needs to be paid.Especially the boss, he has to be willing to give the employees satisfactory wages and generous benefits, and at the same time let the employees learn something in the restaurant and have room for development and advancement.

Take a 20-year-old waiter as an example. After working for one year, he will be a waiter, and after another year, he will still be a waiter. Although his salary is stable and rising, he is not happy if he cannot be promoted, so he plans to resign and change jobs.

As a boss, you should consider the development of employees while considering the development of the restaurant. This is complementary. Without employees, the restaurant cannot develop.

The boss needs to zoom in on the layout, take a long-term view, look at problems with a developmental perspective, and plan strategies thousands of miles away.

To put it bluntly, you have to be willing to spend money and dare to invest in employees.

Let's talk about the dining experience of the guests, so that the guests can feel that the price is fair when they check out after eating and drinking, and they need to be more willing.

Do not seek petty profits, only seek customer satisfaction.

In this regard, Aqiao Dumpling Restaurant has done a good job.

Now customers are using smartphones, and the battery needs to be charged. For the convenience of customers, as long as the dining table against the wall in the restaurant is equipped with power sockets, and a universal charger is prepared at the bar.

There is also the packing box problem mentioned by Yanhua and Lao Tan last time, and they are determined not to charge.In addition, the packing bag was replaced with a cardboard bag with the name and logo of the store printed on it. The shape is the same as the one in the mall.

Nowadays, on the streets of Santaizi, it has almost become a sight to see some people carrying handbags with Aqiao Dumpling Restaurant in their hands not far away.

Of course, this is free of charge.

For the packing bag alone, the additional expenditure is 10,000 yuan higher than other restaurants every month.

In order to improve customer satisfaction, the activity of making dumpling stuffing for ordinary people in the community has been launched recently.Some customers want to make dumplings at home, but the stuffing they make is not tasty, so it’s easy to handle. Take the stuffing to the dumpling restaurant and adjust it for free.

This is a convenient activity that is liked by ordinary people.After a careful calculation, the hotel has nothing to lose, so it will use some seasoning labor, but it will undoubtedly gain a good reputation.

Good word of mouth is hard-won, and it contains the truth of being a human being.

We are not philosophers, and there are some words that cannot be expressed. In the words of ordinary people, we are generous and willing to spend money.

In terms of employee salaries, benefits, leisure life, development, and improvement of customer satisfaction, each store of Aqiao Dumpling Restaurant spends 30,000 yuan more than the same restaurant every month.Now there are four stores in normal operation, with a total of 120,000, which is 44 million a year.

44 million, not a small amount, the small-minded boss couldn't bear it.

We calculate an account from another angle.

If you are not willing to give up the 44 million yuan, then no matter how good the management is, you can only have a good business. If you can’t achieve a hot situation, the net income of each store will be reduced by at least 50,000 yuan per month, and the four stores will be 200,000 yuan. Year down is two hundred and four million.

Not only that, the workforce will not be stable yet, and has been in a state of flux, not to mention continuing to open stores, it would be good to maintain the current situation.

The willingness to choose between choices is not as simple as it seems on the surface. Only a big pattern can make a big difference.

Lao Tan and Yanhua return to their old shop.

I haven't been back for more than a month, and I feel very cordial after entering the store.

When the employees saw Lao Tan, they called Master Tan, some younger children called Uncle Tan, and only Zhang Li called Lao Tan, and she was not polite.

After greeting everyone, I came to the second floor. When I passed by the training room, I saw Qin Lili teaching new employees, so I couldn't help but stop and look at it for a while.

"Lili is very dedicated to her training business," Yanhua praised.

"Yeah." Lao Tan nodded and said, "I have to change the projector, and replace it with an electronic screen. It's so clear that I can see it clearly during the day."

"I want to go together, and I'm just about to pretend," Yanhua said.

"How much money is in the account now?" Old Tan asked.

"More than eight hundred thousand."

Old Tan smiled wryly, and said, "No one will believe me when I tell it. The four stores are only worth more than [-] yuan. It's just construction."

Yanhua laughed too, and said, "There are still four stores, not money."

"The fifth one will open soon - there will be bread, and there will be money."

After entering the office, the clerk Nana came in with tea, put it down and was about to go out, Yanhua told her to call the planning manager Zhang Xiangdong, Lao Tan hadn't seen him yet.

After a while, Zhang Xiangdong walked in energetically.

The guy is handsome, with the vigor of a young man.

