The Northern Stories of Chef Lao Tan

Chapter 322 Going to Nanjing

Gu Yi was the first to knock on Old Tan's door. He had just returned from the renovation site and was still covered in ashes.Yaru came in next. Knowing that Lao Tan hadn't eaten yet, she went to the Humble Administrator's Garden shop to pack the food and came back.

After a while Zhou Xiaomei entered the room, followed by Li Shuang and Xiao Gao.

Yaru arranged the food, but Gu Yi didn't eat yet, so they sat down together.The three of Zhou Xiaomei had eaten, but they all took chopsticks and wine glasses, ready to drink.

"Did you install the equipment today?" Old Tan asked Gu Yi.

"Well, install the equipment." Gu Yi said while throwing a dumpling into his mouth, and then said: "There is a buddy in Hangzhou who is ready to cooperate, come and see in two days."

"Oh, have you ever worked in catering?" Old Tan asked.

"No, I used to engage in wholesale aquatic products." Gu Yi said.

"If you have strength." Old Tan asked.

"Well, it's quite capable. It sounds like I'm going to open two companies at once, grab the market, and don't give others the opportunity to imitate." Gu Yi said.

Zhou Xiaomei said: "Now there are imitators of our house. The decoration is almost the same as ours, and the names are similar. Our name is A Qiao, and the other is called A Sao. You can't tell the difference unless you look closely."

Li Shuang interjected: "We Chinese can't do anything else, but fake it."

"It's not called counterfeiting, it's imitation. Didn't you see that even clothes are made of high-quality imitations?" Lao Tan took a sip of his wine and continued: "Any innovation starts with imitation, and there is no innovation without imitation.

In addition, being imitated is also a good thing, which is equivalent to advertising us in a disguised form, and customers will come back if they taste different, deepening the impression. "

Lao Tan's words were recognized by everyone, and Gu Yi said: "Don't come to our house to pry, and the core technology cannot be leaked."

Xiao Gao looked at Yaru and said, "As long as sister Yaru doesn't get pried away."

Yaru joked: "Then you have to be nice to me, don't let me go away in a fit of anger one day."

Gu Yi half-seriously and half-jokingly said: "We are useless to you, that depends on Lao Tan."

Old Tan was a little embarrassed, half of Yaru's face turned red.Li Shuang and Xiao Gao didn't dare to laugh in front of their master, but they wanted to.Zhou Xiaomei didn't have those scruples, and took Yaru's hand affectionately.

"Yaru, work hard while my aunt is not here, don't worry, I won't bring a report."

Everyone laughed.

Old Tan suddenly remembered Lin Yan's message, and couldn't help feeling sad, the smile on his face froze.But he recovered immediately and picked up the cup to drink with Gu Yi.

Several people left one after another after eating and drinking. Yaru finished clearing the table, made tea for Lao Tan, stopped at the door, turned around and asked halfheartedly: "It seems that you are not happy?"

"No." Old Tan said.

"—Oh, that's good, I'll go back if there's nothing else to do."

"It's okay if you don't come back, I have a big bed." Old Tan joked.

"You are so beautiful—"

Lao Tan and Xiao Gao re-studied a set of recipes because they were running a supermarket.During the research, the two ate food courts in five shopping malls, paid special attention to those well-known stores, and learned a lot from them.

The well-made supermarkets are undoubtedly "Grandma's House". The dishes are not many, the prices are reasonable, the dishes are affordable, the food is served quickly, and the customers like it. Every store is full and there is a waiting list.

The colorful pickled fish is also very good. The main reason is that the form is novel. The large portion of pickled fish is made into small portions and served with a bowl of rice. It is not only full but also good, with a long aftertaste.

Of course, the most popular is the small spicy food, such as "Chuan Chuan Xiang", "Mala Tang", "Spicy Shrimp", "Spicy Mix", "Spicy Hot Pot", etc. Young people love to eat, and every house is full.

It's okay to wait for "grilled rice", "teppanyaki", "Japanese cuisine" and "hot pot", but the overall comparison is still not good.

