The Northern Stories of Chef Lao Tan

Chapter 413 Returning to the Provincial City

Old Tan said: "There are two words in life—struggle. Struggle is good and bad. Those locked up in prisons are not necessarily stupid. Those economic prisoners are all top-notch.

Therefore, people still need to know two words in this life-willingness.If you give up the big ones, you will give up the small ones.Smart people always want to use small things to make big gains, and even commit crimes; wise people always use big things to make big gains, knowing that suffering is a blessing.

Success is in no particular order, and it must be the accumulation of less and more accumulation.

Foresight is naturally good, and there are fewer mistakes; hindsight is not bad, and a bloomer is a late bloomer.

I always think that no matter what a person does in this life, as long as he can accomplish one thing, he can’t do it if there are too many.

In a flash, he has been working in catering for 23 years, 15 years of laying the foundation, and [-] years of starting a business.He was also ambitious and vigorous, and would not give up until the dumpling restaurant became a national one.

But as we grow older and have experienced many things in the world, it is not that we lose our spirit, but gradually settle down.

Remember my master told me that as a cook, the three-foot stove is the world, and when the time comes, you can't spread a big spoon.To be honest, I didn’t quite understand it at the beginning. I felt that I could do anything, as long as I did it well.

Now that I understand it better, the three-foot stove is really the world, and it is the foundation of the store, and the store will be yellow without it.

Needless to say, it is the result of vain fame and profit, and it will be nothing in the end.

The road is walking step by step, and the road is being repaired bit by bit.If the foundation is not stable, it is difficult to go far, and the road is uneven without Taoism.

After these understandings, a lot of things became clear.So I have confidence in Aqiao, I am not in a hurry to expand, and I need to lay a solid foundation so that I can completely withstand the wind and waves.

Even if I quit at that time, Aqiao will still be able to do it, and the employees who follow will not be laid off to find food, and the partners will still make money. That's enough, and it's exactly what I do now. "

"Well said, brother Tan." Qiao Gang said.

"Brother, I just feel sorry for you because you are too tired." Sister Wang said.

"His hair is all white." Yaru said.

At this time, other people took a closer look, but it wasn't a big deal, their heads were full of white stubble, and they couldn't find any black spots.

Lao Tan laughed at himself and said: "If you don't practice enough, you will get angry when you encounter problems, and you have to continue to practice."

Qiao Shan said: "This time I go back and stay for two more days, so I can take a good rest."

"In a few days, the two stores in Changsha are almost finished, and we have to make preparations and open before the National Day," Lao Tan said.

"Isn't there Mr. Zhou? She can take care of it. You take a rest." Qiao Shan said.

"She has a lot of things to do. The provincial capital, Hohhot, and Beijing are enough for her to do—I'll leave it to her after I've stabilized the market."

As usual, Yaru packed Lao Tan's suitcase in advance, and checked to see that nothing was left behind. Before leaving the house, she asked Lao Tan to go to the old Chinese doctor in Beijing when she had time.

Zhongqing went to the airport to pick up Lao Tan, and reported the situation in Beijing to Lao Tan in the car.

Due to the Aqiao effect, dumpling restaurants are now popular in Beijing, and those who did not make dumplings before have begun to do so.

Take the street of Liulindian as an example. There used to be Aqiao’s dumpling restaurant, but now there are five, three of which are remodeled from home-cooked restaurants, and two are newly renovated.

There are chefs, dumpling workers, cold dish chefs, foremen and waiters from Ah Qiao in all five stores.These are nothing, the annoying thing is that the decoration is imitated by Aqiao, but the name is different.

"It's okay, don't worry about it, tell them to do it." Old Tan said confidently: "It's nothing more than a copy on the first day of the new year, and it won't win any business. At most three months, after three months, it will be an advertisement for us in disguise."

"Yes." Zhongqing said, "It's just looking at people to make people angry."

"It's nothing to be annoying, you can make it if you can. The dumpling market is so big that no one can monopolize it. Our family doesn't have that big appetite. Just make dumplings and wine. This cake is enough to eat." .”

"Boss, I checked and found that there are 140,000 companies specializing in making dumplings nationwide, of which 70.00% are traditional dumplings and 30.00% are new fast food models.

Our family belongs to the traditional small dumpling restaurant, but it is also between the fast food type.In terms of size, our family is not good, but in terms of quality and taste, our family can enter the top five.

In terms of dumpling wine culture, our family is No. 1, especially the health-preserving wine, which is unique and this is our advantage. "

"Well, you continue." Old Tan said.

"At first, I didn't understand that you didn't want to join the franchise. Isn't it stupid to look at the money and not make money? Later, Mr. Zhou told me that I realized that our specialty is dumpling wine. Even a small dumpling restaurant is also a small tavern. Not too much, too much to chew.

In addition, wine also plays a decisive factor. Franchising is to make money, so why not supply wine?If Aqiao stopped drinking, she wouldn't be called Aqiao anymore, it would be like smashing her own brand. "

"That's right, that's what happened." Lao Tan laughed.

"Everything in our family is easy to copy, but wine is not easy to copy. So I agree with your style of play, to build a small dumpling restaurant with wine culture in dumplings, not to compete with traditional and fast food, to avoid the sharp edge, to create a new way, Only by perfecting oneself can we go far.” Zhongqing said.

"By the way, if we blindly join the franchise, the store will collect more money, and in the end the supply will not be able to supply, and it will die in at most two years.

The first day of the new year is an example. I heard that Zhang Xiangdong has sold out three stores. "

"Yes, there are three, and the fourth one is also going out." Zhongqing replied.

Lao Tan said: “If our family doesn’t have Laojiu and Yangshengjiu, it’s just an ordinary small dumpling restaurant with little competitiveness, and it’s hard to survive between traditional and fast-food restaurants.

So we can't compare our size with others, and we don't compete with others. He does what he does and we do ours, and each develops and is safe.

The same is making dumplings, try not to violate the river water, and don't grab business, so that everyone can last for a long time and make money. "

The black Audi drove onto Huanghe Street, turned into Changjiang Street at Taishan Road, and drove northward all the way.

Zhongqing asked Lao Tan whether he would go to the headquarters when he was home, and Lao Tan said that he would go to the headquarters tomorrow when he was home.

Zhongqing sent Lao Tan downstairs, and Jiaheng waited at the entrance of the building.After Lao Tan got out of the car, the kid went up and gave him a parent-child hug, then lifted the suitcase and went upstairs with a smile.

After entering the house, Old Tan asked, "What time does your mother get off work?"

"She came back late today and worked overtime," said the son.

"Are you starting school soon?"

"One more week, the first of September."

"Are you studying at home?"

"I learned it, and even played games. I went to Yingkou, the province's middle school students' basketball competition, and came second."

"Why didn't you get the first place?"

"Dad, it's from the whole province, so the second place is not bad."

Lao Tan patted his son on the shoulder and said, "Well, the second one is fine too. Say, what reward do you want?"

"Is there a reward - no, my mother bought me a big competition." The son said.

"Really? Does the school let you ride to school?" Old Tan asked.

"No, I will ride on Saturdays and Sundays to exercise my fitness."

Lao Tan looked proud at his son who was taller than him.

"Dad, my aunt Yingzi asked us to go to her house for dinner. Do you know that her house has moved?" the son asked.

"I heard." Old Tan said.

"I thought you didn't know, and moved to Aunt Zhang Li's original house."

"Well, do you always go to your Aunt Yingzi's for dinner?"

Jiaheng laughed and said, "Well—not always—sometimes when I'm hungry."

(End of this chapter)