He shook hands with Old Tan first, and then sat down.

"Is it suitable for our family?" Old Tan asked.

"Well, adapt, our family is fine." The young man nodded politely.

"How old is this year?" Old Tan asked.

"28."

"28, those who belong to the rabbit, are smart, romantic, practical and promising."

Zhang Xiangdong smiled embarrassedly.

Yanhua said: "Traveling to the east, I don't have the coquettishness of the children in the city. The family conditions are very good, and my father is also capable, but I don't rely on my family and make my own way."

"That's good." Lao Tan nodded, and then said: "It's hard to work in catering, and no one likes to do it in the service industry. Can you, a college student, accept it?"

"Yes, I like catering. I have liked it since I was a child. When I was studying, I wanted to learn to be a chef if I didn't pass the university entrance exam, and then open a restaurant." Zhang Xiangdong said.

"Hehe, as long as you like it, you know that what people are most afraid of in this life is to spend time doing things they don't like, which not only wastes time, but also wastes life. The gain is not worth the loss." Old Tan said.

Zhang Xiangdong nodded in surprise. He didn't expect this bald bandit-like person to say such a thing, and he admired it a bit.

Old Tan lit a cigarette and said, "I saw your design, and it's very good. Now the packing bag is designed by you, and it already has an advertising effect. In two days, I will take you to the Hushi store for an actual inspection. Take a moment, combine the local customs and catering status, and design for the store over there."

"Okay." Zhang Xiangdong nodded.

Yanhua said, "Old Tan, bring Lili with you so that she can get familiar with it."

Lao Tan nodded in agreement, and then said to Zhang Xiangdong: "Your suggestion of making dumpling stuffing for free for the common people in the community is very good and very popular. The common people like it, and you have also promoted our store. I have an idea, let me tell you." just for reference."

"You said Mr. Tan."

"Don't call Mr. Tan, it sounds awkward, call it Master Tan." Lao Tan smiled and continued: "You can see if it can be like this, our family is a community store, and it depends entirely on the common people. People with money can starve to death.

What I mean is to expand the activity of making dumpling stuffing for free, and make our store a neighborhood canteen for ordinary people.The purpose of our family is to make the dumplings that the common people love most.It can be extended, and it can't be patronized to make money, but to do something for the common people.

Here are a few things about the neighborhood canteen I’m talking about:

Free dumpling filling;

Some people want to eat a pork knuckle, a pig’s trotter, or a stewed chicken during the holidays. It’s inconvenient to cook at home. Can we process it for free?
Also, the society now calls for caring for empty nesters.There are empty nesters not only in rural areas, but also in cities, and there are many of them.I know that there are quite a few in the community behind our store. Some elderly couples are over eighty years old. They are at home by themselves, while their sons and daughter-in-law are out of town. It is good to come back once a year.

Let alone eating dumplings at home, these old people are struggling to make a meal.Look, can we launch a free dumpling activity for empty nesters?
The Chinese pay attention to filial piety, and we instill the culture of filial piety, which is also the culture of our company. "

After Lao Tan finished speaking, Zhang Xiangdong looked at Lao Tan with strange eyes, and his admiration in his heart increased a little.

"Then our theme is the kitchen next door?" Zhang Xiangdong asked.

Lao Tan said: "You decide on the theme, I'm just a suggestion. You are a professional in planning, and I'm an amateur. After planning, just show me and Sister Hua the copywriting."

Yanhua nodded with a smile, and added: "Old Tan's suggestion is very good. Xiangdong, think about it carefully, and have a standard in terms of age and the time when you come to the store to eat dumplings."

"Okay, I'll go back and think about it." Zhang Xiangdong nodded.

"Remember, these things are voluntary and spontaneous, don't deliberately publicize them. Get in touch with the community first, ask the residents' committee to build a bridge, and we don't want to show up. Give the reputation to the residents' committee, and let's prepare the dumplings." Old Tan said.

"okay, I get it."

"In addition, the Mid-Autumn Festival and National Day are coming soon. Contact the nearby police stations and nursing homes to see what to give them. There are also holiday gifts for employees." Old Tan said.

"Okay, got it, I'll do it right away." Zhang Xiangdong nodded.

　It's almost the end of the month, and we need monthly passes in everyone's hands.Feeling that the story was true and still worth watching, Lao Tan continued to reminisce.

　　It seems that the monthly pass has never exceeded [-], but I am also worried about my own level.

　　
　
(End of this chapter)