As for whether there is a dumpling restaurant, Lao Tan is a little worried.

"Master, most of the people who go to the shopping mall are young people, and they don't eat regular meals. They eat whatever they want. Our dumplings are too formal, so I guess they can't be very good." Xiao Gao was also very worried.

Worry is nothing to worry about. If you have already done something, you have to keep doing it, and you can't give up halfway.

Through investigation, Lao Tan found that supermarkets have three characteristics:

First, the form is novel and eye-catching.It includes three aspects. The first is the storefront design, which is modern, cleverly conceived, in line with the concept of modern people, and has a sense of visual impact.The second is that the product design is ingenious and unconventional.Once again, the name of the store is direct, and the desire to eat comes from hearing the name.

Second, attach great importance to the dining experience of guests.This point is learned from Haidilao, but it is also a trend. Only when customers feel comfortable and comfortable will they have repeat customers.

Third, there are various marketing models, absolutely in place, and full of temptation.

It seems that supermarkets have moved ahead of social catering, which means leading the trend.

Of course, there is no comparison between supermarket stores and social stores. They are two independent entities. Although they are associated, they face different customer groups and do not conflict with each other.

If traditional Chinese food wants to enter supermarkets, it needs to be improved and adapted, or it has to be eliminated.

During the investigation, Lao Tan learned that the Nanjing Little Chef opened a supermarket store through the information given by friends in the catering industry, and the effect was very good, so he was going to investigate.

Speaking of Little Kitchen Lady, everyone knows that it is a well-known catering company in Nanjing, an advocate of happy catering, and a promoter of Huaiyang cuisine.Lao Tan went to investigate once before, and he agrees with their corporate culture and business philosophy very much, and plans to make Aqiao like that.

This time it was the second visit to the thatched cottage.

He was accompanied by Zhou Xiaomei, Xiao Gao, and Gu Yi. His purpose was to travel.

The black Land Rover exits the West Ring Road and goes onto the Shanghai-Nanjing Expressway, then transfers to the Beijing-Shanghai Expressway, and then boards the Shanghai-Chengdu Expressway.

Xiao Gao drove, Zhou Xiaomei sat in the co-pilot, Lao Tan and Gu Yi sat in the back seat.

A brand-new Audi A6 came up from behind, passed the past at a fast speed, and then passed the two cars in front, and disappeared.

Xiao Gao was still driving at a constant speed, and said slowly: "If you exceed the speed limit, points will be deducted."

"It's urgent." Zhou Xiaomei said.

"I've already got on the expressway, so what if there is something urgent?" Xiao Gao said.

"I've noticed that the driver is a young man, a young man, who uses the high speed as a racing track." Gu Yi said a little bit nonchalantly.

"Something will happen sooner or later," Old Tan said.

It's an old story. Twenty minutes later, they saw the Audi A6 hit the guardrail on the side of the road. The front of the car lost its shape and the guardrail was broken.

A black car was parked next to it. There was a man and a woman. The man stood there watching, and the woman was on the phone.

The black Land Rover pulled over and the four of Lao Tan came down one after another.

To be honest, it was miserable, the driver was caught between the seat and the steering wheel, moaning and spitting blood from his mouth.The woman on the co-pilot was better, and her face was covered in blood.

In this case, the only thing to do is to call the police and call an ambulance.

The woman who got in and out of the black car said she had called the police and the ambulance would arrive later.

Lao Tan and Gu Yi tried to hit the deformed Audi door, trying to rescue the driver first.I didn't open it for a long time, Xiao Gao and the man in the black car came over and tried to open it together.

Old Tan, who had common sense in saving lives, commanded, and slowly pulled out the driver, and then pulled out the woman in the co-pilot.

The driver was seriously injured and his life was in danger, and there was no delay.At this time, it is impossible to leave nothing to chance, and the woman in the co-pilot crying for help, Lao Tan and Gu Yi glanced at each other, leaving Xiao Gao and Zhou Xiaomei behind, and took the driver to the nearest hospital. go.

(End of this chapter)